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On behalf of MA and all our proud sponsors, welcome to MA09 Design is Human! Since our successful launch in May of 2008, we have witnessed life-changing events that have given cause to re-examine our values and how we want to be viewed as a nation. On the positive side in 2008 and a measure of this country’s greatness, the world watched as American voters forever changed the face of politics by electing its first African-American president. With that in mind comes the promise of a new era of responsibility, respect, and prosperity for future generations of Americans to lay claim to. “Yes We Can” became the nation’s rallying anthem to embrace change for a better tomorrow. Atlanta too wants change and in the process is rapidly becoming a more mature and creative international city. The Atlanta today embraces its own modernity, uniqueness, sophistication, and now contributes new ideas in making Atlanta a design designation while improving our modern urban culture. This especially holds true in the area of multi-disciplinary design and MA will play a major role in ensuring creativity is elevated and thrives in Atlanta and the southeast. MA09 Design Is Human is Atlanta’s inspiring activity about human endeavors in design, sustainability, leading, and sharing with the rest of the world, fresh ideas and the aspirations of some very thoughtful and creative people who are doing their part and more to leave a positive mark on Atlanta and the world. For MA09, we are excited to present the launch of MA Screenings, awardwinning films about creativity, including the highly acclaimed Koolhaas Houselife –an exceptional experience of full immersion in the daily life of one of the masterpieces of contemporary architecture of recent years - The House in Bordeaux, designed in 1998 by Rem Koolhaas/OMA, and the insightful City of Dreams, a documentary about the 1940s modernist architecture found in the Eritrean capital city of Asmara. There are also several inspiring design-related talks such as SieMatic’s “Smart Design” and our own Craft-Design round table discussion that seeks to uncover design’s inner soul and hosted by Linda O’Keeffe, Creative Director, Metropolitan Home. Head over to Midtown where bulthaup presents the much anticipated Atlanta launch of the all-new b1 kitchen architecture. International Interior Designer Clodagh partners with DEX to launch their new line of outdoor furnishings. And you can meet Manfred Junker, Poggenpohl’s Chief Designer who speaks about the Poggenpohl brand and its Porsche design kitchen.

The Modern Atlanta Home Tour takes place Saturday and Sunday and gives visitors the opportunity to see up close some the this city’s latest trends in contemporary architecture, landscapes, and interiors with new projects by architecture studio BLDGS and the latest from veteran studio DENCITY. Dragon Rouge’s Chief Creative Officer, Marcus Hewitt, speaks about the wonders of brand building. The reuse and mix-use development White Provision plays host to MA-ology’s “The Italian Style” exhibition showcasing Italian creativity and features 40 years of Zanotta’s revolutionary Sacco armchair, works by acclaimed Italian painter, Marco Grassi, and in collaboration with Jeffrey Atlanta/New York, leading Italian fashion collections by Marni, Prada, and 6267, making for a very cool event with ticket and painting sales proceeds going to CARE to help empower women in Africa. This is your week of design and new ideas and as you can see there’s plenty of creativity to take in during MA09 Design Is Human and we at MA are looking forward to seeing old friends, and are very excited to meet new ones too. Feel free to approach any of our staff with questions about the event, architects, showrooms, or whatever; we are at your disposal. Bernard McCoy, MA Founder Elayne DeLeo, MA Co-Founder and Event Director MA would like to thank and acknowledge the following people for their unwavering support: Kevin Byrd – MA Creative Director, Art Director, Armchair Ashley Chase – MA Director of Fashion Stefán Kjartansson – Creative Director/Partner, Armchair Amanda Trevelino – Public Relations Director Moria Deshpande – Editorial and Writing Matteo Caimi – Architect, Curator “The Italian Style”, MA Director of Architecture & Design Preeti Ayyangar – Portfolio Center, MA Film Screening Producer & Graphics Communication Hank Richardson – President, Portfolio Center Diane Hewitt – MA Volunteer Coordinator Farbod KoKabi – Graphic Designer, Armchair Skylar Morgan – SFMD, Sponsor for MA Event Production & Set Designer Kristen Cahill – Interior Designer, MA Marketing, Sales, & Sponsor Support Ron Labaco & Berry Lowden –The High Museum Jeff Shelley & Pui Panich– (context) Rick Fisher – MA Supporter Don Purcell – Jeffery Atlanta Claudia Winegarden – GA Tech ID Dept. and CRAFTdesign Panelist Tyler Gaines – White Provisions Linda O’Keeffe – Creative Director, Metropolitan Home Magazine Deidre West – Metropolitan Home Nancy Staab – Editor In Chief, The Atlantan Paige Smith – Publisher, The Atlantan Stephanie Aron – Graphic Designer Jorge Menes – Photography Dina Peterson – Event Coordinator John Ferguson – Graphic Designer Gabriel Ricioppo – Graphic Designer Travis Ekmark – Writer/Designer, VIVA Studio Aaron Byrd – Graphic Designer, Armchair Tonya Welch – ECO Broker, MA Advertising Sales Joe Dreher – Architect, MA Sponsorship Sales Myriam Amaral – Roche Bobois

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8 Radiance London designer Ed Horsford rethinks the light switch

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10 Un-Crowded House Storage solutions for the urban dweller

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12 CRAFTdesign Linda O’Keeffe hosts a panel about design’s inner soul

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BLDGS Great houses do not just happen

Sid Mashburn Where the best-dressed boys are

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74 MA-ology The Italian Style & CARE Fundraiser:

Reclaimed & Reinvented Furniture-maker Skylar Morgan transforms “junk wood”

MA09 Events The Design is Human event schedule

MA09 Film Screenings Design films for your viewing

PoMo Tour Explore a city rich in postmodern architecture

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Architecture That Matters Why aren’t there many affordable green housing designs for lowincome families?

Melnikov House Modernist Soviet architecture exhibit

Marfa, TX Big art from a small western town

Creative Living China-Creative Living East meets Atlanta

98 Epidemik Coalition Young designers call Atlanta home

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London designer Ed Horsford rethinks the light switch whereas multiple lights in a room can often call for long banks of switches, Horsford's project aims to provide a new and more spontaneous interface for users to control their lighting in a more friendly, natural and usable manner. The interface uses a radial form that relates to the spatial arrangement of the lights in the room. This solution allows a user to control single or multiple lights in an intuitive and satisfying way. The tactile faceplate was CNC machined from the new Illumination Series of Corian. The form was iteratively developed to imply function and provide physical guidance to the user.

Photography Edward Horsford

Words MA

Utilizing capacitive touch sensing technology in an innovative and unobtrusive manner, the unit is proximity sensing whilst providing LED feedback. Radiance has been exhibited in 100% Design London and is currently in discussion for further development. http://edwardhorsford.com/portfolio/radiance/radiance.htm


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Furnishings (context)


The average American accumulates in a lifetime twice as much as our European neighbors. And like most urban dwellers, it is no illusion that we could all use more storage and space for our stuff. MA recently visited (context) for some much needed advice on how to intelligently organize living space without clutter and keep our modern space looking in minimal order. From Cappellini to e15, excellent options range from freestanding elements to wall systems, you decide.

(context) 75 John Wesley Dobb Ave. NE Atlanta, GA 30303 www.contextgallery.com 11


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SI CRAFTdesign is an informative and entertaining discussion about the rising interest and contemporary design’s acceptance of the detail-oriented, intellectual and oftentimes emotional appeal achieved by combining craft values and design. The result is the creation of desirable “hybrid” new antiques and expressive objects that borrow from craft traditions while ever mindful of the fact that we live in modern times. With the success of craft-designers like Hella Jongerius, CRAFTdesign explores design’s inner soul; and at the same time challenges design’s conventional wisdom by arousing curiosity through a prism of emotion, art, irony, imperfection, fascination, storytelling and humor rather than just a convergence of precision, function, materials, and technology.

Presented by Preeti Ayyangar

Furnishings (context)

CRAFTdesign is moderated by Linda O’Keeffe (opposite page),Creative Director, Metropolitan Home.


Bovist by Hella Jongerius

CRAFTDESIGN PANEL

Claudia Winegarden PhD, Professor, ID Program, GA Tech College of Architecture A native of Córdoba, Argentina, Dr. Winegarden studied industrial design at Universidad Nacional de Córdoba. Her focus is on a wide scope of expertise in the broad areas including industrial/product design, human-computer interaction (HCI), information visualization and learning environments. Dr. Winegarden’s passion is applying a holistic, innovative and multidisciplinary approach towards design practices that yield the integration of human-centered, seamless non-invasive technologies and the physicality of the product into one unified experience. Dr. Winegarden’s work has been published in numerous books and magazines, including Becoming a Product Designer.

Manfred Junker, Chief Designer, Poggenpohl Mobelwerk Poggenpohl is Germany’s first kitchen brand established in 1892 by Friedemir Poggenpohl. More recently, under the creative direction of Manfred Junker, Poggenpohl Moblewerk has received more than 10 internationally recognized design awards, including the prestigious Red Dot and Good Design awards for its innovative kitchen architecture and timeless aesthetic. In 2007 Junker collaborated with Porsche Design to create Poggenpohl’s much acclaimed and unique Porsche P’7340 kitchen. CRAFTdesign takes place 14 May 2009, 7:30pm – 8:30pm in Hill Auditorium, Atlanta High Museum of Art.

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Metropolitan Home, March 2009; photographer Grey Crawford

Exclusive Subscription Offer

The Guide to Modern Design

MetHome.com

Metropolitan Home will offer a special one-year subscription (10 issues) for just $6 to MA09 attendees Please complete and return this form to Metropolitan Home, PO Box 51890, Boulder, CO 80322. Name Address City/State/Zip [ ] Payment Enclosed

[ ] Bill Me Later

Offer good only in the USA. Please allow four to six weeks for delivery of first issue.

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Key: 09FATL


The Engineers of Essentials

Porsche Design kitchen

Ă&#x;7340 New York | London | Munich | Paris | Moscow | Shanghai | www.porsche-design.com | www.poggenpohl.de

Poggenpohl Studio Atlanta, Terminus 100, 3280 Peachtree Road NE, Suite 125, Atlanta, 404-816-7275, www.p7340-poggenpohl-atlanta.com 15


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bulthaup

The time is right – for your first bulthaup. The new bulthaup b1 kitchen system has a new look, new product benefits and a new attractive price. With the timeless beauty of a sculpture, reduced to the absolute essentials, the bulthaup b1 kitchen system is precision-planned and perfectly finished by bulthaup’s engineers and master craftsmen. Please visit our showroom or www.bulthaup.com bulthaup Atlanta 800 Peachtree Street, Suite G | phone 404 228 4191 or atlanta@ bulthaup.com

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Great houses do not just happen. The conditions have to be created. Brian Bell and David Yocum of BLDGS have the confidence and perseverance to create the conditions for noteworthy architecture again and again.

Photography Jorge Menes

Words Moria Deshpande

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Bell and Yocum are Mack Scogin Merrill Elam alums that come from a background of large public projects, which makes them well qualified to push the boundaries of residential architecture. Large institutional projects are very complex and involve many disciplines. On this aspect of their practice, BLDGS says, “You can’t deliver a project that has holes in it. You can’t leave it to someone in the field to figure out, because there is too much at stake. Our training is to figure out everything, down to the smallest detail. We enjoy it and bring that level of coordination and thinking to the smallest of our projects.” This is good news indeed for residential clients hungry for more than an impressively rendered exterior sketch. Every BLDGS project is fully engineered. Bell and Yocum consider it their obligation to educate the contractor about design intent. “The moment you move off the norm, and start proposing alternative structural approaches or waterproofing details, the contractor doesn’t always have that expertise. Our interest is in creating architecture that is not necessarily something we’ve seen before and that goes beyond standard building techniques, so we have an obligation to figure it out. If we don’t it puts the design at risk.” The extra time and effort involved in such an approach is not something in which every potential client will see value. “Our clients have all been very cognizant, very aware and want something different. They want the follow through that assures them of getting what we designed up front on paper. Inventive, perhaps even experimental, architecture is not without due diligence. It takes dedication on both our part and the client’s.” BLDGS begins every project with a research phase. It’s almost an historical approach,considering previous uses of the site and the people involved, in order to understand the unique conditions around each project. “Research gives us a critical frame of reference. The proposals that come out of this process feel appropriate and suitable and capitalize on the discoveries we’ve made. We never start a project simply by inventing an idea or approach we are looking for ideas that are as convincing to us as to anyone else. ”The ideal BLDGS client is moved by ideas and believes that while everyone has to put a roof overhead, it’s how one does it that counts. Such a meeting of the minds happened recently with clients in Ansley Park. The Ansley Glass House emerged from an old structure the owners loved. The house has a uniquely urban relationship with both the nearby park and the glass towers of the Midtown skyline. “The big constraint for the Ansley Glass House was the site,” Brian Bell explains. “There was limited ability to maneuver. Lot coverage was way beyond the zoning allowance. While this was grandfathered in, our goal was to work within the pre-existing footprint. ”Yocum remembers how the project started. “The clients asked for two things, to get more light into the kitchen and to put a new stair in the back that connected the 1st and 2nd floors. Eventually, for numerous reasons, this led to replacing the whole back of the house.” "To get from the old addition to the new was not an immediate leap,” Bell adds. The decision to keep the original house was not based on a strategy of fitting in with the neighborhood aesthetic. “The clients simply liked the old house,” Yocum says. “It has good bones and presence. The old house fits the trajectory of their lives up to this time – they had always lived in old houses. But their kids are now out of college, and they have become increasingly interested in contemporary furniture, art – and now architecture. They wanted a compelling relationship between the old and new. ” The glass theme resonates in many ways throughout the house. The owners feel a visual connection with the glass in the surrounding skyscrapers and are also collectors of Steven Rolfe Powell’s glass sculptures. BLDGS honored these connections with an addition that utilizes open expanses of glass to let in the city. The new glass-walled bedroom is itself a sculptural element. It’s an engineered marvel that hangs within a much larger space,defining the room below it and interacting with the rest of the house in an explicitly non-traditional way. 20

Besides glass and art, books are also central to the Ansley Glass House. “Instead of a library,” Yocum explains, “bookcases are sprinkled throughout the house so the owners are always running into their books. They acknowledge that they may not yet have read them all, but love being surrounded by the things they aspire to. ” BLDGS own aspirations include a practice mixed with both residential and large scale public projects. “It’s compelling to have a vast contrast in size. There is satisfaction in completing something quickly, but we also enjoy the long view. It’s the difference between a two year project and a four to ten year one.” Bell and Yocum are energized by projects that are part of the city and spaces that aren’t cordoned off or privatized. BLDGS also thrives on constraints. “Part of the beauty is how the constraints have been handled, understanding how things were accomplished. We enjoy having something to push against. ” BLDGS measures each structure they have designed against four conditions. “One, that’s it’s build-able. Two, it is within budget. Three, it will stand up over time and four, that it meets our design objective. ” When asked to define their architectural style, they shy away from the word modern. They have a tremendous respect for the Modern movement, historically. “It serves as the foundation of our education and how we practice, but the term has become diluted. Today you can’t call yourself a modernist because we are past that point in time. It’s used as a sentimental term. We are more comfortable with the term contemporary. We are practicing in our time, influenced by things in our time. But we don’t think we’ve achieved contemporary. We’re a young practice and are still searching. There are contemporary challenges, technologies and approaches to design that we have yet to fully engage. ”Given the speed with which BLDGS is becoming entwined with Atlanta’s cultural engage. ”Given community, it won’t be long before BLDGS has secured their position at the vanguard. Learn more about the office of architects Brian Bell and David Yocum by visiting www.bldgs.org Moria Deshpande is a freelance writer and design enthusiast. See more at www.stilettocreative.com


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www.contextgallery.com 75 John Wesley Dobbs Ave Atlanta, GA 30303 (404) 477-3301

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Manhattan Apartment, New YorkNew York Interiors Manhattan Apartment, Glass House,Glass Phoenix Arizona Architecture House, Phoenix, Arizona

C&A Architecture & Interiors Viale Brianza 18, 2036 Meda Italy 24

t +39036270880 f +39036272920

ca@caimiasnaghi.com www.caimiasnaghi.com


H I G H

HIGH MUSEUM OF ART ATLANTA

Anthony Ames, Architect:

Residential Landscapes April 11–August 23, 2009

Anthony Ames, Garden Pavilion, 1990, Bas-relief, acrylic on fiberboard and wood, 24 x 24 inches, collection of the artist. © Anthony Ames.

Reserve tickets at High.org or call 404-733-HIGH. Organized by the High Museum of Art. WOODRUFF ARTS CENTER

| 1280 PEACHTREE STREET, N.E.

A special lecture in association with Modern Atlanta 2009: Anthony Ames: Working, Practicing, and Painting Thursday, May 14, 6:30 p.m.; Hill Auditorium; Free to the public

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ID Sid Mashburn Men’s Shop is filled with fine fabrics, curiosities and hospitality. I am greeted with an offer of coffee, or 18-year-old scotch, but use my currency as a guest to request Sugar Hill Gang from Sid’s impressive collection of vinyl. Somehow old school rap and shelves of classic menswear co-exist without clashing. The quality of the fabrics is apparent at first glance and that’s before Sid has explained why he prefers cottons from Italy, woolens from England and sweaters from Scotland. Sid warps, wefts and weaves me through the intricacies of choosing a mill. “The English and Scottish lack the sexiness up front, but they have better performance on the back end. Five years from now you won’t be wondering what happened to your sweater.” To shop at Sid Mashburn is to earn a fashion education.

Photography Kevin Byrd

Words Moria Deshpande

Fashion is art and passion is everything. Sid is a clothing designer and he would create clothes even if it didn’t pay. He tells me “If you have passion for what you are doing, you don’t really even know the days of the week.” References to art and music and literature punctuate our conversation. Like any artist, Mashburn seeks a sense of connection. He enjoys creating pieces that may not be big sellers but will find a following with a few likeminded souls who understand what he is trying to do. This is no traditional men’s store. And yet it is. Purple wool sweaters and brass oyster belt buckles take their place next to dress trousers and plaid jackets. The style here is traditional and accessible. A conservative man would feel right at home here. A modern dandy could wear the classics with a touch of irony or look fresh simply because his clothes were impeccably tailored.


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Not being of the typical gender to patronize a men’s shop, I am intrigued when I notice the tailoring workshop. To my delight I see another customer’s dress on the racks and realized that perhaps my hunt for a tailor has come to a satisfying conclusion. I plan to come back soon and meet Quang Dau, Master Tailor and Laotian Badminton Champion. Sid Mashburn Men’s Shop is peopled with a unique cast of characters. In addition to Mr. Dau, there is Justin Doss, Sales and Concierge; Peter Samuelson, Sales, Shirt Expert and Staff Photographer; Matthew Lambert, Sales, Fit Model and Clothing Critic and Tinoy Nguyen, Tailor and Nicest Guy in the World. I meet the team in turn as Sid and I stroll through the store. Sid pauses from time to time and pulls out a small pair of scissors to snip stray threads or point out a distinct detail that makes the design unique. I am introduced to a pair of pink seersucker pants with pick stitching and a striped fabric waistband that’s been hand-sewn into a pair of dress trousers. He tells me, “We don’t put anything in the store that one, we don’t wear and two, that we don’t think is going to last you for a long time. Our goal is how can we make the perfect pair of pants and then not ever change it?” A welcome sentiment in an age of all-too-disposable garments. Who should shop at Sid Mashburn? Guys who are into clothes and guys who know nothing about clothes. The former will immediately appreciate the offerings and the latter will emerge better dressed for the experience. When Sid made his business plan he had no particular demographic or psychographic in mind. He is comfortable dressing everyone from mechanics to liver surgeons. Sid feels his fashion extends to every lifestyle out there and doesn’t exclude any race, profession, age or sexual orientation.

“I’m more populist in my art. I like something that can seem extreme but I’m not a Yohji Yamamoto or Comme des Garçons or a Junya Watanabe. I’m a little more mundane and want to draw out the base nature of things. Like a great navy blazer. Let’s get back to the simplicity of a great navy blazer.” Describing his shop as a “cross between a feed & seed and a tailored clothing store,” Sid believes that taking care of a customer includes dressing him from Sunday to Saturday. He does that with a combination of classics mixed with unexpected surprises and brands no one else is carrying. The Sid Mashburn proposition involves a philosophy of “Good, Better, Best,” and refers to the range a man should have in his closet from his Levi’s to his fanciest suit. Now all this egalitarianism is not to suggest that there is not a Sid Mashburn look. There is. Traditional with a younger twist. Currently that is expressed through fitted clothes that are a slightly 60’s mix of Get Smart and Beach Boys. The look is southern in many ways - khakis, moccasins, button downs. But it’s how one wears them. The combination of colors and new sense of proportion. It’s only been a few days since I’ve visited Sid Mashburn Men’s Shop and I have an odd longing to go back. Maybe it’s the aisles of exquisite fabrics or the large, windowed space that enjoys both Eastern and Western light. Could it be the well-worn Barcelona chairs and intricately carved chess set? These all have their appeal but the real draw is the service and hospitality that Sid considers germane to the South and Atlanta in particular. With grace and charm Sid ensures his customers leave feeling they received more than they bargained for. This is the kind of place where you can spend too much money and not mind one bit. Explore online at sidmashburn.com or in person at 1198 Howell Mill Road, Atlanta 30318.

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Photography Louis Cahill


Furniture-maker Skylar Morgan transforms “junk wood” with modernist ingenuity.

Atlanta’s most audacious combination of adaptive reuse and infill redevelopment is the White Provision project on Howell Mill Road. Once, the huge, virtually windowless former cold-storage warehouse presented a looming impasse at the end of Fourteenth Street. Now a section of the building has been cut away, allowing the street to continue into an urbanistic plaza. To one side is a new contemporary midrise with residences above shops. To the other, the old warehouse’s glassy new façade reveals an interior reconfigured into retail and office spaces. The structure’s original bones remain – heavy concrete posts and beams that make a grid against that transparent surface – in a deliberate coupling of the old with the new. “It’s one of the best looking projects in town, and the best at showing how to reuse old buildings,” says Westside furniture designer Skylar Morgan. A committed modernist, Morgan appreciates its “whole minimal approach. For instance, the windows and doors are all very simple steel work, all matching. And it all flows. There’s no extravagance.” For the broad walkways that line the building, Morgan was commissioned to design benches. His solutions express that same spirit of simplicity and inventive reuse. Morgan used heavy Southern yellow pine beams removed during the warehouse’s reconstruction to craft his benches, in two designs. One style is composed of a single eight-foot length of beam set on steel I-beam bases. On each span of wood, one façade has been allowed to keep its original paint, untouched; similarly, traces of fire and water damage remain here and there. “This relates a narrative, of the building’s history,” Morgan says, “and connects the benches to the site.” Their I-beam bases too suggest an industrial past, although these were actually fabricated for this use.

top. But in combination, as seating, the assemblages have an organic unity. “I like them because they look primitive and chunky,” says Morgan, adding, “they’re modern because they’re bold and clean, and not doing the obvious. Morgan’s company name, Skylar Morgan Furniture + Design, well expresses what he does: designing and installing interior woodwork for both commercial and residential spaces, and conceiving and fabricating custom furniture pieces; he also produces his own limited-edition Doc range of unique tables and seating. Whatever he does embodies the same qualities as do those benches: primacy of the wood, and architectonic simplicity. For interior wall finishes at Serpas True Food, for example, he selected random width planks of hickory #1 common. That’s an unconventional choice, Morgan explains, because “it’s junk wood, with knots and bad coloring. But it was interesting to use a lot of it.” The effect is to layer irregular, naturalistic pattern and texture into a crisply minimalist interior design. That intrigued him enough that he went on to use the same wood for a custom furniture commission, a sizable credenza that has pared-down, rectilinear geometry – and a thick, five-foot cantilevered shelf, an expression of another Morgan signature, emphatic horizontality. “It’s tough to use the reclaimed with the modern,” he says. “It tends to look rustic and ‘country,’” but he continues to pursue this intersection. Next up? A design for a dining table that will be topped with slices off those hand-hewn White Provision beams. To make the table functional, they’ll be sanded down, almost smooth. But, as in all of Morgan’s work, the texture that remains will tell the story of the wood.

The other design consists of sections of beams set on end in a tight row. With their slightly irregular dimensions, each section reads as discrete, an impression reinforced by the striking concentric-ring pattern on its cross-cut 31


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MA09 EVENTS 13

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Wednesday, 13 May, 2009

Tuesday, 12 May, 2009

Tuesday, 12 May, 2009

SieMatic Showroom Event

The Mansion Poggenpohl Objectified on Peachtree Atlanta Show- Film Screening room Event Presented by MODA, AIGA Atlanta, Event IDSA Atlanta & MA

5:30 – 7:00 pm 3050 Peachtree Rd Atlanta GA 30305

7:00 – 9:00 pm 3376 Peachtree Road NE Unit 46B Atlanta GA 30326

Cost to Attend: Free

6:00 – 8:00 pm Terminus 100 3280 Peachtree Rd. NE Suite 124 Atlanta, GA 30305

Wednesday, 13 May, 2009

7:00 – 9:00 pm Plaza Theatre 1049 Ponce De Leon Ave Atlanta, GA 30306

Cost to Attend: Free Hear SieMatic designers discuss ‘SmartDesign’ – a campaign launched to emphasize efficiency, value and new range of cost effective, reproduction door styles. In today’s economy, maximizing space and value is paramount and this is not lost on a SieMatic kitchen. A new line of textured laminate doors in a fashionable color palette allows uncompromised design to a cost-conscious market. Interior drawer systems, ‘magic’ corners, Multi-Matic accessories, and creative architectural solutions make for an affordable and efficient designer kitchen. Also preview the interactive SieMatic S1; ultra-modern technology for the kitchen including touch screen technology, integrated music dock and television, inspired modern design and sleek aesthetic. www.siematic.com

Cost to Attend: Free Please join Harrison Design Associates and The Mansion on Peachtree for a special evening celebrating the marriage of modern art & architecture. The magnificent 3700 square foot flat on the 46th floor of the Mansion on Peachtree, designed by Robert Tretsch of Harrison Design Associates, will serve as a modern one-week gallery for the paintings of Wm. Coleman Mills. The show, entitled “Patterns: Landscapes of the Sublime, Ridiculous and Contrived” represents paintings that catalog natural and artificial landscape patterns (perhaps overly) imbued with meaning, importance and significance. This event is open exclusively to MA09 attendees and special guests. Mr. Mills will be on hand to present a talk on his work and to answer questions that evening. All paintings are available for purchase, with a portion of art sales donated to CARE. Beverages and hors d’oeuvres will be served. www.harrisondesignassociates.com www.rwmansiononpeachtree.com www.rochebobois.com www.wmcmstudio.com www.care.org

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Manfred Junker, chief designer for Poggenpohl Mobelwerke in Herford, Germany will explain the distinction between Poggenpohl’s two clear design languages: Modern Purism and Modern Classic. Winner of more than 10 internationally recognized design awards, including the prestigious red dot and good design awards, the +Segmento, +Integration and PLUSMODO kitchen design philosophies will be addressed. Other topics will include: The Kitchen as a Work of Art and Poggenpohl’s partnerships with famous architects and designers, including Luigi Colani, Jorge Pensi and most recently Porsche Design. Mr. Junker will provide a “behind the scenes” tour of the new Poggenpohl Porsche Design P’7340 Kitchen shown for the first time in Atlanta on May 13. The environmental aspects and precise details of the P’7340 kitchen will be highlighted: 8 mm aluminum titanium frame, internal honeycomb structure, +Motion Drive technology and more. www.poggenpohl.com

Post-screening Q&A with director Gary Hustwit and special guests. Cost: $20 general public, $15 for AIGA, IDSA, and Museum of Design members.  Objectified is a new documentary about our relationship to manufactured objects and the people who design them. Directed by Gary Hustwit (Helvetica), the film is a look at the creativity at work behind everything from toothbrushes to tech gadgets. It's about industrial designers, the people who reexamine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about personal expression, identity, consumerism, and sustainability. Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world's most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves.

Featuring: Paola Antonelli (Museum of Modern Art, New York) Chris Bangle (BMW Group, Munich) Ronan & Erwan Bouroullec (Paris) Andrew Blauvelt (Walker Art Center, Minneapolis) Tim Brown (IDEO) Anthony Dunne (London) Dan Formosa (Smart Design) Naoto Fukasawa (Tokyo) Jonathan Ive (Apple, California) Hella Jongerius (Rotterdam) David Kelley (IDEO) Bill Moggridge (IDEO) Marc Newson (London/ Paris) Fiona Raby (London) Dieter Rams (Kronberg, Germany) Karim Rashid (New York) Alice Rawsthorn (International Herald Tribune) Davin Stowell (Smart Design) Jane Fulton Suri (IDEO) Rob Walker (New York Times Magazine) www.objectifiedfilm.com


14 Wednesday, 13 May, 2009

MA-ology “The Italian Style” and CARE Fundraiser at White Provision 7:30 pm – 10:00 pm White Provision 3rd Floor 1168 Howell Mill Rd Atlanta, GA 30318 Cost: $20 at door; $10 for students (proceeds benefit CARE) Tickets available at the door, online and select ticket outlets beginning March 30, 2009. MA-ology is a unique and exciting MA activity focused solely on creativity from around the world. For 2009, MA-olgoy examines Italian creativity and we've rightfully named it “The Italian Style”. Italy’s beautiful contemporary furniture and design objects, it’s cutting-edge fashion and expressive art, and this tiny country’s elevated status as a design destination along with the famous "Made In Italy" brand will all be in your sights. "The Italian Style" in collaboration with Italian furniture company Zanotta, celebrates over 40 years of the Sacco armchair. Designed in 1968 by three Italian architects from Turin, Sacco set an unquestionable all-time international record in becoming one of the most important expressions of Italian creativity and informal design.

In partnership with Jeffrey Atlanta & Jeffrey New York, the event will also feature a very hip showcase of cutting-edge Italian fashion by Marni, Prada, Gucci, and 6267; and paintings of the exceptionally talented and acclaimed young Italian painter, Marco Grassi (Milan), in his first one man show in the United States. Proceeds from the sale of Grassi’s paintings go to CARE in support of empowering women in Africa, a serious cause well worth supporting. CARE’s Derek Kayongo returns for MA09 to speak passionately on behalf of CARE’s work empowering women to create permanent social change. Women are at the heart of CARE’s community-based efforts to improve basic education, prevent the spread of HIV, increase access to clean water and sanitation, expand economic opportunity and protect natural resources. www.care.org www.whiteprovision.com

Thursday, 14 May, 2009

Architect Anthony Ames Lecture at The High Co-sponsored by AIA Atlanta 6:30 pm – 7:30 pm Hill Auditorium The High Museum 1280 Peachtree Street, NE Atlanta, GA 30309 Cost to Attend: Free “Houses, Landscapes, Object-Types” will present and discuss examples of Anthony Ames's residential work and its relationship to the discipline of architecture. The work is referenced in paintings and murals that are on view at the High Museum of Art. These compositions serve as, if not a laboratory, at least a playground, for the investigation of formal relationships. For more than thirty years Anthony Ames’s geometric white residences have been a modern alternative to the prevailing tradition of historicist architecture in Atlanta. Best known for Hulse House in Ansley Park (1984), his local public commissions include the Orientation Center for the Atlanta Botanical Garden (1984) and the Fulton County Library in Alpharetta (1986). His honors include the Architectural Record House Award for Hulse Pavilion in 1978 and the Progressive Architecture Design Citation for Garden Pavilion in 1982. A Fellow of the American Institute of Architects and of the American Academy in Rome, two monographs have been published on Ames’s work:  “Five Houses” and “Residential Work Volume 2.” A graduate of the Georgia Institute of Technology and Harvard University, he was awarded the Rome Prize in Architecture in 1983 and has taught at eleven colleges and universities. Ames has maintained a small private practice in Atlanta since 1974. In addition to architecture, he has designed furniture, rugs, and dinnerware, as well as created a series of paintings that inform his work. www.anthonyamesarchitect.com 39


MA09 EVENTS 15 Thursday, 14 May, 2009

Friday, 15 May, 2009

Friday, 15 May, 2009

Metropolitan bulthaup Home Maga- Atlanta Showzine: “CRAFT- room Event pm – 10:00 pm design” Panel 7:30 800 Peachtree St NE Discussion at Atlanta, GA 30308 Cost to Attend: Free The High

Portfolio Center Open House/Meet Marcus Hewitt of Dragon Rouge

MA09 MA09 “Design is Hu- Modern Atlanman” Kickoff ta Home Tour Party and 10:30 am – 4:30 pm locations. Modern De- Multiple the latest and best in consign Exhibition See temporary architecture in Atlanta on this self-guided tour of homes.

7:30 pm – 8:30 pm Hill Auditorium The High Museum 1280 Peachtree Street, NE Atlanta, GA 30309

5:30 pm – 7:00 pm 125 Bennett St NW Atlanta, GA 30309

7:00 pm – 10:00 pm

Cost to Attend: Free Metropolitan Home, The High Museum, (context), and MA present an informative and entertaining discussion about the rising interest and acceptance of the detailoriented, intellectual and oftentimes emotional appeal achieved by combining craft values and design. Design objects by Hella Jongerius, Tom Dixon, and Marcel Wanders will be on exhibit as part of the talk that promises to expose design’s inner soul. Linda O’Keeffe, Creative Director, Metropolitan Home Magazine, will moderate. Confirmed CRAFTdesign Panelists: Manfred Junker, Chief Designer, Poggenpohl Mobelwerk Claudia Winegarden, Professor, Industrial Design, Georgia Tech College of Architecture Furniture for CRAFTdesign, courtesy of (context). www.pointclickhome.com/metropolitan_home www.high.org

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Thursday, 14 May, 2009

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After The High presentations and panel discussions, join bulthaup Atlanta and MA for the launch of the new bulthaup b1 kitchen. Adrienne Grzeskiewicz, Regional Sales & Design Manager of bulthaup, and her team cordially invite you to celebrate the launch of the new bulthaup b1 system. A system reduced to the absolute essentials, precision planned and perfectly finished by bulthaup’s engineers and master craftsmen, now with attractive pricing. Wine and hors d’ouevres will be served. www.bulthaup.com

Cost to Attend: Free Join Marcus Hewitt, Chief Creative Officer of the world-wide branding agency Dragon Rouge for a thoughtprovoking discussion on what makes a great brand. Marcus will discuss how to recognize the need to detect the trends that will shift consumer mindsets when it comes to innovation and how to know which trends to track and how to integrate them into the process. Dragon Rouge has pinpointed seven macro trends and identified brands that are making the most of them. www.portfoliocenter.com www.dragonrouge-usa.comv

White Provision 3rd Floor 1168 Howell Mill Rd Atlanta, GA 30318 Entrance is free with Home Tour Ticket purchase of $35. Cost to attend without Home Tour Ticket purchase is $10. Join MA and event attendees for a celebration of all that is Modern Atlanta. The event features Architect Scale Model and Renderings, Contemporary Furniture and Design Exhibits by local, national and international designers and Experimental Work from GA Tech Industrial Design department.

Saturday, 16 May, 2009

Addresses and general map will be provided in the MA Event Guide and on the MA Website. Cost for tour tickets: $35 for both Saturday and Sunday tours which includes entrance to the MA Opening Night Kickoff at White Provision. Note: Home Tours are self-guided. We recommend that attendees use Google or Yahoo Maps to locate the homes to build their own itinerary. Most homes are not handicap accessible.


17 Saturday 16 May, 2009

Koolhaas HouseLife

Saturday, 16 May, 2009

Sunday, 17 May, 2009

MA Film Screenings Series at The High

HouseLife is an exceptional experience of full immersion in the daily life of one of the masterpieces of contemporary architecture of recent years - The House in Bordeaux, designed in 1998 by Rem Koolhaas/OMA.

DEX Studio with Clodagh Showroom Event

MA09 Modern Atlanta Home Tour

Hill Auditorium The High Museum 1280 Peachtree Street Atlanta, Georgia 30309 www.high.org

City of Dreams

5:30pm – 7:00pm

Unlike most movies about architecture, this feature focuses less on explaining the building, its structure and its virtuosity than on letting the viewer enter into the invisible bubble of the daily intimacy of an architectural icon.

3:30 pm – 5:00 pm

Asmara is situated in the Eritrean highlands over 2 kilometers above sea level. The city has the rare distinction of having one of the largest surviving collections of Modernist architecture in Africa and possibly the world. City of Dreams is a thoughtful documentary about the Eritrean capital of Asmara in East Africa. It showcases the city’s stunning art deco and Futuristic structures built by Italian colonizers in the 1930’s. City of Dreams explores the ambiguities of the city’s architectural legacy, though treasured by its inhabitants, also holds bitter memories of racial segregation that are recalled through personal testimonies. In the brief period, roughly between 1925 and 1941, Italians architects experimented with new Modernist idioms which were largely influenced in part by developments in the International Style. In City of Dreams, architect Naigzy Gebremedhin tours his beloved city visiting a number of buildings that exemplify the various Modernist styles of the Italian colonial period. Due to limited seating available please pre-book this event by RSVP to info@modern-atlanta-org

Like any house, the House in Bordeaux is a place of plurality with all its chaos, its wear and tear and its changes. The work of Ila Beka and Louise Lemoine offers us a portrait of the real and changing vitality of one of those monuments that we believe are immortal. This realized through the stories and daily chores of Guadalupe Acedo, the home’s caretaker and housekeeper, and the other people who look after the building. Following and interacting with Guadalupe, blooms an unusual and unpredictable look at the spaces and structure of the building. A real experiment that presents a new way of looking at architecture and broadens the field of its representation. Limited seating available. Please pre-book this event by RSVP to info@modern-atlanta.org www.koolhaas/houselife.com

7:00 pm – 9:00 pm The Metropolitan 675 Metropolitan Parkway #1068 Atlanta, GA 30310 Cost to attend: Free After the MA Film Screening at The High, make plans to attend the DEX Showroom event. DEX and Clodagh are proud to announce their latest partnership in creating a new line of outdoor furnishings to be released in the Spring of 2009. For a sneak preview and an opportunity to meet famed Interior Design Hall of Fame member Clodagh, join Dex at their showroom for an exclusive viewing of the collection.

10:30 am – 4:30 pm Multiple locations. See the latest and best in contemporary architecture in Atlanta on this self-guided tour of homes. Addresses and general map will be provided in the MA Event Guide and on the MA Website. Cost for tour tickets: $35 for both Saturday and Sunday tours which includes entrance to the MA Opening Night Kickoff at White Provision. Note: Home Tours are self-guided. We recommend that attendees use Google or Yahoo Maps to locate the homes to build their own itinerary. Most homes are not handicap accessible.

Clodagh, best-known for her unique blending of modern technology, primitive materials, and ancient techniques has been working with DEX to design inventive and sustainable products that are low maintenance and that celebrate clean, modern design for more than 10 years. Clodagh’s new book with Rizzoli, Your Home Your Sanctuary, a guidebook to making your home an eco-conscious zen-like retreat, is also available for purchase and signing. DEX, a national leader in the design and production of modern concrete products, is used in residential, hospitality and commercial projects throughout the world. Hors devours, wine, beer and martini’s start at 7:00 pm. www.dexstudios.com www.clodagh.com

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Koolhaas HouseLife

Presented by Preeti Ayyangar MA09 Film Screenings presents Koolhaas HouseLife, an exceptional experience of full immersion in the daily life of one of the masterpieces of contemporary architecture of recent years - The House in Bordeaux, designed in 1998 by Rem Koolhaas/ OMA. Unlike most movies about architecture, this feature focuses less on explaining the building, its structure and its virtuosity than on letting the viewer enter into the invisible bubble of the daily intimacy of an architectural icon.Like any house, the House in Bordeaux is a place of plurality with all its chaos, its wear and tear and its changes. The work of Ila Beka and Louise Lemoine offers us a portrait of the real and changing vitality of one of those monuments that we believe are immortal. This realized through the stories and daily chores of Guadalupe Acedo, the home’s caretaker and housekeeper, and the other people who look after the building. Following and interacting with

Guadalupe, blooms an unusual and unpredictable look at the spaces and structure of the building.A real experiment that presents a new way of looking at architecture and broadens the field of it’s representation. Koolhaas HouseLife is directed by la Beka and Louise Lemoine. Presented by MA and Atlanta High Museum of Art. Due to limited seating available please pre-book this event by RSVP to info@modern-atlanta-org Saturday, May 16 5:00 pm - 7:00 pm Hill Auditorium, High Museum of Art, 1280 Peachtree St. N4, Plaza Theater, Atlanta, GA 30309

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City Of Dreams Presented by Preeti Ayyangar

Asmara is situated in the Eritrean highlands over 2 kilometers above sea level. The city has the rare distinction of having one of the largest surviving collections of Modernist architecture in Africa and possibly the world. These buildings date back to the late 1930s and early 1949s, a period which can be considered the height of the Modernist movement in Asmara. What makes Asmara unique is the fact that some 400 of the Modernist buildings from that period have miraculously survived decades of military conflict. However Asmara’s unique city center may become a victim to the degenerative effects of poverty and time. City of Dreams is a thoughtful documentary about the Eritrean

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capital of Asmara in East Africa. It showcases the city’s stunning art deco and Futuristic structures built by Italian colonizers in the 1930’s. City of Dreams explores the ambiguities of the city’s architectural legacy, though treasured by its inhabitants, also holds bitter memories of racial segregation that are recalled through personal testimonies. In the brief period, roughly between 1925 and 1941, Italians architects experimented with new Modernist idioms which were largely influenced in part by developments in the International Style. In City of Dreams, architect Naigzy Gebremedhin tours his beloved city visiting a number of buildings that exemplify the various Modernist styles of the Italian colonial period.

City Of Dreams is directed by Ruby Ofori and Edward Scott. Presented by MA and Atlanta High Museum of Art. Free admission with limited seating. Saturday, May 16 3:30 pm - 4:30 pm Hill Auditorium, High Museum of Art, 1280 Peachtree St. N4, Plaza Theater, Atlanta, GA 30309


The Museum of Design Atlanta (MODA) invites you to a special screening of Objectified, a new documentary about our relationship to manufactured objects and the people who design them.

Directed by Gary Hustwit (Helvetica), the film is a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about industrial designers, the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. Through verite footage and in-depth conversations, the film documents the creative processes of the world’s most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with we surround ourselves? Featuring: Paola Antonelli (Museum of Modern Art, New York) Chris

Bangle (BMW Group) Ronan & Erwan Bouroullec (Paris) Andrew Blauvelt (Walker Art Center, Minneapolis) Tim Brown (IDEO) Anthony Dunne (London) Dan Fromosa (Smart Design) Naoto Fukasawa (Tokyo) Jonathan Ive (Apple, California) Hella Jongerius (Rotterdam) David Kelley (IDEO) Bill Moggridge (IDEO) Marc Newson (London/ Paris) Fiona Raby (London) Dieter Rams (Kronberg, Germany) Karim Rashid (New York) Alice Rawsthorn (International Herald Tribune) Davin Stowell (Smart Design) Jane Fulton Suri (IDEO) Rob Walker (New York Times Magazine)

Tickets $20 general public, $15 for AIGA, IDSA, and MODA members. Wednesday, May 13 7:00 pm Plaza Theater, 1049 Ponce de Leon Ave. Atlanta, GA 30306

Objectified post-screening Q&A with director Gary Hustwit and special guests. Presented by the Museum of Design Atlanta, AIGA, IDSA Atlanta, and MA.

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The MA Home Tour provides design enthusiasts and the general public with an inside look into the world of cutting-edge and distinctive residences in Atlanta. Beautiful homes and their designers are showcased here via an “open house� format, and tour participants have the opportunity to see some of the city’s latest residential projects from the inside out, meet with architects and interior designers, explore housing trends, and discover design solutions that inspire modern Atlanta living. The MA09 Home Tour focuses on showcasing exemplary examples of living modern through lifestyle, architecture, interior design, and landscaping. Homes range from the classic postmodern to the state-ofthe-art contemporary.


Bickley Residence / 3766 Wieuca Road, Atlanta GA 30342 / 3 bedrooms / Contractor & Interior Designer: Tamara Bickley

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575 East Avenue / 575 East Avenue, Atlanta GA 30312 / 3,200 SF (heated) 2,000 SF (decks and patio) 3 bedrooms, 3.5 baths / Architecture: TaC studios / General Contractor: Pinnacle Custom Home Builders

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Ansley Glass House / 35 Lafayette Drive, Atlanta GA 30309 / 3,200 SF (renovated) 2,600 SF (new) / Architecture: BLDGS / General Contractor: Brownlow & Sons Co.

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Ashley House / 378 Ashley Avenue, Atlanta GA 30312 / Architecture: TaC studios / General Contractor: Pinnacle Custom Builders / Construction 2008-2009

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64 Montgomery Ferry Residence / 64 Montgomery Ferry Drive, Atlanta GA 30309 / 4,000 SF (heated), 1,600 SF (outdoor) / 4 bedrooms, 5 baths / Architecture: Dencity LLC and Giancarlo Pirrone

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Inman Green / 972 Dekalb Avenue, Atlanta GA 30307/ Architecture: Rutledge-Alcock / Developer: Pelle Development Group

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The Mansion on Peachtree Street / 3376 Peachtree Street, Unit 46B, Atlanta GA 30326/ 3,700 SF / Architecture: Robert A Tretsch III, AIA and Dawn Bennett, AIA, Harrison Design Associates

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Beals Residence / 1675 Laurel Avenue, Atlanta, GA 30318 / 2,200 SF (new), 3,000 SF (existing) / Architecture: William Carpenter FAIA, PhD, Lightroom

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The RainShine House / 235 Wilton Drive, Decatur GA 30030 / 2,800 SF / 3 bedroom, 3.5 bath Architecture: Robert M. Cain / General Contractor: Pinnacle Custom Builders

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Ridgewood Residence / 3260 Ridgewood Road, Atlanta GA 30326 / 3,800 SF / 5 bedrooms, 4 baths Architecture: Built Right Construction

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The Mosley-McCaleb Residence / 1488 Pine Street NW, Atlanta GA 30309 / 4 bedrooms, 3.5 baths / Architecture: Carlson & Mosley Architects

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Simblist-Serenbe Home / 10744 Serenbe Lane Palmetto GA 30268 / 3,896 SF / 4 bedrooms, 4 baths Architecture: Joel Turkel / Builders: Moon Brothers / Interiors: Robert Gaul

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Liotta Residence / 140 Barksdale Drive, Atlanta GA 30309 / 3,424 SF (heated), 2,887 SF (outdoor) 4 bedrooms, 4 baths / Architecture: Dencity LLC

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Atlanta GA 30312 / 3,200 SF (heated) 2,000 SF (decks and patio) / 3 bedrooms, 3.5 baths / Architecture: TaC studios / General Contractor: Pinnacle Custom Home Builders

Bickley Residence / 3766 Wieuca Road, Atlanta GA 30342 / 3 bedrooms / Contractor & Interior Designer: Tamara Bickley 3766 Wieuca Road was inspired by such Architects as Richard Nuetra and Hugh Newel Jacobson. The home was completed in June of 2007 by Bruce and Tamara Bickley. Through a series of As-Builts for the existing residence that was on the property, to a set of plans that were absolutely incredible but not buildable to our budget, to where we are today with the help of some great minds in Atlanta.

Nestled in Atlanta’s Old Fourth Ward, this residence was built for a young couple desiring to create a sophisticated urban oasis that will provide for their living needs, their home/office requirement and growing art collection. The long narrow house features a small private garden with a fountain. Multiple balconies and patios expand the interior to the exterior space. The roof terrace, with recycled rubber pavers, provides a private “yard” and features skyline views. This house was awarded the Earthcraft House “Premium” certification. This is the highest status awarded under the Earthcraft program. The program is a green blueprint for healthier, more comfortable homes, which reduces utility bills and protects the environment.

Tamara Bickley was General Contractor and Principle Interior Design. The home consists of 3 pavilions. Center pavilion is the entry foyer that connects the north and south pavilions where the main living areas are. The south pavilion is the entertaining area with kitchen, dining and great room. The kitchen has state of the art Fisher Paykel appliances and an incredible wet bar and an outdoor entertaining area Ansley Glass House / 35 Lafayette with fireplace and plasma TV and Drive, Atlanta GA 30309 / 3,200 SF a cabana for lounging and outdoor (renovated) 2,600 SF (new) / Archimovies. tecture: BLDGS / General ContracThe north pavilion houses the 3 bed- tor: Brownlow & Sons Co. rooms, master, and 2 guest suites and an office space for Tamara Bickley Design. The downstairs has a wine cellar, gym and guest accommodations. The home is built with commercial applications in many aspects. The HVAC is Unico System, the insulation is Isonene and exterior building products are Cement Brick, from LaFarge and Stucco. All the doors and windows were custom made on site; the hard wood flooring is 7” Ipe planks. Security cameras flank the property with High Def viewing in each room. The sound of waterfalls and music greet you as you pass through the entry garden. As you enter the foyer through the exquisite white pivot doorway you will be greeted with a tranquil view of the 76 ‘long pool and cabana.

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The Ansley Glass House is located in an historic downtown neighborhood, with a mature tree canopy and direct views to the immediate city skyline. The project replaces a series of additions to a 1910era house with a new glass-lined living space including a garage, kitchen, family room, bedrooms and a new stair linking three levels. The structure is capped with an occupiable roof deck surrounded by glass guardrails and clerestories, offering diagonal sightlines up to the midtown skyscrapers beyond and into the living spaces below.

views, and materially engages the glass skyscrapers visible on the immediate horizon. This combination — offset and cantilevered interior spaces viewable through a transparent exterior cladding — proposes a residential experience which is both spatially and visually suspended within the very close context.

Ashley House / 378 Ashley Avenue, Atlanta GA 30312 / Architecture: TaC studios / General Contractor: Pinnacle Custom Builders / Construction 2008-2009 The Ashley House is sited across from a future Beltline Park and in Old Fourth Ward neighborhood. As the sun rises in the morning, light filters thru the east facing windows into the heart of the living level and the Master bedroom. Throughout the day, light crosses the windows on the south courtyard elevation. As the seasons change, the winter sun warms the interior at a low angle and the urban canopy provide summer shade. The house is located on a small Intown lot, and the site plan was dictated by a 75 year old pecan tree that still stands in the backyard. The solid brick base defines the public areas of the home, and the second level’s wood box cradles the private spaces of the bedrooms. Upon entering the house, one is greeted by a grand piano and the curved stair. Views of the Midtown skyline and the local ‘Eiffel’ tower are framed from within the home. A modest house in size, the two story living space opens directly to the courtyard, which extends the space directly to the outdoors. Indoor and outdoor spaces are united by the sound of the dipping pool’s fountain.

The bedroom level provides a gallery viewing for impromptu piano performances. The Master suite opens to the back porch with The clients expressed a strong a southern porch swing. The light desire to have their domestic spaces filled master bath looks on the fuperceptually lodged in the out-ofture woodland garden, with privacy doors, and to have the visceral pres- only a curtain pull away. ence of the city skyline both night and day. The interior spaces are We believe that ‘green’ design and arranged as a series of split-levels, construction practices are not opeach spiraling around a new central tional add-ons, but typical practice. stair. The stair, with no visible The home is Southface tested and stringers, is suspended from adjaEarth Craft certified. A few of the cent and overhead structure, and energy-efficient design strategies uppermost rooms are cantilevered include the natural cross ventilaand suspended over lower ones. tion, the high efficiency mechanical This spatial arrangement is in stark systems part nered with cellulose contrast to the historic front half of insulation, the rain cistern system, the residence, creating a dialogue and locally made cabinetry. of space types. The use of glass curtain-walls as a cladding material TaC studio is a full service archiestablishes a permeable boundary tectural firm. We strive for each between the house and its immedi- project to provide a process that ate context, provides for light and will stimulate the client through the

design phase and ultimately, upon completion. Our portfolio reflects a design process that develops through collaboration; with the client, we collectively evolve the work. Each project is unique and a high degree of energy and enthusiasm is devoted to every undertaking in order to discover the natural (simple) solution for each design challenge.

64 Montgomery Ferry Residence / 64 Montgomery Ferry Drive, Atlanta GA 30309 / 4,000 SF (heated), 1,600 SF (outdoor) / 4 bedrooms, 5 baths / Architecture: Dencity LLC and Giancarlo Pirrone / General Contractor: AGP Properties, LLC Located in one of Atlanta’s most prominent neighborhoods, this residence is an emblem of high quality design and construction.  Soaring four stories high, sixty feet above the street, the masses of this house engage a playful game that maximize the hilly site, with volumes that interlock each other,forming inner and outer spaces, open terraces, all suggesting movement, yet diffusing a sense of calmness throughout. The house¹s design explores the relationship between natural and man made materials with the presence of water as a recurring element. Each opening of the house has been carefully placed to establish great privacy, while creating a feeling of openness between the interior spaces and their exterior surroundings. The house affords great views, as neighboring homes are not detectable from the inside. The construction has been carried out with extreme care and control,amazing attention to details, thus sacrificing the advantages of a speedy construction schedule for a precise and high quality construction process. This is a green, passive solar house, with amazing energy-saving features.

Inman Green / 972 Dekalb Avenue, Atlanta GA 30307/ Architecture: Rutledge-Alcock / Developer: Pelle Development Group Inman green offers homes that protect our environment and our future - amid natural surroundings in the heart of the city.  Inman Green is

taking GREEN to the next level and working toward green certifications with the US Green Building Council, EarthCraft House, and Energy Star to insure its future residents will be representing the highest quality of green homes on the market. The Inman Green lofts features:  Roof Top Deck with Vegetation Water Conserving Plumbing Fixtures Energy Star Appliances Recycled Insulation Recycled Glass Countertops Energy Efficient Heating & Air Close to MARTA Recycled Storm Water for Landscaping Garage Parking - 2 spots per unit Plentiful, Drought Resistant Landscaping Extra Storage Energy Star Windows Dual Flush Toilets Polished Concrete Flooring Recycled Construction Waste Covered Outdoor Living Energy Efficient Lighting Tankless Hot Water Heaters Bocce Ball Court Bicycle Racks

The Mansion on Peachtree Street / 3376 Peachtree Street, Unit 46B, Atlanta GA 30326 / 3700 SF / Architecture: Robert A Tretsch III, AIA and Dawn Bennett, AIA, Harrison Design Associates / General Contractor: Southeastern Construction Management, Inc. (Enter at Residential Lobby on Stratford Rd.) Contrasting with Robert A.M. Stern’s classic New York style residential tower, Unit 46B takes a decidedly modern approach to spatial organization and use of materials. This 3,700 square foot, 2 bedroom, 2.5 bath condominium at The Mansion on Peachtree addresses specific client-driven needs both spatially and programmatically while exploring architectonic ideas of shape and texture.  An angled wall of plaster, steel, and wood and an exposed structural column pulls the visitor in and becomes a singular element that defines the openness of the main living spaces while at the same time concealing support functions. This aggressive angularity is softened by a whimsical egg-shaped column that stands freely at the implied intersection of these spaces.  Customized design elements serve to enhance ambiance, indulge interests and make organization an art.  Fully integrated audio, visual, lighting and shading systems modu-


late the flow of light and sound with push-button precision.   A built-in sound isolation booth gives the study dual functionality as a recording studio.  Custom fabricated metal rolling ladders provide artful access to kitchen and closet storage.     Sustainable materials and efficient technologies prevail throughout the space.  Reclaimed teak from demolished pole buildings in Thailand lends warmth and visual depth to walls, floors and ceilings. Low and no VOC materials, high-efficiency mechanical systems, dual-flush toilets, water conserving showerheads and high-efficiency LED cove lighting enhance the experiential aesthetics, health and functionality of the home.

Beals Residence / 1675 Laurel Avenue, Atlanta, GA 30318 / 2,200 SF (new), 3,000 SF (existing) / Architecture: William Carpenter FAIA, PhD, Lightroom Located in the urban convergence of the train, shipping and interstate traffic lines the Beal’s Residence stands as an oasis.  These urban pioneers commissioned Lightroom to guide them through the entire construction process.  The concept is based on creating a large tranquil courtyard where a fireplace and chimney stand as a sculptural element and gathering place for the house.  The fire sits in a pool of water evocative of Frank Lloyd Wrights Barnsdall house in Los Angeles.  The large gallery space and guesthouse are lit through a layer of delicate tyvek curtain, which changes the quality of light throughout the day. These urban pioneers hired Lightroom to create their new art gallery, guesthouse and renovate their existing residence.  The concept for this project is to create a courtyard and outdoor room, which has in its center a Wrightian disembodied hearth.  The fire reflects into a Barnsdall inspired Koi pond putting fire and water into a dialogue.  The dappled light imbues the entire house at night.  The L shaped plan reference a Usonian precedent but transforms it into a modern art gallery. Materials:  Georgia Cypress, stained concrete, recycled wood doors, storefront passive solar windows, ebony stained oak floors.

Specific construction techniques and programs were implemented to reduce on-site wastes, increase recycled construction waste.

The RainShine House / 235 Wilton Drive, Decatur GA 30030 / 2,800 SF / 3 bedroom, 3.5 bath / Architecture: Robert M. Cain / General Contractor: Pinnacle Custom Builders The RainShine house is a non-toxic, exceptionally energy-efficient contemporary two-story, 2800-square foot, three-bedroom, 3-1/2 bath home located in Decatur. The living room, dining, kitchen and guest bedrooms are sheltered by the homes’ most unique feature: a unique butterfly roof structured with steel beams and tongue-and-groove wood decking. The roof floats above continuous clerestories allowing light to flood into the interior. The butterfly roofs’ “bowtie” scuppers and downspouts are designed to capture rainfall for a rain harvest system located in the basement. The home features commercialgrade thermally broken aluminum storefront with large expanses of glass, solar shades and operable windows. Exterior doors are are custom made from locally salvaged heart pine. Spaces are demised and defined by “thick walls” containing storage, book shelves, niches, pass-throughs, closets, audio visual equipment, systems, etc. Except at certain utility areas, interior walls stop short ceilings and are topped by glazing systems thus enhancing the floating roof effect. LEED for Homes RainShine was built under the LEED for Homes Program Pilot Rating System. LEED for Homes is an initiative designed to actively promote the transformation of the mainstream home building industry toward more sustainable practices. LEED for Homes will rate RainShine at one of the following levels: Certified, Silver, Gold or Platinum. RainShine’s goal [we hope we have achieved it by the time you read this] is to achieve the Platinum level. We anticipate that this house will consume 45% of the energy consumed by a similar home built to the standards of the International Energy Conservation Code. RainShine employs a variety of passive and active techniques designed to reduce consumption of energy. Additionally employed are an extensive list of environmentally preferable materials including salvaged, locally sourced, recycled, to those containing low or no volatile organic compounds. Each represents characteristics such as lower energy investments, lower contribution to off-gassing and environmental pollution, reduced energy investments in shipping and enhanced durability.

Ridgewood Residence / 3260 Ridgewood Road, Atlanta GA 30326/ 3,800 SF / 5 bedrooms, 4 baths / Builder: Built Right Construction Rebuilt in 2006, this ranch has soaring ceilings and skylights in the living, dining, kitchen and master bedroom.  Floor to ceiling glass provide expansive views of the property and pool.  The current homeowners selected natural stone finishes, beautiful Artemide lighting throughout and custom cabinetry to create a truly modern residence.  Features: 2 acres with pool and tennis court. Custom chef's kitchen with German cabinetry by Leicht Counter tops are platinum Pearl granite with stainless drawers Bathrooms have custom floating cherry vanities, Duravit vanities, slate flooring and Artemide lighting Store front windows and doors, hardwood flooring, and travertine pool deck The residence is currently on the market listed with Beacham and Company Realtors for $1,550,000.

The Mosley-McCaleb Residence / 1488 Pine Street NW, Atlanta GA / 4 bedrooms, 3.5 baths / Architecture: Carlson & Mosley Architects Carlson & Mosley Architects, LLC designed this home in 2005 and construction was completed in 2006. The home is located in the Loring Height neighborhood, which is on the north end of the midtown are of Atlanta. The design of the home emerged as a response to its location which joined both an older residential neighborhood and an older industrial area of Atlanta. The primary materials used were brick, wood, concreat, glass and metal, resulting in a design that has echoes of both types of architecture, creating in our opinion a melding of both. In addition, the architects felt that is was important for the home to extend into the outside, making door spaces as much a part of the

living area as the interior spaces. The house is designed with several passive solar techniques and other energy saving elements which include: Low-E insulated glazing on all the windows / Rain screen on all the walls and roof to allow air flow around the perimeter of the building which helps keep the building cool / Icynene insulation / Use of overhangs to control direct sunlight coming through the windows / Takless hot water heater / Energy Star appliances / Low water consumption appliances / Mechanical ssystem, 16 seer, 5 ton, 95% efficiency, trizoned unit undersized to work with passive solar design.

Liotta Residence / 140 Barksdale Drive, Atlanta GA 30309 / 3,424 SF (heated), 2,887 SF (outdoor) / 4 bedrooms, 4 baths / Architecture: Dencity LLC / 3 car garage / courtyard and water feature / LEED Silver

The home consists of 3 levels with 4 bedrooms and 3.5 baths. One of the bedrooms is a flexible space that can also be used for other functions, at the moment it’s being used as an office. The master bedroom is located on the 3rd level and has amazing views of the Atlanta skyline. The ground level has an entry room, stair hall, and an open living space containing the kitchen dining and living area, There is a “drop” area on the ground floor that has a built in lockers for each family member with two extra for storage.

Simblist-Serenbe Home / 10744 Serenbe Lane, Palmetto GA 30268 / 3,896 SF / 9 rooms, 4 bedrooms, 4 baths / Architecture: Joel Turkel / Builders: Moon Brothers / Interiors: Robert Gaul Located in Serenbe, this pre-fab modern home features red cedar siding with glass walls and butterfly roof, a deep front porch reached by elevated walkway, an open floor plan with a second-story gallery, and multiple levels of decking out back. Rainwater collects in the center of the sloped roof, then runs along a fourteen-foot, cantilevered trough, tumbling out onto boulders two stories below, creating a dramatic overhead water feature above the deck. As are all Serenbe buildings, the home was designed according to environmental sustainability principles.

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From Scogin and Elam’s Buckhead Branch Library to Atlanta’s Northcrest Subdivision, Atlanta is a city rich in post-modern (PoMo) architecture. PoMo Atlanta is your opportunity to visit three such sites MA has identified to be fine examples having a special place in Atlanta’s modernist landscape. While some have remained lively public spaces over the years, others

Photography Kevin Byrd

have been left abandoned and fallen victim to serious neglect, leaving many concerned if Atlanta is losing its early modern heritage and begs the question why (Atlanta Constitution Building)? In London for example, a longtime disused power station was reused and given new life in the form of Tate Modern, and in the process Herzog & de Meuron created an architectural

masterpiece whose contribution to creativity is internationally recognized. Is Atlanta missing its opportunity to shine? PoMo Atlanta will help you decide. Bring along your Nikons and Canons, for this years POMO Atlanta Tour (self-guided) takes you to two distinct Downtown locations and one in Midtown- the former Atlanta

Words Bernard McCoy

Constitution Building, a quickly deteriorating site with massive reuse potential, and Atlanta Central Library designed by Marcel Breuer; and to Piedmont Park, home to Isamu Noguchi's Playscapes scheduled to reopen May/June. PoMo Atlanta was conceived by MA to educate its audience and help efforts in promoting Post Modern

Architecture in and around Atlanta and the Southeast. MA would also like to acknowledge the hard work of DOCOMOMOGeorgia Chapter in its ongoing efforts in documentation and preservation of these kinds of PoMo structures. For more visit docomomoga.org


Atlanta Constitution Building

Designed by Robert & Company

143 ALABAMA STREET SW ATLANTA, GA 30303

The Atlanta Constitution Building now in neglected disused state, is distinguished in Atlanta as the only surviving, intact Art Moderne style building of its size and scale in Atlanta. Its streamlined massing, ribbon windows, curved corner, and sleek marble sheathing, evokes the spirit of trains, ocean-liners, and other innovations in transportation during the early 20th century.

Why MA loves this building: An excellent opportunity to reuse (think Tate Modern here) an existing building with lots of space and potential. It could definitely serve the city’s contemporary creative community and southeast as an internationally recognized destination for worldclass exhibitions, fine-dining, and design-related retail. It has lots to offer in terms of its size, scale, and

use of light, very close proximity to public transportation, with its original architectural details still in tact. MA’s wish list of international and experienced architects to design this project would include Herzog & de Meuron, Rem Koolhaas, CrepainBinst, Hans Dieter Schaal, and Atlanta-based Scogin and Elam.

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Atlanta Central Public Library

Architect, Marcel Breuer

1 MARGARET MITCHELL SQUARE NW ATLANTA, GA 30303

Famous international architect, Marcel Breuer, designed and constructed the Atlanta Central Library between 1977 to 1980. At the time Carlton C. Rochell, Director of the Atlanta Public Library, envisioned the next new library in Atlanta to be a world-class structure designed by leading architects in modern architecture.

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The Atlanta Central Library is thought to be among Breuer’s finest architectural works. Many of the structure's details have cues taken from Breuer-designed and highly acclaimed Whitney Museum of American Art in New York City, for which Atlanta Central Library was inspired.

Marcel Breuer was educated at Bauhaus. In 1937 Breuer emigrated to the U.S.A. Early on Breuer taught in partnership with Walter Gropius at Harvard. After Harvard, Breuer entered into private practice. Marcel Breuer has also designed furniture.

The Breuer-designed library is in danger of being demolished and replaced with a new design. Please visit http://marcelbreuer.wordpress. com for more information and sign the online petition to help save one of the few iconic modernist buildings in Atlanta.


Noguchi Playscapes

Designer, Isamu Noguchi

ATLANTA PIEDMONT PARK, PIEDMONT ROAD, MIDTOWN

Noguchi Playscapes, a sculptural playground installation located in Atlanta’s Piedmont Park, was designed by internationally renowned sculptor, designer, and architect Isamu Noguchi and completed in 1976. In 1933 Isamu Noguchi designed his first playground, Play Mountain a groundbreaking proposal to use the earth as a sculptural object. The

plan was rejected by New York Parks Commissioner Robert Moses, who also would foil Noguchi’s playground at the United Nations Headquarters (1952). Noguchi's last attempt to build a playground in New York was a collaboration with architect Louis Kahn on a project for Riverside Drive Park (1961-66), rejected by the city government after five redesigns. The only Noguchi

playground to be completed in his lifetime was Playscapes in Piedmont Park, Atlanta, Georgia (1975-76).

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MA-OLOGY: THE ITALIAN STYLE

MA-ology is an unique and exciting MA activity focused solely on creativity from around the world. Last years ultra successful MA-ology and CARE fundraiser exposed Belgian creativity to Atlanta through the likes of Extremis, Dries Van Noten, Ann Demeulemeester, and illustrator Jarno Kettunen whose recent commissions include Christian Dior Homme and Jean Paul Gaultier. For 2009, MA-olgoy examines Italian creativity and we've rightfully so named it “The Italian Style”. Italy’s beautiful contemporary furniture and design objects, its cutting-edge fashion and expressive art, and this tiny country’s elevated status as a design destination along with the famous "Made In Italy" brand will all be in your sights.

Curated by Matteo Caimi

MA-ology “The Italian Style” takes place 13 May, 7:30pm-10pm at White Provision, located at 1168 Howell Mill Rd. in Midtown West and is expected to sell out early with tickets $20.00 at the door. Proceeds from ticket sales go to help support CARE’s work with women and children in Africa, a cause well worth supporting. "The Italian Style" features the Sacco armchair courtesy Zanotta, top Italian fashion (in collaboration with Jeffrey New York, Jeffrey Atlanta, and Bob Ellis Shoes), and paintings of the exceptionally talented and gifted young Italian painter, Marco Grassi (Milan). Students with ID are allowed in for half price.


Sacco armchairs courtesy Zanotta

Sacco by Zanotta “The Italian Style” in a special design exhibition, celebrates over 40th years of Zanotta’s revolutionary Sacco armchair and its non-stop production. Piero Gatti, Cesare Paolini and Franco Teodoro designed Sacco in Italy in 1968.

Piero Gatti, Cesare Paolini and Franco Teodoro in 1968 (photo, courtesy Zanotta)

From the moment these 3 architects from Turin arrived at Zanotta with a PVC “bag” ¾ filled with polystyrene balls and the idea of developing an industrial project, the Sacco armchair started on its special journey. From a cult object and icon of light, modern and informal design, it set an unquestionable all-time international record to become one of the most important expressions of Italian creativity.

The Sacco story is one of the more documented and most significant when it comes to a design product able not only to go beyond traditional project boundaries by entirely re-writing the rules, but also able to interpret and represent an age. In 1972 it went on display in New York’s MoMa and today, 26 international museums have added Sacco to their permanent collection of contemporary or applied art. In addition to the MoMa, it is on exhibit at the Musée des Arts Décoratifs in Paris, the Victoria & Albert Museum in London and the Triennial Design Museum in Milan. In Atlanta, Sacco will be added to MA’s “N-Stock” permanent collection.

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Fashion Some would say Italian fashion has the same or greater status as does Italian design. We will let the experts decide, but like design, Italian fashion has its share of world famous brands and designers and leads the industry in new ideas and execution. Early Italian pioneers like Valentino and Gucci helped make the "Made In Italy" label a status symbol and give a small European country international prominence when it came to creativity. The Italians say “Moda Italiana”(Italian Fashion) and it is all about attitude and outward appearances. And how one dresses is very important to Italians and the clothes must make a strong statement about whom they are, especially when out in public, all part of the Italian tradition and dressing for success.

For "The Italian Style" MA and its Director of Fashion, Ashley Chase are collaborating for the second year with Atlanta's top fashion boutique who adores Italian fashion, Jeffrey Atlanta (and Jeffrey New York), to present the hottest Italian fashion on the planet. Expect to see previews of 2009 Spring/Summer collections and rare runway ensembles from Prada, Gucci, Marni, and the sensational new Italian house 6267.

Marni - courtesy Jeffrey Atlanta and Jeffrey New York

Marco Grassi Italian painter Marco Grassi (Milan) is very talented and in demand these days for all the right reasons. Grassi is not however, a slave to pandering in fashion, does not just stamp out paintings, nor is he corrupted by other cliché’s that distract from the seriousness of his work. Art can be made accessible for all the wrong reason-trends, money and greed have to top the list. So when a painter comes who is removed from such superficial tendencies, you have something- and that something is Marco Grassi, who happily is the exception. Grassi’s work is thoughtful, honest, carefully and painstakingly executed. Grassi is presenting his first-ever USA oneman exhibition in Atlanta.

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The modern woman, her spirit of independence is Grassi’s muse, for which he makes no excuses. And upon closer examination of Grassi’s paintings, one comes to realize what Grassi paints is not only captured in the subject’s obvious body language but also in what the eyes and soul suggests, this ability is among Grassi’s signature gifts. The color pink is also an important constant in Grassi’s work and his past shows reflect that fact with names that capture the imagination like “Save The Pink”, “Kissing The Pink”, and “Love Me Tender”.

Italian Painter, Marco Grassi in MA-ology “The Italian Style” Exhibition

Marco Grassi one-man exhibition is part of MA-ology: “The Italian Style” and CARE Fundraiser. Special Edition large and oversize Marco Grassi paintings measuring 32"x 40" and 55" x 74" with proceeds from the sales of these paintings going to CARE to help women and children in Africa.


Photograph by Una Brosnan

CARE International MA’s concern about global events that especially negatively impact the lives of innocent women and children is very real and is in part why the event is called Design Is “Human”. Rising the awareness in 2009 will be no exception as CARE’s Derek Kayongo returns for MA09 to speak passionately on behalf of CARE’s work empowering women to create permanent social change. Women are at the heart of CARE’s community-based efforts to improve basic education, prevent the spread of HIV, increase access to clean water and sanitation, expand economic opportunity and protect natural resources. Proceeds from MA-ololgy “The Italian Style” go to help support CARE’s work with women and children in Africa. The village of Nazzlet El Masharqa (above left) is part of the EMPOWERS (EURO-MED Participatory Water Resources Scenarios) project which is cofunded by CARE. Here family members and labors harvest the tomatoes of local farmer Mr. Samir, who is a member of the village’s CDA. (Photograph by Una Brosnan)

The Afar people of Ethiopia (above right). CARE’s FGM (Female Genital Mutilation) Project worked for over 5 years to gain the confidence of the Afar people. The project built a bore hole and a shallow well; rebuilt 3 health posts and built a new one; opened a primary school; dug an irrigation ditch and started an agriculture program; started a Public Health Community— PHC—program. Once CARE identified the problems they started to train Traditional Birth Attendants. They then gathered local religious leaders— the Afar are 100% Muslim—for 4 days of discussion. Fifteen of 17 of the leaders (all Male) in the site agreed it was a good idea to stop the practice. They then went to the Circumcisers (all female) 60 in all. Most stopped but a few continued. Men and women have historically never sat together in public discussions. This was the first time that this occurred. Previously women would sit out of hearing range of the men while policy was discussed by the male leaders. During the discussions facilitated by CARE the women were speaking up and actually challenging the men in discussion. Today there are 120 women in the Anti Harmful Traditional Practices Association. Also their agenda has expanded beyond FGM to Children’s Education; Agriculture Techniques; and entrepreneurial pursuits.

MA-ology “The Italian Style” is curated by MA’s new Director of Architecture and Design, Matteo Caimi, whose design projects include Cassina and Poliform showrooms in New York, Miami, and Los Angeles and has featured projects in leading international design publications Interni, Abitare, and Architectural Record. MA-ology “The Italian Style” takes place Wednesday, 13 May, 7:30pm-10pm at White Provision, located at 1168 Howell Mill Rd. in Midtown West

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We asked a simple question. “Why are you a member?” there are 83,000 possible ansWers. here are tWo. “ One of the big advantages of being a member of the AIA is the access to not only peers

Being an Architect in Action

and networking, but also a huge repository of information based on all of the members

means you bring better

and their experiences...It is the entire Institute whose information you have access to.

solutions to your design projects.

There is almost always a way that you can go to that repository to figure out the solution

You work to create healthy and sustainable buildings and communities.

to whatever your issue is.” Virgil Green, AIA — Member Since 1978

It means you are a member of the American Institute of Architects.

“ I believe that my membership with (the) AIA has enhanced my design skills and my design capabilities immensely; through my interaction with

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resources, a supportive network of colleagues,

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applied to their projects. This helps me apply better design practice on the projects that I undertake.” Timothy Hawk, AIA — Member Since 1992

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Why aren’t there many affordable green housing designs for low-income families? And, more importantly, can we create a new approach to making green, sustainable housing available to low-income families through design choices? “Where it Matters”, is a thoughtful design initiative that wants to create new standards for affordability in contemporary housing. Launched by The Community Design Center of Atlanta, WIM is comprised of a team of college interns picked from New York, Texas, and Atlanta, and explores the possibilities of green build contemporary single and multi-family low income housing. The site for the project is located in Vine City, one of Atlanta’s oldest neighborhoods located just west of Downtown. Once home to affluent African-Americans, since the 1960’s, Vine City’s has been in a steady state of disuse and poverty in the neighborhood has increased. WIM architecture, composed of three smaller related structures surrounding a shared courtyard, aims to create living spaces that can be both functional and enriching for a modern family. The design of each individual unit maximizes natural light as well as views of downtown. In addition to the shared courtyard, each unit surrounds a private courtyard, bringing light and air into all indoor spaces.

All of the previous social and design considerations are based on the belief that low-income does not mean low quality of life, and that thoughtful design and planning are crucial to the success of any housing. While Atlanta moves forward as one of the fastest growing cities in the country, it is imperative that this belief is reflected in the much-needed creation of housing for lower-income brackets. The opportunity to live in healthy, well-designed homes should not be the privilege of the rich, but the standard for all income levels. About the architect Sarah Green (pictured left) is from Atlanta and attends Parson’s. Green’s interest in architecture extends to her strong belief and committed interest in community design and empowering communities through design. Green has completed several projects based on these principles, including the Biloxi design/build, second place in the Chase Community Development Competition in New Orleans (2008), etc. For more on how Community Design Center Atlanta Inc. is making architecture human, visit www.cdcatl.org

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Melnikov House 17 Krivoarbatski Lane Moscow, Russia Architect: Konstantin Melnikov 1927-31


Built in an era that valued the collective over the individual, the Melnikov house is unique in the history of the twentieth-century architecture. It has no precedent and no successors. As a private residence, in one of the most prominent parts of the city, it was an anomaly at the time in which it was built and in the city in which it stands. One of the most complex and symbolically charged investigations into domestic architecture, the building has had an influence far beyond its modest scale and economical construction. It is now at risk, threatened by water damage caused by poor drainage as a result of the surrounding development and by demolition as a result of the rapid escalation of land values.

Rarely published and virtually inaccessible until the collapse of the Soviet regime, these important buildings have remained unknown and unappreciated. “Richard Pare’s mission has been to document these buildings for those future generations, even as they crumble around him. Architecture critic Nicolai Ouroussoff of the New York Times notes Pare’s achievement, “Great architecture exists somewhere between the world as it is and the world as we would like it to be. Mr. Pare’s gift is to show us what happens when those visions are tested in everyday life, stripped of their original theoretical baggage. The sorrow arises from recognizing how fragile those dreams can be.” v v will be on display at Lumière through Saturday, May 23, 2009. Lumière is located at 425 Peachtree Hills Avenue, Building 5, Atlanta, GA 30305, in the Galleries of Peachtree Hills development.

Melnikov House & Richard Pare’s Exhibition The Lost Vanguard- Modernist Soviet Architecture 1922 – 1932

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Words & Photography Kevin Byrd


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In many ways, Marfa is very un-Texas: high plains and prairies, chilly nights, mountain ranges and, ahem, liberals. Think No Country For Old Men and There will be Blood, both filmed in and around this outof-reach sleepy town. Marfa, as it seems, is a magnet for artists and gallery owners, students and art pilgrims alike. It all started when minimalist sculptor Donald Judd relocated from New York City to Marfa in 1971. Marfa wasn’t much different then from how it is now: A single blinking light hangs at the town’s only intersection. Indeed, Marfa was a retreat away from the hectic pace of the city. With the help of the Dia Art Foundation in 1979, Judd purchased 340 acres of desert land formerly occupied by the U.S. Army along with its abandoned buildings. What Judd envisioned was a permanent home for his contemporaries' work in sculpture, amongst them Dan Flavin and John Chamberlain. Flavin and Chamberlain, like Judd, were experimenting in industrial materials like neon lights, foam, metal, and other new media at the time. The old barracks of the military base were transformed into permanent exhibition spaces for their work. To this day, the Chinati Foundation oversees and guides visitors through an inside-outside museum of sorts.

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For many cities, it seems like the attitude is “more is better” when it comes to museums and tourist destinations. In reality, a city’s cultural institutions make up only a sliver of the vibrancy and energy that is found in the city’s daily life. Mostly it is the atmosphere of creativity that we crave as visitors to any city. Marfa embodies this. You feel it in your interactions with the residents, in the activity of a small community of artists, cowboys and gallery owners. Flat tire on your stroller? Locals at a gas station are happy to help. As if all this art activity in the middle of nowhere weren’t enough, Marfa has another strange phenomenon worth mentioning: the Marfa Mystery Lights. A viewing platform seven miles outside town offers a prime glimpse of the strange light orbs that dance and fade on the horizon at sunset, obviously the work of intergalactic artists. Eat your heart out, Burning Man. Start here: www.marfa.org www.juddfoundation.org www.chinati.org www.marfabookco.com www.elcosmico.com www.thunderbirdmarfa.com


Opposite page: a hanger transformed to hold 100 of Judd's boxes, the Marfa water tower, Judd's concrete land sculptures, a close up look at Judd's boxes, work by John Chamberlain, Marfa's main street, a ten-speed, work by Dan Flavin.

This page: work by John Wesley, John Chamberlain, Dan Flavin. 91


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404 394 3562 kvcahill@hotmail.com

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Yan Ling Dunn, Editor in Chief, Casa da Abitare China

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Atlanta was selected as a destination for the first filming of “Creative Life”, a groundbreaking television series for the Chinese audience with an unique concept that combines travel and design. It will present China viewers with examples of how design and creativity has enriched the lives of people from different countries around the world. Personally guided by Yan Ling

Dunn, Casa da Abitare Editor-inChief and former host of Travelogue, this program will travel to 16 countries in 2009 to search and feature creative people, products, projects, places, and events from different fields of design and the creative industry. Each destination will be featured in 4 or 5 thirty-minute episodes, which will emphasize design with the specific environment,

individuals and society in mind. “Creative Life” is in official contacts with the national tourism boards and airlines, but also seeks to feature private personalities in the design and fashion scene. A blend of formal and casual, this programs seeks to highlight the best in local design, interview architects, designers, artists and locals, and even visit favorite “creative” restaurants

to get a well-rounded sense of the unique culture of each destination. Produced by the Travel Channel, “Creative Life” is the first prime time TV program in China on design and will reach a domestic audience of 350 million in 300 cities. The Travel Channel is widely recognized for its innovative program concepts which influence and tap into trends in China's growing economic and

sophisticated consumer markets. Its target audience composed of highly educated, urban viewers, raging from ages 18 to 45. Ranked second as “My Favorite Channel”, according to CTR Research, The Travel Channel specializes in news reporting, professional and educational programs, high quality dramas, and other creative and distinctive programming.

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According to a recent Wall Street Journal article half of all new college graduates believe that selfemployment is more secure than a full-time job. What you are reading is the first part of a series of articles wherein MA explores some of the realities of the business of design in Atlanta alongside some of Atlanta's more entrepreneurial recent design graduates. Larry Luk and Georgios Salarias Graduated: 2008, Portfolio Center Company: Epidemik Coalition We first meet the gentlemen of Epidemik Coalition at their studio in The Center for Design Study (They've since moved on to a new space in East Point). We walk into the space through double industrial-sized French doors and Larry and George are there, immediately to the right, at two long desks, across from one another. They are each staring intently into an Apple Cinema Display. We stand for a moment, waiting to be noticed. They don't even acknowledge our entry. “Oh, hey!” Larry says suddenly, looking up, smiling; “we just got in.”

Words Travis Ekmark

Larry and George started to become known in the Atlanta art and design scene when, as students at Portfolio Center, they started printing limited edition t-shirts of their designs. The shirts were immensely popular and Larry and George's natural charisma made their brand, Epidemik Coalition, stand out from their peers.

Process and Larry and George have been working on it, day in and day out, for months.

“We started screen-printing while we were in school at Portfolio Center, and we kinda started a line while we were there,” George explains. “After we graduated, we wanted to take it further.”

George adds: “It’s just as hard as I expected it to be; I didn't expect it to be easy at all.”

“This is the hardest thing I've ever done,” says Larry, when asked about running a start-up business. “The day we finished grad school, we were full time.”

Larry says, “With the [older, limited edition] EC stuff, it’s like, ‘oh, hey, i just did this cool thing in Illustrator, lets go ahead and put that on a t-shirt.’ That was about as intense as that got. This was like months of planning out all the art, and how does the line fit together as a whole? It was more...of a process.” The guys are currently busy preparing new Process offerings for summer and fall.

“All of the stuff we did at PC was hand-made, limited edition screen-prints, you know; we only made maybe twenty at the most.” Epidemik Coalition was selling their work on their website and at Standard Boutique in Atlanta, but they knew they wanted to grow the business: produce more shirts, get them professionally made, get them in other boutiques around the nation.

One of the most compelling characteristics of Larry and George is their genuine interest in reaching out to other artists and designers for potential collaborations, moral support, or just the pleasure of meeting new people. “It’s not really finding other people in Atlanta who are doing exactly what we're doing,”

On March 6, Epidemik Coalition debuted its first clothing line intended for national distribution with a full day of events across Atlanta, culminating in a party at their adopted home, El Bar. Their line is called

Photography Kevin Byrd

Larry continues, “but it's finding other people who we relate to, who have that same drive and ambition that we have.” Several times in our conversation, the phrase “on it’s way up” emerges: A DJ the guys know is “on his way up.” A designer is “on her way up.” Larry and George are “on our way up.” In the end we talk for a while about Atlanta, the city that the pair describe as “on its way up.” “Atlanta is kind of like New York in the 80's,” says Larry. “There's an opportunity here to play a big role in changing things. We’ve been working as Epidemik Coalition for four years now and we feel like the city is our playground to do whatever we want. We’ve been making valuable connections and sincerely trying to do good work for the right people. I feel like a lot of people use Atlanta as a jumping-off point to leave for LA or New York, but we're calling it home.” You can find more information about Epidemik Coalition on their websites: epidemikcoalition.com and wearetheprocess.com


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