MEDIA KIT FA L L 2 0 1 7
LIFE. STYLE. MADISON. Moda Magazine strives to analyze and comment on the stories that capture the attention of our readers. With print and online content, Moda’s writers have the ability to cover both niche and popular topics in categories including Fashion, Culture, Lifestyle, Arts and Men’s. We are a passionate team of students who work to achieve a professional standard that inspires and infuences our readers’ personal relationship with style, beauty and the world around them.
ABOUT US. Moda Magazine is the University of
Moda publishes daily online content, as
Wisconsin- Madison’s first and only life
well as one digital issue each month,
and style publication. It was founded which
includes
content
from
each
in 2011 by two UW students who saw section and original photography. the need for a publication of its kind on campus. Moda was originally comprised
Along
with
online
content,
Moda
of one publisher, three editors and a
publishes two print issues per year -
handful of writers. Its only sections were one per semester - that are distributed fashion and lifestyle.
throughout the UW-Madison campus and the greater Madison community. It
In the four years since its launch, Moda hosts UW Fashion Week each year, a has expanded dramatically. It has added
weeklong event that includes speaking
culture, men’s and arts sections to its events content, making the magazine more
and
social
gatherings,
and
culminates in the UWFW Fashion Show.
versatile and reaching people with varying interests. Its staff has grown
Moda is supported by the Wisconsin
beyond mention, with 18 staff positions Union and a veritable arsenal of contributors.
Directorate
Committee.
Publications
THE MODA READER SITE DEMOGRAPHICS
MODAMADISON.COM 6,000 UNIQUE VISITORS PER MONTH 250 UNIQUE PAGE VIEWS PER DAY
UNIVERSITY DEMOGRAPHICS
UNIVERSITY LOCATED IN MADISON, WISCONSIN
SOCIAL MEDIA DEMOGRAPHICS
FACEBOOK LIKES | 4,342 FACEBOOK.COM/MODAMADISON
TOTAL STUDENTS 43,193 UNDERGRADUATE 29,302 GRADUATE 9,445 SPECIAL 1,987 PROFESSIONAL 2,459 FACULTY 2,220
INSTAGRAM FOLLOWERS | 1,509 @MODAMADISON STUDENTS FROM U.S. STATES REPRESENTED 50 TUMBLR MODA-MADISON.TUMBLR.COM
TWITTER FOLLOWERS | 864 @MODAMADISON
STUDENTS FROM COUNTRIES REPRESENTED 123
M I N I A N D M O N T H LY I S S U E S Moda Magazine releases monthly online publications. Our monthly issues, which we began to create in 2013 were typically between 10 and 20 pages long, with content from each section of the publication. Due to large expansion in Moda Magazine staff in recent years, we have experienced a tremendous growth in submissions, and have converted our monthly publications to online publications appearing monthly, ranging anywhere from 40-60 pages long. Each issue focuses on a central theme, with articles and editorial spreads showcasing both staff and contributing writers work. Additionally, they feature photography, art and editorials from staff and contributers.
M O N T H LY & M I N I P U B L I C AT I O N V I E W S
2,600 2,500
2,400 2,200
1,800
1,333
1,326
OFF-CENTER MARCH 2016
WHISPER APRIL 2016
1,055 623
REWIND RENOVATION DECEMBER 2015 FEBRUARY 2016
IGNITE MAY 2016
GENERATIONS CHARGE RIVAL RUSH SEPTEMBER 2016 OCTOBER 2016 NOVEMBER 2016 DECEMBER 2016
PRINT ISSUES Moda
Magazine
produces
images
from
student
and
one print issue each semester
professional photographers,
featuring articles from each of
clothing from area retailers
our editorial sections: fashion,
and
men’s,
Moda’s staff and contributors.
lifestyle,
culture
articles
are
throughout the UW-Madison
editorials
put
campus,
staff
Madison locations at the end
each
publication.
well
distributed
together by Moda Magazine in
as
are
by
and art. Additionally there original
issues
written
as
other
of each semester. After its print These publications are about
release, the issue is posted in an
60 pages long and showcases
online format on Moda’s website.
OUR SPRING 2017 PRINT ISSUE “POP!”
P R I N T I S S U E S TAT I S T I C S
SPRING 2017 | POP! 559 ONLINE VIEWS 500 PRINT COPIES
FALL 2016 | SUBMERGE 1,061 ONLINE VIEWS 500 PRINT COPIES
SPRING 2016 | BRAZEN 970 ONLINE VIEWS 750 PRINT COPIES
FALL 2015 | ON EDGE 1,660 ONLINE VIEWS 750 PRINT COPIES
ADVERTISE WITH US Advertising with Moda Magazine is
Issue and monthly online Mini Issues.
a great way to reach a trend-setting,
All advertisements must be high
young
resolution
adult
audience.
The
Moda
or
PNG
images.
reader is proud to live in Madison and
Advertisements can be in black and
wants to support local businesses - a
white, or color. If you do not have
desire they share with Moda Magazine.
print advertisements at the ready,
Advertisements are being accepted for Moda’s upcoming Fall 2016 Print
the Moda layout team is happy to help design one for your business.
PLACEMENT
MINI ISSUE
PRINT ISSUE
FULL INTERIOR FRONT COVER
$137.50
$550
HALF INTERIOR FRONT COVER
$70
FULL PAGE
$75
$300
HALF PAGE
$37.50
$150
FULL INTERIOR BACK COVER
$130
$525
HALF INTERIOR BACK COVER
$65
FULL EXTERIOR BACK COVER
$140
$575
$30 PER ADVERTISEMENT
*AD DESIGN (ADDITIONAL)
*STUDENT ORGANIZATIONS ARE ELIGABLE FOR DISCOUNT RATES.
Payment
must
be
submitted
by
All closing materials for the Fall 2016
check payable to “Wisconsin Union”
with
OCTOBER 23, 2017.
“Advertising
written
in
the
with
memo
Moda”
section
Issue
must
be
submitted If
you
by
would
of
like your advertisement designed, all
the check. Mail or deliver to Darby
materials are due OCTOBER 9, 2017.
Hoffman at the following address: WUD Office, 5th Floor Memorial Union 800 Langdon Street Madison, WI 53703
For
questions
information, Editor
in
Chief
and
additional
please
contact
Darby
Hoffman
at
moda.wudpublications@gmail.com
EDITORIAL BOARD
DARBY HOFFMAN
EVA WIELAND
CASSIE HURWITZ LIFESTYLE EDITOR
CULTURE EDITOR
ASHLEY MACKENS
MARGE DUFFEY
MICHAEL SACHEN
ALIX DEBROUX
FASHION EDITOR
ARTS EDITOR
MEN’S EDITOR
ART DIRECTOR
REILLY KOCH
GEORDON WOLLNER
MARISSA HAEGELE
EDITOR IN CHIEF
BEN GOLDEN ARTS CURATOR
DEPUTY EDITOR
CREATIVE DIRECTOR CO-CHAIR
As a student organization with limited funding, we appreciate any donations and participation in ad space and are open to collaborations of any kind. Moda’s staff thanks you in advance for your support!
CREATIVE DIRECTOR CO-CHAIR
HAIDEE CHU
PHOTO DIRECTOR
EDITOR-IN-CHIEF DARBY HOFFMAN CONTACT MODA.WUDPUBLICATIONS@GMAIL.COM