Spring 2018 Media Kit

MEDIA KIT SPRING 2018

LIFE. STYLE. MADISON. Moda Magazine strives to analyze and comment on the stories that capture the attention of our readers. With print and online content, Moda’s writers have the ability to cover both niche and popular topics in categories including Fashion, Culture, Lifestyle, Arts and Men’s.

We are a passionate team of students who work to achieve a professional standard that inspires and infuences our readers’ personal relationship with style, beauty and the world around them.

ABOUT US. Moda Magazine is the University of

Moda publishes daily online content, as

Wisconsin- Madison’s first and only life

well as one digital issue each month,

and style publication. It was founded which

includes

content

from

each

in 2011 by two UW students who saw section and original photography. the need for a publication of its kind on campus. Moda was originally comprised

Along

with

online

content,

Moda

of one publisher, three editors and a

publishes two print issues per year -

handful of writers. Its only sections were one per semester - that are distributed fashion and lifestyle.

throughout the UW-Madison campus and the greater Madison community. It

In the four years since its launch, Moda hosts UW Fashion Week each year, a has expanded dramatically. It has added

weeklong event that includes speaking

culture, men’s and arts sections to its events content, making the magazine more

and

social

gatherings,

and

culminates in the UWFW Fashion Show.

versatile and reaching people with varying interests. Its staff has grown

Moda is supported by the Wisconsin

beyond mention, with 18 staff positions Union and a veritable arsenal of contributors.

Directorate

Committee.

Publications

THE MODA READER SITE DEMOGRAPHICS

MODAMADISON.COM 6,000 UNIQUE VISITORS PER MONTH 250 UNIQUE PAGE VIEWS PER DAY

UNIVERSITY DEMOGRAPHICS

UNIVERSITY LOCATED IN MADISON, WISCONSIN

SOCIAL MEDIA DEMOGRAPHICS

FACEBOOK LIKES | 4,528 FACEBOOK.COM/MODAMADISON

TOTAL STUDENTS 43,193 UNDERGRADUATE 29,302 GRADUATE 9,445 SPECIAL 1,987 PROFESSIONAL 2,459 FACULTY 2,220

INSTAGRAM FOLLOWERS | 1,726 @MODAMADISON STUDENTS FROM U.S. STATES REPRESENTED 50 TUMBLR MODA-MADISON.TUMBLR.COM

TWITTER FOLLOWERS | 882 @MODAMADISON

STUDENTS FROM COUNTRIES REPRESENTED 123

M I N I A N D M O N T H LY I S S U E S Moda Magazine releases monthly online publications. Our monthly issues, which we began to create in 2013 were typically between 10 and 20 pages long, with content from each section of the publication. Due to large expansion in Moda Magazine staff in recent years, we have experienced a tremendous growth in submissions, and have converted our monthly publications to online publications appearing monthly, ranging anywhere from 40-60 pages long.

Each issue focuses on a central theme, with articles and editorial spreads showcasing both staff and contributing writers work.

Additionally, they feature photography, art and editorials from staff and contributers.

M O N T H LY & M I N I P U B L I C AT I O N V I E W S

PRINT ISSUES Moda

Magazine

produces

images

from

student

and

one print issue each semester

professional photographers,

featuring articles from each of

clothing from area retailers

our editorial sections: fashion,

and

men’s,

Moda’s staff and contributors.

lifestyle,

culture

articles

Print

are

put

throughout the UW-Madison

together by Moda Magazine

campus, as well as other Madison

staff

locations at the end of each

in

editorials

each

publication.

are

by

and art. Additionally there original

issues

written

distributed

semester. After its print release, These publications are about

the issue is posted in an online

60 pages long and showcases

format

on

Moda’s

OUR FALL 2017 PRINT ISSUE “SPECTRUM”

website.

P R I N T I S S U E S TAT I S T I C S

SPRING 2017 | POP! 722 ONLINE VIEWS 500 PRINT COPIES

FALL 2016 | SUBMERGE 1,183 ONLINE VIEWS 500 PRINT COPIES

SPRING 2016 | BRAZEN 1,049 ONLINE VIEWS 750 PRINT COPIES

FALL 2015 | ON EDGE 1,688 ONLINE VIEWS 750 PRINT COPIES

ADVERTISE WITH US Advertising with Moda Magazine is

Print Issue and monthly online Mini

a great way to reach a trend-setting,

Issues. All advertisements must be

young

Moda

high resolution PDF or PNG images.

reader is proud to live in Madison and

Advertisements can be in black and

wants to support local businesses - a

white, or color. If you do not have

desire they share with Moda Magazine.

print advertisements at the ready,

adult

audience.

The

Advertisements are being accepted for Moda’s upcoming Spring 2018

the Moda layout team is happy to help design one for your business.

PLACEMENT

MINI ISSUE

PRINT ISSUE

FULL INTERIOR FRONT COVER

$137.50

$550

HALF INTERIOR FRONT COVER

$70

FULL PAGE

$75

$300

HALF PAGE

$37.50

$150

FULL INTERIOR BACK COVER

$130

$525

HALF INTERIOR BACK COVER

$65

FULL EXTERIOR BACK COVER

$140

$575

$30 PER ADVERTISEMENT

*AD DESIGN (ADDITIONAL)

*STUDENT ORGANIZATIONS ARE ELIGABLE FOR DISCOUNT RATES.

Payment

must

be

submitted

by

All closing materials for the Fall 2016

check payable to “Wisconsin Union”

Print

with

MARCH 12, 2018. If you would like

“Advertising

written

in

the

with

memo

Moda”

section

of

your

Issue

must

be

advertisement

submitted

designed,

by

all

the check. Mail or deliver to Darby

materials are due MARCH 5, 2018.

Hoffman at the following address:

For

WUD Office, 5th Floor Memorial Union 800 Langdon Street Madison, WI 53703

questions

information, Editor

in

Chief

and

additional

please

contact

Darby

Hoffman

at

moda.wudpublications@gmail.com

EDITORIAL BOARD

DARBY HOFFMAN EDITOR IN CHIEF

EVA WIELAND DEPUTY EDITOR

ASHLEY MACKENS

MARGE DUFFEY

FASHION EDITOR

ARTS EDITOR

ART DIRECTOR

ARTS CURATOR

HAIDEE CHU

CASSIE HURWITZ

CULTURE EDITOR

LIFESTYLE EDITOR

REILLY KOCH

GEORDON WOLLNER

MARISSA HAEGELE

LEAH LEONIDAS

PHOTO DIRECTOR

WEBMASTER

LAUREN CHUNG

CREATIVE DIRECTOR CO-CHAIR

BEN GOLDEN

CREATIVE DIRECTOR CO-CHAIR

As a student organization with limited funding, we appreciate any donations and participation in ad space and are open to collaborations of any kind. Moda’s staff thanks you in advance for your support!

MAGGIE BRENNAN FINANCIAL MANAGER