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media kit spring 2017


LIFE.

STYLE.

MADISON.

Moda Magazine strives to analyze and comment on the stories that capture the attention of our readers. With print and online content, Moda’s writers have the ability to cover both niche and popular topics in categories including Fashion, Culture, Lifestyle, Arts and Men’s. We are a passionate team of students who work to achieve a professional standard that inspires and infuences our readers’ personal relationship with style, beauty and the world around them.


ABOUT

US.

Moda Magazine is the University

Moda

publishes

of Wisconsin- Madison’s first and

content, as well as one online

only life and style publication. It

Mini Issue each month, which

was founded in 2011 by two UW

includes

students who saw the need for a

section and original photography.

content

daily

online

from

each

publication of its kind on campus. Moda was originally comprised

Along with online content, Moda

of one publisher, three editors

publishes two print issues per

and a handful of writers. Its only

year - one per semester - that

sections were fashion and lifestyle.

are distributed throughout the UW-Madison

campus

and

the

In the four years since its launch,

greater Madison community. It

Moda has expanded dramatically.

hosts UW Fashion Week each

It has added culture, men’s and

year,

a

weeklong

event

that

arts

includes

speaking

events

and

sections

to

its

content,

making

the

magazine

versatile

and

reaching

more

social gatherings, and culminates

people

in the UWFW Fashion Show.

with varying interests. Its staff has

grown

beyond

mention,

Moda

is

with 12 staff positions and a

Wisconsin

veritable arsenal of contributors.

Publications

supported Union

by

the

Directorate Committee.


THE

MODA

SITE DEMOGRAPHICS

MODAMADISON.COM 9,000 UNIQUE VISITORS PER MONTH 6,400 UNIQUE VISITORS 270 PAGE VIEWS PER DAY

READER UNIVERSITY DEMOGRAPHICS

UNIVERSITY LOCATED IN MADISON, WISCONSIN

SOCIAL MEDIA DEMOGRAPHICS

FACEBOOK LIKES | 4,201 FACEBOOK.COM/MODAMADISON

TOTAL STUDENTS 43,193 UNDERGRADUATE 29,302 GRADUATE 9,445 SPECIAL 1,987 PROFESSIONAL 2,459 FACULTY 2,220

INSTAGRAM FOLLOWERS | 1,374 @MODAMADISON STUDENTS FROM U.S. STATES REPRESENTED 50 TUMBLR MODA-MADISON.TUMBLR.COM

TWITTER FOLLOWERS | 873 MODA-MADISON.TUMBLR.COM

STUDENTS FROM COUNTRIES REPRESENTED 123


M I N I A N D M O N T H LY I S S U E S Moda online

Magazine

releases

publications.

Our

monthly

mini

issues,

which we began to create in 2013 were typically between 10 and 20 pages long, with content from each section of the publication.

Due to large expansion in

Moda Magazine staff in recent years, we have experienced a tremendous growth in submissions, and have converted our monthly ‘mini’ publications to online publications appearing monthly, ranging anywhere

from

40-60

pages

long.

Each issue focuses on a central theme, with articles and editorial spreads showcasing both staff and contributing writers work. Additionally, they feature photography, art and editorials from staff and contributers. 2,600

M O N T H LY & M I N I P U B L I C AT I O N V I E W S

2,500 2,400 2,200

1,800

1,333

1,326

OFF-CENTER MARCH 2016

WHISPER APRIL 2016

1,055 623

REWIND RENOVATION DECEMBER 2015 FEBRUARY 2016

IGNITE MAY 2016

GENERATIONS CHARGE RIVAL RUSH SEPTEMBER 2016 OCTOBER 2016 NOVEMBER 2016 DECEMBER 2016


PRINT Moda

Magazine

ISSUES

produces

images

from

student

and

one print issue each semester

professional photographers,

featuring articles from each of

clothing from area retailers

our editorial sections: fashion,

and

men’s,

Moda’s staff and contributors.

lifestyle,

culture

articles

Print

are

throughout the UW-Madison

editorials

put

distributed

together by Moda Magazine

campus,

staff

Madison locations at the end

in

each

publication.

as

are

by

and art. Additionally there original

issues

written

well

as

other

of each semester. After its print These publications are about

release, the issue is posted in an

60 pages long and showcases

online format on Moda’s website.

OUR FALL 2016 PRINT ISSUE “SUBMERGE”


P R I N T I S S U E S TAT I S T I C S

FALL 2016 | SUBMERGE 1,700 ONLINE VIEWS 500 PRINT COPIES

SPRING 2016 | BRAZEN 1,700 ONLINE VIEWS 750 PRINT COPIES

FALL 2015 | ON EDGE 2,600 ONLINE VIEWS 750 PRINT COPIES

SPRING 2015 | BARE 1,400 ONLINE VIEWS 500 PRINT COPIES


ADVERTISE

WITH

US

Advertising with Moda Magazine is

Issue and monthly online Mini Issues.

a great way to reach a trend-setting,

All advertisements must be high

young

resolution

adult

audience.

The

Moda

PDF

or

PNG

images.

reader is proud to live in Madison and

Advertisements can be in black and

wants to support local businesses - a

white, or color. If you do not have

desire they share with Moda Magazine.

print advertisements at the ready,

Advertisements are being accepted for Moda’s upcoming Fall 2016 Print

the Moda layout team is happy to help design one for your business.

PLACEMENT

MINI ISSUE

PRINT ISSUE

FULL INTERIOR FRONT COVER

$137.50

$550

HALF INTERIOR FRONT COVER

$70

FULL PAGE

$75

$300

HALF PAGE

$37.50

$150

FULL INTERIOR BACK COVER

$130

$525

HALF INTERIOR BACK COVER

$65

FULL EXTERIOR BACK COVER

$140

*AD DESIGN (ADDITIONAL)

$575

$30 PER ADVERTISEMENT

*STUDENT ORGANIZATIONS ARE ELIGABLE FOR DISCOUNT RATES.

Payment must be submitted by check

All closing materials for the Fall 2016

payable to “Wisconsin Union” with

Print

“Advertising with Moda” written in the

MARCH 12, 2017. If you would like

memo section of the check. Mail or deliver

your

to Meg Rotter at the following address:

materials are due MARCH 1, 2017.

WUD Office, 5th Floor Memorial Union 800 Langdon Street Madison, WI 53703

For questions and additional information,

Issue

must

be

advertisement

submitted

designed,

by

all

please contact Editor-in-Chief Meg Rotter at moda.wudpublications@gmail.com


EDITORIAL

MEG ROTTER

CLAIRE HORNACEK

EDITOR IN CHIEF

DEPUTY EDITOR

BOARD

ALEXANDRA FOLINO ART DIRECTOR

JAMESON ZABALLOS

WEB MASTER & MEN’S EDITOR

MARISSA HAEGELE

CLAIRE GRUMMON

KELSEY DAYKIN

REILLY KOCH

PHOTOGRAPHY CO-DIRECTOR

PHOTOGRAPHY CO-DIRECTOR

CREATIVE DIRECTOR CO-CHAIR

CREATIVE DIRECTOR CO-CHAIR

ANNA OLLA

EVA-DELILAH WIELAND

TAYLOR PALMBY

ALEXA CARLSON

SPECIAL EVENTS & RECRUITMENT CO-CHAIR

HALEY NIPPERT CULTURE EDITOR

SPECIAL EVENTS & RECRUITMENT CO-CHAIR

MARGARET DUFFY ARTS EDITOR

MARKETING & SOCIAL MEDIA LIASON

DARBY HOFFMAN LIFESTYLE EDITOR

As a student organization with limited funding, we appreciate any donations and participation in ad space, and are open to collaborations of any kind. Moda’s staff thanks you in advance for your support!

ALIX DEBROUX

ASSOCIATE ART DIRECTOR

FASHION EDITOR

BEN GOLDEN ARTS CURATOR

EDITOR-IN-CHIEF MEG ROTTER CONTACT MODA.WUDPUBLICATIONS@GMAIL.COM



Moda Media Kit | Spring 2017