Moda Fall 2019 Media Kit

MEDIA KIT FA L L 2 0 1 9

LIFE. STYLE. MADISON. Moda Magazine strives to analyze and comment on the stories that capture the attention of our readers. With print and online content, Moda’s writers have the ability to cover both niche and popular topics in categories including Fashion, Culture, Lifestyle and Arts.

We are a passionate team of students who work to achieve a professional standard that inspires and infuences our readers’ personal relationship with style, beauty and the world around them.

ABOUT US. Moda Magazine is the University of Moda publishes daily online content, as Wisconsin- Madison’s first and only life well as one digital issue each month, and style publication. It was founded which includes content from each in 2011 by two UW students who saw

section and original photography.

the need for a publication of its kind on campus. Moda was originally comprised Along

with

online

content,

Moda

of one publisher, three editors and a

publishes two print issues per year -

handful of writers. Its only sections were

one per semester - that are distributed

fashion and lifestyle.

throughout the UW-Madison campus and the greater Madison community.

In the four years since its launch, Moda

It hosts UW Fashion Week each year, a

has expanded dramatically. It has added weeklong event that includes speaking a culture and arts sections to its content, events

and

social

gatherings,

and

making the magazine more versatile and culminates in the UWFW Fashion Show. reaching people with varying interests.

Its staff has grown beyond mention, Moda is supported by the Wisconsin with 14 members on the Editorial bored,

Union

35 hired staff positions and a veritable

Committee.

arsenal of contributors -- amounting to more than 200+ total members.

Directorate

Publications

THE MODA READER SITE DEMOGRAPHICS

MODAMADISON.COM 6,000 UNIQUE VISITORS PER MONTH 250 UNIQUE PAGE VIEWS PER DAY

UNIVERSITY DEMOGRAPHICS

UNIVERSITY LOCATED IN MADISON, WISCONSIN

SOCIAL MEDIA DEMOGRAPHICS

FACEBOOK LIKES | 5,055 FACEBOOK.COM/MODAMADISON

TOTAL STUDENTS 43,193 UNDERGRADUATE 29,302 GRADUATE 9,445 SPECIAL 1,987 PROFESSIONAL 2,459 FACULTY 2,220

INSTAGRAM FOLLOWERS | 2,298 @MODAMADISON STUDENTS FROM U.S. STATES REPRESENTED 50 TUMBLR MODA-MADISON.TUMBLR.COM

TWITTER FOLLOWERS | 847 @MODAMADISON

STUDENTS FROM COUNTRIES REPRESENTED 123

M O N T H LY I S S U E S Moda Magazine releases monthly online publications. Our monthly issues, which we began to create in 2013 were typically between 10 and 20 pages long, with content from each section of the publication. Due to large expansion in Moda Magazine staff in recent years, we have experienced a tremendous growth in submissions, and have converted our monthly publications to online publications appearing monthly, ranging anywhere from 40-60 pages long.

Each issue focuses on a central theme, with articles and editorial spreads showcasing both staff and contributing writers work.

Additionally, they feature photography, art and editorials from staff and contributers.

M O N T H LY VIEWS

PRINT ISSUES Moda

Magazine

produces

images

from

student

and

one print issue each semester

professional photographers,

featuring articles from each of

clothing from area retailers

our editorial sections: fashion,

and

men’s,

Moda’s staff and contributors.

lifestyle,

culture

articles

Print

are

put

throughout the UW-Madison

together by Moda Magazine

campus, as well as other Madison

staff

locations at the end of each

in

editorials

each

publication.

are

by

and art. Additionally there original

issues

written

distributed

semester. After its print release, These publications are about

the issue is posted in an online

60 pages long and showcases

format

on

Moda’s

OUR SPRING 201 PRINT ISSUE “WHIMSY”

website.

P R I N T I S S U E S TAT I S T I C S

SPRING 2019 | WHIMSY 1,152 ONLINE VIEWS 500 PRINT COPIES

FALL 2018 | ELEMENT 1,628ONLINE VIEWS 500 PRINT COPIES

SPRING 2018 | NAKED 1,230 ONLINE VIEWS 750 PRINT COPIES

FALL 2017 | SPECTRUM 930 ONLINE VIEWS 750 PRINT COPIES

ADVERTISE WITH US Advertising with Moda Magazine is

Print Issue and monthly online Mini

a great way to reach a trend-setting,

Issues. All advertisements must be

young

Moda

high resolution PDF or PNG images.

reader is proud to live in Madison and

Advertisements can be in black and

wants to support local businesses - a

white, or color. If you do not have

desire they share with Moda Magazine.

print advertisements at the ready,

adult

audience.

The

Advertisements are being accepted for Moda’s upcoming Spring 2018

the Moda layout team is happy to help design one for your business.

PLACEMENT

MONTHLY ISSUE

PRINT ISSUE

FULL INTERIOR FRONT COVER

$137.50

$550

HALF INTERIOR FRONT COVER

$70

FULL PAGE

$75

$300

HALF PAGE

$37.50

$150

FULL INTERIOR BACK COVER

$130

$525

HALF INTERIOR BACK COVER

$65

FULL EXTERIOR BACK COVER

$140

$575

$30 PER ADVERTISEMENT

*AD DESIGN (ADDITIONAL)

*STUDENT ORGANIZATIONS ARE ELIGABLE FOR DISCOUNT RATES.

Payment

must

be

submitted

by

All closing materials for the Fall 2019

check payable to “Wisconsin Union”

Print

with

OCTOBER 22, 2019.

“Advertising

written

in

the

with

memo

Moda”

section

Issue

must

be

submitted If

you

by

would

of

like your advertisement designed, all

the check. Mail or deliver to Darby

materials are due OCTOBER 15, 2019.

Hoffman at the following address:

For

WUD Office, 5th Floor Memorial Union 800 Langdon Street Madison, WI 53703

questions

information, Editor

in

Chief

and

additional

please

contact

Lauren

Chung

at

moda.wudpublications@union.wisc. edu

EDITORIAL BOARD

LAUREN CHUNG EDITOR IN CHIEF

ALLYSON KONZ ART DIRECTOR

ELISE ANDERSEN DEPUTY EDITOR

CHANNING SMITH ARTS CURATOR

MARIA DAYNEKO CREATIVE DIRECTOR

ETHAN FENSKE

NAOMI GALLAGHER

FASHION EDITOR

ARTS EDITOR

KATIE HERRICK

KATE LAWLESS

CULTURE EDITOR

LIFESTYLE EDITOR

ANNIKA IDE

PHOTOGRAPHY DIRECTOR

As a student organization with limited funding, we appreciate any donations and participation in ad space and are open to collaborations of any kind. Moda’s staff thanks you in advance for your support!