Blondee - Raising the Standard of Blonde Hairdressing

By Anthony Gray

Whether you’re seeking subtle maintenance, a fresh new look, or a complete transformation, Blondee is where blonde dreams come to life. Founded in 2019 by Faith Williams, Blondee was created with a clear purpose, to redefine the standard of blonde hairdressing. From the very beginning, the mission was to deliver WOW-worthy magical moments and offer a service experience unlike any other.

Faith’s vision was clear: every guest should leave Blondee feeling confident, cared for, and absolutely in love with their hair. This commitment to excellence has shaped everything about the business, from the way clients are greeted to the meticulous approach taken with every colour, cut, and extension application.

A Journey of Growth

In 2021, Faith welcomed Co-Director Holly Calligaro, whose leadership and creative expertise further strengthened the Blondee brand. Together, they expanded the business with a second Brisbane location in Morningside, before taking the leap to the Gold Coast in late 2024 with the opening of the Burleigh salon. Each space has been thoughtfully designed to reflect the Blondee ethos, warm, inviting, and effortlessly stylish. Light-filled interiors, curved mirrors, textured walls, and a palette of soft nudes and blush tones create a luxurious yet calming environment. The moment clients step inside, they feel they’ve entered a sanctuary dedicated to beauty and transformation.

This expansion hasn’t diluted their standard, it’s amplified it. Across all three locations, the same collaborative approach drives results: stylists and colourists working together to help each guest achieve their ultimate hair goals with precision, passion, and expertise.

Industry Recognition

Blondee’s reputation for excellence has been recognised far beyond their client base. They’ve been featured in publications such as Refinery29 and Style Magazines, cementing their place as one of Queensland’s most trusted names for blondes, balayage, lived-in colour, and premium extensions. Their dedication to training and business excellence has also been rewarded on the awards stage. Blondee has been a finalist in the Queensland Training Awards (Metro Region) for two consecutive years, and in 2025 proudly took home Small Employer of the Year. This recognition shines a light on their in-house education program, which is integral to shaping emerging stylists into confident professionals.

From Chair Rental to Salon Group

Faith’s journey is one of vision and determination. Starting with a single chair rental, she saw a gap in the market, a space where blonde hair wasn’t just offered, but mastered. What began as a personal mission has grown into a fully functioning business with three thriving salons, a leadership team, and a close-knit crew of 23 talented stylists. Watching each stylist grow, evolve, and climb the “Blondee ladder”, from emerging apprentice to senior creative, is one of the most rewarding parts of Faith and Holly’s work. It’s a culture of progress, where every win is shared and celebrated.

Commitment to Apprenticeship Training

One of the strongest pillars of Blondee’s success is its deep commitment to nurturing the next generation of hairdressers. Since 2019, Blondee has partnered with MIG Training to deliver high-quality, nationally recognised apprenticeship programs. They currently have five apprentices training with MIG and have proudly graduated 5 senior hairdressers. Apprentices at Blondee benefit from a structured, hands-on education model. Every second Monday is dedicated to full-day in-salon training sessions, where emerging stylists refine techniques, build speed, and develop the signature Blondee standard in real time.

On alternate weeks, they attend MIG College to balance formal study with practical application. From the very start, they work on real models and clients, gaining the confidence to deliver outstanding results early in their careers. It’s not just about teaching technical skills, it’s about fostering confidence, professionalism, and a love for the craft. By investing in apprentices, Blondee is actively raising industry standards and creating career pathways that keep talented stylists in the profession long-term.

The Blondee Experience

Blondee is best known for:

• Signature blonde transformations that turn heads

• Effortless balayage and lived-in looks that last

• Premium hair extensions with ethically sourced Great Lengths hair

• Healthy, glossy finishes using the world’s best products

Clients can expect Wella Professionals colour for its performance and reliability, Kérastase and Kevin Murphy care products for that luxe finish, and K18 treatments to protect and repair hair throughout the colouring journey. Every detail is considered to ensure the end result is as healthy as it is beautiful.

Culture at the Core

Ask anyone in the Blondee team what makes their workplace special, and the answer won’t just be about hair, it’s the culture. Blondee lives by four core values: Excellence, Heart & Soul, Integrity, and Inspire. These values aren’t just written on the wall; they’re woven into daily life.

From midweek shoutouts to surprise celebrations, the team makes time to acknowledge and uplift each other. Wins are shared loudly, challenges are tackled together, and successes are celebrated in style, including the legendary Blondee Christmas party. It’s a culture that attracts stylists from across the country and even overseas.

Faith and Holly believe that culture matters just as much as skill. In hiring, they look for kindness, energy, and alignment with values first, skills can always be taught. When a stylist feels supported and inspired, that energy flows straight to the client experience.

Education as a Lifelong Pursuit

Education isn’t a one-off training day at Blondee, it’s a career-long journey. The team regularly hosts guest artists, brand-led masterclasses, and internal workshops. Since the Burleigh salon opened, they’ve introduced quarterly full-day development sessions across all locations, focusing on both personal and professional growth. These sessions give the team space to reflect, realign, and recharge together.

This commitment to constant improvement ensures Blondee stays ahead of trends while maintaining the highest technical standards. It’s also what makes clients keep coming back, they know their stylist is at the top of their game

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