Skin Science with Amy Williams .

Amy Williams, Founder & Director of Aeon Aesthetics and Dermalogica stockist, shares how she has made a meaningful impact through her skin clinic.

How did Aeon Aesthetics begin, and what inspired you to focus on skin health in the medical rejuvenation space?

Aeon Aesthetics began humbly. In under two years, I went from offering lash and brow treatments in my family’s living room to running a full medi-aesthetic clinic with five purpose-built treatment rooms. From the start, I was driven to bridge the gap between skin health and skin science. I noticed the industry shifting away from quick fixes and toward long-term solutions – and I knew I wanted to be part of that movement.

As a skin therapist, I often felt frustrated by the disconnect in clinical settings that overlooked the skin’s complexity. Becoming a registered nurse felt like a natural evolution – it allowed me to combine cosmetic nursing with a deep understanding of skin function and physiology. I wanted to create a space where results weren’t just visible, but sustainable.

How do you approach educating your clients about skin health, especially with so many advanced treatments available today?

Education is at the heart of everything we do. I don’t believe in pushing treatments – I believe in explaining them. Every consultation involves breaking down how the skin works, why certain concerns are showing up, and building a plan that includes both in-clinic and at-home care.

We use visuals, analogies, and progress tracking to help clients understand what’s really going on with their skin. When people are informed, they feel empowered – and that leads to better, more consistent results.

What role does skin science play in how you select treatments and products for your clients?

Skin science guides every decision we make. We don’t chase trends – we look at clinical data, safety, and skin physiology. My background in nursing really supports this approach. It allows us to confidently tailor treatment plans, whether we’re working with hormonal acne, inflammation, or advanced ageing. Everything we offer is grounded in how the skin regenerates and heals over time.

What qualities do you look for in products or technologies before introducing them into your treatment space?

We’re incredibly selective. For us to introduce a new product or device, it must have clinical evidence, ethical backing, proven results, and real relevance to our clients’ needs. It has to integrate seamlessly into our client journey – without compromising our integrity. We also consider sustainability, transparency, and post-treatment support – we’re not just focused on cosmetic outcomes.

We’re seeing a rise in interest around skin regeneration and cellular communication. What’s your take on next-gen formulas like exosomes?

This is where my two greatest passions meet – skin health and skin science. The shift from simply treating the surface to actually activating the skin’s own communication pathways is where the future lies.

We recently introduced Dermalogica PRO’s ExoBooster into our microneedling treatments, and the results have been incredible: faster healing, reduced downtime, and a beautiful post-treatment glow. Clients are genuinely loving it – especially for age management, scarring, and rosacea-prone skin. The results have been so consistent that we developed a dedicated protocol to fully integrate ExoBooster into our treatment offering.

What advice would you give to clients looking to invest in their skin long-term?

Consistency always beats intensity. Instead of chasing quick fixes, work with professionals who understand your skin, your goals, and your lifestyle. Invest early, stay consistent, and focus on quality over quantity. The best skin transformations aren’t overnight – they’re steady, sustainable, and truly empowering.

For other clinics looking to stay ahead in a fast-evolving industry, what’s been key for your growth and client trust?

Authenticity and education. I’ve grown Aeon Aesthetics by staying true to our values – clear communication, ethical practice, and truly personalised care.

Clients trust us because we take the time to listen, explain, and evolve with purpose. We invest heavily in education and team training – staying led by knowledge, not the latest trends.

www.aeonaesthetics.com.au www.dermalogica.com.au @aeonaesthetics.au