Join Us At Beauty Expo Australia!

Beauty Expo Australia unites the beauty industry in the country’s largest celebration of all things beauty over one weekend. Be inspired with this unparalleled opportunity for connection and inspiration with a community of like-minded professionals. Join us at the ICC Sydney Exhibition Centre Darling Harbour, Saturday 16 August 9am – 5pm to Sunday 17 August 9am – 5pm.

It’s important now more than ever that you are focusing on you and enhancing your beauty knowledge. Staying on top of the latest trends, procedures, products and knowledge is key for making this year a year of success.

Top Reasons To Attend Beauty Expo 2025

Spotlights

With a unique theme each year, Spotlight is a space dedicated to showcasing a mix of new and original Beauty Expo brands focused on specific trends, themes, and attributes within the industry. In 2025, we are shining a spotlight on Wellness and K-beauty.

Wellness

Experience the new Wellness Spotlight at Beauty Expo Australia, a dedicated zone where beauty meets holistic living. Explore emerging wellness trends, discover innovative lifestyle solutions, and engage with experts shaping the future of self-care.

K-BEAUTY

K-Beauty zone is a dedicated space to discover innovative Korean skincare and cosmetic brands through live demonstrations and immersive product experiences. Dive into the latest trends, textures, and techniques that are shaping the future of beauty.

Face2face Makeup Awards

The Face2Face Makeup Awards reward extraordinary makeup artists for their craft, creativity and passion. Created to be embraced by artists as a supportive and inclusive space to put their skills under the pressure of a competition, the Awards provide a platform to grow as an artist at any level. This is the must-enter competition for any makeup artist serious about their career and is back for the first time in four years.

Internationally recognised, multi-award-winning makeup artist Isabelle De Vries is this year’s Creative Director. She challenges trends and stereotypes of beauty and has gained recognition from the industry’s elite. This year’s categories include Bridal Makeup – A Timeless Romance, Creative Makeup (Live) – Under The Ocean, Beauty Editorial – Ethereal Beauty, and Fashion Editorial – Trend Prediction.

THE AUSTRALIAN BEAUTY & AESTHETICS CONFERENCE

Over 60 sessions of immersive education, providing cutting edge insights, innovations and skills for your business and team. The Australian Beauty & Aesthetic Conference (ABAC) is 2 days of feature keynote presentations, panel discussions, case studies and educational sessions tailored around our three stages; the Business of Beauty, Wellness and Dermal Health, and Art of Aesthetics.

A platform to connect and meet with thought leaders and like-minded beauty professionals, the Australian Beauty and Aesthetics Conference allows you the flexibility to curate your own program over either 1 or 2 days, based on your personal interest and business needs.

180+ LEADING BRANDS

Shop from Australia’s largest collection of professional beauty brands and products across 32 categories, including; Organic Spa, Diramu Skincare, Aesthetic Consults, Intraceuticals, LashV, Murad, Dermapenworldand many more.

The Business Couch

Need some one-on-one time with the industry experts? Book a free half hour consultation with our line-up of specialists in Salon Management, Sales and Marketing, Training & Development on the Business Couch. This is incredible opportunity to help push your business to the next level.

Beauty Live

Our Beauty Live demonstration area is your must-see space to learn more about current trends in the Beauty industry. Showcasing demonstrations from industry professionals in brows, skincare, lashes, make-up and so much more! This is your perfect opportunity to see upclose how the latest products work in action, and to ask any questions you may have.

Lash V Competition

The Lash Pro and Brow Pro Championships at Beauty Expo Australia 2025 will feature some of the industry’s most skilled lash and brow artists competing live in the final on 17 August. This showcase gives attendees an exclusive opportunity to see these experts demonstrate the creativity and techniques shaping today’s lash and brow trends. For more information on the competition or to enter the competition. www.beautyexpoaustralia.com.au/en-gb/ what-is-on/LashV.html

Ticket Options

Whether you want to attend all sessions or just meet our incredible brands, we have a ticket option to suit you, make the most of booking your tickets early with our early bird rates.

To book your tickets, view exhibitor listing, see all sessions and competition info for Beauty Expo, please www.beautyexpoaustralia.com.au