Redefining Exceptional Skin Health

Meet Eden Aesthetics 2024 ABIA WA/NT Salon/Spa/Clinic of the Year – 5 Treatment Rooms or More.

In the heart of Margaret River, Western Australia, sits a clinic that has redefined what it means to offer truly exceptional skin health and cosmetic care. Eden Aesthetics, awarded the 2024 ABIA WA/ NT Salon/Spa/Clinic of the Year – 5 Treatment Rooms or More, has carved out its place as a standout not just for its treatments, but for the total experience it provides to every client who walks through its doors.

Founded in 2018 by Dr. Sarah Podmore, Eden Aesthetics was born from a vision: to bring advanced, ethical, and professional aesthetic services to a regional town, without compromising on quality or client care. With over a decade of experience in the industry, Sarah has built the business with intention and integrity, anchored in results, responsibility, and relationships.

From its very first day, Eden Aesthetics has focused on setting a new benchmark, not only for clinical results, but for how clients are made to feel. The business has grown in size and stature, but at its core remains personal, consistent, and welcoming. And one of its greatest strengths? The people.

Today, Eden Aesthetics operates with a skilled and dedicated team of dermal therapists, registered nurses, front-of-house professionals, and a marketing manager, all working closely under Sarah’s leadership. Incredibly, the original six team members who helped launch the clinic remain a part of the team six years later. This longevity speaks volumes about the strength of the culture, the mutual respect shared, and the unified vision that continues to guide the business.

It’s this kind of environment that naturally flows through to the client experience. From the first point of contact, every client is treated as an individual. They are greeted by name, welcomed into spacious, accessible treatment rooms, and supported with warmth, expertise, and transparency. The layout of the clinic has been carefully considered to promote comfort, flow, and inclusivity, with privacy and accessibility for all members of the community.

Over time, the client base at Eden Aesthetics has grown steadily through reputation alone. A large number of new clients arrive not through advertising, but from glowing referrals, proof that word-ofmouth remains one of the most powerful and authentic marketing tools in the industry. And behind those referrals is a deeply loyal community of clients who return time and again for the trusted care they receive.

At the heart of the Eden Aesthetics model is a commitment to value. Treatments are never rushed or fragmented; each one is thoughtfully curated to provide everything needed for optimal results, without unnecessary upsells or hidden extras. The philosophy is simple: if it will improve the client’s outcome, and it’s appropriate, it’s included.

This approach has helped to build deep trust and long-term client relationships. In recent times, Eden Aesthetics made a deliberate shift in its service menu, streamlining offerings to better align with the clinic’s evolving direction and growing demand for advanced skin treatments. The decision reflected a clear focus on the future, with an emphasis on high-performance services and tailored results. The outcome has been overwhelmingly positive, allowing the team to deepen their expertise, refine their craft, and deliver even greater value to clients.

Recognition of client loyalty is another hallmark of the Eden Aesthetics approach. From personalised gestures to thoughtfully curated events, the team goes above and beyond to show appreciation. Their annual birthday event is a signature celebration, a beautifully hosted evening where clients are invited to enjoy exclusive offers, previews of new treatment packages, and connection with the team. These moments aren’t just marketing, they’re meaningful celebrations of community and care.

Loyalty is also honoured in more personal ways. Each year, Eden Aesthetics takes time to acknowledge long-term clients in ways that are heartfelt, generous, and reflective of the relationships they’ve built. It’s this level of detail and genuine gratitude that leaves a lasting impression, and keeps clients returning year after year.

But Eden Aesthetics’ impact isn’t limited to its clientele. As a business, it has long been embedded in the wider community. Whether it’s mentoring local high school students considering careers in the beauty industry, sponsoring local events, or supporting nearby schools and sporting clubs, Eden Aesthetics continues to show up and give back in meaningful ways. This sense of responsibility, to people, to place, and to purpose, is deeply woven into the business ethos.

Environmental care is another priority. Aware of the beauty industry’s environmental footprint, Eden Aesthetics has implemented a number of sustainability practices across the clinic, from eco-conscious cleaning to reducing single-use plastics and rehoming materials locally. Their current journey toward becoming a certified sustainable business reflects an ongoing commitment to doing business better, for their clients, their team, and the planet.

Behind the scenes, the Eden Aesthetics team thrives on continuous learning. Ongoing professional development is a non-negotiable, and team members are regularly supported in their growth through education, hands-on training, and access to industry events. This not only elevates the standard of treatments offered but ensures clients are receiving care from professionals who are always learning, evolving, and leading with confidence.

Team connection is just as important. Regular meetings, professional checkins, and a flexible, supportive work environment have helped cultivate a workplace where people feel empowered, appreciated, and motivated. Eden Aesthetics embraces a culture where life and work are both respected. Whether it’s attending a child’s school assembly or managing study commitments, the team works together to support each other’s personal and professional goals.

Much of this comes back to Sarah’s leadership, grounded in empathy, clarity, and an unwavering focus on doing things the right way. Her approach is collaborative and empowering, always encouraging her team to grow and thrive. Beyond the clinic, Sarah also gives back to the industry, mentoring other professionals and clinics without expectation. It’s this generosity of spirit that reflects the true essence of leadership, not just within Eden Aesthetics, but across the broader aesthetic community.

While Eden Aesthetics continues to evolve, what remains unchanged is its heart. Every decision, whether clinical, operational or strategic, is filtered through a client-first lens. Their goal has never been to be the biggest. It’s been to be the best at what they do, for the people they serve.

Eden Aesthetics serves as a reminder that success doesn’t always come from shouting the loudest or doing the most. Sometimes, it comes from choosing the right things, prioritising your team, honouring your clients, staying in your lane, and doing business with integrity and care.

It’s about being consistent in what you stand for. And as Eden Aesthetics continues to show, it’s that consistency, day in and day out, that builds a business not only worth recognising, but worth remembering.

@eden_aesthetics