Profusion – The Art of Healthy Lamination

One of the biggest challenges with lash lifts and laminations as well as many beauty treatments in the industry is striving for consistency with results for clients. Many therapists know that when performing treatments such as facials, needling, IPL or waxing that during intervals and when clients come back for the second session, there can be variances in the treatment results which can be due to many factors that can alter the individuals skin and pH changes, lipid content, water content, diet, hormones, stress, hair growth cycle or perhaps there’s been an application variance and the list goes on and on.

Lash and brow treatments is no different and mastering the art of adaption, consultation and application all has to come together to achieve successful outcomes and have longevity in a salon menu, however there is some new technology that allows therapists and clients to see lift and lamination services in a new light.

Elleeplex Profusion is fast becoming the answer for lash specialists due to its fool proof formulation that takes the worry out of over processing or damaging lashes during the treatment process. Over processing has been a scary word when it comes to lash lifting, because when performing lash lifts and laminations it requires precision and skill to avoid over processing issues, especially if using thioglycolate based systems. Elleeplex Profusion is a unique formulation that is different from many available in the industry, containing no thioglycolate but instead utilises Cysteamine HCL and combined with Elleeplex Re-Gen, offers powerbond technology where hydrogen bonds in the lashes or brow hairs are restored on a molecular level during the chemical or colouring process. The intelligent formula is a combination of peptides myristoyl pentapeptide-17 and biotinoyl tripeptide-1 amino acids serine, threonine and arginine, 8 different plant extracts, panthenol, biotin as well as a proprietary blend of bis-4-PCA dimethicone, disodium PEG-12 dimethicone sulfosuccinate and aminomethyl propanol which allows the innovative repairing process to take place during chemical treatments.

During scientific tests, eyelashes were treated with a regular thioglycolate product and then with Elleeplex Profusion for 30 mins processing time to make some comparisons under an

SEM (Scanning Electron Microscope) magnifying the eyelashes up to 1000 times. The results clearly showed that lashes treated with Profusion were not damaged or over processed during the study, even after 30 mins of treatment time. The advancement in this technology for lamination and lifting has seen a shift in the industry with a resurgence of lash artists having their faith restored in the chemical process and their worries long gone when it comes to over processing or damaging clients lashes.

Post pandemic has seen a rise in lash and brow services as a whole, clients are flocking to salons for lash lifts and laminations to enhance their natural beauty. Lashes and brows have become a focal point for the beauty business as you can achieve instant gratification results and we all know if you’re wearing a mask, you still need to have lashes and brows looking on point. The lift and lamination industry is evolving with this explosion of interest in services which then generates more demand to streamline the treatment process in general for the therapist and client.

Entering the industry for 2022 is Flex Rods by Elleebana. This innovation is a game changer in the world of lash lift and lamination and this most anticipated and sort after product release of 2022 has seen the lash lift industry evolve to a new level of productivity and efficacy. For over 15 years therapists had to use adhesive on the back of the shield or rods to help hold the apparatus in place on the eyelid, but Flex Rods has now changed that method with therapists productivity and clients comfort in mind. Adhesive on the back of the shields or rods is no longer a vital part of the treatment steps due to the revolutionary design and premium flexible silicon that allows flex rods to position securely on the eyelid, with a refined and unique C curvature the artist has exceptional control and commanding results, especially when dealing with clients that have resistant or downward facing lashes. The curvature allows more extreme curl across a wider surface area of the eye lash, ultimately giving outstanding results that is leading the way of innovation in the lifting and lamination space.

The months ahead will see further evolution of various stylist tools and formulas throughout the Elleebana and Elleeplex systems, new innovative after care solutions and a driving focus on maximizing productivity for therapists and improving the client and customer experience. Visit Elleebana at the Beauty Expo Australia to see the new releases in action or follow @ elleebana on Instagram and Youtube for the latest product releases and education resources that is elevating the lash game.