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Editor's Note - Louise May
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It seems that a lot of industry business owners are feeling overwhelmed and exhausted at the moment. I have had many conversations with small business owners who are short staffed due to so much sickness with Covid and Flu; so many of those who have come off the floor to focus on working on their business are back on the floor in the treatment rooms, because staff shortages are at an all-time high.
Last minute cancellations and no shows are also at an all-time high which causes major stress and it’s near impossible to fill those gaps with such short notice, resulting in paying for staff to stand around and not being financially productive.
This is why it’s imperative to have a strong cancellation policy with very clear terms, take a non-refundable booking fee for all appointments and ensure that your confirmations are done at least 48-72 hours prior to the appointment time, so that you have time to fill a gap if the client cancels their booking. Running a waitlist column also helps to fill gaps, if you have a cancellation, you can go across to your waitlist and start calling those on the list to fill your gap.
With that said we have a lot to look forward to!
It’s been an exciting couple of months already with Beauty Expo weekend upon us, the finalists for ABIA being announced, not to mention how much we are all looking forward to an evening of celebration at our Awards Gala event. It will be so wonderful to all catch up again in person!
Our front cover story for this issue is the game changing Elleeplex Profusion, we spend 10 minutes with the fabulous Annie Mayo, founder of Advanced Mineral Makeup. We meet South Australia’s best Wax Technician, we feature the most beautiful new studio clinic on the Sunshine Coast ‘lluminate Aesthetics’ and we also cross over to W.A and feature 2021 ABIA Winner for best Eco Salon, Eco Spa Mandurah. We also meet two professional salons who are a match made in heaven with Mayerling!
With all of this plus our brilliant articles and blogs from all our amazing contributors, I hope that you thoroughly enjoy the read and remember that during times such as these when you are totally under the pump with sick staff and family, make sure you make the time to ‘fill your own cup’. You are no good to anyone if you are depleted yourself. Outsource what you can when you are swamped, learn to delegate, and take good care of YOU.
I hope you enjoy this issue, and I hope to meet many of you at the ABIA’s!
Louise x
Louise May, BEAUTY BIZ EDITOR
PS We have some amazing business articles in our bi-monthly issues of Beauty BIz, if you as a business owner would like to know more about particular topics or issues you may be having in your business, please reach out to me so that I can ensure that we cover these in our upcoming issues. Email me at louise@mochagroup.com.au
