Legend: Mike Sievert

The Un-Carrier Approach to Innovation

From a distant third to a contender for the throne, T-Mobile’s rise can largely be traced back to the visionary strategic direction of Mike Sievert, the company’s new CEO.

This is a time of sweeping, at Procter & Gamble, before moving generational change for the on to hold leadership roles at IBM telecommunications sector. and Clearwire) Sievert has been a Time like these call for bold relentless disruptor of the wireless disruptive leadership if enterprises industry status quo. Now, he’s expect to grow, evolve and capitalise leveraging the company’s merger with on a future that’s more connected Sprint to carry the un-carrier forward than ever before. into the 5G era.

For T-Mobile, that leadership T-Mobile’s 5G network is the comes in the form of Mike Sievert, largest 5G carrier in the US, with a the man behind the rise of the US’ low and mid-band-focused network most dynamic and disruptive mobile that covers more than 280mn operator from a distant third to the people - a fact which prompted country’s second-largest mobile AT&T and Verizon to throw down network operator, and the fastest- almost $69bn between them at the growing company in the industry. latest 5G spectrum auction in hopes

Sievert made the step up from of catching up. Sievert is in no way T-Mobile COO to the CEO role in May content to rest on those laurels, of last year, just a few months before however. In an interview with CNBC the company’s wildly successful “un-carrier” approach and merger Synergies created by Sprint Merger: last year, he made it clear that, “We intend to cover 99% of the country. with Sprint, put it ahead of AT&T. Over the course of his eight year $43bn Not just with low band 5G like standalone T-Mobile but with broad career at T-Mobile (he got his start and rich 5G that’s transformational.”