Coffee company serves success

Shrewsbury-basedIron&Fire

Coffee enjoyed significant growth in 2022,and 2023 looksset to be equallyassuccessful.

Having launched TheHatch coffeeshopalongside Shrewsbury Station during thepandemic, areturn to commutingand increasedvisitor numberssaw footfall more than doubleinthe spring as remaining restrictions lifted.Thissuccess continued andculminatedinNovemberwiththe teamexpanding its rangeofproductsavailable to buy direct from TheHatch

KevBurrows,DirectoratIron& Fire,said: “Duringthe pandemic, ourdirect-to-consumersubscription coffee business boomed. People desiredquality coffeeat home even if they couldn’t go outand this has remained strong since.

“Not only hasthe subscription business continuedto flourish –it’s nowthree timesthe size it wasbefore Covid–but interest in getting thebestfroma coffee hasincreased too. Visitors to TheHatch now ask foradviceonthe best machines and accessoriestouse at home whichis whywedecidedtomakeour range of Sage coffee machinesand peripheralsavailable to buyonsite.”

Iron &Firesupportsits trade customers by supplyingnot only coffee,but also equipment,machineservicing,and baristatraining. This trainingisalso available to consumers. Increasedinterest hasled Iron &Firetorelaunchits training offeronsiteatits roastery facility in Shrewsbury.