TOWN MOVE FOR ELEGANT RANGE WITH CUSTOMERS’ WELLNESS AT HEART

Soul products are especially crafted to enhance and benefitwellbeing, cleverly blended with calming, luxurious essential oils to create atranquil yet elegant atmosphere in your home.

Originally in IT sales, owner Gemma Vujnovic let her career take abackseat 10 years ago when she started afamily.Now amum of three, Gem wanted to pursue adream she always had which is where Soul, Shropshire was created.

It has been an incredible journey as the Soul brand has gone from strength to strength, starting as ahobby and now aproud supplier of items in the Oscars and Grammies goodie bags four years in a row! The biggest rewards of the business have always been with the wellness of its customers at theheart –and who can put it better than Gem herself?

“I believe that our products can help and support people whilst also looking elegant in the home. From the very beginning, Soul was created with adesire to support wellbeing through offering a range that contains luxury essential oils.

“I have always adored home fragrances, so to havemyown range that not only looks and smells stunning buthelps so many is just everything to me. I’m incredibly lucky to have my own business and do something that I absolutely adore.

“I do not view Soul as ‘just’ ahome fragrance company –itissomuchmore. The concept from thevery beginning has always been unique in the sense that I wanted to offer our customers alifestyle choice when choosing Soul.

“Products are packed with all natural vegan and animal testing free ingredients, aromatherapy oils and 100% soy wax. So no nasty paraffin(no black soot), protecting both you and the environment

“My vision had always been to launch ahigh quality collection of home fragrances that can impact on individuals’ wellbeing. Ibelieveweare achieving this with the daily messages andfeedbackwe receive. It is my customers’ daily feedback that makesthisjourney authentic and so meaningful to me.”

Order online or visit Gemma in her new unit at 22-24 High Street, Newport.