From Bricks to Clicks: The World of Challenger Brands

I N V I TAT I O N

FROM BRICKS TO CLICKS: THE WORLD OF CHALLENGER BRANDS 6 pm, Saturday, September 5, 2020 Mr Kannan Sitaram Venture Partner Fireside Ventures

MADRAS MANAGEMENT ASSOCIATION Fountainhead of Excellence

Programme 6.00 pm Welcome address

Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association

Opening remarks

Mr V Balaraman Past President, MMA & Former MD, Pond’s India Ltd

Mr Kannan Sitaram Address by Venture Partner the speaker Fireside Ventures Mr Srikant Sastri Board member/Advisor/Mentor Business acceleration expert Entrepreneur with 2 exits

Q & A with Mr Ravishankar G V Special Invitees Managing Director Sequoia Capital India Pvt Ltd

Mr Chaitanya Ramalingegowda Director and Co-Founder, Wakefit.co Q & A with Share your questions by Participants SMS/Whatsapp to 98401 23906 7.45 pm

Webinar ends

Synopsis A host of new brands are challenging large, iconic brands in India’s consumer industry. What has changed? Is this a bubble or a deep trend? Explore the world of Brand 2.0 with Kannan.

PROFILE Mr Kannan Sitaram Kannan has enjoyed over 3 decades of excitement in India’s FMCG industry. He has worked on iconic brands like Pond’s, Vaseline, Brooke Bond, Lipton, Dabur and Real. He’s led the large sales team at the then $1 Billion Hindustan Lever soaps and detergents business. Integrating the Ponds, Tomco and Brooke Bond sales teams with Hindustan Lever are some of the interesting challenges he has dealt with. He was part of the London based global strategy team and participated in shaping Unilever’s corporate strategy. He led the transformation of Dabur’s India business and helped Dabur acquire businesses like Balsara and Fem. Now as a partner at Fireside Ventures, Kannan views the consumer industry from the perspective of start up brands. As an investor, board member and CEO mentor , he plays an active role in India’s emerging digital economy.

Kannan is B.Tech from IIT, Madras and the gold medallist of his batch from IIM, Ahmedabad.

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