This is a term that some of us learnt when Insia vs Pakisthan match happened as part of T20. Player Ashwin Ravichandran came in at the last moment and ‘ left’ a ball untouched. That paved way for an extra ball and a winning shot by his partner Virat Kohli.
Same is true for certain life situations. Certain management scenarios. Sometimes with family.
We dont have to play all the balls. Or sometimes we can play another ball rather than the one coming towards us. That requires a strategy and sometimes discretion. How do we practice’ leaving’ certain things.
Programme
5:15 PM Registration & High Tea
6:00 PM Welcome Address
Gp Capt R Vijayakumar (Retd), VSM Executive Director, Madras Management Association
Opening Remarks by the Chairperson
Dr Lata Rajagopalan Kumar
Consultant - Communication for Development Member - IAICS
Address by the Speaker
Ms Bharathi Baskar
Motivational Speaker, Writer and Diversity Champion
Discussion and Q&A with the Special Invitee
Ms Mythili Chandrasekar
Consumer Behaviour and Brand Strategy Enthusiast
Concluding Remarks by the Chairperson
Dr Lata Rajagopalan Kumar
7.15 PM
Vote of Thanks
Ms Bharathi Baskar Motivational Speaker, Writer and Diversity ChampionBharathi Bhaskar is an Indian Orator in Tamil language. She participates in the talk show Pattimandram that was telecasted on Sun TV.
She has completed her B. Tech degree in Chemincal Engineering and MBA degree from Anna Univrsity. She works as the Vice President in a multi national bank. She is a public speaker for more than 10 years.
She started to give speeches from her school days and has conducted many programs like Magalir Panchayathu and Vaanga Pesalam aired on Sun TV. She also participates in the debate programs of Solomon Pappiah.
She was working as Vice President in Citi Bank at Chennai. Her husband is a Chartered Accountant and is working as the CFO in TVS Division, TVS & Sons Private Limited. She has two school going daughters.
She is also a good writer and has written many short stories that were published in the Tamil Weekly magazine Kalki She pens many motivational articles in various magazines including Dinamani She has written a book named "Nee Nadhi Pola Odikondiru" which was serialized in Aval Vikatan magazine
EDUCATION
-PhD - Communication, Dept of Mass Media & Comm Studies, University of Madras, 2007
-Research Methods, Centre for Studies in Social Sciences, Kolkata, 2004
-M A Communication, University of Madras – 1988
EXPERIENCE
2014 onwards: Founder – Director, Curious People (a C4D project) and free-lance advertising/ communication consultant 2001 onwards in Academia: Guest Faculty at CEG, Anna University, Dept of Science & Tech Communication, Madras University, WCC, Loyola, NIFT and MOP colleges. Subjects: branding, communication, advertising and creative strategy 1988- 2001 Advertising industry: Worked in the creative departments of leading advertising agencies in Chennai, Bangalore, Delhi, Coimbatore & Hyderabad across leading agencies including Artig, Insight, Euro RSCG and Mudra Communications. Held leadership positions in the creative depts.
Handled national accounts like Henkel, Cavin Care, TI Cycles, Kurlon, ICI, Wipro, Pricol, Nalli Silks, ITC, Mysore Silks, Crocodile and HMT. Won awards at the regional and national levels for advertising creativity and brand communication.
PAPERS PUBLISHED
Written and published papers in Communication, CSR & Marketing/Advertising for Development within India at national and international conferences.
OTHER INTERESTS
Sports- Former ranked tennis player, represented Madras University and TN State. Won All India Inter University tournament & Bronze at the National Games. Keen interest in classical arts and reading.
mma@mmachennai org
Email: 044 - 28291133 / 28291166 Phone Number Website MADRAS MANAGEMENT
