WOMEN'S BUSINESS FORUM
How to use social media for personal branding and career/business growth MONDAY JAN 31, 2022 | 6.00 PM tn
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MMA MANAGEMENT CENTER
Management Center
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MMA
High Tea at 5:15 PM
Share your questions by SMS/Whatsapp to 98401 23906
Ms Krithika Balasubramanian To Join, Click...
Founder & CEO Stoppress Communications
FOUNTAINHEAD OF EXCELLENCE
PROGRAMME 5:15 PM
Registration & High Tea MMA Management Center
6:00 PM
Welcome Address
Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association
Opening Remarks by the Chairperson Address by the Speaker
Ms Mythili Chandrasekar Consumer Behaviour and Brand Strategy Enthusiast
Ms Krithika Balasubramanian Founder & CEO Stoppress Communications
Discussion and Q&A Concluding Remarks by the Chairperson 7:15 PM
Ms Mythili Chandrasekar
Vote of Thanks
SYNOPSIS For a very long time social media has been used by brands to connect with
their
audience.
We've
also
seen
many
individuals
grow
their
profiles to become content creators on various platforms. But, how can a
business
professional
leverage
these
channels
to
their
benefit?
Creating a digital footprint is today equally important as creating a strong resume. Join this talk to learn a step-by-step process to use social media to your advantage - be it as an entrepreneur or corporate professional.
Speaker A
seasoned
professional
with
over
20
years
of
experience
in
Corporate
Communications, PR, Journalism & Sales. Last associated with Apollo Hospitals as Head
–
Corporate
formulating
strategic
Communications.
Deft
plans
employee
for
driving
in
employee
communications,
behaviours
and
furthering
business through innovative brand promotion campaigns. Skilled in end-to-end PR campaign management from conceptualisation of the idea till implementation. Proven
Krithika Balasubramanian
track
record
of
developing
strategies
for
employer
of
choice
brand
building and PR. Enterprising leader with abilities in motivating teams towards enhancing their performance standards. An out-of-the-box thinker with excellent communication, analytical, relationship management and a flexible approach towards work.
Over 35 years in Consumer Behaviour and Brand Strategy. Recently retired as Senior VP and National Planning Director, J Walter Thompson, India. Currently freelance Strategy and Research Consultant.
Chairperson
Work spans cities across India, and categories ranging from talcum powder, deodorants and shampoos, through pesticides, sanitary ware and education to foods, beverages, telecom and cars. Clients include Ford, ITC, Unilever, Hero Motocorp and PepsiCo among many others.
Career Highlights: Created thinking frameworks, models and brainstorming tools in a variety of verticals: food
and
beverage,
personal
products,
education,
technology,
automotive;
new
product development, premiumisation, portfolio planning and digital strategy. Created over 80 hours of training material. Initiated and steered Coffee and Donuts with JWT Planning. Published
Mythili Chandrasekar
over
75
articles
in
leading
Indian,
US
and
UK
media.
Repository
at
www.povfromindia.blogspot.com Created Brand Chakras ™ a first-of-its-kind proprietary toolkit. Won the Patricia Mann Award for Women Marketers, UK, 2008, winning a bursary to the Executive Marketing Programme, in Stanford. Co-authored "Voices Within"(with two leading South Indian musicians) a coffee table book on the maestroes of carnatic music. Took short breaks from advertising to write for UNICEF and in dotcom
Specialties:
Brand strategy, integrated marketing communication, insight mining, socio-
cultural and ethnography research, new product development and portfolio planning, knowledge curation, content creation, writing, teaching.
CONNECT WITH US CLICK TO VIEW Email Address mma@mmachennai.org
Phone Number 044 - 28291133 / 28291166
Website www.mmachennai.org
MADRAS MANAGEMENT ASSOCIATION