How digital marketing can help start-ups to scale faster-21 Dec 2020

WOMEN'S BUSINESS COUNCIL

HOW D I G I T A L MARKETING

CAN HELP START-UPS SCALE FASTER MONDAY 21 DEC 2020 | 6 - 7:45 PM

Send in your questions by SMS/Whatsapp to 98401 23906

6:00 PM

Welcome Address Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association

ANUSHA SHETTY

Opening Remarks

Chairperson & Group CEO Grey Group India

Mr V Balaraman Past President, MMA & Former MD, Pond’s India Ltd

Discussion

KRITHIKA BALASUBRAMANIAN

Ms Keerthi Singh

Founder & CEO StoppressCommunications

In Conversation with...

Ms Anusha Shetty Ms Krithika Balasubramanian

Q&A KEERTI SINGH Co-Founder & VP-Growth, Hitwicket

MADRAS MANAGEMENT ASSOCIATION

7:45 PM

Vote of Thanks

ANUSHA SHETTY With over 20 years of marketing and advertising experience, and a trans-national career, across India and the Silicon Valley of America, Anusha is the co-founder and CEO of Autumn Worldwide, a hyper-specialized Digital Marketing firm. In Oct of 2018, Grey Group, a WPP company acquired majority stake in Autumn Worldwide. As of Jan 2020, Anusha has been promoted as Chairperson and Group CEO of Grey Group India, which includes both Grey and AutumnGrey.

In her current role, Anusha is responsible for Organizational Growth, Innovations, Planning and Operations. She is on the board of the Mobile Marketing Association of India and a council member with MMA Womens Business Council. Anusha is a recent winner of IMPACTs 50 most Influential

WOMEN

List

2020;

the

Economic

Times

Women

Ahead

award,

Corporate

Excellence Award for Women at Work and many more.

Prior to co-founding Autumn Worldwide in 2005, Anusha has held a number of progressive assignments in advertising & marketing and has served for brands like Intel, Titan, Unilever, Honeywell et-cetera and in globally reputed agencies, Lowe and Euro RSCG.

KRITHIKA BALASUBRAMANIAN Krithika Balasubramanian is the Founder and CEO of StoppressCommunications. Besides leading her team of digital experts in creating solutions and products for clients spanning the entire

spectrum

of

digital,

she

also

spearheads

Sales

and

is

the

Creative

Head

for

Stoppress (www.stoppress.in).

In

the

past

she

was

the

General

Manager,

PR

&

Corporate

Communications

at

Apollo

Hospitals Enterprise Ltd. With over 20 years of communications and marketing experience.

Krithika has risen through the communications ranks from being a journalist at the Dataquest magazine to Head of Corporate Communications at Apollo Hospitals and is credited with many corporate and consumer public relations successes during that time.

A National Council

Member of the Public Relations

Society of India and a dynamic speaker,

Krithika is a sought after for her thoughts on leadership and "all things comms" at colleges and conventions.

KEERTI SINGH Keerti Singh Co-founder at Hitwicket - 1 AatmaNirbhar App Innovation Challenge (Games).

Education: Indian School of Business Master of Business Administration (M.B.A.), Operations and Marketing Vellore Institute of Technology B-Tech, Electrical and Electronics Engineering St. Angela Sophia School, Jaipur

Experience: Hitwicket Co-founder and VP-Growth Amazon.com

Operations

Manager

(Building

Operations

Leadership

Profile,

BOLD

program). Handled Retail-80 business domain of North America Inbound Supply Chain to manage incoming volume from top 4000 vendors contributing to 80% of inbound volume Managed the North America Direct Imports Program to facilitate increased import from China and other south asian countries Developed a parallel team in Costa Rica to further Retail-80 operations of the company for increased support for vendor compliance Page 1 of 3 Indian Oil Corporation Limited Operations Officer Cross Functional experience in Ops, supply chain management, vendor management, & project management in oil & gas industry