Executive Diploma in Business Intelligence (EDBI)

Madras Management Association Presents 11 Months Online Executive Program (On Saturdays From 10 AM - 1 PM)

Executive Diploma in Business Intelligence (EDBI) Total : 150 hours (120 Hours Online Sessions plus 30 Hours Capstone Project)

Course Commences :

26th Febuary 2022

Course Nutshell

Duration - 120 Hours : 10 months Online sessions + 30 Hours Project - One month 4 Modules : 30 Hours Each-10 saturdays @ 3 Hours per day

Details of Modules Module 1 - Data Intelligence Program (e-DIP) would extensively cover basics of analytics that includes Business Statistics, R programming and Data Visualization Module 2 - Market Intelligence Module 3 - Financial Intelligence Module 4 - Operational Intelligence would provide comprehensive insights into key components of Business Intelligence Project Work 30 hours of project work which the participants would complete at their own pace within four weeks. The participants are free to choose the project based on their interest and work profile in any one of the business verticals (HR,Sales and Marketing, Finance,Operations etc.,) Certificate would be awarded to participants who qualify in the written exam of two hour duration and successful completion of project work

CONTENT - MODULE WISE Module 1 : Data Intelligence Program (e-DIP 1. Statistics for Business Intelligence (SBI) Types of Data Charts & Graphs Probability, DiscreteDistribution & Continuous Distribution Test of Hypothesis Sampling Correlation Regression Time Series

2. R Programming for Business Intelligence (RBI) Install R, R packages, and R workbench R Data Structures R Programming Import and export raw data files Manipulate and transform data Create R objects Create basic, detail and summary reports Debugging R Code Charts and Plots

3. Visualization for Business Intelligence (VBI)

Data Cleaning Visualization tools like R-Shiny, Tableau and Power BI

Module 2 : Market Intelligence Program (e-MIP) 1.Economics for Market Intelligence (EMI) Understanding Demand and Supply functions and its impact on Market Types of Market Competition – Monopoly, Perfect Competition, Monopolistic Competition in order to connect the product or service to the framework of Market Competition Study the impact of emerging markets on the marketing of the product / service Approach to exploit emerging markets

2.Research for Market Intelligence (RMI) Role of Research, Steps in the Process Research Objectives, Information Areas Types of Research Research Design Measurement and Scaling Data Collection: Methods and Sampling Data Analysis – Tools and Techniques Data Interpretation Presentation of Findings

3.Strategic Market Intelligence (SMI) Product and Services Mktg Marketing Strategies and Plans Understanding the Marketing Environment Consumer Behaviour Market Segmentation: Targeting and Positioning Pricing Branding and Product Management (including Communication) Services Marketing

Brand

Module 3 : Financial Intelligence Program (e-FIP) 1.Financial Business Intelligence (FBI) Positioning of the finance function in a business environment – Wealth maximization versus Profit maximization versus Value maximization Analysis and Interpretation of Financial statements and reports Financial Health Analysis (Ratio Analysis) Impact of Cash and Working Capital on Finance Operating Leverage Financial Leverage Cost ascertainment for price fixation Intelligence from CostVolume-Profit Relationship Break Even Analysis Make or Buy Decision making Product Mix Decision making

2.Financial Market Intelligence (FMI) Deriving Intelligence from Financials Statements from Financial Markets – across portfolios within the same verticals or sector Positioning of business in the Financial market – In terms of Networth Understanding sectorial trends from financial perspectives

3.FinTech Intelligence (FTI) : Finance and Technology - This is an overview that will extend on the Finance positioning in Business with the challenges currently in the Finance and How Technology can act as an aid with a deeper focus on Analytics as an enabler Current Tech Trends in Finance - This will talk of the existing Technology implementations - Digital Payments, Digital Trading are some samples that could be covered Technology as a Backbone to Finance - AI and Finance (Focusing on Personal Banking & AI more around Financial Advisory), Data Analysis & Interpretation in the Finance world (covers Approaching Business Problems Analytically and thinking systematically for informed decisions - will provide samples around Credit Card Frauds, Risk Analytics, etc) Some use cases of Technology in FinTech - this could lead into assignments / projects based on some publicly available data

Module 4 : Operational Intelligence Program (e-LIP) 1.Strategic Operations Intelligence (SOI) Planning Cycle and tools - Deriving Plans and schedule from Annual Business plan to day to day plan.

Analysis of variance from Forecast to actuals Quality Management system Effectiveness of Quality system analysis, Monitoring and controlling Rework and Rejection Returns, Warranty analysis

2.Supply Chain Intelligence (SCI) Supply market understanding & Supply base.

Strategic Supplier Management (Identifying supplier/ Assessment/ Evaluation/ Forming Strategies/ On boarding Supplier Performance Ratings (Pricing, Delivery and Quality) Analysis of delivery data/ Quality data for improvement and assigning share of business Inventory Monitoring & Control Analysis of various data points and cost implications of the same.

3.CRM Intelligence (CRI) Customer Relationship (pertaining to getting forecast, sales order, Delivery, Returns) Scheduling from customers, variance analysis, price data variance

For whom : This program is best suited for working executives / professionals with minimum 3 years of work experience.

The program is designed to strengthen the core competencies required for managerial decision making at senior management / leadership levels.

Entrepreneurship

Key Takeaways: Acquire data analytical skills which are fundamental for business intelligence Get knowledge about the key functions of marketing, finance and operations of any business.

Master the application of analytics to the functional domains of marketing intelligence, financial intelligence and operational intelligence.

Gain expertise on critical aspects of business relating to product and service marketing, fintech, supply chain management and customer relationship management.

Become confident to independently solve critical business problems using business intelligence skills through project selection Certification of Executive Diploma in Business Intelligence

Facilitators' Profiles

DR. S. Vasudevan Dr. S. Vasudevan, B.Sc., MA, FCMA, CMA (USA), PGDYN, Ph.D has combined experience as an academician and as corporate functional head for over three decades in multi-faceted organizations that include Central Government, Corporate organizations and Educational Institutions.

He had held senior positions as Executive Director of a listed public limited company and also as Dean of a Business School.

He had held positions as Member of Board of Studies, Academic Council, Finance Committee and Management Committee of a University based in Tamil Nadu.

He has published and presented many Research Papers and has to his credit “EMINENT EDUCATIONIST AWARD” presented by National and International Compendium, New Delhi.

He was instrumental in propagating and delivering on CSR activities. He has been handling workshops, seminars and guest lectures at different institutions for different audience groups within the country and abroad in the field of Entrepreneurship, HR, Finance, Big Data, Analytics, ML and AI. He is presently holding responsibility as Director-Business Development of the Institute of Analytics (USA)™.

S Bhanu Kumar

An industry veteran with close to 3 decades of hands on expertise in Automatic Identification & Data capture, Data Analytics, Cloud, Infrastructure Delivery.

Over a decade with NTT Data Global Delivery Services and was VP Cloud Services while exiting the company.

Expertise in leading & managing Project, Product & Cloud Infra Delivery, Application Transitions during M&A, built Practices / Centers of Excellence from Ground Zero.

Robust experience across Solution Design, Risk Analysis, Architecting Product, Program Management, Analytics. ITIL V3.0, Service Operations & SAFe Agilist Certified consultant Trained and implemented Process around CMM, CMMi, PCMM, TMM, Six Sigma, Service Transition & Service Design Currently Consulting & Training on Areas around Data Analytics, Agile / Scrum / DevOps

T A B BARATHI

Graduate in Mechanical Engineering & Post Graduate Diploma in Management and Completed Bachelor of General Law. International Diploma Holder in SCMP from International Trade Centre, Geneva, CPSM (Certified Purchasing & Supply Manager) from ISM, Arizona, US and CSM ( certified supply manager) from IIMM Have been in various Industries for more than 30 years and held different positions handling multiple functions and continuing a long tenure in Supply chain management .

Currently holding the position of Vice President (Supply Chain) in Wheels India Ltd , a TVS group company ($6.5 bn Group) , Initiated the concept of Aggregate Buying in TVS group and heading the TVS Group’s consolidated buying practices.

National Chairman- ITC, Geneva programs & Director Education –Chennai Branch at Indian Institute of Materials Management .(IIMM).

Faculty for Masters in Business Admin run by IIMM with University of Madras. A certified trainer of MLS_SCM, ITC-WTO, Geneva for Modular learning system in SCM. Served in different associations as ACMA (Automobile Component Mfg Association) and CII .

Member of Madras Management association. Member of Academic council and Board of Studies in VELS UNIVERSITY

H Sabari Gireesh

Gireesh is a Marketing Insights consultant with more than three decades of experience in Marketing Research and Insights consulting.

Gireesh is a Physics Graduate from the University of Madras and an MBA from the Faculty of Management Studies (FMS), University of Delhi. He has served most of his working career with the Kantar (IMRB) Group in various leadership positions.

During the course of his career, Gireesh has worked across different Kantar (IMRB) offices in Kolkata, Chennai, Bengaluru and Dubai, UAE. He has headed various Business Units which specialize in Custom Quantitative Research, Brand & Communication, Customer Experience Measurement, B2B & Technology.

Gireesh was responsible for setting up AMRB (an associate company of Kantar IMRB) in the UAE and subsequently expanded the business to Saudi Arabia, Egypt and other countries in the Middle East and North Africa region, with a blue-chip client base.

He has worked on both Quantitative and Qualitative methods and his experience spans diverse sectors – FMCG, Tobacco, BFSI, Automotive amongst others.

Gireesh is a visiting faculty at Amrita School of Business, Coimbatore and the Shree Visvesvaraya Management Institute, Mumbai. He is currently a mentor for a Research and analytics startup.

Shankar

Pursuing (Ph.D) in Block-Chain Security : External Chennai Self-motivated developer with 3+ years’ experience in design and development based Systems and also 1+ years’ experience in Business Analyst from Mauritius.

Excellent communication skills and problem solving skills with proven ability to work successfully either individually or as part of a team.

Have an aptitude for learning and applying new technologies Hindustan Institute of Technology and Science, Kancheepuram Ph.D (Pursing), Block Chain in Educational Sector· (2019 - 2022) Manonmaniam Sundaranar University Master of Technology (M.Tech.), C.I.T.E - Computer Information Technology Engg · (2012 - 2014) Francis Xavier Engineering College, Tirunelveli Bachelor of Technology (B.Tech.), Information Technology · (2003 - 2007)

Fee Details Member of MMA - Rs.36,000 /- +18 % GST Others - Rs.45,000 /- +18 % GST