Negotiation skills for Conflict Resolution 9 November 2021

WOMEN'S BUSINESS FORUM

Negotiation skills for Conflict Resolution TUESDAY NOV 9, 2021 | 6.00 PM

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Ms Radhika Shapoorjee To Join, Click...

FOUNTAINHEAD OF EXCELLENCE

Founder and CEO Mediation Mantras

SYNOPSIS The talk will focus on: Is conflict an opportunity or threat?

What is conflict and its role in our everyday life What are the roots of conflict?

Practical tips on how to resolve conflict with effective negotiations

6:00 PM

Welcome Address

Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association

Opening Remarks by the Chairperson Address by the Speaker

Ms Mythili Chandrasekar Consumer Behaviour and Brand Strategy Enthusiast

Ms Radhika Shapoorjee Founder and CEO Mediation Mantras

Discussion and Q&A with the Special Invitees

Dr Lata Rajagopalan Kumar Consultant - Communication for Development Member - IAICS

Ms Babita Baruah Managing Partner, GTB India. A WPP Unit

Concluding Remarks by the Chairperson 7:15 PM

Ms Mythili Chandrasekar

Vote of Thanks

Believes in communication as a force of good!

A

seasoned

communication

leader

and

a

certified

Mediator

from

the

Indian

Institute

of

Arbitration and Mediation, and is a India specialist Mediator for the Singapore International Mediation Centre. She has three decades of professional experience across advertising, public

Speaker

relations

and

corporate

communications.

She

has

been

a

trusted

advisor

to

CEOs,

Governments, top lawyers, litigation experts and political leaders. She has anticipated and managed multiple issues & crisis situations ranging from sexual harassment, fraud, litigation, layoffs, employee blackmail, product recall, agitations and conflicts at the workplace.

She is the founder and CEO of Mediation Mantras. The purpose of the mediation consultancy is to advocate, teach and promote Mediation as a life skill and help people and organisations build

winning

relationships

by

amicably

resolving

conflicts

and

help

in

preserving

and

transforming fractured relations.

She was the founder President and led Hill+Knowlton Strategies for 9 years. Was the Chief of Strategic

Planning

communication

RADHIKA SHAPOORJEE

at

Genesis

consultancies.

In

Burson-Mastellar her

last

for

over

assignment,

6

she

years.

was

a

Both

top

strategic

WPP

adviser

global to

the

Singapore International Mediation Centre where she saw the power of mediation and its future in conflict resolution. And concurrently, she also set up the corporate communication team at Hike Messenger, a social media platform. She wanted to learn the power of social media and its future potential.

An Aspen Fellow, who has helped promote entrepreneurship and micro finance with other Aspen fellows. Actively involved at Ideas Festival India.

Honorary

secretary

to

Cansupport,

an

NGO

which

is

a

leader

in

palliative

care

for

the

underprivileged.

A

prolific

public

international Advertising.

and

speaker, national

moderator awards

and

writer.

including

the

Selected prestigious

as

jury

Cannes

member Festival

for of

multiple PR

and

Over 35 years in Consumer Behaviour and Brand Strategy. Recently retired as Senior VP and National

Special Invitees

Planning

Director,

J

Walter

Thompson,

India.

Currently

freelance

Strategy

and

Research Consultant.

Work spans cities across India, and categories ranging from talcum powder, deodorants and shampoos, through pesticides, sanitary ware and education to foods, beverages, telecom and cars. Clients include Ford, ITC, Unilever, Hero Motocorp and PepsiCo among many others.

Career Highlights: Created thinking frameworks, models and brainstorming tools in a variety of verticals: food and

beverage,

personal

products,

education,

technology,

automotive;

new

product

development, premiumisation, portfolio planning and digital strategy.

Created over 80 hours of training material.

Initiated and steered Coffee and Donuts with JWT Planning.

Published

Mythili Chandrasekar

over

75

articles

in

leading

Indian,

US

and

UK

media.

Repository

at

www.povfromindia.blogspot.com Created Brand Chakras ™ a first-of-its-kind proprietary toolkit.

Won the Patricia Mann Award for Women Marketers, UK, 2008, winning a bursary to the Executive Marketing Programme, in Stanford.

Co-authored "Voices Within"(with two leading South Indian musicians) a coffee table book on the maestroes of carnatic music.

Took short breaks from advertising to write for UNICEF and in dotcom

Specialties: cultural

and

Brand

strategy,

ethnography

integrated

research,

marketing

new

product

communication, development

knowledge curation, content creation, writing, teaching.

insight

and

mining,

portfolio

socio-

planning,

EDUCATION -PhD - Communication, Dept of Mass Media & Comm. Studies, University of Madras, 2007 -Research Methods, Centre for Studies in Social Sciences, Kolkata, 2004 -M.A. Communication, University of Madras – 1988

EXPERIENCE 2014

onwards:

Founder

–

Director,

Curious

People

(a

C4D

project)

and

free-lance

advertising/ communication consultant 2001 onwards in Academia: Guest Faculty at CEG, Anna University, Dept of Science & Tech Communication, Madras University, WCC, Loyola, NIFT and MOP colleges. Subjects: branding, communication, advertising and creative strategy 1988- 2001 Advertising industry: Worked in the creative departments of leading advertising agencies in Chennai, Bangalore, Delhi, Coimbatore & Hyderabad across leading agencies including Artig, Insight, Euro RSCG and Mudra Communications. Held leadership positions in

Dr Lata Rajagopalan Kumar

the creative depts.

Handled national accounts like Henkel, Cavin Care, TI Cycles, Kurlon, ICI, Wipro, Pricol, Nalli Silks, ITC, Mysore Silks, Crocodile and HMT. Won awards at the regional and national levels for advertising creativity and brand communication.

PAPERS PUBLISHED Written and published papers in Communication, CSR & Marketing/Advertising for Development within India at national and international conferences.

OTHER INTERESTS Sports- Former ranked tennis player, represented Madras University and TN State. Won All India Inter University tournament & Bronze at the National Games. Keen interest in classical arts and reading.

In her 24th year in the industry and with WPP, Babita Baruah now leads GTB India as Managing Partner. She joined HTA ( Wunderman Thompson ) in Kolkata in 1996. Over the years, she took on roles

in

the

agency’s

Mumbai

and

Delhi

offices,

as

well

as

working

with

the

Wunderman

Thompson Unilever team in Bangkok on Sunsilk and Lux. Her portfolio and experience extends across categories in FMCG, Finance, Technology. Besides being part of global agency teams on Nestle, Johnson and Johnson and Radiant & Knorr in Unilever.

She

led

the

team

on

Nokia

India,

before

moving

on

to

setting

up

a

dedicated

integrated solutions team for PepsiCo, India, in 2016.

Babita is passionate about the intersection of consumer behaviour, culture and technology, leading to creative solutions that shift the needle for the brand and business. Collaboration with WPP and non WPP partners has been key to her business relationships. She believes in the power of influence of the communication industry towards a purposive future.

Babita Baruah

In 2004, Babita was one of the 12 Indian women to be selected for the prestigious British Chevening scholarship in the U.K, on Women and Leadership. In 2016, she was invited to Harvard Business School as a speaker on Trends in India Marketing, in the India Conference. In 2017, Babita was invited to speak on Women as Professionals, at the Women Influence Forum in Geneva.

Babita is driven by her efforts on diversity, mentoring young professionals, engagement with management institutes, initiatives for making the workplace culture conducive to inspired talent and strong partnerships. She has initiated programmes like SheHour, with her team, to connect and empower women at work in her workplace.

She lives in Gurgaon with her husband, and her fifteen year old daughter, Joya.

CONNECT WITH US CLICK TO VIEW Email Address mma@mmachennai.org

Phone Number 044 - 28291133 / 28291166

Website www.mmachennai.org

MADRAS MANAGEMENT ASSOCIATION