Opportunities for Innovation and Entrepreneurship - 5 Aug 21

WOMEN'S BUSINESS FORUM

Opportunities for innovation and entrepreneurship

6:00 PM

Welcome Address Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association

Opening Remarks by the Chairperson Ms Mythili Chandrasekar Consumer Behaviour and Brand Strategy Enthusiast

Address by the Speaker Ms Revathy Ashok Startup Evangelist, Angel Investor, Co-Founder Strategy Garage, Former MD Tishman Speyer

Discussion and Q&A with the Special Invitees Dr Lata Rajagopalan Kumar Consultant - Communication for Development Member - IAICS

Ms Babita Baruah Managing Partner, GTB India. A WPP Unit

Ms Revathy Ashok

Concluding Remarks by the Chairperson

Startup Evangelist, Angel Investor, Co-Founder Strategy Garage, Former MD Tishman Speyer

THURSDAY

Ms Mythili Chandrasekar

7:15 PM

Vote of Thanks

AUG 5, 2021 | 6.00 PM

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FOUNTAINHEAD OF EXCELLENCE

SYNOPSIS India has become the third-largest startup ecosystem in the world in just one decade only behind

US

and China with home to over 48 unicorns valued in excess of USD 110 Bn . While we see increasing acceleration of rapidly growing start ups there is a huge missing middle. The country has about 63 million firms, but only 2% employ more than 10 people. Only 14% of the businesses were run by women entrepreneurs last decade but this has rapidly grown to 20% in the current decade. This is the decade for the country to seize the opportunity and create 30 Mn new women owned enterprises leading to

profile

creation of about 150 mn jobs.

SPEAKER

CHAIRPERSON

REVATHY ASHOK

MYTHILI CHANDRASEKAR

Revathy Ashok is the Co-Founder of Strategy

Over

Garage a strategy and growth consulting firm

Recently retired as Senior VP and National Planning Director, J

for start ups, mid and early stage companies,

Walter

helping them build value andscale. An active

Research Consultant.

Angel

Work

Investor,

Network,

member

VCATS

and

of

the

Indian

LetsVenture

Angel

35

years

in

Thompson,

spans

Consumer

India.

cities

Behaviour

Currently

across

India,

and

Brand

freelance

and

Strategy.

Strategy

and

ranging

from

categories

investing

talcum powder, deodorants and shampoos, through pesticides,

platforms with investments in over 18 start ups

sanitary ware and education to foods, beverages, telecom and

such as Druva (now a unicorn), Jigsee(exited),

cars.

Pikkol, Chupps, Peppermint, Pi Beam, etc. and

PepsiCo among many others.

works closely with her investee companies on strategy, growth and governance.

She

has

held

senior

leadrership

positions

in

global corporations such as Managing Director, Tishman Speyer, PE Fund, where she was one among top 100 global partners, wordwide CFO of

Syntel

Inc,

a

US

based

Nasdaq

listed

IT

services company , first woman from India to

is

a

Member

on

Boards

of

several

leading giants in the country listed or public limited such as Welspun, Quess Corporation, Astra

Zeneca,

ADC,

Microland,

Shell–MRPL,

Sansera and on the Advisory Boards of start

has

Distingushed

won

many

Alumnus

accolades, Award

from

The IIM

Bangalore, Inc 42, named her as one of the leading women angel investors in the country, “Woman

of

Distinctive

Vocation“

by

Rotary,

“one of top women achievers in Business” by CII, “ one of the 10 most powerful women in the Indian IT industry” by Dataquest. She is a gold medalist from the IIM, Bangalore.

Ford,

ITC,

Unilever,

Hero

Motocorp

and

Career Highlights Created thinking frameworks, models and brainstorming tools in

a

variety

of

verticals:

food

and

beverage,

products, education, technology, automotive;

personal

new product

development, premiumisation, portfolio planning and digital strategy.

Created over 80 hours of training material.

Published

over

75

articles

in

leading

Indian,

US

and

UK

media. Repository at www.povfromindia.blogspot.com Created

Brand

Chakras

™

a

first-of-its-kind

proprietary

toolkit.

Won

the

2008,

ups.

She

include

Initiated and steered Coffee and Donuts with JWT Planning.

be the CFO of a NASDAQ listed company.

Revathy

Clients

Patricia

winning

Mann

a

Award

bursary

to

for

Women

the

Marketers,

Executive

UK,

Marketing

Programme, in Stanford.

Co-authored "Voices Within"(with two leading South Indian musicians) a coffee table book on the maestroes of carnatic music.

Took short breaks from advertising to write for UNICEF and in dotcom

Specialties:

Brand

strategy,

integrated

marketing

communication, insight mining, socio-cultural and ethnography research,

new

product

development

and

portfolio

knowledge curation, content creation, writing, teaching.

MADRAS MANAGEMENT ASSOCIATION

planning,

SPECIAL INVITEES

profile

DR LATA RAJAGOPALAN KUMAR

BABITA BARUAH

EDUCATION

In her 24th year in the industry and with WPP, Babita

-PhD - Communication, Dept of Mass Media & Comm.

Baruah now leads GTB India as Managing Partner.

Studies, University of Madras, 2007

She joined HTA ( Wunderman Thompson ) in Kolkata

-Research Methods, Centre for Studies in Social Sciences, Kolkata, 2004

in

1996.

Over

agency’s

-M.A. Communication, University of Madras – 1988

working

EXPERIENCE

the

Mumbai with

the

years, and

she

took

Delhi

on

roles

offices,

Wunderman

as

in

well

Thompson

the as

Unilever

team in Bangkok on Sunsilk and Lux.

2014 onwards: Founder – Director, Curious People (a C4D

project)

and

free-lance

advertising/

communication consultant

University,

Dept

portfolio

and

experience

extends

across

categories in FMCG, Finance, Technology. Besides

2001 onwards in Academia: Guest Faculty at CEG, Anna

Her

of

Science

&

Tech

being

part

of

global

agency

teams

on

Nestle,

Johnson and Johnson and Radiant & Knorr in Unilever.

Communication, Madras University, WCC, Loyola, NIFT and

MOP

colleges.

Subjects:

branding,

setting up a dedicated integrated solutions team for

communication, advertising and creative strategy 1988- 2001 Advertising industry: Worked in the creative departments

of

leading

advertising

agencies

in

Chennai, Bangalore, Delhi, Coimbatore & Hyderabad across leading agencies including Artig, Insight, Euro RSCG

and

Mudra

Communications.

Held

She led the team on Nokia India, before moving on to

leadership

PepsiCo, India, in 2016.

Babita

is

passionate

about

the

intersection

of

consumer behaviour, culture and technology, leading to

creative

solutions

that

shift

the

needle

for

the

brand and business. Collaboration with WPP and non

positions in the creative depts.

Handled national accounts like Henkel, Cavin Care, TI

WPP

Cycles, Kurlon, ICI, Wipro, Pricol, Nalli Silks, ITC,

Mysore

relationships. She believes in the power of influence

Silks, Crocodile and HMT. Won awards at the regional

of the communication industry towards a purposive

and national levels for advertising creativity and brand

partners

has

been

key

to

her

business

future.

communication.

In 2004, Babita was one of the 12 Indian women to

PAPERS PUBLISHED Written and published papers in Communication, CSR & Marketing/Advertising

for

Development

within

India

at

be

selected

for

the

prestigious

British

Chevening

scholarship in the U.K, on Women and Leadership. In

national and international conferences.

2016, she was invited to Harvard Business School as a

OTHER INTERESTS

speaker on Trends in India Marketing, in the India

Sports- Former ranked tennis player, represented Madras University

and

TN

State.

Won

All

India

Inter

University

tournament & Bronze at the National Games. Keen interest

Conference. In 2017, Babita was invited to speak on Women

as

Professionals,

at

the

Women

Influence

Forum in Geneva.

in classical arts and reading.

Babita is driven by her efforts on diversity, mentoring young professionals, engagement with management institutes, initiatives for making the workplace culture conducive to inspired talent and strong partnerships.

She has initiated programmes like SheHour, with her team, to connect and empower women at work in her workplace.

She

lives

in

Gurgaon

with

her

fifteen year old daughter, Joya.

MADRAS MANAGEMENT ASSOCIATION

husband,

and

her