WOMEN'S BUSINESS FORUM
Overcoming Personal Challenges for Professional Growth THURSDAY FEB 24, 2022 | 6.00 PM MMA MANAGEMENT CENTER, CHENNAI
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Ms Meena Chabria To Join, Click...
Associate Vice President - Brand Alliance PVR Cinemas
FOUNTAINHEAD OF EXCELLENCE
Synopsis Each day is a great opportunity to try something new and push oneself into areas that test individual capacity, thus paving the way for growth, both is personal and professional lives. But very often, human beings get bogged down by challenges which very often seem much bigger than they actually are. Selfdoubt, self-pity and lack of confidence to overcome the challenges inhibits growth. Those who successfully circumvent personal challenges through planning, dedication and hard work accomplish such targets which seemed impossible in the beginning. “Leading people to reach their potential is my calling” says Meena, who started her journey from a lowermiddle-class family. She was married by the age of 16, and by 19, she was a single parent with two kids to take care of. She initially took up the teachers training course, worked in an clinic for autistic children and joined Shiamak Davar’s business as a telecaller and within six months rising to be the business manager of South Zone. Switching to INOX from there, and then moving
to PVR, she has done it all in the last 12 years
with the group. She quickly scaled up to different levels at work by understanding how the media industry works. She has successfully implemented various sales strategies for PVR to convert revenue from lakhs to crores of rupees. Having
completed
different
management
courses
from
IIM
Raipur
and
ISB
even
while
working,
she
is
currently pursuing the PGPX programme at UCLA. “Out of everything I have done, donning the hat of a mother is undoubtedly the best. Parenting and staying grounded to my roots helped me connect with people I lead at a deeper level. This is what keeps me going!” she says.
PROGRAMME 5:15 PM
Registration & High Tea MMA Management Center
6:00 PM
Welcome Address
Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association
Opening Remarks by the Chairperson Address by the Speaker
Ms Mythili Chandrasekar Consumer Behaviour and Brand Strategy Enthusiast
Ms Meena Chabria Associate Vice President - Brand Alliance PVR Cinemas
Discussion and Q&A Concluding Remarks by the Chairperson 7:15 PM
Ms Mythili Chandrasekar
Vote of Thanks
Each day is a great opportunity to try something new and push oneself into areas that test
individual
capacity,
thus
paving
the
way
for
growth,
both
is
personal
and
professional lives. But very often, human beings get bogged down by challenges which
Speaker
very often seem much bigger than they actually are. Self-doubt, self-pity and lack of confidence
to
overcome
the
challenges
inhibits
growth.
Those
who
successfully
circumvent personal challenges through planning, dedication and hard work accomplish such targets which seemed impossible in the beginning.
“Leading people to reach their potential is my calling” says Meena, who started her journey from a lower-middle-class family. She was married by the age of 16, and by 19, she was a single parent with two kids to take care of. She initially took up the teachers training course, worked in an clinic for autistic children and joined Shiamak Davar’s business as a telecaller and within six months rising to be the business manager of South Zone. Switching to INOX from there, and then moving
Meena Chabria
to PVR, she has done it all
in the last 12 years with the group. She quickly scaled up to different levels at work by understanding how the media industry works. She has successfully implemented various sales strategies for PVR to convert revenue from lakhs to crores of rupees.
Having completed different management courses from IIM Raipur and ISB even while working, she is currently pursuing the PGPX programme at UCLA.
“Out of everything I have done, donning the hat of a mother is undoubtedly the best. Parenting and staying grounded to my roots helped me connect with people I lead at a deeper level. This is what keeps me going!” she says.
Over 35 years in Consumer Behaviour and Brand Strategy. Recently retired as Senior VP and National Planning Director, J Walter Thompson, India. Currently freelance Strategy and Research Consultant.
Chairperson
Work spans cities across India, and categories ranging from talcum powder, deodorants and shampoos, through pesticides, sanitary ware and education to foods, beverages, telecom and cars. Clients include Ford, ITC, Unilever, Hero Motocorp and PepsiCo among many others.
Career Highlights: Created thinking frameworks, models and brainstorming tools in a variety of verticals: food
and
beverage,
personal
products,
education,
technology,
automotive;
new
product development, premiumisation, portfolio planning and digital strategy. Created over 80 hours of training material. Initiated and steered Coffee and Donuts with JWT Planning. Published
Mythili Chandrasekar
over
75
articles
in
leading
Indian,
US
and
UK
media.
Repository
at
www.povfromindia.blogspot.com Created Brand Chakras ™ a first-of-its-kind proprietary toolkit. Won the Patricia Mann Award for Women Marketers, UK, 2008, winning a bursary to the Executive Marketing Programme, in Stanford. Co-authored "Voices Within"(with two leading South Indian musicians) a coffee table book on the maestroes of carnatic music. Took short breaks from advertising to write for UNICEF and in dotcom
Specialties:
Brand strategy, integrated marketing communication, insight mining, socio-
cultural and ethnography research, new product development and portfolio planning, knowledge curation, content creation, writing, teaching.
CONNECT WITH US CLICK TO VIEW Email Address mma@mmachennai.org
Phone Number 044 - 28291133 / 28291166
Website www.mmachennai.org
MADRAS MANAGEMENT ASSOCIATION