MMA - WBF Personal Branding for Career Growth 21 Dec 2021

WOMEN'S BUSINESS FORUM

PERSONAL BRANDING for CAREER GROWTH TUESDAY DEC 21, 2021 | 6.30 PM (IST)

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Prof Anuradha Narasimhan To Join, Click...

Professor of Practice, DS School of Entrepreneurship, IIT Bombay

FOUNTAINHEAD OF EXCELLENCE

6:30 PM

Welcome Address

Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association

Opening Remarks by the Chairperson Address by the Speaker

Ms Mythili Chandrasekar Consumer Behaviour and Brand Strategy Enthusiast

Prof Anuradha Narasimhan Professor of Practice, DS School of Entrepreneurship, IIT Bombay

Discussion and Q&A Concluding Remarks by the Chairperson 7:45 PM

Ms Mythili Chandrasekar

Vote of Thanks

Prof Anu Narasimhan is a Leading Brand Marketer, currently Professor of Practice with the Desai Sethi School of Entrepreneurship (DSSE) at IIT Bombay. She joined her alma-mater IIT Bombay

Speaker

after 24 years of corporate experience as a Strategy and Marketing professional. She has been responsible for creating and nurturing brands in diverse categories like consumer goods, lifestyle, and telecom. She worked with Titan Industries part of the Tata group, Hutchison Telecom, Unilever, and was VP - Marketing with Britannia, India's oldest and most preferred food company.

In

her

role

as

Professor

of

Practice,

Anu

teaches

the

foundation

course

‘Introduction

to

Entrepreneurship’ which has over 200 undergraduate and post-graduate students registered. It is a hands-on, activity-oriented course where students are taught fundamental concepts and traverse the journey from a germ of an idea to participating in a business plan pitch over the course of one semester. Anu is involved with mentoring and pre-incubation programs at DS School of Entrepreneurship – IDEAS Program and Women in Entrepreneurship. She is currently

Prof Anuradha Narasimhan

pursuing a Doctoral programme from Singapore Management University and serves on the Board of Africa Improved Foods Rwanda and Frontier Nutrition Bangladesh.

Brands she has managed have straddled consumer segments ranging from nutrition at the bottom

of

the

pyramid

to

fashion

for

the

top

1%

Indians.

She

counts

as

her

notable

contributions mentoring entrepreneurs, women leaders, and brand custodians.

She is an engineer from IIT Bombay and did her Post Graduation in Business from IIM Bangalore.

She is happiest meeting people, solving problems, and volunteering for causes.

Over 35 years in Consumer Behaviour and Brand Strategy. Recently retired as Senior VP and National

Chairperson

Planning

Director,

J

Walter

Thompson,

India.

Currently

freelance

Strategy

and

Research Consultant.

Work spans cities across India, and categories ranging from talcum powder, deodorants and shampoos, through pesticides, sanitary ware and education to foods, beverages, telecom and cars. Clients include Ford, ITC, Unilever, Hero Motocorp and PepsiCo among many others.

Career Highlights: Created thinking frameworks, models and brainstorming tools in a variety of verticals: food and

beverage,

personal

products,

education,

technology,

automotive;

new

product

development, premiumisation, portfolio planning and digital strategy.

Created over 80 hours of training material.

Initiated and steered Coffee and Donuts with JWT Planning.

Published

over

75

articles

in

leading

Indian,

US

and

UK

media.

Repository

at

www.povfromindia.blogspot.com

Mythili Chandrasekar

Created Brand Chakras ™ a first-of-its-kind proprietary toolkit.

Won the Patricia Mann Award for Women Marketers, UK, 2008, winning a bursary to the Executive Marketing Programme, in Stanford.

Co-authored "Voices Within"(with two leading South Indian musicians) a coffee table book on the maestroes of carnatic music.

Took short breaks from advertising to write for UNICEF and in dotcom

Specialties: cultural

and

Brand

strategy,

ethnography

integrated

research,

marketing

new

product

communication, development

knowledge curation, content creation, writing, teaching.

insight

and

mining,

portfolio

socio-

planning,

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