IN THE DRIVER'S SEAT: BREAKING BIASES - 18 May 2022

WOMEN'S BUSINESS FORUM

IN THE DRIVER'S SEAT: BREAKING BIASES WEDNESDAY 18 MAY 2022 | 6.00 PM MMA MANAGEMENT CENTER, CHENNAI

High Tea: 5.15 PM

Ms Vani Aiyer GM Corporate Communication Nissan Motor India

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FOUNTAINHEAD OF EXCELLENCE

PROGRAMME 5:15 PM

Registration & High Tea MMA Management Center

6:00 PM

Welcome Address

Gp Capt R Vijayakumar (Retd), VSM Executive Director, Madras Management Association

Opening Remarks by the Chairperson

Ms Mythili Chandrasekar Consumer Behaviour and Brand Strategy Enthusiast

Address by the Speaker Discussion and Q&A with the Special Invitees

Ms Vani Iyer GM Corporate Communication, Nissan Motor India

Ms Babita Baruah Managing Partner, GTB India. A WPP Unit

Dr Lata Rajagopalan Kumar Consultant - Communication for Development Member - IAICS

Concluding Remarks by the Chairperson 7:15 PM

Ms Mythili Chandrasekar

Vote of Thanks

Synopsis Breaking barriers and challenging status quo, a diary of an agnostic. Journeying through

a

career

of

25

plus

years

in

advertising,

marketing

and

corporate

communications. Learning, Burning and Learning to reinvent & stay relevant.

Vani Aiyer General Manager Corporate Communications, Compliance , Governance & CSR

Speaker

26 years of experience MBA IMT Ghaziabad, MCM DAV, B.COM. Panjab University Chandigarh

Experience

Highlights

Companies Years

1. Ford as a client 16 years

Solutions

2. Have launched over 7 nameplates and multiple variants at Ford

JWT

01

17

3. Worked on an acquisition of agency for WPP at Showspace

Showspace TVS

Vani Aiyer

Nissan

02

03 03*

4. Marathons, cyclothons, launch events across brands at showspace 5. Brand Identity creation & set up of marketing & communications team for TVS ASPL 6. Worked on the launch of the Nissan Magnite

Other Achievements 1. Part of Beyond Diversity – A mentor program on Gurgaon for women in leadership 2. Comms interactions at Chennai Colleges & Alma mater 3. Part of Panels on Women empowerment, Leadership speak 4. Freelanced with FICCI FLO Businesses on their marketing planning , Small home entrepreneurs mktg planning 5. Awards Jury for DMA Asia and other advt awards

Over 35 years in Consumer Behaviour and Brand Strategy. Recently retired as Senior VP

Chairperson

and National Planning Director, J Walter Thompson, India. Currently freelance Strategy and Research Consultant.

Career Highlights: Created thinking frameworks, models and brainstorming tools in a variety of verticals: food

and

beverage,

personal

products,

education,

technology,

automotive;

new

product development, premiumisation, portfolio planning and digital strategy.

Published

over

75

articles

in

leading

Indian,

US

and

UK

media.

Repository

at

www.povfromindia.blogspot.com Created Brand Chakras ™ a first-of-its-kind proprietary toolkit.

Mythili Chandrasekar

Won the Patricia Mann Award for Women Marketers, UK, 2008, winning a bursary to the Executive Marketing Programme, in Stanford.

Co-authored "Voices Within"(with two leading South Indian musicians) a coffee table book on the maestroes of carnatic music.

Specialties:

Brand strategy, integrated marketing communication, insight mining, socio-

cultural and ethnography research, new product development and portfolio planning, knowledge curation, content creation, writing, teaching.

CONNECT WITH US CLICK TO KNOW MORE ABOUT US Email Address mma@mmachennai.org

Phone Number 044 - 28291133 / 28291166

Website www.mmachennai.org

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