WOMEN'S BUSINESS FORUM
IN THE DRIVER'S SEAT: BREAKING BIASES WEDNESDAY 18 MAY 2022 | 6.00 PM MMA MANAGEMENT CENTER, CHENNAI
High Tea: 5.15 PM
Ms Vani Aiyer GM Corporate Communication Nissan Motor India
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FOUNTAINHEAD OF EXCELLENCE
PROGRAMME 5:15 PM
Registration & High Tea MMA Management Center
6:00 PM
Welcome Address
Gp Capt R Vijayakumar (Retd), VSM Executive Director, Madras Management Association
Opening Remarks by the Chairperson
Ms Mythili Chandrasekar Consumer Behaviour and Brand Strategy Enthusiast
Address by the Speaker Discussion and Q&A with the Special Invitees
Ms Vani Iyer GM Corporate Communication, Nissan Motor India
Ms Babita Baruah Managing Partner, GTB India. A WPP Unit
Dr Lata Rajagopalan Kumar Consultant - Communication for Development Member - IAICS
Concluding Remarks by the Chairperson 7:15 PM
Ms Mythili Chandrasekar
Vote of Thanks
Synopsis Breaking barriers and challenging status quo, a diary of an agnostic. Journeying through
a
career
of
25
plus
years
in
advertising,
marketing
and
corporate
communications. Learning, Burning and Learning to reinvent & stay relevant.
Vani Aiyer General Manager Corporate Communications, Compliance , Governance & CSR
Speaker
26 years of experience MBA IMT Ghaziabad, MCM DAV, B.COM. Panjab University Chandigarh
Experience
Highlights
Companies Years
1. Ford as a client 16 years
Solutions
2. Have launched over 7 nameplates and multiple variants at Ford
JWT
01
17
3. Worked on an acquisition of agency for WPP at Showspace
Showspace TVS
Vani Aiyer
Nissan
02
03 03*
4. Marathons, cyclothons, launch events across brands at showspace 5. Brand Identity creation & set up of marketing & communications team for TVS ASPL 6. Worked on the launch of the Nissan Magnite
Other Achievements 1. Part of Beyond Diversity – A mentor program on Gurgaon for women in leadership 2. Comms interactions at Chennai Colleges & Alma mater 3. Part of Panels on Women empowerment, Leadership speak 4. Freelanced with FICCI FLO Businesses on their marketing planning , Small home entrepreneurs mktg planning 5. Awards Jury for DMA Asia and other advt awards
Over 35 years in Consumer Behaviour and Brand Strategy. Recently retired as Senior VP
Chairperson
and National Planning Director, J Walter Thompson, India. Currently freelance Strategy and Research Consultant.
Career Highlights: Created thinking frameworks, models and brainstorming tools in a variety of verticals: food
and
beverage,
personal
products,
education,
technology,
automotive;
new
product development, premiumisation, portfolio planning and digital strategy. Published
over
75
articles
in
leading
Indian,
US
and
UK
media.
Repository
at
www.povfromindia.blogspot.com Created Brand Chakras ™ a first-of-its-kind proprietary toolkit.
Mythili Chandrasekar
Won the Patricia Mann Award for Women Marketers, UK, 2008, winning a bursary to the Executive Marketing Programme, in Stanford. Co-authored "Voices Within"(with two leading South Indian musicians) a coffee table book on the maestroes of carnatic music.
Specialties:
Brand strategy, integrated marketing communication, insight mining, socio-
cultural and ethnography research, new product development and portfolio planning, knowledge curation, content creation, writing, teaching.
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