MMA WBF Neela Kaushik 16 November 2021

WOMEN'S BUSINESS FORUM

When women come together magic happens Tue, 16th Nov 2021 6:00 pm to 7:00 pm Ms Neela Kaushik Founder, GurgaonMoms

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6:00 PM

Welcome Address

Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association

Opening Remarks by the Chairperson Address by the Speaker Discussion and Q&A with the Special Invitees

Ms Mythili Chandrasekar Consumer Behaviour and Brand Strategy Enthusiast

Ms Neela Kaushik Founder, GurgaonMoms

Dr Lata Rajagopalan Kumar Consultant - Communication for Development Member - IAICS

Ms Babita Baruah Managing Partner, GTB India. A WPP Unit

Concluding Remarks by the Chairperson 7:15 PM

Ms Mythili Chandrasekar

Vote of Thanks Share your questions by SMS/Whatsapp to 98401 23906

Speaker

Neela Kaushik is a Digital Strategist and accomplished community specialist. She is also the founder

of

GurgaonMoms

–

a

37K

+

strong

community

for

women

in

Gurgaon-NCR.

The

community is one of the highly engaged support networks for women in India, offering support, resources, prestigious

opportunities annual

and

event,

interactions.

“The

Mom

She

Achievers

has

also

Summit”

conceptualized that

celebrates

and the

launched

courage

a

and

passion of women of impact – both in the spotlight and on the sidelines. It has now become the

Neela Kaushik

largest and most popular mom event in India."

Over 35 years in Consumer Behaviour and Brand Strategy. Recently retired as Senior VP and National

Chairperson

Planning

Director,

J

Walter

Thompson,

India.

Currently

freelance

Strategy

and

Research Consultant.

Work spans cities across India, and categories ranging from talcum powder, deodorants and shampoos, through pesticides, sanitary ware and education to foods, beverages, telecom and cars. Clients include Ford, ITC, Unilever, Hero Motocorp and PepsiCo among many others.

Career Highlights: Created thinking frameworks, models and brainstorming tools in a variety of verticals: food and

beverage,

personal

products,

education,

technology,

automotive;

new

product

development, premiumisation, portfolio planning and digital strategy.

Created over 80 hours of training material.

Initiated and steered Coffee and Donuts with JWT Planning.

Published

Mythili Chandrasekar

over

75

articles

in

leading

Indian,

US

and

UK

media.

Repository

at

www.povfromindia.blogspot.com Created Brand Chakras ™ a first-of-its-kind proprietary toolkit.

Won the Patricia Mann Award for Women Marketers, UK, 2008, winning a bursary to the Executive Marketing Programme, in Stanford.

Co-authored "Voices Within"(with two leading South Indian musicians) a coffee table book on the maestroes of carnatic music.

Took short breaks from advertising to write for UNICEF and in dotcom

Specialties: cultural

and

Brand

strategy,

ethnography

integrated

research,

marketing

new

product

communication, development

knowledge curation, content creation, writing, teaching.

insight

and

mining,

portfolio

socio-

planning,

EDUCATION -PhD - Communication, Dept of Mass Media & Comm. Studies, University of Madras, 2007 -Research Methods, Centre for Studies in Social Sciences, Kolkata, 2004

Special Invitees

-M.A. Communication, University of Madras – 1988

EXPERIENCE 2014

onwards:

Founder

–

Director,

Curious

People

(a

C4D

project)

and

free-lance

advertising/ communication consultant 2001 onwards in Academia: Guest Faculty at CEG, Anna University, Dept of Science & Tech Communication, Madras University, WCC, Loyola, NIFT and MOP colleges. Subjects: branding, communication, advertising and creative strategy 1988- 2001 Advertising industry: Worked in the creative departments of leading advertising agencies in Chennai, Bangalore, Delhi, Coimbatore & Hyderabad across leading agencies including Artig, Insight, Euro RSCG and Mudra Communications. Held leadership positions in

Dr Lata Rajagopalan Kumar

the creative depts.

Handled national accounts like Henkel, Cavin Care, TI Cycles, Kurlon, ICI, Wipro, Pricol, Nalli Silks, ITC, Mysore Silks, Crocodile and HMT. Won awards at the regional and national levels for advertising creativity and brand communication.

PAPERS PUBLISHED Written and published papers in Communication, CSR & Marketing/Advertising for Development within India at national and international conferences.

OTHER INTERESTS Sports- Former ranked tennis player, represented Madras University and TN State. Won All India Inter University tournament & Bronze at the National Games. Keen interest in classical arts and reading.

In her 24th year in the industry and with WPP, Babita Baruah now leads GTB India as Managing Partner. She joined HTA ( Wunderman Thompson ) in Kolkata in 1996. Over the years, she took on roles

in

the

agency’s

Mumbai

and

Delhi

offices,

as

well

as

working

with

the

Wunderman

Thompson Unilever team in Bangkok on Sunsilk and Lux. Her portfolio and experience extends across categories in FMCG, Finance, Technology. Besides being part of global agency teams on Nestle, Johnson and Johnson and Radiant & Knorr in Unilever.

She

led

the

team

on

Nokia

India,

before

moving

on

to

setting

up

a

dedicated

integrated solutions team for PepsiCo, India, in 2016.

Babita is passionate about the intersection of consumer behaviour, culture and technology, leading to creative solutions that shift the needle for the brand and business. Collaboration with WPP and non WPP partners has been key to her business relationships. She believes in the power of influence of the communication industry towards a purposive future.

Babita Baruah

In 2004, Babita was one of the 12 Indian women to be selected for the prestigious British Chevening scholarship in the U.K, on Women and Leadership. In 2016, she was invited to Harvard Business School as a speaker on Trends in India Marketing, in the India Conference. In 2017, Babita was invited to speak on Women as Professionals, at the Women Influence Forum in Geneva.

Babita is driven by her efforts on diversity, mentoring young professionals, engagement with management institutes, initiatives for making the workplace culture conducive to inspired talent and strong partnerships. She has initiated programmes like SheHour, with her team, to connect and empower women at work in her workplace.

She lives in Gurgaon with her husband, and her fifteen year old daughter, Joya.

CONNECT WITH US CLICK TO VIEW Email Address mma@mmachennai.org

Phone Number 044 - 28291133 / 28291166

Website www.mmachennai.org

MADRAS MANAGEMENT ASSOCIATION