Attention Factory - 15 Sep 2021

DISCUSSION ON THE THEME OF THE BOOK

ATTENTION FACTORY

6:00 PM

Welcome Address Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association

E-Launch of the Book and Address by the Author Mr Matthew Brennan Author & International Speaker

In conversation with the Author Mr Kiruba Shankar CEO, Business Blogging & Founder Director, F5ive Technologies

Mr Naru Radhakrishnan Independent Consultant

Q&A Session 7:30 PM

WEDNESDAY

Vote of Thanks

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SEP 15, 2021 | 6.00 PM IST

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profile

SYNOPSIS Before its ban, TikTok enjoyed tremendous reach and popularity in India. It remains a hugely influential app worldwide— one where trends are created, songs become chartbusters and celebrities are born. It is undeniable that TikTok has been instrumental in shaping our behavior on social media, but how much do we know about the app or the people behind it?

Matthew Brennan not only tells us the story of TikTok but also demystifies the technology behind an app that has taken over the world. For the first time ever we meet the people behind ByteDance, TikTok’s parent company, and follow their journey as they create this legendary app. Attention Factory is a must-read for anyone who is interested not only in TikTok, but also in how the internet & technology work.

AUTHOR

SPECIAL INVITEES

KIRUBA SHANKAR

MATTHEW BRENNAN Matthew

Brennan

is

an

author

and

Kiruba

Shankar

is

CEO

of

NARU RADHAKRISHNAN

Business

I started as Brand Manager in Indian FMCG Giant -

internationally recognised speaker who

Blogging & founder Director of F5ive

CavinKare.

specialises

Technologies.

of

revolutionised haircare marketing - launched shampoos

Internet

in sachets to drive penetration among untapped lower

digital

income TA, converted village households into cottage

in

Chinese

mobile

internet

technology and innovation. His opinions

work

have

space

featured

including Journal,

across

Bloomberg, The

global

The

media,

Wall

Economist,

Street

BBC,

The

Financial Times and Forbes. For several years, his company China Channel has organised digital

the

largest

marketing

annual

conference

WeChat in

China

He

has

experience and

strategies

24

in

the

helps

for

large

years

craft firms.

He

has

consulted for leading brands such as British

Council,

Dominos

Pizza,

Murugappa Group, Mahindra Group, Sterling

Holidays,

Larsen

&

Toubro

and The Hindu Newspaper Group.

Matthew

has

presentations

delivered for

dozens

many

of

prestigious

the

President

of

the

Professional Speakers Association. As a

global

professional

specializing in Digital Excellence and

Walmart,

Digital Selling, he has delivered over

LinkedIn,

Boston

Consulting Group and more. Originally

700

from London, England, Matthew speaks

corporate events across 21 countries.

fluent

More

based

Mandarin in

Chinese

mainland

having

China

for

been

sixteen

talks

about

at

him

conferences

as

a

and

speaker

at

www.Kiruba.Pro.

and

his

information speaking

about

Matthew

career,

http://matthewbrennan.info/.

visit:

been

a

technology

newspapers

team

that

to take on multinationals etc.

Joined WPP in 1994 and continually advanced within the group in Asia. The common thread of my career has been: remaining focused on Large CPG majors UL &

emerging

markets

in

Asia

that

included

large

geographies like China and India, helping clients move with times from legacy marketing to digital age My career is unique in being about a 3rd from each of Creative(Ogilvy),

Media(GroupM)

and

Data(Kantar)

areas. The key highlight of my career was setting up Media

Purchases,

Operations

to

Media

deliver

Planning

Scale

&

and

Simplicity,

Media Delivery

excellence and Digital Migration for P&G in Greater

remit,

He has authored five books and has more

early

China and involvement in rest of Asia. In my current

years.

For

the

speaker

companies, including Google, Tencent, Visa,

of

factories to avail tax benefits that gave us cost benefit

in

is

part

P&G, handling operation of large scale, being involved

for international brands.

Kiruba

Was

columnist

such

as

for

Business

I

am

working

with

Facebook,

Google

and

industry bodies like MMA to create planning, operations and

evaluation

framework

to

integrate

mobile

advertising into multi-media planning.

Standard, Financial Express and The Management experience in a NYSE listed organization

New Indian Express.

exposed

Kiruba has been teaching for 18 years and

is

a

Professor

of

Digital

me

to

Corporate

Governance,

I

am

adept

at

navigating

through

Marketing. He has taught at leading

networked

B-Schools.

and in multi-cultural environment.

In the weekends, Kiruba heads to his village

where

he

passionately

pursues organic farming at Vaksana Farms, his 13 acre farm.

CSR,

ER,

Compliance and Commercial best practices

I

am

organisation,

involved

in

working

Industry

complex

across

bodies

like

and

time-zones

the

MMA,

Advertising Association where I speak routinely and am part of jury for numerous awards. I also advise few start-ups pro-bono to product and marketing strategy.

Outside of work, I am marathoner, long distance biker and do these keep me fit and active.

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