1 minute read
The Customer Discovery Process
by mlstubs
Before we can ever even make a product reccomendation we need to assess producer needs and goals for their livestock. Once we have mores specific information we are better prepared to fit customers with products that will be best suited for their needs and goals.
Some Questions to Ask...
Q: Q: Q: Q: Q: Q: Q: Q: Q:
What type of forage source do you currently run your cattle on?
EX: Native pasture, winter wheat, Fescue, crop residues, round bales, etc.
How do you currently supplement your livestock?
EX: Do you supplement protein with dry feed? Do you feed additional hay during the winter?
What vitamin and mineral sources do you currently rely on in your nutrtition program?
EX: Loose mineral? Salt? Etc.
What is the current body condition of your cattle?
Ex: Fleshy, moderate cover, etc./ Are they a BCS 5-6?
What are the goals of your operation?
EX: Cow/Calf? Seedstock? Stockers? Feeders? Do you utilize A.I or E.T. work? Etc.
When do you typically calve? Spring or Fall?
Do you struggle with any specific nutrition challenges in your cow herd?
EX: Low weaning weights? Low conception rates? Stress and sickness in calves? Etc.
Do you have any specific operational challenges currently being faced? Specific Production or performance challenges?
EX: Labor and time to feed cattle regularly? Getting specific nutrients into stressed cattle? Cattle not utilizing entire pasture while grazing?
Do you run your cattle with other species?
EX: Horses, Sheep, Goats?
