Western Heritage Equipment is a strategically built partnership rooted in four complementary leadership backgrounds across equipment sales, field operations, and financial management. This diverse expertise enables us to operate at a high level across both customer-facing performance and internal execution.
What differentiates Western Heritage Equipment is not just experience—but perspective. Our leadership team understands the equipment industry from every critical angle. We have worked in sales, managed field operations, and led financial strategy. More importantly, we have been the customer. We understand firsthand the importance of uptime, reliability, responsiveness, and strong, accountable partnerships— because our own businesses have depended on them.
Our mission is to build a scalable, high-performance dealership platform that captures market share while delivering a best-in-class customer experience. We are focused on disciplined growth, operational excellence, and creating long-term value for both customers and manufacturing partners.
Western Heritage Equipment is strategically positioned to serve high-demand sectors including civil construction, pipeline, oil and gas, mining, and the rapidly expanding data center and infrastructure markets. These industries require dependable equipment, responsive support, and partners who understand the urgency and complexity of their operations—capabilities we are built to deliver.
We are confident in our ability to drive measurable sales growth, provide strong aftermarket support, and maintain disciplined financial management. Our approach prioritizes long-term customer relationships and operational consistency, ensuring sustainable success.
Western Heritage Equipment is committed to representing and strengthening the SANY brand by delivering performance, reliability, and a level of service that reflects the standards of both organizations.
THE TEAM
STERLING MILLER Chief Executive Officer
Sterling brings over 15 years of hands-on experience building and operating a large-scale dirt construction company from the ground up. His background spans multiple equipment platforms, including Case, Komatsu, John Deere, Caterpillar, Volvo, Bell, and Link-Belt. In addition, he has extensive experience in mining operations, including ownership of hard rock and frac sand mines—providing a practical, production-driven understanding of material handling, equipment performance, and high-output jobsite demands.
ZAC JARRETT President/Chief Development Officer
Zac brings more than 15 years of combined rental and sales experience across multiple leading brands. Zac has developed a reputation for building lasting customer relationships and identifying growth opportunities across diverse market segments. His leadership is focused on strategic expansion, business development, and executing scalable growth initiatives across the dealership platform.
MATT JACKSON Vice President/Chief Revenue Officer
Matt brings over 20 years of equipment sales experience across major OEMs, including Caterpillar, Komatsu, and John Deere. He has built a strong, loyal customer base that has consistently followed him throughout his career—trusting his knowledge, integrity, and ability to deliver the right equipment solutions regardless of brand. Matt’s focus is driving revenue growth, market penetration, and high-level customer relationships.
Megan Favorite brings over 8 years of executive financial leadership as CFO for Silver Spur Energy Services and West Point Silica. She provides disciplined financial oversight, deep experience working with financial institutions, and a strong command of capital structuring, cash flow management, and scalable business systems. Megan plays a critical role in ensuring operational efficiency, financial accountability, and consistent execution across all administrative and customer-facing processes.
MEGAN FAVORITE Chief Financial Officer
SUPPORTED INDUSTRIES
Western Heritage Equipment supports the industries that drive growth, infrastructure, and development throughout the Southwest region. Backed by leadership with over 20 years of experience across oil and gas, construction, and mining-related operations, we understand the operational demands, equipment needs, and service expectations required to support customers in challenging environments. Our focus is on providing dependable equipment, responsive support, and long-term partnerships built around reliability, efficiency, and operational performance.
OIL & GAS
Western Heritage Equipment supports customers involved in oil and gas operations, site development, infrastructure, and facility support throughout the region. With extensive industry knowledge and operational experience, we understand the importance of uptime, safety, and dependable equipment performance in fast-paced energy markets.
CIVIL CONSTRUCTION
We support contractors involved in roadway construction, earthmoving, utility installation, site preparation, and infrastructure projects. Our background in construction operations allows us to better understand the equipment demands, project timelines, and operational challenges our customers face every day.
INFRASTRUCTURE DEVELOPMENT
Western Heritage Equipment supports customers involved in public works, transportation, utility infrastructure, and regional development projects. We understand the importance of dependable equipment, responsive service, and operational efficiency within large-scale infrastructure operations.
MUNICIPAL & GOVERNMENT
We work to support municipalities and public agencies with dependable equipment solutions and responsive service support. Our goal is to provide reliable long-term support for public works and community infrastructure operations.
COMMERCIAL DEVELOPMENT
Western Heritage Equipment supports industrial construction, commercial development, facility expansion, and large-scale site preparation projects. We are committed to helping customers operate efficiently while maintaining productivity and project momentum.
AGRICULTURE & LAND DEVELOPMENT
We support customers involved in land clearing, property improvement, road development, water management, and agricultural operations. Our focus is on providing durable equipment and dependable support for demanding environments.
Future Industry Growth
MINING
Mining represents a strong future growth opportunity for Western Heritage Equipment as the company continues expanding throughout the Southwest region. Backed by leadership experience within miningrelated operations, our long-term goal is to build the operational and service capabilities necessary to support mining customers with dependable equipment and responsive support.
SAFETY COMMITMENT
At Western Heritage Equipment, safety is not simply a policy or requirement — it is a core value embedded into every aspect of our operations. Through years of hands-on experience within oil and gas, mining, heavy civil construction, aggregate production, and material handling industries, we understand that safe operations are essential to protecting people, maintaining operational excellence, and delivering dependable service to our customers.
Our leadership and field personnel have extensive experience operating in demanding environments involving heavy equipment, excavation work, transportation logistics, industrial job sites, and continuously changing field conditions. This experience has provided us with a strong understanding of the operational risks associated with heavy equipment operation, moving machinery, confined work areas, ground conditions, and high-traffic job sites. As a result, Western Heritage Equipment places a strong emphasis on hazard awareness, communication, preventative maintenance, operational planning, and accountability at every level of the organization.
We believe every incident is preventable through proper training, preparation, and communication. Safety begins long before equipment enters the field, which is why we prioritize jobsite awareness, equipment inspections, pre-task planning, and ongoing operational education. Employees are expected to understand that safety is both an individual responsibility and a team commitment.
Training and continuous education remain central to our safety culture. Western Heritage Equipment is committed to ensuring employees receive the
knowledge and practical instruction necessary to safely perform their responsibilities. This includes training related to heavy equipment operation, lockout/tagout procedures, hazard communication, personal protective equipment, safe lifting practices, equipment inspections, and emergency response procedures.
Our experience within the oil and gas and mining industries has reinforced the importance of maintaining disciplined safety standards in environments where conditions can change rapidly and operational hazards can be severe if not properly managed. Because of this, we promote a culture of awareness, accountability, and continuous improvement while encouraging proactive communication regarding hazards, unsafe conditions, and operational concerns.
Western Heritage Equipment also recognizes that equipment reliability plays a major role in maintaining safe operations. Our commitment to preventative maintenance, equipment inspections, and operational readiness helps reduce downtime, improve efficiency, and minimize the potential for unsafe operating conditions in the field.
As our company continues to grow, Western Heritage Equipment remains committed to protecting the health and safety of our employees, customers, and partners through disciplined operations, ongoing education, and a strong culture of safety accountability. We firmly believe that no task is so urgent that it cannot be performed safely.
FLAGSTAFF
LAS VEGAS
LOVELOCK
Future Locations
HOBBS
ALBUQUERQUE
STRATEGIC GROWTH PLAN
PHASE 1
ESTABLISHING OPERATIONS IN NEW MEXICO SOUTHEAST BORDER & NORTHERN NEW MEXICO, & SOUTHWEST COLORADO
Western Heritage Equipment’s growth plan begins with establishing its first operating location in Southeast New Mexico and counties in southwest Colorado. This region provides strong opportunities within oil and gas, construction, infrastructure, mining support, and industrial markets while allowing the company to build a stable operational foundation.
During this phase, the company will focus on building customer relationships, developing service and parts capabilities, and creating the systems and processes needed to support long-term growth. The objective is to establish a reputation for reliability, responsiveness, and strong customer support while building a consistent customer base throughout New Mexico.
As operations continue to grow, Western Heritage Equipment plans to expand its coverage northward throughout New Mexico to strengthen regional support capabilities and increase accessibility for customers across the state. This approach allows the company to build operational consistency and customer density before expanding further into surrounding markets.
KEY PRIORITIES INCLUDE:
• ESTABLISHING THE COMPANY’S FIRST OPERATING LOCATION
• BUILDING RELATIONSHIPS WITH CONTRACTORS, MUNICIPALITIES, AND FLEET CUSTOMERS
• DEVELOPING SERVICE AND PARTS SUPPORT CAPABILITIES
• EXPANDING COVERAGE THROUGHOUT NEW MEXICO & SOUTHWEST COLORADO
• CREATING SCALABLE SYSTEMS AND OPERATIONAL PROCESSES
• BUILDING RECURRING AFTERMARKET REVENUE
This phase is intended to create a strong operational and financial base that supports long-term regional expansion.
ALBUQUERQUE
HOBBS
PHASE 2
EXPANDING INTO NEVADA LAS VEGAS & SURROUNDING MARKETS
Once operations are established in New Mexico, Western Heritage Equipment plans to expand into the Las Vegas market and surrounding areas of Nevada.
Nevada offers strong long-term opportunities through continued construction growth, infrastructure projects, mining activity, and commercial development. During this phase, the company plans to focus on growing customer relationships and market presence through targeted sales efforts and mobile service support before committing to significant infrastructure expansion.
The objective during this phase is to grow steadily while maintaining operational consistency and financial discipline.
KEY PRIORITIES INCLUDE:
• EXPANDING REGIONAL EQUIPMENT SALES
• BUILDING CUSTOMER RELATIONSHIPS IN NV
• INCREASING FIELD SERVICE COVERAGE
• GROWING PARTS & AFTERMARKET SUPPORT
• ESTABLISHING A STRONGER REGIONAL PRESENCE
PHASE 3
NORTHERN ARIZONA NORTHERN ARIZONA
Following continued growth in Nevada, Western Heritage Equipment plans to expand eastward into Northern Arizona.
Northern Arizona presents opportunities within highway construction, municipal work, infrastructure projects, and regional contractor markets. The company’s approach will continue to focus on building customer relationships and service capabilities before making large infrastructure investments.
This phase will build on the operational systems and regional support network already established during earlier growth stages.
KEY PRIORITIES INCLUDE:
• EXPANDING SALES COVERAGE
• STRENGTHENING SERVICE SUPPORT
• BUILDING CONTRACTOR AND MUNICIPAL RELATIONSHIPS
• INCREASING REGIONAL MARKET SHARE
• IMPROVING LOGISTICAL SUPPORT ACROSS THE TERRITORY
FLAGSTAFF
LAS VEGAS
LOVELOCK
WHAT ARE OUR
CUSTOMER’S VALUES?
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Our customers operate in industries where reliability is critical to maintaining productivity, meeting deadlines, and protecting profitability. Equipment downtime can impact every aspect of a project, from labor efficiency to customer commitments and operational costs. Because of this, our customers value dependable equipment, consistent support, and partners who follow through on their commitments. Reliability means having confidence that equipment will perform in demanding conditions and knowing that support will be available when it is needed most. Customers value relationships with companies that are prepared, responsive, and capable of delivering consistent results over the long term.
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Integrity remains one of the most important values in industries built on long-term relationships and reputation. Our customers value honesty, professionalism, and transparency because trust is essential when making significant operational and financial decisions. They want partners who communicate directly, provide accurate information, and operate ethically in every interaction. Integrity creates confidence that commitments will be honored and that business will be conducted fairly and professionally. Customers value relationships with companies that prioritize longterm trust over short-term gain and consistently demonstrate strong character through their actions and decisions.
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Customers value operational excellence because efficiency and consistency directly impact their ability to perform successfully in competitive industries. They expect equipment providers and service partners to operate with organization, professionalism, and attention to detail. From equipment readiness and maintenance support to communication and service scheduling, operational excellence helps minimize downtime, improve productivity, and create a smoother customer experience. Customers value companies that continuously improve their systems, processes, and execution standards in order to provide dependable support and long-term operational value.
Our customers value accountability because they depend on partners who take ownership of their responsibilities and stand behind their commitments. In industries where schedules, budgets, and operational performance are constantly under pressure, customers want confidence that issues will be handled professionally and solutions will be pursued directly. Accountability builds trust by creating transparency, reliability, and consistency in business relationships. Customers value working with organizations that communicate clearly, address challenges honestly, and remain committed to delivering results rather than shifting blame or avoiding responsibility.
In the industries we serve, delays can create significant operational and financial consequences. Our customers value fast communication, efficient service, and timely solutions because every hour of downtime affects productivity and profitability. Whether they need parts availability, field service support, equipment delivery, or operational guidance, customers expect a dealership partner that understands the urgency of their business. Responsiveness is valued not only in emergency situations, but also in everyday communication, follow-up, and problem-solving. Customers appreciate working with companies that are proactive, accessible, and committed to supporting their operations without unnecessary delays.
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PARTNERSHIP
Our customers value true partnerships built on trust, communication, and long-term support. They are not simply looking for equipment suppliers—they are looking for dependable partners who understand their operations, support their goals, and contribute to their success over time. Strong partnerships create better communication, more effective solutions, and a deeper understanding of each customer’s evolving needs. Customers value working with organizations that remain engaged after the initial sale, provide ongoing support, and demonstrate a long-term commitment to helping their business grow and succeed.
THE WAY
RELIABILITY
At Western Heritage Equipment, reliability is the foundation of every relationship we build. Our customers operate in industries where downtime is expensive, schedules are demanding, and performance matters every day. We understand that when equipment fails, projects slow down, crews are affected, and costs increase. That is why we are committed to being dependable in every aspect of our business—from the quality of the equipment we provide to the responsiveness of our service and support teams. We believe trust is earned through consistency, followthrough, and the ability to perform when it matters most.
Integrity guides how we operate, how we serve our customers, and how we represent our partners. We believe long-term relationships are built through honesty, transparency, and doing business the right way—even when it is not the easiest path. At Western Heritage Equipment, we communicate directly, act ethically, and remain committed to fairness and professionalism in every interaction. Whether working with customers, manufacturers, vendors, or employees, we believe trust is one of the most valuable assets a company can earn and maintain.
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OPERATION EXCELLENCE
We believe operational excellence is achieved through discipline, preparation, and continuous improvement. Western Heritage Equipment is committed to building systems, processes, and teams that operate efficiently and consistently at a high level. From equipment readiness and service execution to financial management and customer communication, we focus on details that create long-term stability and scalable growth. Operational excellence means maintaining high standards, embracing accountability, and continuously improving the way we serve our customers and support our partners.
ACCOUNTABILITY
We believe accountability is essential to building a strong company and lasting partnerships. At Western Heritage Equipment, we take ownership of our actions, decisions, and results. We hold ourselves to a high standard of professionalism, communication, and execution because our customers rely on us to deliver. Accountability means being proactive, solving problems directly, and standing behind our commitments. Internally, it creates a culture where every team member understands their role, takes pride in their work, and contributes to the overall success of the organization.
RESPONSIVENESS PARTNERSHIP
In the equipment industry, responsiveness is not a convenience— it is a necessity. Our customers depend on fast communication, timely support, and efficient solutions to keep operations moving forward. Western Heritage Equipment is committed to responding with urgency, clarity, and professionalism because we understand the impact delays can have on productivity and profitability. Whether it is providing equipment, dispatching service support, sourcing parts, or answering questions, we prioritize responsiveness as a key part of delivering exceptional customer service and operational support.
At Western Heritage Equipment, we view every relationship as a partnership built on trust, communication, and shared success. We are committed to supporting our customers beyond the initial sale by providing dependable service, long-term support, and solutions that help their businesses grow. We also value strong relationships with our employees, manufacturers, and industry partners because collaboration and alignment create stronger outcomes for everyone involved. Our goal is to build partnerships that are not transactional, but lasting, dependable, and mutually beneficial over the long term.
SERVICE COMMITMENT
At Western Heritage Equipment, service is one of the most important aspects of our business and a key part of the value we provide to our customers. We understand that in industries such as oil and gas, construction, infrastructure, mining support, and industrial operations, equipment downtime directly impacts productivity, schedules, labor efficiency, and profitability. Because of this, our approach to service is centered around responsiveness, communication, reliability, and long-term customer support.
Our leadership team brings over 20 years of combined experience working within demanding industries where operational performance and equipment reliability are critical to maintaining successful operations. This firsthand industry knowledge allows us to better understand the urgency our customers face in the field and the importance of minimizing downtime through dependable support and efficient service solutions.
Western Heritage Equipment is committed to building a service-driven organization focused on supporting customers long after the initial sale. We believe strong customer relationships are built through consistent communication, dependable follow-through, and a willingness to respond quickly when operational challenges arise. Whether supporting customers with equipment availability, preventative maintenance, parts support, troubleshooting, or field service needs, our goal is to provide practical solutions that help keep operations moving efficiently.
As the company grows, Western Heritage Equipment intends to continue expanding its aftermarket capabilities, field service coverage, and operational
support infrastructure throughout the Southwest region. Our long-term objective is to build a responsive service network capable of supporting customers across multiple industries with dependable equipment support and long-term operational partnership.
We also recognize that strong service extends beyond repairs and maintenance alone. Effective service requires communication, preparation, accountability, and a strong understanding of customer operations. Our team is committed to working closely with customers to better understand their equipment needs, operational demands, and long-term goals in order to provide support solutions that align with their business objectives.
Preventative maintenance and equipment readiness are also important parts of our service philosophy. Western Heritage Equipment believes proactive maintenance and routine equipment inspections play a critical role in improving reliability, reducing unexpected downtime, and increasing overall operational efficiency. Our goal is to help customers maximize equipment performance while reducing costly interruptions in the field.
At Western Heritage Equipment, we are committed to building long-term relationships through dependable service, responsive support, and consistent operational execution. Our focus is not simply to provide equipment, but to become a trusted partner that customers can rely on to support their operations, productivity, and long-term success.
Western Heritage Equipment was built on the belief that strong relationships, dependable service, and disciplined operations still matter. Our company is committed to supporting the industries that drive growth and development throughout the Southwest region by providing reliable equipment solutions, responsive support, and long-term partnership.
Backed by decades of combined experience across oil and gas, construction, mining support, infrastructure, and industrial operations, we understand the operational demands our customers face every day. We recognize that productivity, communication, uptime, and reliability are critical to maintaining successful operations, and we are committed to building a company that supports those priorities at every level.
As Western Heritage Equipment continues to grow, our focus will remain centered on operational excellence, financial discipline, customer support, and long-term relationship building. We believe sustainable growth is achieved through consistency, accountability, and a commitment to doing business the right way.
Our goal is not simply to sell equipment, but to build a dependable organization that customers, employees, manufacturers, and industry partners can rely on for years to come.
WE APPRECIATE THE OPPORTUNITY TO EARN YOUR TRUST AND LOOK FORWARD TO BUILDING LONG-TERM PARTNERSHIPS THROUGHOUT THE SOUTHWEST REGION.
