Margaret Beaver
BRAND DEVELOPMENTGUIDE A E T H E R A R C H I T E C T U R E AERIALLY INSPIRED.™ EcoTower, 2016
Margaret Beaver
BRAND DEVELOPMENTGUIDE
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02 03 04 05 06 07 09 11 12 14 16 17 18 20 THEMISSION THEFOUNDING THEDETAILS THEPHILOSOPHY
THEHISTORY THEINSPIRATION
CONTENTS 01 Cultural Nexus Center, 2012
TABLEOF
THE MISSION
FOUNDED IN 2008, AETHERARCHITECTURE IS A LEADING ARCHITECTURAL FIRM RENOWNED FOR ITS INNOVATIVE COMPOSITIONS AND COMMITMENT TO SUSTAINABILITY, ITS PORTFOLIO RANGING FROM RESIDENTIAL BUILDINGS TO LARGE COMMERCIAL PROJECTS THAT ARE BOTH ENVIRONMENTALLY RESPONSIBLE AND FUNCTIONALLY SUPERIOR.
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Ascendium Plaza Blueprints, 2009
THE FOUNDING
MARINATRINITY,PH.D. ELSBETHHARDING,M.ARCH
JEREMIAHVITALE,M.I.D
AetherArchitecture was founded in 2008 by Marina Trinity, Ph.D., Elsbeth Harding, M.Arch, and Jeremiah Vitale, M.I.D., three visionary architects who shared a passion for innovative and sustainable design. After collaborating on several successful projects during their tenure at a leading architecture firm, they recognized a gap in the market for an architectural practice that could seamlessly blend clean technology, environmental responsibility, and aesthetic excellence. Driven by their commitment to create spaces that inspire and enhance the quality of life,
they established
AetherArchitecture in New York City, New York, with satellite offices in London, Tokyo, and Sydney to serve a global clientele. Our firm's early projects, characterized by ambitious visions and aerial designs, quickly garnered attention and acclaim, setting the stage for our rapid growth and emergence as a leader in contemporary architecture.
AetherArchitecture is the proud beholder of the 2017 Pritzker Architecture Prize and has been certified by LEED Platinum since 2010. We are best known for our award-winning EcoTower (2016), Ascendium Plaza (2009), and Cultural Nexus Center (2012).
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THE DETAILS FOUNDERS
MARINATRINITY,PH.D.
Backgroundinsustainabledesign
Passionforeco-friendlyarchitecture
Visionaryleaderwithover20yearsofexperience
ELSBETHHARDING,M.ARCH
Skilledinprojectmanagementandoperations
Strongadvocateforcommunity-focusedprojects
Extensiveexperienceinlarge-scaledevelopments
JEREMIAHVITALE,M.I.D.
Expertinadvancedtechnologyandinnovation
Renownedforbold,futuristicdesigns
Award-winningarchitectwithaconcentrationonurbanlandscapes
SERVICES
ResidentialArchitecture:Customhomes,luxuryapartments,and sustainablelivingcommunities.
CommercialArchitecture:Officebuildings,retailspaces,andmixed-use developments.
InstitutionalArchitecture:Schools,hospitals,andgovernmentbuildings.
CulturalArchitecture:Museums,theaters,andpublicspaces.
UrbanMasterPlanning:Comprehensiveplanningfornewurban developments.
LandscapeArchitecture:Designingoutdoorspacesthatcomplement architecturalprojects.
PublicRealmDesign:Creatingengagingandfunctionalpublicspaces.
GOALS
Designandconstructexceptionalspacesthatenhancethequalityof life,inspirecreativity,andpromoteenvironmentalstewardship.
Bethegloballeaderinsustainablearchitecture,settingnew standardsfordesignexcellenceandenvironmentalresponsibility.
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05 AMBITIOUS 1 THE PHILOSOPHY SUSTAINABLE 2 ATMOSPHERIC 3
Solaris Spire, 2014
House of Helios, 2019
THE
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THE EVOLUTION
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THE BRAND
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THESECONDARY TYPE
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A E T H E R
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IMAGERY
Aseriesofcustomizedlogotypesreflecting differingseasons,holidays,oreventsthat canbedisplayedonsocialmediaand websiteswhenappropriate.Examples includetheWinterandFallseasons,Pride Month,andEarthDay.
THE MERCH
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CONTACTUS WorldTradeCenter,NewYorkCity,NY 123-456-7890 | www.aetherarchitecture.com info@aetherarch.com | @aetherarchitecture ©2024MargaretBeaver Coursera | CaliforniaInstituteoftheArts
