AetherArchitecture Brand Development Guide

AETHER ARCHITECTURE

Margaret Beaver

EcoTower, 2016

BRAND DEVELOPMENT GUIDE

AERIALLY INSPIRED.™

BRAND DEVELOPMENT GUIDE

Margaret Beaver

TABLE OF CONTENTS

02 THE MISSION 03 THE FOUNDING 04 THE DETAILS 05 THE PHILOSOPHY 06 THE HISTORY 07 THE INSPIRATION 09 THE EVOLUTION 11

THE TYPE

12

THE DESIGN

14

THE BRAND

16 THE SECONDARY TYPE 17

THE IMAGERY

18 THE SECRET INGREDIENT 20 THE MERCH

01

Cultural Nexus Center, 2012

THE MISSION

Ascendium Plaza Blueprints, 2009

FOUNDED IN 2008, AETHERARCHITECTURE IS A LEADING ARCHITECTURAL FIRM RENOWNED FOR ITS INNOVATIVE COMPOSITIONS AND COMMITMENT TO SUSTAINABILITY, ITS PORTFOLIO RANGING FROM RESIDENTIAL BUILDINGS TO LARGE COMMERCIAL PROJECTS THAT ARE BOTH ENVIRONMENTALLY RESPONSIBLE AND FUNCTIONALLY SUPERIOR. 02

THE FOUNDING MARINA TRINITY, PH.D.

ELSBETH HARDING, M.ARCH

AetherArchitecture was founded in 2008 by Marina Trinity, Ph.D., Elsbeth Harding, M.Arch, and Jeremiah Vitale, M.I.D., three visionary architects who shared a passion for innovative and sustainable design. After collaborating on several successful projects during their tenure at a leading architecture firm, they recognized a gap in the market for an architectural practice that could seamlessly blend clean technology, environmental responsibility, and aesthetic excellence. Driven by their commitment to create spaces that inspire and enhance the quality of life,

03

JEREMIAH VITALE, M.I.D

they established AetherArchitecture in New York City, New York, with satellite offices in London, Tokyo, and Sydney to serve a global clientele. Our firm's early projects, characterized by ambitious visions and aerial designs, quickly garnered attention and acclaim, setting the stage for our rapid growth and emergence as a leader in contemporary architecture.

AetherArchitecture is the proud beholder of the 2017 Pritzker Architecture Prize and has been certified by LEED Platinum since 2010.

We are best known for our award-winning EcoTower (2016), Ascendium Plaza (2009), and Cultural Nexus Center (2012).

THE DETAILS FOUNDERS MARINA TRINITY, PH.D. Background in sustainable design Passion for eco-friendly architecture Visionary leader with over 20 years of experience

ELSBETH HARDING, M.ARCH Skilled in project management and operations Strong advocate for community-focused projects Extensive experience in large-scale developments

JEREMIAH VITALE, M.I.D. Expert in advanced technology and innovation Renowned for bold, futuristic designs Award-winning architect with a concentration on urban landscapes

SERVICES Residential Architecture: Custom homes, luxury apartments, and sustainable living communities.

Commercial Architecture: Office buildings, retail spaces, and mixed-use developments.

Institutional Architecture: Schools, hospitals, and government buildings.

Cultural Architecture: Museums, theaters, and public spaces.

Urban Master Planning: Comprehensive planning for new urban developments.

Landscape Architecture: Designing outdoor spaces that complement architectural projects.

Public Realm Design: Creating engaging and functional public spaces.

GOALS Design and construct exceptional spaces that enhance the quality of life, inspire creativity, and promote environmental stewardship.

Be the global leader in sustainable architecture, setting new standards for design excellence and environmental responsibility.

04

THE PHILOSOPHY Solaris Spire, 2014

1

AMBITIOUS

2

SUSTAINABLE

3

ATMOSPHERIC

05

THE HISTORY House of Helios, 2019

SKYLINE STUDIOS

1

ENVISION ARCHITECTURE 2

AETHERARCHITECTURE 3

06

THE

07

INSPIRATION

08

THE EVOLUTION

09

AETHER ARCHITECTURE

AETHERARCHITECTURE

AETHERARCHITECTURE

10

THE TYPE

11

THE DESIGN

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THE BRAND

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AETHERARCHITECTURE

AETHERARCHITECTURE

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THE SECONDARY TYPE

16

AETHER

THE

IMAGERY

17

18

A series of customized logotypes reflecting differing seasons, holidays, or events that can be displayed on social media and websites when appropriate. Examples include the Winter and Fall seasons, Pride Month, and Earth Day.

19

THE MERCH

20

CONTACT US World Trade Center, New York City, NY 123-456-7890 | www.aetherarchitecture.com info@aetherarch.com | @aetherarchitecture © 2024 Margaret Beaver Coursera | California Institute of the Arts