South Fourth Street Corridor, Louisville, Kentucky

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2013 02XX

ACKNOWLEDGEMENTS LOUISVILLE METRO DEPARTMENT OF PUBLIC WORKS & ASSETS LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION QK4

EXECUTIVE SUMMARY Attempts to revitalize 4th Street have taken numerous forms over the past several decades. Over this time period, it has evolved from a premier commercial corridor lined with shops and businesses, to a pedestrian mall, to an enclosed mall, to an entertainment district. With the success of 4th Street Live!, the Downtown Development Corporation (DDC) is now focused on creating a new downtown neighborhood along 4th Street between Muhammad Ali to Broadway. This stretch of 4th Street features an emerging mix of uses including buildings rehabbed into condominiums, restaurants, retail storefronts, and historic theaters and hotels. The DDC is actively recruiting retailers and master leasing a stretch of storefronts to breathe additional life into the corridor and there are additional infill plans in place that would bring hotels and public space to the corridor.

MKSK SOLID LIGHT

Today, the 4th Street streetscape is a challenging mix of poorly installed materials, failing street trees and difficult to access on-street parking. The design for 4th Street supports the renewed focus on retail, infill development and street level activity along 4th Street by doing the following: •

Replacing poorly installed pavement in favor of simple, high quality concrete with finish and granite curb.

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Retaining wide sidewalks that allow for sitting, strolling, sidewalk dining and generally encourage storefronts to spill out onto the sidewalk and activate the street.

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Realigning the street to remove the final vestiges of the pedestrian mall and allow for parking on both sides of the street, instead of just one.

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Planting large, high canopy, appropriate species street trees in bump out planters that provide adequate soil volumes to allow for healthy, large trees that provide shade, define the street edge, and slow traffic.

•

Installing pervious pavers in the on-street parking lanes to allow for on- site infiltration of stormwater.

This simple, timeless, high quality streetscape will enable 4th Street to once again function as an urban retail street. Doing so will make 4th Street more attractive to existing and future retailers and developers allow the storefronts and the eclectic mix of architecture to be the focus of the street.

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

1 PROJECT OVERVIEW CONTEXT BASED SOLUTIONS 2 DESIGN DRIVERS DISCOVER THE PROGRAMMATIC GOALS 3 4TH STREET DESIGN VIEW THE DESIGN 4 URBAN SPACES IDEAS FOR BUILDING A DISTRICT

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

PROJECT OVERVIEW 1

4TH STREETS REGIONAL IMPORTANCE

CHURCHILL DOWNS UNIVERSITY OF LOUISVILLE

OLD LOUISVILLE

Fourth Street is a critical north-south connector between Downtown Louisville and the University of Louisville and Churchill Downs. With these improvements, the important anchors, such as the Brown Hotel, the Palace Theater and the Derby Clock will be better connected to downtown and 4th Street Live!. It also helps to attract people across Broadway from SoBro and Old Louisville.

This new streetscape will hopefully also set the stage for future work along the corridor where gaps in activity and the urban fabric exist. On either end of this project, there is a need for additional improvements.

To the north, there are connectivity issues between 4th Street Live!, the Convention Center and the Riverfront, and to the south, there are significant opportunities for infill development along the corridor as it makes its way through Old Louisville to the University. With these general design principles in place, the 4th Street corridor could once again become a premier street with Downtown Louisville and beyond.

DOWNTOWN

4TH STREET

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

PROJECT OVERVIEW 1

1 STREET + 6 SPACES = ONE NEW DISTRICT Embedded in the design of 4th Street is the understanding that the streetscape needs to enable redevelopment of adjacent public and private parcels. First and foremost, the design creates the ideal environment for an urban retail corridor. On-street parking, ample sidewalks and a green tree canopy makes the street more inviting and active. The simplified approach both in design and materials makes 4th Street inherently flexible, allowing for the diverse needs of building users. The design supports hotel valet needs, sidewalk dining, and other building uses that depend on street level interaction. Along the corridor there are also opportunities for public spaces, and the streetscape elements can be peeled back to allow those uses (such as the Derby Clock and the proposed Happy Birthday Park) to embrace the street.

Finally there are ample opportunities for infill development along the corridor to bring buildings back to the street edge and fill in the gaps along 4th Street. Throughout all of these unique locations and uses, the streetscape is design to be flexible enough to accommodate the revitalization of the corridor.

4TH STREET

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

1 PROJECT OVERVIEW CONTEXT BASED SOLUTIONS 2 DESIGN DRIVERS DISCOVER THE PROGRAMMATIC GOALS 3 4TH STREET DESIGN VIEW THE DESIGN 4 URBAN SPACES IDEAS FOR BUILDING A DISTRICT

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

1 DEVELOP A RETAIL STREET WITH DISTINCT LAYERS OF ACTIVATION

DESIGN DRIVERS 2

AMENITY

PEDESTRIAN TRAVEL

RETAIL TRANSITION

RETAIL ARCHITECTURE

Retail Architecture & Signage Zone Retail Storefront & Transition Zone Pedestrian Travel Zone Amenity Zone On Street Parking Zone

7’

4’

8’

22’ 61’

DIAGRAMMATIC STREETSCAPE SECTION NTS

4’

6’

5’

ON-STREET PARKING

5’

CEPT DIAGRAMS.dgn 10/23/2012 2:54:13 PM

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

2 PROMOTE SECONDARY CONNECTIONS AND URBAN SPACES AS A MEANS TO POSITIVELY DISRUPT LENGTHY CITY BLOCKS

325’

1000’

435’

190’

350’

770’

365’

DESIGN DRIVERS 2

EXISTING CITY BLOCK NTS

INFILL OPEN SPACE PRIMARY INTERSECTION SECONDARY INTERSECTION

PRIMARY CONNECTIONS

-MUHAMMAD ALI BOULEVARD

-CHESTNUT STREET

-BROADWAY STREET

SECONDARY CONNECTIONS NTS

INFILL OPEN SPACE PRIMARY INTERSECTION SECONDARY INTERSECTION

SECONDARY CONNECTIONS

-GUTHRIE STREET -ALLEY -ALLEY

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

3 DEVELOP ELEGANT PUBLIC SPACES THAT ALLOW HISTORIC ARCHITECTURAL DETAILS TO CONTINUE AS THE SOURCE OF STYLE

DESIGN DRIVERS 2

EXISTING ARCHITECTURAL CHARACTER

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

4 IMPLEMENT A NEUTRAL MATERIAL PALETTE, UNIQUE TO THE CITY, COMPLIMENTARY TO BUILDING STOCK, AND HIGH IN QUALITY.

DESIGN DRIVERS 2

Neutral And Warm Tone Materials High-Quality Materials Long-Lasting And Maintainable Installation Methodologies

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

5 BUILD A STREETSCAPE ENVIRONMENT USING DURABLE MATERIALS AND MODERN CONSTRUCTION TECHNIQUES

DESIGN DRIVERS 2

Installation Methodologies Appropriate To Climate, Site, Budget.

EXISTING BRICK PAVER CONSTRUCTION DETAIL

PROPOSED BRICK PAVER CONSTRUCTION DETAIL

BRICK PAVERS

BRICK PAVERS

3/4” SETTING BED

3/4” SETTING BED

COMPACTED AGGREGATE

4”-6” CONCRETE SUBSLAB

[POTENTIAL FOR FAILURE]

COMPACTED AGGREGATE

COMPACTED SUBGRADE

COMPACTED SUBGRADE

CRUMBLING STAMPED CONCRETE

HEAVED BRICK PAVERS

PROPOSED BRICK PAVERS

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

6A IMPLEMENT DESIGN STRATEGIES THAT TRANSFORM FOURTH STREET INTO A GREEN STREET

DESIGN DRIVERS 2

MULTI-MODAL

PERMEABLE PAVERS

STRUCTURAL SOIL

GRANITE CURB

Granite Curbs Structural Soils Permeable Pavers Multi-Modal Transportation Opportunities

STRUCTURAL SOIL

PARKING WITH PERM

EABLE PAVERS

MULTI-MODAL TRANSP

ORTATION

GRANITE CURBS

STREETSCAPE DIAGRAM NTS

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

6B 21ST CENTURY URBAN PLANTING STANDARDS

DESIGN DRIVERS 2

Location Strategies Habit and Species Standards Architectural / Strucutral Characteristics Installation Details Maintenance Guidelines

HIGH CAN

OPY TREE

S

NTERS

A SIVE PL N A P X E

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

7 STRATEGICALLY LOCATE MIXED-USE, MULTISTORY INFILL DEVELOPMENT ALONG THE CORRIDOR

DESIGN DRIVERS 2

Retail Residential Office Parking Civic Hospitality

PRECEDENT IMAGERY

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

8 ENCOURAGE VIBRANT RETAIL STOREFRONTS, SIGNAGE, AND LIGHTING TO ACTIVATE THE STREETSCAPE

DESIGN DRIVERS 2

Encourage Signage Energy And Activation Within The Pedestrian Zone [0’ - 20’] Revisit The History Of The Street With Exposed Neon Signage And Vibrant Colors

PRECEDENT IMAGERY

HISTORIC 4TH STREET PHOTOS

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

9 DEVELOP A COMPATIBLE STREETSCAPE FURNISHING STRATEGY

DESIGN DRIVERS 2

Unity. Consistency. Quality,

EXISTING FURNISHINGS

TROLLY STOP SIGN

TROLLY STOP SHELTER

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HISTORIC MARKER

KIOSK

WASTE RECEPTACLE DOWNTOWN LOUISVILLE

NEWSPAPER CORRAL DOWNTOWN LOUISVILLE

DOWNTOWN LOUISVILLE

DOWNTOWN LOUISVILLE

DOWNTOWN LOUISVILLE

DOWNTOWN LOUISVILLE

DOWNTOWN LOUISVILLE

DOWNTOWN LOUISVILLE

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

10 INFRASTRUCTURE MAINTENANCE, AN ONGOING COMMITMENT TO EXCELLENCE

DESIGN DRIVERS 2

Hardscape Maintenance Landscape Maintenance Seasonal Strategies Tenant Adjustments Improvement District / Funding

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

1 PROJECT OVERVIEW CONTEXT BASED SOLUTIONS 2 DESIGN DRIVERS DISCOVER THE PROGRAMMATIC GOALS 3 4TH STREET DESIGN VIEW THE DESIGN 4 URBAN SPACES IDEAS FOR BUILDING A DISTRICT

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

CONCEPT DESIGN DIAGRAMS: EDGES, PLAZA, AND ROOMS

SELECTED OPTION CONCEPT ONE: EDGES

4th STREET DESIGN 3

CONCEPT TWO: PLAZA

CONCEPT THREE: ROOMS

EDGES

PLAZA

ROOMS

-DEFINED PEDESTRIAN AND VEHICULAR ZONES.

-SEAMLESS OR MINIMAL DEFINITION BETWEEN ROADWAY AND SIDEWALK.

-SIMPLE & CLEAN DATUM WITH DESTINATIONS/ROOMS AT STRATEGIC LOCATIONS.

-LINEAR RESPONSE ALONG STOREFRONT EDGES.

-FLEXIBLE SPACE ALLOWS USE TO CHANGE TO MATCH SCALE OF EVENTS.

-CONTRAST BETWEEN ROOMS AND CONNECTORS.

EDGES Defined Pedestrian + Vehicle Zones Linear response along storefront edges CONCEPTUAL SITE DIAGRAMS NTS

LINEAR PIAZZA Seamless or minimal definition btwn roadway and sidewalk Flexible Space _ Fluxuate in scale per event / time

ROOMS Simple / Clean datum / plane with destinations/rooms at key area Rooms contain collection of furnishings, specialty pavement, shade trees, specialty lighting ......

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

4TH STREET PHASING STRATEGY

4th STREET DESIGN 3

The planning team has developed a plan for 4th Street improvements that enables the project to be phased in over time. To accommodate the retail storefront tenants that will be moving in this spring, the west side of the north block has been the first phase implemented. Subsequent phases will take place as funding becomes available. Special attention should be paid in phasing this project to accommodate and match the construction projects that are planned as part of infill redevelopment and building reuse so that streetscape improvements coincide with other work. Timing will be critical to ensure that streetscape work is not damaged by construction of surrounding parcels and buildings. Taken together, this new streetscape for 4th Street will encourage and support the redevelopment efforts that are well underway along this key urban corridor.

PHASE T

WO: NOR T

H BLOCK

PHASE O

NE: NOR TH BLOC

K

PHASE T

HREE: S

OUTH BL OCK

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

FINAL SITE PLAN RENDERING: NORTH BLOCK

SITE PLAN NORTH BLOCK: SECTION A

PLAN B

PLAN A

W MUHAMMAD ALI BOULEVARD

4th STREET DESIGN 3

PLAN B

PLAN A

W CHESTNUT STREET

NTS

SITE PLAN NORTH BLOCK: SECTION B NTS

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

FINAL PERSPECTIVE NORTH BLOCK

4th STREET DESIGN 3

EXISTING IDENTITY MARKERS

MULTI-MODAL STREET

SE CT IO

N

D

PERMEABLE PAVERS @ PARKING BAYS

EXPANSIVE TREE PLANTERS

C

PROPOSED INTERSECTION WITH GUTHRIE STREET

SE

CT IO

N

GRANITE CURBS

SE

CT IO

N

A

SE

CT IO

N

B

OUTDOOR DINING

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

FINAL PERSPECTIVES NORTH BLOCK

4th STREET DESIGN 3

FUTURE GUTHRIE STREET INTERSECTION

LOOKING SOUTH AT FUTURE GUTHRIE STREET INTERSECTION

OVERSIZED WOOD AND METAL BENCHES

LOOKING NORTH THROUGH THE EXISTING CULTURAL PIERS

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

FINAL SECTIONS NORTH BLOCK

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4th STREET DESIGN 3

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LANDSCAPE ARCHITECTURE + URBAN PLANNING

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462 SOUTH LUDLOW ALLEY COLUMBUS, OH 43215

LANDSCAPE ARCHITECTURE + URBAN PLANNING 614 6212796 MKSKSTUDIOS.COM

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462 SOUTH LUDLOW ALLEY COLUMBUS, OH 43215 614 6212796 MKSKSTUDIOS.COM client / owner

Louisville Downtown Development Corp. project name client / owner

South 4th Street Phase 1

Louisville Downtown Development Corp.

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South 4th Street South 4th Street Louisville, Kentucky Phase 1 40202

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South 4th Street Louisville, Kentucky Civil Engineer 40202 Qk4

Civil Engineer

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Qk4

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1046 East Chestnut Street, Louisville, KY 40204 p 502.585.2222 Lighting Designer

1046 East Chestnut Street,Solid Light Inc. Louisville, KY 40204 438 South Third Street p 502.585.2222 Louisville, KY 40202 p 502.562.0060 Lighting Designer

Solid Light Inc. 438 South Third Street Louisville, KY 40202 p 502.562.0060

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SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

FINAL SECTIONS NORTH BLOCK

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4th STREET DESIGN 3

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LANDSCAPE ARCHITECTURE + URBAN PLANNING

462 SOUTH LUDLOW ALLEY COLUMBUS, OH 43215 614 6212796 MKSKSTUDIOS.COM

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LANDSCAPE ARCHITECTURE + URBAN PLANNING client / owner

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462 SOUTH LUDLOW ALLEY Corp.

Louisville Downtown Development COLUMBUS, OH 43215 6212796 MKSKSTUDIOS.COM

project name 614

South 4th Street Phase 1

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South 4th/ owner Street client Louisville, Kentucky Louisville Downtown Development Corp.

40202 project name

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South 4th Street Phase 1

Civil Engineer

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1046 East Chestnut South 4thStreet, Street Louisville, KY 40204 Kentucky Louisville, p 502.585.2222

40202

Lighting Designer

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Solid Light Inc. 438 South Third Street Louisville, KY 40202 Civil Engineer p 502.562.0060

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1046 East Chestnut Street, Louisville, KY 40204 p 502.585.2222

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Solid Light Inc. 438 South Third Street Louisville, KY 40202 p 502.562.0060

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SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

FINAL MATERIALS

CONCRETE FINISH

GRANITE CURB AND BUFF WASH CONCRETE

HARDSCAPE MATERIALS

4th STREET DESIGN 3

BUFF WASH CONCRETE

PERMEABLE PAVERS

SAW CUT JOINTS

SAND BLASTED PATTERN

HONEYLOCUST TREE

BOXWOOD HEDGE

PLANT MATERIALS

METAL UTILITY COVERS AS NEEDED

LIRIOPE SPICATA

METAL ADA PAVER

UTILITY MATERIALS

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

1 PROJECT OVERVIEW CONTEXT BASED SOLUTIONS 2 DESIGN DRIVERS DISCOVER THE PROGRAMMATIC GOALS 3 4TH STREET VIEW THE DESIGN 4 URBAN SPACES IDEAS FOR BUILDING A DISTRICT

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

URBAN SPACES LOCATOR

URBAN SPACES 4

1 ReConnect Guthrie Street 2 Seelbach Infill Opportunity 3 Cultural Crossroads 4 4th & Chestnut Infill Opportunity 5 “Arts” Alley 6 Theater Square Infill Opportunity

1 4

2

3

6 5

PUBLIC DEVELOPMENT OPPORTUNITY PRIVATE DEVELOPMENT OPPORTUNITY

DISTRICT PLAN NTS

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

1 RECONNECT GUTHRIE STREET DESIGN OPTION ONE: REFERENCE 4TH STREET

URBAN SPACES 4

4TH STREET

Concrete Sidewalks Granite Curbs Oversized Tree Planters Permeable Paver Parking Zones 5” Caliber Honeylocust Trees

GUTHRIE STREET

CONCEPT PLAN ONE NTS

PRECEDENT IMAGERY

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

1 RECONNECT GUTHRIE STREET DESIGN OPTION TWO: GREEN STREET

URBAN SPACES 4

4TH STREET

Concrete Sidewalk along Northern Edge Granite Curb along Northern Edge Permeable Paver Street, Parking Zone, and Sidewalk along Southern Edge 5” Caliber Honeylocust Trees 5” Caliber Upright Shade Tree Steel Bollards Flush Curb along Southern Edge

GUTHRIE STREET

CONCEPT PLAN TWO NTS

PRECEDENT IMAGERY

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

2 SEELBACH INFILL OPPORTUNITY

GUTHRIE

STREET

URBAN SPACES 4

4TH STREE

T

+/-200’

+/-50’

INFILL OPEN SPACE

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

3 CULTURAL CROSSROADS IDENTITY PIER CONCEPTS

URBAN SPACES 4

PRIMARY PIER CONCEPT

PRIMARY PIER CONCEPT

SANDBLASTED GLASS IDENTITY ELEMENT

CLEAR DURING DAY ADDS TIMELESS AND MODERN AESTHETIC

CUSTOMIZABLE AND CHANGEABLE COLORS BY NIGHT

METAL BASE WITH RELEVANT 4TH STREET INFOGRAPHIC

HISTORIC TEXT

GLASS IDENTITY TOWER AND METAL BASE

CITY MAP

ICONIC HERO

4TH STREET LOGO

COLOR CHANGING LED’S PROVIDES VISUAL INTEREST AT NIGHT

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION CULTURAL LEGACY CONCEPTS Date 12 1214

CULTURAL LEGACY CONCEPTS Date 12 1214

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

4 4TH & CHESTNUT INFILL OPPORTUNITY

URBAN SPACES 4

+/-280’

CHESTN UT STRE E

T

+/-180’

+/-150’

4TH STREE

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INFILL OPEN SPACE

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

5 “ARTS” ALLEY

URBAN SPACES 4

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221

URBAN SPACES 4

+/-75’

6 THEATER SQUARE INFILL OPPORTUNITY

+/-115’

4TH STREE

+/-100’

T

+/-40’

+/-150’

+/-120’

INFILL OPEN SPACE

SOUTH FOURTH STREET CORRIDOR, LOUISVILLE KY LOUISVILLE DOWNTOWN DEVELOPMENT CORPORATION URBAN DESIGN PRESENTATION 2012 1221