Tech, Design, and Business. Mjølner UPDATE 1st, 2017

”MJØLNER WORKED EFFICIENTLY AND CREATED A WORLD-CLASS DESIGN FOR OUR PRODUCT.” Anders Elley, CEO, Densou Trading Desk

1st Issue 2017

EDITORIAL

USE DATA TO BETTER YOUR DECISION-MAKING As a software and innovation partner to market leading

Finally, we bring you an update on our booming Mjølner

companies worldwide, it is clear to me that news of the

Team, and we present the latest addition to our delivery

disruptive technologies’ potentials have finally penetrated

options: 12 packaged services that help you think big and

all industries and markets.

start small.

As a whole, we are now ready to go from talk and

Enjoy your read.

exploration to transformative action. For many of our partners, the easy-picking is to use data and digitization to better their decision making.

In this edition of Mjølner UPDATE, we bring you a story on Densou Trading Desk’s innovative and data-driven platform. Learn how we created a world-class design for

Best Regards,

Densou’s weather-based advertising.

Furthermore, our Data Scientist, Kristian Sneskov, gives you three steps to follow in order to get started with Data Science.

Also, I share my take on how to elevate digital growth in Denmark.

Brian Gottorp Jeppesen, CEO

UPDATE

CASE

DENSOU: WORLD-CLASS DESIGN FOR WEATHER-BASED ADVERTISING Densou Trading Desk is the leading independent real

of our suggested solution to a world-class user interface

time bidding agency in Europe. The company works with

for Densou’s new product.

some of the world’s largest publishers and advertisers.

Headquartered in Copenhagen, Densou is currently active

The draft included a holistic overview of the solution, as

in nine markets globally.

well as so-called ‘vertical dives’ with focus on specific parts of the overall plan.

By creating a world-class design, Mjølner helped Densou kick-start their new weather-based advertising product.

Densou loved our first draft, so we continued during the following nine days with the next iteration in which we

The Solution

finished a high-fidelity clickable prototype that introduced

We started off with a workshop together with Densou. In

the concept and design.

the workshop, our UX consultant included, among others, the following headlines and talking points.

Mjølner worked efficiently and created a world-class design for our product.

Baseline Discussion: How to create business value?

– Anders Elley, CEO, Desou Trading Desk

Personas: What makes your customers tick?

Inspiration & Ideation: Brainstorming and ideas

Our collaboration was based on a design-thinking

Value Cloud: Align guidelines in the design process

approach. By the end of our collaboration, two Mjølner

Customer Journey: Map customer interaction

staffers had created a prototype in just 14 days.

Concept & Scope: Holistic overview and rating features

Added Value Five days after the workshop, Mjølner provided a first draft

We were able to create a high-end prototype with very

little time spent on the project by Densou’s team. They were able to leave it to Mjølner to create the user interface they needed to end up with a world-class product.

A software development process is typically expensive – especially if you find out afterwards that something in the design needs to be changed. Our UX consultants can emulate an experience that feels extremely close to the final product without inserting a single line of code.

That’s why the UX footwork is an investment. In the end, the result is money saved on otherwise costly changes further into the process. Given you have the right insights, a User Interface Concept Design is the perfect way to kick-

Contact Kasper to learn more:

off a new digital product.

Kasper Mathias Svendsen In other words, we explore and validate what your

Digital Innovation Evangelist & Senior UX Consultant

customers want before you actually start spending the big

kms@mjolner.dk

bucks on developing it.

+ 45 41 95 36 23

CASE

“

Mjølner worked efficiently and created a world-class design for our product.

– Anders Elley, CEO, Densou Trading Desk

You can also see our design in Densou’s promotion video: http://bit.ly/DensouMjolner

STORY

THREE ACTION POINTS TO ELEVATE DIGITAL GROWTH IN DENMARK At Internet Week Denmark and Business Development

Why should any major company choose Denmark as

Day, Mjølner’s CEO Brian keynoted with his points as

their location for future development? Is it our creative

to how we can maintain and elevate digital growth in

thinking, strong infrastructure, or maybe our happiness?

Denmark. Get the three main takes here.

Brian believes that one major opportunity for us is to

Kids Should Learn to Code at an Early Age

make a serious move to digitize our small and medium-

Reading and math are the primary skills that kids learn

sized enterprises. At Mjølner, we have designed a flow

in our public schools. Brian’s claim is that learning basic

of packaged services to help businesses turn ideas into

programming skills and computational thinking is as

digital products. You can see them in the following spread.

important to our kids’ education today.

Denmark Must Attract Foreign Talent Society is changing because of digitization. Informed

There is much talk about adjusting our education system

citizens of tomorrow need to understand the basics

in order to produce talents that match modern market

behind the systems that help them lead their lives. We

demands. That is a good thing. The only problem is that

need to teach our kids the skills they need to become the

we need the talents now. Not five years out, but now.

digital creators of the future, not just digital users.

The only way to meet current market demands for

We Need to Identify Our Unique Selling Point

expertise is to attract foreign talents. We need to do

5.68 million Danes. We are not a big population. In order to

that by making sure that there is a life here for the entire

put our mark on the world we need to work together, and

family that comes with the talent. International school for

that requires a shared focus.

the kids, jobs for the spouses or partners, and so on.

Closing Remark

Contact Brian to learn more:

A closing remark is that we need to do something, and we need to do it now. We might be the forerunners now,

Brian Gottorp Jeppesen

but the competitors are speeding up while we are cruising

Chief Executive Officer

along, believing that our position is safe. That is not a

brj@mjolner.dk

winning position in the future.

+ 45 41 95 36 26

SERVICE

THINK BIG, START SMALL: BUILD A MINIMAL VIABLE PRODUCT We have designed this stack of packaged services to help you turn your ideas into action and build your minimal viable product fast. Think big, start small, and achieve fast results with our plug’n’play offerings. Here are some examples of what workflows can look like. We design a flow that suites you.

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Next step..

Contact Christina to learn more: Christina Dencker Orehøj KjÌrgaard Business Development Director cdk@mjolner.dk + 45 41 95 36 08

TECH

THREE STEPS TO START YOUR DATA SCIENCE VENTURE Data Science is the hot topic in business today, promising

of business-critical insights. Sooner than you think, you

to transform decision-making for good. But, how do you

will reach that magical ‘A-ha’ moment and discover that

go from data to action? Learn more in this three-step

hidden combination of data that gives you the insights

guide.

to create a leaner production flow, a richer customer experience, or an entirely new business model.

Data is all around us and an increasing amount of data is readily available at our fingertips. To unleash the potential

Data Science at FreezeCorp

for your business, you need to understand how to turn

Here is a minor case study to show you how our three-

data into valuable business insights and action triggers.

step process works and gets the fictive freezer company FreezeCorp into the Data Science game. Keep in mind that

That Magical ’A-ha!’ Moment

this process is usually iterated a couple of times before we

Chances are you will not phrase a single insightful

reach the ‘A-ha’-moment. For communicative purposes,

question that makes you go “A-ha – that’s why…” right

we jump right to it in this case study.

away. Luckily, you do not have to. Instead, follow these three simple steps over, and over, and over again:

First, to phrase business-critical questions we host a brief workshop with FreezeCorp stakeholders from different

Phrase business-critical questions.

departments. The outcome is this business-critical

Analyze, update and visualize you data set accordingly.

question: When do malfunctions to our freezers occur?

Evaluate your findings through the phrased question.

Second, we analyze, update, and visualize our data set By iterating these three steps, you integrate and refine

accordingly. FreezeCorp collects real-time data on freezer

your data set continually according to your growing pool

temperature. We transform this data with malfunction

data parring and a historic perspective in a dashboard visualization.

Third, we evaluate our findings against the phrased question. Stakeholders from business, domain, and IT review the data. They are able to define a reoccurring sequence of events running up to a freezer malfunction: We have turned data into business-critical insights.

Closing Thoughts: Size Does Not Matter You have probably heard about Big Data. We, however, see no reason as to why you need Big amounts of Data to be successful with Data Science. The real value is not in quantity, but in integrating and unifying the diverse data that already exists in most businesses today.

Contact Kristian to learn more: Kristian Sneskov Data Scientist ksn@mjolner.dk +45 60 23 53 12

TEAM

MEET YOUR DEDICATED MJĂ˜LNER TEAM We are one mighty collection of software developers and architects, technical project managers, user experience experts, digital designers, and data scientists. And we are expanding, so here is an updated visual overview of us.

How can we help you think big and start small with your business digitization?

DENSOU: WORLD-CLASS DESIGN FOR WEATHER-BASED ADVERTISING THREE ACTION POINTS TO ELEVATE DIGITAL GROWTH IN DENMARK THINK BIG, START SMALL: BUILD A MINIMAL VIABLE PRODUCT THREE STEPS TO START YOUR DATA SCIENCE VENTURE MEET YOUR DEDICATED MJØLNER TEAM

Mjølner Informatics A/S

Finlandsgade 10, DK-8200 Aarhus N

+45 70 27 43 43

www.mjolner.dk

info@mjolner.dk