Tech, Design, and Business. Mjølner UPDATE 1st, 2013

“PARTNERING UP WITH MJØLNER WAS A NATURAL STEP FOR US” Lars Lynggaard, Head of C2C Technology, eBay DK

1st Quarter 2013

EDITORIAL

VERSATILITY IS OUR BREAD AND BUTTER Technology is a tool. If a tool does not fulfill its purpose,

Finally, this issue presents Mjølner’s new consultancy services.

it becomes worthless. This is an overt truth, but one that

These services have emerged from a business-driven process

is becoming harder and harder to live by as the world of

where we tested and utilized our company philosophy.

technology expands.

For Mjølner, this means putting our customers first.

While this poses immense challenges for many companies, it is the bread and butter of Mjølner.

Best Regards,

Versatility is of the utmost importance when our technological tools are created. As a business in today’s technology landscape, you need to be present across all platforms.

This requires skills in everything, from iOS to Windows Phone and Android, and from HTML 5 to embedded solu-

Jørgen Lindskov Knudsen, CEO

tions. This is what we are here for - to help you reach your potential.

In this issue, you will learn how our design and development of eBay’s iPad and Android apps helped them beat their competitors at the finish line. We will share the benefits of our unique technology, TouchGFX, and how it added value to Energy Micro’s low energy microcontrollers. Also, you’ll be able to read about our facilitation of knowledge sharing at Microsoft’s Development Conference by means of a Windows Phone 8 app.

UPDATE

EDITORIAL

VERSATILITY IS OUR BREAD AND BUTTER Technology is a tool. If a tool does not fulfill its purpose,

Finally, this issue presents Mjølner’s new consultancy services.

it becomes worthless. This is an overt truth, but one that

These services have emerged from a business-driven process

is becoming harder and harder to live by as the world of

where we tested and utilized our company philosophy.

technology expands.

For Mjølner, this means putting our customers first.

While this poses immense challenges for many companies, it is the bread and butter of Mjølner.

Best Regards,

Versatility is of the utmost importance when our technological tools are created. As a business in today’s technology landscape, you need to be present across all platforms.

This requires skills in everything, from iOS to Windows Phone and Android, and from HTML 5 to embedded solu-

Jørgen Lindskov Knudsen, CEO

tions. This is what we are here for - to help you reach your potential.

In this issue, you will learn how our design and development of eBay’s iPad and Android apps helped them beat their competitors at the finish line. We will share the benefits of our unique technology, TouchGFX, and how it added value to Energy Micro’s low energy microcontrollers. Also, you’ll be able to read about our facilitation of knowledge sharing at Microsoft’s Development Conference by means of a Windows Phone 8 app.

UPDATE

CASE

MEETING eBay USERS ON EVERY PLATFORM BEING A SERIOUS CONTENDER IN TODAY’S MOBILE MARKET CALLS FOR PRESENCE ON SEVERAL PLATFORMS. FOR eBay, WE WERE THE NATURAL PARTNER IN MEETING THIS CHALLENGE. In December 2012 eBay contacted Mjølner. They needed help

Android is a particularly challenging platform as the many

According to Thomas Jensen, Senior Product Manager of

The Best Car Search Tool in the World

developing apps for their Danish brands Bilbasen.dk and dba.

supported devices differ in screen resolution and interaction

Mobile at eBay Denmark, the new mobile apps have already

The fruits of the eBay/Mjølner collaboration are also being

dk. Easter is the time of the year when most used cars are

possibilities. This makes the development of Android apps a

become massive successes.

noticed outside Danish borders. The app for Bilbasen.dk

sold and bought in Denmark, making this a crucial deadline.

complex and time-consuming process.

received great reviews at the international eBay-Motors Just before Easter, an Android app for dba.dk, and an iPad app

summit.

Partnering up with Mjølner was a natural step for us. We

eBay’s users generate all content and thereby profit, placing

for Bilbasen.dk, were released. eBay is expecting the apps to

have worked with them before and their agile team made us

them at the heart of eBay’s business. To meet the needs of

be used by approximately 160.000 users. You can currently

We were very proud to present the app and the positive feed-

confident that they would deliver platform specific, high

an extremely diverse and wide-ranging user group, conve-

see commercials for the iPad app on Danish national TV.

back was overwhelming. My colleagues agreed that our car

quality products, on time.

nience is key.

– Lars Lynggaard, Head of C2C Technology, eBay DK. We have made the strategic choice of specializing in one

More Platforms Equal More Work

platform in-house. By delegating other projects to Mjølner,

During the last years, the use of mobile devices has exploded.

we are able to beat our competitors at the finish line,

This dramatically increases the importance of being present

putting out products on a variety of platforms simulta-

on several platforms.

neously, leaving no customer behind.

searching tool for iPad, provides one of the best user experi-

“

BY DELEGATING PROJECTS TO MJØLNER, WE ARE ABLE TO BEAT OUR COMPETITORS

– Lars Lynggaard, Head of C2C Technology, eBay DK

ences in the world!

– Morten Heuing, General Manager, eBay DK. The development and design of these apps followed Mjølner’s well-proven process, created to bring every question and challenge to the surface, placing the user at the center of attention.

Lars Lynggaard, Head of C2C Technology, eBay DK

CASE

MEETING eBay USERS ON EVERY PLATFORM BEING A SERIOUS CONTENDER IN TODAY’S MOBILE MARKET CALLS FOR PRESENCE ON SEVERAL PLATFORMS. FOR eBay, WE WERE THE NATURAL PARTNER IN MEETING THIS CHALLENGE. In December 2012 eBay contacted Mjølner. They needed help

Android is a particularly challenging platform as the many

According to Thomas Jensen, Senior Product Manager of

The Best Car Search Tool in the World

developing apps for their Danish brands Bilbasen.dk and dba.

supported devices differ in screen resolution and interaction

Mobile at eBay Denmark, the new mobile apps have already

The fruits of the eBay/Mjølner collaboration are also being

dk. Easter is the time of the year when most used cars are

possibilities. This makes the development of Android apps a

become massive successes.

noticed outside Danish borders. The app for Bilbasen.dk

sold and bought in Denmark, making this a crucial deadline.

complex and time-consuming process.

received great reviews at the international eBay-Motors Just before Easter, an Android app for dba.dk, and an iPad app

summit.

Partnering up with Mjølner was a natural step for us. We

eBay’s users generate all content and thereby profit, placing

for Bilbasen.dk, were released. eBay is expecting the apps to

have worked with them before and their agile team made us

them at the heart of eBay’s business. To meet the needs of

be used by approximately 160.000 users. You can currently

We were very proud to present the app and the positive feed-

confident that they would deliver platform specific, high

an extremely diverse and wide-ranging user group, conve-

see commercials for the iPad app on Danish national TV.

back was overwhelming. My colleagues agreed that our car

quality products, on time.

nience is key.

– Lars Lynggaard, Head of C2C Technology, eBay DK. We have made the strategic choice of specializing in one

More Platforms Equal More Work

platform in-house. By delegating other projects to Mjølner,

During the last years, the use of mobile devices has exploded.

we are able to beat our competitors at the finish line,

This dramatically increases the importance of being present

putting out products on a variety of platforms simulta-

on several platforms.

neously, leaving no customer behind.

searching tool for iPad, provides one of the best user experi-

“

BY DELEGATING PROJECTS TO MJØLNER, WE ARE ABLE TO BEAT OUR COMPETITORS

– Lars Lynggaard, Head of C2C Technology, eBay DK

ences in the world!

– Morten Heuing, General Manager, eBay DK. The development and design of these apps followed Mjølner’s well-proven process, created to bring every question and challenge to the surface, placing the user at the center of attention.

Lars Lynggaard, Head of C2C Technology, eBay DK

CASE

“

MY COLLEAGUES AGREED THAT OUR CAR SEARCHING TOOL FOR IPAD, PROVIDES ONE OF THE BEST USER EXPERIENCES IN THE WORLD! Morten Heuing, General Manager, eBay DK

CASE

“

MY COLLEAGUES AGREED THAT OUR CAR SEARCHING TOOL FOR IPAD, PROVIDES ONE OF THE BEST USER EXPERIENCES IN THE WORLD! Morten Heuing, General Manager, eBay DK

SERVICE

GETTING AHEAD THROUGH CUSTOMER-DRIVEN INNOVATION INNOVATION IS VITAL TO MAINTAINING YOUR COMPETITIVE ADVANTAGE IN TODAY’S FIERCE MARKETPLACE.

This is a realization of many businesses today, and the ways of

In the latest issue we told the story of how Mjølner and Linak

We deliver an efficient process focused on results and the

working with innovation are numerous. At Mjølner, we swear by

teamed up to develop a new patient panel concept.

systematization of existing knowledge and ideas within your

an effective and iterative process with a strong focus on trial-

This is one of many examples of how Mjølner facilitates

company. Every process is based on a strong partnership with

and-error. We wholeheartedly subscribe to the saying:

user-driven innovation processes based on our customers’

our client.

Fail early, fail cheaply.

intricate knowledge of their fields and markets. Our process is

The benefits of innovation are endless. By innovating, we take

designed to be effective, exploratory, and lightweight.

Find out More by Contacting:

the future into our own hands, actively creating the consumer

A Lightweight Process with Great Impact

needs of tomorrow. Our ability to innovate makes us able to

Mjølner gave a case presentation at the 600 minutes of Innova-

By treating the process not as the way toward a final product,

+45 41 95 36 08

move first and leave our competitors scurrying to catch up.

tion and Product Development Conference. The feedback from

but as an innovation project, we are able to achieve much more,

cdk@mjolner.dk.

the many R&D and Innovation Managers in the audience made

in much less time, at a fraction of the cost.

it clear that user-driven innovation is in high demand.

– Christina Dencker Orehøj Kjærsgaard, UX Manager, Mjølner.

Christina Dencker Orehøj Kjærgaard, UX Manager

SERVICE

GETTING AHEAD THROUGH CUSTOMER-DRIVEN INNOVATION INNOVATION IS VITAL TO MAINTAINING YOUR COMPETITIVE ADVANTAGE IN TODAY’S FIERCE MARKETPLACE.

This is a realization of many businesses today, and the ways of

In the latest issue we told the story of how Mjølner and Linak

We deliver an efficient process focused on results and the

working with innovation are numerous. At Mjølner, we swear by

teamed up to develop a new patient panel concept.

systematization of existing knowledge and ideas within your

an effective and iterative process with a strong focus on trial-

This is one of many examples of how Mjølner facilitates

company. Every process is based on a strong partnership with

and-error. We wholeheartedly subscribe to the saying:

user-driven innovation processes based on our customers’

our client.

Fail early, fail cheaply.

intricate knowledge of their fields and markets. Our process is

The benefits of innovation are endless. By innovating, we take

designed to be effective, exploratory, and lightweight.

Find out More by Contacting:

the future into our own hands, actively creating the consumer

A Lightweight Process with Great Impact

needs of tomorrow. Our ability to innovate makes us able to

Mjølner gave a case presentation at the 600 minutes of Innova-

By treating the process not as the way toward a final product,

+45 41 95 36 08

move first and leave our competitors scurrying to catch up.

tion and Product Development Conference. The feedback from

but as an innovation project, we are able to achieve much more,

cdk@mjolner.dk.

the many R&D and Innovation Managers in the audience made

in much less time, at a fraction of the cost.

it clear that user-driven innovation is in high demand.

– Christina Dencker Orehøj Kjærsgaard, UX Manager, Mjølner.

Christina Dencker Orehøj Kjærgaard, UX Manager

CASE

TouchGFX RECEIVES INTERNATIONAL ACKNOWLEDGEMENT MJØLNER PARTICIPATED IN THIS YEAR’S EMBEDDED WORLD EXHIBITION WITH OUR NEW TECHNOLOGY, TouchGFX. THE REACTIONS FROM ALL OVER THE WORLD WERE NOTHING SHORT OF EXCEPTIONAL.

The Benefits of TouchGFX

A Value-Adding Technology

Through a strong focus on memory usage optimization,

The benefits of TouchGFX have proven to be perfect for

TouchGFX delivers great looking graphics with a minimal

Energy Micro’s low energy ARM Cortex-M3 microcontroller

RAM-usage.

family. With the TouchGFX technology, Energy Micro provides the best combination of energy efficiency and high graphic

Furthermore, TouchGFX provides a range of widgets, from

quality.

buttons to images, text areas, and scrollable lists, for use in applications.

Embedded World is the world’s largest conference on em-

Energy Micro’s customers now have a clear advantage, as TouchGFX enables them to create sophisticated, responsive

bedded technology, sporting no less than 8681 exhibitors.

Only the general functionality of widgets is included in the

Here innovations, trends, and new products are presented

framework. This allows customers to achieve exactly the

by leading companies within the business.

aesthetic appearance they desire.

GUIs while maintaining a very low energy consumption.

Now, with TouchGFX we’ve shown what can be done using our EFM32 Cortex-M3 MCU, enabling cutting-edge product

Together with Glyn, EBV Elektronik, and Energy Micro, we

Learn more at TouchGFX.com

designs that continue to provide our customers with low-cost,

demonstrated our new TouchGFX technology, receiving an

low-energy solutions.

impressive response.

– Andreas Koller, VP of Worldwide Sales, Energy Micro.

It was amazing to see developers from all over the world line

At Mjølner, we build partnerships with our clients,

Based on TouchGFX and our experience with most ARM

up to experience our demo applications. Our unique product

focusing not only on their immediate needs, but also

processors, Mjølner has become an official Energy Micro

allows a smartphone feel on ultra-low power platforms.

on the long-term relationship. This is to ensure that

EFM32 Design Partner. Moreover, Mjølner is also offering

This creates infinite potential. It is a thrilling prospect for

our clients’ integrity is maintained and that their values

graphic solutions for most of the industry standard micro-

many businesses.

are clearly present throughout our collaboration. With

controllers, screen sizes, and operating speeds.

– Jørgen Mygind, Account Manager, Mjølner.

TouchGFX, this becomes a possibility for all clients.

“

WITH TouchGFX WE’VE SHOWN WHAT CAN BE DONE USING OUR EFM32 CORTEX-M3 MCU Andreas Koller, VP of Worldwide Sales, Energy Micro

CASE

TouchGFX RECEIVES INTERNATIONAL ACKNOWLEDGEMENT MJØLNER PARTICIPATED IN THIS YEAR’S EMBEDDED WORLD EXHIBITION WITH OUR NEW TECHNOLOGY, TouchGFX. THE REACTIONS FROM ALL OVER THE WORLD WERE NOTHING SHORT OF EXCEPTIONAL.

The Benefits of TouchGFX

A Value-Adding Technology

Through a strong focus on memory usage optimization,

The benefits of TouchGFX have proven to be perfect for

TouchGFX delivers great looking graphics with a minimal

Energy Micro’s low energy ARM Cortex-M3 microcontroller

RAM-usage.

family. With the TouchGFX technology, Energy Micro provides the best combination of energy efficiency and high graphic

Furthermore, TouchGFX provides a range of widgets, from

quality.

buttons to images, text areas, and scrollable lists, for use in applications.

Embedded World is the world’s largest conference on em-

Energy Micro’s customers now have a clear advantage, as TouchGFX enables them to create sophisticated, responsive

bedded technology, sporting no less than 8681 exhibitors.

Only the general functionality of widgets is included in the

Here innovations, trends, and new products are presented

framework. This allows customers to achieve exactly the

by leading companies within the business.

aesthetic appearance they desire.

GUIs while maintaining a very low energy consumption.

Now, with TouchGFX we’ve shown what can be done using our EFM32 Cortex-M3 MCU, enabling cutting-edge product

Together with Glyn, EBV Elektronik, and Energy Micro, we

Learn more at TouchGFX.com

designs that continue to provide our customers with low-cost,

demonstrated our new TouchGFX technology, receiving an

low-energy solutions.

impressive response.

– Andreas Koller, VP of Worldwide Sales, Energy Micro.

It was amazing to see developers from all over the world line

At Mjølner, we build partnerships with our clients,

Based on TouchGFX and our experience with most ARM

up to experience our demo applications. Our unique product

focusing not only on their immediate needs, but also

processors, Mjølner has become an official Energy Micro

allows a smartphone feel on ultra-low power platforms.

on the long-term relationship. This is to ensure that

EFM32 Design Partner. Moreover, Mjølner is also offering

This creates infinite potential. It is a thrilling prospect for

our clients’ integrity is maintained and that their values

graphic solutions for most of the industry standard micro-

many businesses.

are clearly present throughout our collaboration. With

controllers, screen sizes, and operating speeds.

– Jørgen Mygind, Account Manager, Mjølner.

TouchGFX, this becomes a possibility for all clients.

“

WITH TouchGFX WE’VE SHOWN WHAT CAN BE DONE USING OUR EFM32 CORTEX-M3 MCU Andreas Koller, VP of Worldwide Sales, Energy Micro

CASE

WINDOWS PHONE APP FOR MICROSOFT’S DEVELOPER CONFERENCE MJØLNER IS ONE OF THE FEW COMPANIES THAT ALREADY MASTER THE CHALLENGE OF WINDOWS PHONE APPS. THE LATEST PROOF OF THIS IS THE OFFICIAL APP FOR THE DANISH DEVELOPER CONFERENCE 2013.

Having registered, participants were able to rate the session and share insights trough live-chatting. Registerring also allowed access to session content and additional information about the speakers.

Accelerate Your Windows Phone App Development In addition to the conference app, Mjølner also gave a presentation on developing for the Windows Phone

The Danish Developer Conference (DDC) is Microsoft’s lead-

platform. Here, Frederik Winstrup Johansen focused on the

ing conference in Denmark, focusing on the recent techno-

benefits of designing a rudimentary Windows Phone app

logies of Microsoft’s various platforms. The aim is to educate

as the starting point of creating a family of apps.

and inspire developers, software architects, and IT startups.

This year’s DDC took place in Horsens on the 2nd of April and

Touch and Register

“

THE APP MADE NOVEL USE OF NFC TECHNOLOGY TO ALLOW EASY REGISTRATION FOR SPECIFIC SESSIONS

At the heart of DDC is the sharing of knowledge. Through the event, participants gain insight into the latest trends

You can find the DDC Windows Phone 8 app in the the

concerning Windows Phone, Windows 8, Web and Net & Tools.

Windows Phone Store.

To support the flow of knowledge and information, Mjølner designed and developed DDC’s Windows Phone 8 app: The app made novel use of NFC technology to allow easy registration for specific sessions. You simply touch the pho-

Frederik Winstrup Johansen, Software Architect, Mjølner

in Copenhagen on the 4th of April.

ne to a poster and there you go.

– Frederik Winstrup Johansen, Software Architect, Mjølner.

CASE

WINDOWS PHONE APP FOR MICROSOFT’S DEVELOPER CONFERENCE MJØLNER IS ONE OF THE FEW COMPANIES THAT ALREADY MASTER THE CHALLENGE OF WINDOWS PHONE APPS. THE LATEST PROOF OF THIS IS THE OFFICIAL APP FOR THE DANISH DEVELOPER CONFERENCE 2013.

Having registered, participants were able to rate the session and share insights trough live-chatting. Registerring also allowed access to session content and additional information about the speakers.

Accelerate Your Windows Phone App Development In addition to the conference app, Mjølner also gave a presentation on developing for the Windows Phone

The Danish Developer Conference (DDC) is Microsoft’s lead-

platform. Here, Frederik Winstrup Johansen focused on the

ing conference in Denmark, focusing on the recent techno-

benefits of designing a rudimentary Windows Phone app

logies of Microsoft’s various platforms. The aim is to educate

as the starting point of creating a family of apps.

and inspire developers, software architects, and IT startups.

This year’s DDC took place in Horsens on the 2nd of April and

Touch and Register

“

THE APP MADE NOVEL USE OF NFC TECHNOLOGY TO ALLOW EASY REGISTRATION FOR SPECIFIC SESSIONS

At the heart of DDC is the sharing of knowledge. Through the event, participants gain insight into the latest trends

You can find the DDC Windows Phone 8 app in the the

concerning Windows Phone, Windows 8, Web and Net & Tools.

Windows Phone Store.

To support the flow of knowledge and information, Mjølner designed and developed DDC’s Windows Phone 8 app: The app made novel use of NFC technology to allow easy registration for specific sessions. You simply touch the pho-

Frederik Winstrup Johansen, Software Architect, Mjølner

in Copenhagen on the 4th of April.

ne to a poster and there you go.

– Frederik Winstrup Johansen, Software Architect, Mjølner.

SERVICE

WE ARE EXPANDING OUR ON-SITE CONSULTANCY SERVICE WITH OUR NEW SERVICE MJØLNER MEETS THE COSTUMER DEMAND FOR HIGHLY COMPETENT, ON-SITE CONSULTANTS ALL OVER DENMARK.

Our on-site consultants offer expert competencies within

In our efforts to continuously adjust to the needs of our

Contact us to learn more:

customers, we are expanding our service portfolio. Mjølner

Brian Gottorp Jeppesen, CSO

now offers the flexibility of on-site consultants, ready to

+45 41 95 36 26

contribute to your development projects with the renowned

brj@mjolner.dk

software, infrastructure, architecture, project management, quality assurance, test, and verification. The price of our services is highly competitive and we go out of our way to find the most competent consultant for your project.

Mjølner quality.

The service is based on an open and competitive business model, providing a value-for-money solution to all our customers. All consultants have a high level of competence and Mjølner ensures that the quality lives up to our high standards.

With our skilled and knowledgeable on-site consultants, Mjølner now offers all customers the opportunity to profit

“

MJØLNER NOW OFFERS ALL CUSTOMERS THE OPPORTUNITY TO PROFIT FROM A CLOSE AND VALUE-ADDING PARTNERSHIP

from a close and value-adding partnership.

– Brian Gottorp Jeppesen, CSO, Mjølner.

Brian Gottorp Jeppesen, CSO, Mjølner

SERVICE

WE ARE EXPANDING OUR ON-SITE CONSULTANCY SERVICE WITH OUR NEW SERVICE MJØLNER MEETS THE COSTUMER DEMAND FOR HIGHLY COMPETENT, ON-SITE CONSULTANTS ALL OVER DENMARK.

Our on-site consultants offer expert competencies within

In our efforts to continuously adjust to the needs of our

Contact us to learn more:

customers, we are expanding our service portfolio. Mjølner

Brian Gottorp Jeppesen, CSO

now offers the flexibility of on-site consultants, ready to

+45 41 95 36 26

contribute to your development projects with the renowned

brj@mjolner.dk

software, infrastructure, architecture, project management, quality assurance, test, and verification. The price of our services is highly competitive and we go out of our way to find the most competent consultant for your project.

Mjølner quality.

The service is based on an open and competitive business model, providing a value-for-money solution to all our customers. All consultants have a high level of competence and Mjølner ensures that the quality lives up to our high standards.

With our skilled and knowledgeable on-site consultants, Mjølner now offers all customers the opportunity to profit

“

MJØLNER NOW OFFERS ALL CUSTOMERS THE OPPORTUNITY TO PROFIT FROM A CLOSE AND VALUE-ADDING PARTNERSHIP

from a close and value-adding partnership.

– Brian Gottorp Jeppesen, CSO, Mjølner.

Brian Gottorp Jeppesen, CSO, Mjølner

MEETING eBay USERS ON EVERY PLATFORM GETTING AHEAD THROUGH CUSTOMER-DRIVEN INNOVATION TouchGFX RECEIVES INTERNATIONAL ACKNOWLEDGEMENT WINDOWS PHONE APP FOR MICROSOFT’S DEVELOPER CONFERENCE WE ARE EXPANDING OUR ON-SITE CONSULTANCY SERVICE

Mjølner Informatics A/S

Finlandsgade 10, DK-8200 Aarhus N

+45 70 27 43 43

www.mjolner.dk

info@mjolner.dk