THE NATURAL CHOICE ISSUE 7
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AUTUMN/WINTER 2016
Beer for the way we live today
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t’s more than 5 years since the first issue of The Natural Choice newsletter was published – which followed the launch of the landmark report, ‘Beer, the Natural Choice’. To celebrate this, and to explore present day attitudes and understanding of beer in the UK, a new national opinion poll has been commissioned. The results are fascinating and give a fresh insight into consumer habits and perceptions of beer.
In addition, a new report from media health expert,
chosen a low or non-alcoholic beer instead of a regular
Isla Whitcroft, has been published giving an overview of the
beer in the past six months.
latest body of scientific evidence from across the world surrounding the nutritional content of beer. The report
Despite the fact that the majority of us view beer as
also delivers a round-up of the medical research into the
our national alcoholic drink (57%) – with wine running
nutritional and health benefits of beer around the body
a distant second at only 6% and whisky picking up just
including the positive impact of moderate drinking on
3% of the votes – members of the public continue to
the heart, bone health, the brain, stomach, skin, hair, nails
misunderstand the nutritional content of beer. 68%
and hormones.
of British adults mistakenly think that beer is high in sugar, 84% think it’s high in calories and 85% think
SO, HOW DO WE VIEW BEER TODAY?
it’s fattening.
Beer trends are certainly evolving, with the poll showing that Britons are engaging with beer in a variety of different ways, with one third (35%) of British adults saying they have drunk beer instead of wine with a meal, more than one in ten (14%) reporting they have used beer as an ingredient in cooking, over one in ten (11%) matching beer with food and one in ten (10%) saying they have
29 NOV
DIARY DATE:
In an ever-expanding calendar of scientific meetings on moderate alcohol consumption, there is now a new date to add to your editorial diary. The Spanish Brewer’s Association will be hosting its first ever International Beer and Health Symposium at the Ministry of Agriculture in Madrid on 29th November 2016, bringing together European researchers to present the latest scientific findings into potential health benefits of beer. http://beerandhealth.eu/symposium-cics-2016