Nerwsletter 7

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THE NATURAL CHOICE ISSUE 7

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AUTUMN/WINTER 2016

Beer for the way we live today

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t’s more than 5 years since the first issue of The Natural Choice newsletter was published – which followed the launch of the landmark report, ‘Beer, the Natural Choice’. To celebrate this, and to explore present day attitudes and understanding of beer in the UK, a new national opinion poll has been commissioned. The results are fascinating and give a fresh insight into consumer habits and perceptions of beer.

In addition, a new report from media health expert,

chosen a low or non-alcoholic beer instead of a regular

Isla Whitcroft, has been published giving an overview of the

beer in the past six months.

latest body of scientific evidence from across the world surrounding the nutritional content of beer. The report

Despite the fact that the majority of us view beer as

also delivers a round-up of the medical research into the

our national alcoholic drink (57%) – with wine running

nutritional and health benefits of beer around the body

a distant second at only 6% and whisky picking up just

including the positive impact of moderate drinking on

3% of the votes – members of the public continue to

the heart, bone health, the brain, stomach, skin, hair, nails

misunderstand the nutritional content of beer. 68%

and hormones.

of British adults mistakenly think that beer is high in sugar, 84% think it’s high in calories and 85% think

SO, HOW DO WE VIEW BEER TODAY?

it’s fattening.

Beer trends are certainly evolving, with the poll showing that Britons are engaging with beer in a variety of different ways, with one third (35%) of British adults saying they have drunk beer instead of wine with a meal, more than one in ten (14%) reporting they have used beer as an ingredient in cooking, over one in ten (11%) matching beer with food and one in ten (10%) saying they have

29 NOV

DIARY DATE:

In an ever-expanding calendar of scientific meetings on moderate alcohol consumption, there is now a new date to add to your editorial diary. The Spanish Brewer’s Association will be hosting its first ever International Beer and Health Symposium at the Ministry of Agriculture in Madrid on 29th November 2016, bringing together European researchers to present the latest scientific findings into potential health benefits of beer. http://beerandhealth.eu/symposium-cics-2016


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