ISSUE 3 ISSUE 3
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SEPTEMBER 2012
PRODUCED BY THE BBPA
thenaturalchoice
SEPTEMBER 2012
INSIDE THIS ISSUE:
THE HAIR DIET: A GLASS OF BEER AND A JUICY STEAK
MODERATE DRINKERS MORE LIKELY TO BE HEALTHY IN LATER LIFE
MODERATE DRINKING ASSOCIATED WITH LOWER RISK OF STROKE IN WOMEN
Pg: 2NEWS BEER
THE HAIR DIET: A GLASS OF BEER AND A JUICY STEAK
Pg: 3
Pg: 4
BEER HAS FEWER CALORIES THAN YOU THINK HAIR IS HUGELY AFFECTED BY YOUR DIET AND LIFESTYLE, AND THE health of the hair follicle – the living part of the hair – is reliant on your intake of nutrients and vitamins. The follicle is surrounded by blood vessels that provides nutrients and helps to produce a substance known as keratin, which eventually forms a strand of hair. If you’re not eating a balanced diet, you’re not supplying the follicle with the nutrients they need, and your hair will pay the price in seeming dull and lifeless. It will
become finer and lighter in colour, and become prone to split ends. You can contribute to the health of your hair by consuming organic fruit, veg, meat and dairy. In particular, iron deficiency is one of the most common causes of thinning hair, particularly in women, so eating
red meat can help to maintain a good iron intake. Beer also contains many of the important nutrients that contribute to good ‘hair health’ including silicon, which has been shown to be essential for stronger hair, nails and bones, and also zinc, which is essential for keratin production and ensures hair thickness.
ACCORDING TO NEW RESEARCH BY COMRES ON BEHALF OF THE British Beer & Pub Association, most Brits overestimate the number of calories in beer, with women more likely to do so than men.
74%
OF WOMEN OVERESTIMATE THE CALORIE CONTENT OF BEER
60%
OF MEN OVERESTIMATE THE CALORIE CONTENT OF BEER
30%
WOULD NOW CONSIDER DRINKING LOWER ALCOHOL BEER ON A HOT SUMMER’S DAY
55% OF RESPONDENTS DON’T KNOW THE NUMBER OF CALORIES IN TYPICAL DRINKS
References: Extracted from Feed Your Face by Jessica Wu, published by Piatkus.
THE KEY INGREDIENT OF A HEALTHY LIFESTYLE: DRINK THREE GLASSES OF BEER A DAY? IT IS A COMMON, YET UNFOUNDED, PERCEPTION that beer makes you fat and unhealthy. However, there is mounting evidence that shows quite the opposite. Experts now agree that middle-aged and older people can in good conscience replace the daily red wine, which has many well-known benefits, with a cold beer. Beer is now better understood and can be at least as beneficial as wine when consumed in moderation, which is up to three glasses of beer a day, according to the conclusion in the report by Per Burn Langgaard ‘Beer and Health’, presented at the international conference ‘Beer and Nutrition’ at Copenhagen University. These
benefits include; the prevention of heart disease in men and women over 45 and 35 years respectively, a lower risk of diabetes and hypertension, and a lower risk of osteoporosis especially in women who have experienced the menopause. It is further indicated that beer may prevent many other diseases such as cancer, Alzheimer’s, obesity and depression. In fact, according to international researchers at the Danish conference, it is time to do away with the notion that wine is the only type of alcohol with health benefits!
References: Per Burn Langgaard Report, Copenhagen University ‘Beer & Health’.
For more information, spokespeople and photography contact the press office for the British Beer and Pub Association (BBPA) at Trinity PR on 077 0948 7960, email jo.gulliver@trinitypr.co.uk or visit www.beergenie.co.uk.
The research found that 19 per cent of people correctly estimated the calorie content of beer – fewer than for wine, where 25 per cent of people guessed correctly. However when questioned, women are significantly more likely to overestimate the calorie content of drinks (wine, beer, orange juice). The gap in understanding between the sexes is most noticeable when it comes to beer, with a surprising 74 per cent of women overestimating its calorie content compared with 60 per cent of men. The research also indicates that women appear to be more receptive than men to the idea of drinking beer at 2.8 per cent ABV – a new, lower strength beer option which has been steadily growing in popularity - in order to cut down on their alcohol consumption and reduce calorie intake. Thirty per cent of beer drinkers also say they would now consider lower alcohol beer as an ideal drink for a hot summer day.
However, the survey also found that around half (53-55 per cent) of respondents did not know the number of calories in a range of popular drinks. You may be surprised to learn that beer is less calorific than wine: • A half pint (284ml) of 2.8 per cent ABV bitter (80 calories) • A half pint (284ml) of 4 per cent ABV lager (96 calories) • A 175ml glass of 12.5 per cent red wine (119 calories) • A 175ml glass of 12.5 per cent white wine (131 calories) As well as having lower calories, beer contains absolutely no fat or cholesterol, and is low in carbohydrates. So, if you’re trying to keep a track of calories and units, then beer in moderation, particularly lower strength beer, is a great option.
References: ComRes surveyed 2,046 GB adults online between 18th and 20th May 2012. ComRes surveyed 2,003 GB adults online between 20th and 22nd January 2012. Data are weighted to be demographically representative of the population. ComRes is a member of the British Polling Council and abides by its rules. Full data tables can be found at www.comres.co.uk