Best for Britain visual identity guide

BRAND GUIDANCE

Best for Britain visual identity version 1.0

October 2023

Best for Britain visual identity Master logo lock-up The Master logo lock-up consists of three elements. The Roundle, the type block: Best for Britain lettering and the strapline: Change Minds → Change Politics.

BRAND GUIDANCE

The master logo lock-up’s purpose is to convey the organisation’s name and mission - the core brand message - in a single graphic device.

It should be deployed where you suitable amount of visual real estate to work with, i.e. Exhibition stands, roller banners, report covers, merchandise (bags, T-shirts, note books), video sequences etc…

Logo on white

Best for Britain visual identity Primary logo The primary logo consists of two elements. The Roundle and the type block: Best for Britain.

BRAND GUIDANCE

This version of the logo is deployed in instances where the strapline has been used separately.

For example if your presentation includes the words ‘Change Minds →Change Politics’, as a title or in the footer, the core brand messaging has been satisfied, therefore there is no need utilise the Master logo lock-up.

Logo on white

Best for Britain visual identity Safe space around logos

BRAND GUIDANCE

When using the logo please ensure that no other graphic elements encroach the safe area, which is marked with a magenta dotted line. The area is based on the width and height of the letter ‘B’ in the logo.

Logo on white

Best for Britain visual identity Master logo lock-up reversed The Master logo lock-up consists of three elements. The Roundle, the type block: Best for Britain and strapline, Change Minds → Change Politics.

BRAND GUIDANCE

The master logo lock-up’s purpose is to convey the organisation’s name and mission - the core brand message - in a single graphic device.

It should be deployed as specified in the logo on white section, but only used where you have a dark coloured or photographic backdrop.

Logo reversed

Best for Britain visual identity Primary logo reversed The primary logo consists of two elements. The roundle and the type block: Best for Britain.

BRAND GUIDANCE

This version of the logo is deployed in instances where the strapline has been used separately.

It should be deployed as specified in the logo on white section, but only used where you have a dark coloured or photographic backdrop.

Logo reversed

Best for Britain visual identity Safe space around logos When using the logo please ensure that no other graphic elements encroach the safe area, which is marked with a white dotted line. The area is based on the width and height of the letter ‘B’ in the logo.

BRAND GUIDANCE

Note: In some instances the safe areas are not applicable for the reversed out logos i.e if the background is a photograph.

Logo reversed

Best for Britain visual identity Roundel

1. Use this version on white or light coloured backgrounds and substrates

Use the isolated roundle on comms where the words Best for Britain appear nearby. i.e. Social media posts, presentations, documents.

BRAND GUIDANCE

1. B4B Isolated Roundel Blue 2. B4B Isolated Roundel White 3. B4B Isolated Roundle Blue + White Arrows

Brand Elements

2. Use this version on dark backgrounds and substrates

3. Use this version when there isn’t enough contrast between the arrows and the background

Best for Britain visual identity Arrow of change 45° The arrow is taken from bottom left of the roundel and can used as a standalone graphic element, but use it sparingly.

BRAND GUIDANCE

For example: It makes for an effective bullet point on lists in presentations.

Example of presentation slide

Brand Elements

Best for Britain visual identity Arrow of change 90°

BRAND GUIDANCE

The arrow is taken from bottom left of the roundel and can be used when separating messages like the B4B strapline or when using ASK→LISTEN→THINK→DO when describing what B4B does.

Brand Elements

Best for Britain visual identity Workstream Identifiers These help reinforce the message of who we are and what we do.

BRAND GUIDANCE

These sit in the top right of a document and typeset in Barlow SemiBold and the 2 main colours from the palette and used in conjunction with a roundel.

By adding a Workstream Identifier to documents, graphics and video content, we have an opportunity to reiterate the message that our proposals are beneficial to the country, while explaining what we do.§

UNLOCKING TRADE is BEST for BRITAIN ELECTORAL REFORM is BEST for BRITAIN A NEW VOTING SYSTEM is BEST for BRITAIN SAFE PASSAGE FOR REFUGEES is BEST for BRITAIN CHALLENGING RACISM is BEST for BRITAIN A COVID INQUIRY is BEST for BRITAIN REJOINING THE SINGLE MARKET is BEST for BRITAIN TACTICAL VOTING is BEST for BRITAIN FREE TRADE is BEST for BRITAIN THE RIGHT TO PROTEST is BEST for BRITAIN THE PROGRESSIVE ALLIANCE is BEST for BRITAIN A GREEN ECONOMY is BEST for BRITAIN

Brand Elements

Best for Britain visual identity Typography Best for Britain use the Barlow font family which is free to use from Google. fonts.google.com/specimen/Barlow

BRAND GUIDANCE

The font is also available for download so can be installed natively on your laptop and be managed with font management software. The font download will work on both Mac and PC for use with Adobe suite or similar design and layout packages.

Abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%^&*()_+{}:”|?>< Barlow Normal/Reguar

Abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%^&*()_+{}:”|?>< Barlow Semibold

Abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%^&*()_+{}:”|?>< Barlow Semibold Italic

Abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%^&*()_+{}:”|?><

Best for Britain fonts

Barlow Bold

Text Black C0 M0 Y0 K100 R0 G0 B0 #000000

Best for Britain visual identity Typography Follow this style guide when formatting Best for Britain documents for a consistent house style.

BRAND GUIDANCE

Templates available here

Best for Britain fonts

Best for Britain visual identity Stationery Letterhead Comp Slip Business Card Note: Stationery is the only instance where the Change Minds → Change Politics strapline should be used separately from the Master Logo. On the Letterhead and Comp slip it acts as a page footer.

BRAND GUIDANCE

Comp slip

Business Card front and reverse

Best for Britain fonts

Letterhead

Best for Britain visual identity Brand colours The logo has 3 colours, two printed and the white, which is taken from the white substrate / background. Please see page x to see how the logo works on coloured of photographic back.

BRAND GUIDANCE

There are also a secondary set of colours that can be used.

Best for Britain colours

Best Blue

Best Pink

Best Purple

C100 M95 Y0 K50 R26 G29 B86 #1a1d56

C0 M94 Y48 K0 R231 G37 B87 #e72557

C55 M55 Y0 K75 R53 G46 B72 #352d47

Light Blue

Light Pink

Deep Red

C38 M6 Y4 K0 R156 G201 B233 #9CC9E9

C0 M47 Y24 K0 R244 G163 B167 #f4a3a7

C50 M94 Y48 K50 R93 G29 B55 #5d1d37

Best for Britain visual identity Social media slides Square 1080 x 1080px. 50px margin on all sides.

157px Isolated roundel located in top right or top left corner as indicated.

BRAND GUIDANCE

Headline type, Barlow Bold. Size and colour for impact! See examples on next page.Treat the background image is a texture, let the copy have impact.

Imprint bottom left or bottom right, Text size 24pt (or 32px) Barlow Bold.

Imprint text: Promoted by Best for Britain at International House, 36-38 Cornhill, London, EC3V 3NG

Best for Britain social media

Photoshop templates available here

Best for Britain visual identity

BRAND GUIDANCE

Social media square examples

Best for Britain social media

Best for Britain visual identity Social media slides Rectangles 1200 x 628px. 35px margin on all sides.

90px Isolated roundel located in top right or top left corner as indicated.

BRAND GUIDANCE

Headline type, Barlow Bold. Size and colour for impact! See examples on next page.Treat the background image is a texture, let the copy have impact.

Imprint bottom left or bottom right, Text size 24pt (or 32px) Barlow Bold.

Imprint text: Promoted by Best for Britain at International House, 36-38 Cornhill, London, EC3V 3NG

Best for Britain social media

Photoshop templates available here

Best for Britain visual identity

BRAND GUIDANCE

Social media rectangle examples

Best for Britain social media

BRAND GUIDANCE

GetVoting.org visual identity version 1.0

October 2023

GetVoting.org visual identity Get Voting Primary logo

BRAND GUIDANCE

This lock-up is for use in the bottom right corner of social media posts or in print on a white background or substrate.

Logo on white

GetVoting.org visual identity Get Voting Primary Logo reversed

BRAND GUIDANCE

This lock-up is for use in the bottom right corner of social media posts or in print on a Best for Britain Blue background or substrate.

Logo on blue

GetVoting.org visual identity Get Voting Logo + Call to Action

BRAND GUIDANCE

This lock-up is for use in the bottom right corner of social media posts etc used in conjunction with the tactical voting recommendation for a constituency on a white background or substrate.

Logo on white

GetVoting.org visual identity Get Voting Logo + Call to Action reversed

BRAND GUIDANCE

This lock-up is for use in the bottom right corner of social media posts etc used in conjunction with the tactical voting recommendation for a constituency on a Best for Britain Blue background or substrate.

Logo on blue

GetVoting.org visual identity Get Voting Roundel

BRAND GUIDANCE

For use in the menu bar of the getvoting.org app and website

App roundle

GetVoting.org visual identity Get Voting dials

BRAND GUIDANCE

GetVoting.org dials display the logos for Labour, Lib Dem, SNP, Plaid, Green (England & Scotland) in their party colours. The heart on a neutral grey background symbolises that the seat is not predicted to change hands and there is no need to vote tactically.

GetVoting.org dials

Labour

Lib Dem

SNP

Plaid

Green England & Scotland

No need to vote tactically

GetVoting.org visual identity Brand colours

BRAND GUIDANCE

The logo has 4 colours

GetVoting.org fonts

Best Blue

Best Pink

C100 M95 Y0 K50 R26 G29 B86 #1a1d56

C0 M94 Y48 K0 R231 G37 B87 #e72557

Red

Orange

Green

C0 M95 Y93 K0 R255 G35 B30 #E5231E

C0 M41 Y91 K0 R247 G165 B32 #F7A520

C64 M3 Y100 K0 R106 G177 B46 #6AB12E

GetVoting.org visual identity Typography GetVoting.org uses the Barlow font family which is free to use from Google. fonts.google.com/specimen/Barlow

BRAND GUIDANCE

The font is also available for download so can be installed natively on your laptop and be managed with font management software. The font download will work on both Mac and PC for use with Adobe suite or similar design and layout packages.

Abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%^&*()_+{}:”|?>< Barlow Normal

Abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%^&*()_+{}:”|?>< Barlow Medium

Abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%^&*()_+{}:”|?>< Barlow Semibold Italic

GetVoting.org fonts

Abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXY Z 1234567890!@£$%^&*()_+{}:”|?>< Barlow Bold

Text Black C0 M0 Y0 K100 R0 G0 B0 #000000