Mariah Jackson Official Portfolio

For Portfolio Review

GeoPath Learning GeoPath Learning is a company that offers a series of online geometry workshops aimed for adults who either have yet to get their GED or are trying to ace their SATs. They promote a culture of authenticity and availability.

“The Pick-You-Up” Food Truck Branding “The Pick-You-Up” is a food truck chain that brews coffee quick for those going through a morning rush. The main course are mutliple options of espresso shots for certain scenarios in which one may need a quick caffeine boost.

“Afua” Chocolate Bar Packaging For this project, we had the option to stick with the established Chocolate company concept of “Tooth and Nail” or to create our own fictional brand and design based off of that. I chose the latter, and decided to name it “Afua.”

The goal of this packaging line was to create an african-based line of chocolate bars made from locally farmed cocoa beans from several different African countries such as Nigeria, Cameroon and Ghana.

“Afua” refers to the african goddess of Earth.

“Zen” Perfume Bottle Packaging For this project, we had to create our own packaging line of perfume bottles and other fragrances for a fictional company of our choosing. I chose to do a packaging line named “Zen”, which is based off the idea of gems and healing stones. Each perfume bottle’s scent is said to have healing capabilities similar to that of the crystal that it’s named after such as Amethyst, Larimar, and Aquamarine.

Type only Logo

Horizontal Design

Logo Mark

“Tajine” Spice Jars and Packaging For this project, we had to create flexible packaging designs for a series of North African spices. This project includes packaging labels for spice jars, rice pouches, gift bags and a shipping box. For the logo, I utilized an elegant style of type and made a wordmark out of a leaf.

“Icebreakers” Storefront Branding For this project, we had to create a branding package for a fictional non-profit organization’s storefront. For my project, I decided to create a non-profit named “Icebreakers”. An ice cream storefront that also held workshops to help people overcome their social anxiety and come out of their shells in an attempt to become more comfortable and confident in social situations.

A E K R E B R E S C I EST

2023

“Where self doubt meets dessert”

A E K R E B R E S C I EST

2023

“Where self doubt meets dessert”

“Daiquiri Dreams” NYC Nightclub and Bar For this personal project, I created a slide deck for the brand identity of Daiquiri Dreams which is a nightclub and bar located in the heart of NYC. I made the decision to work with a Vegas styled neon aesthetic for a modern club setting.

This project includes responsive logo variations, typography, photography and social media assets and a walkthrough of a landing page.

“Wonka” Rebrand Senior Thesis Project For Senior Thesis, we were assigned a prompt called “Time” in which we related our projects back to the concept or idea of time. So what I decided to do for my project was re-brand a fictional product created by a timeless classic known as Willy Wonka and the Chocolate Factory. These assets contain a rebranded line of Wonka’s chocolate bars, packaging for everlasting gobstoppers, golden goose eggs, and fizzy lifting drinks, and a prototyped shopping website that contains all the products.

Link to video walkthrough

Thank you!