Career in Marketing after PGDM: Benefits, Scope, & Opportunities Marketing is one of the most satisfying professions in the market and it’s been one of the challenging professions since the beginning of the branding era. With the setting up of the new organization every day, the competition in the market has been cutthroat. One will find a minimum of 15 varieties of pulses in the market and the same applies with the other commodities such as mobile gadgets and everything which we use on a daily basis. With the number of options available for single commodities, the competition becomes the top priority among the public and this is where the main role of marketing begins. Marketing includes human interactions, media advertisement, promotion to spread awareness about the product and service. Marketing acts as a medium between the end-users and the sellers. Nobody in this world is a superstar by birth nor is the marketing job everyone's cup of tea. One required additional skills apart from the academic profession such as research to identify the target audience, helps in developing marketing campaigns, must have good communication skills, team player, presence of mind, leadership quality and never giving up attitude. And if you have these qualities then you must go ahead and opt for a postgraduate diploma in marketing management. How is an MBA different from a PGDM? MBA stands for Masters in Business Administrations is a degree course. On the other hand, post-graduation in marketing management is a two-year diploma program. As per the student’s assumption PGDM holds less value than the master’s degree, but the assumption is quite wrong in real life. The key objective of course is to provide practical knowledge while offering experience in an industry rather than swamping the students with theoretical studies. But before opting for any specialization, students need to understand the scope and key benefits, scope and opportunities. Key Advantage of PGDM in Marketing Marketing is one of the diverse fields with endless career opportunities. Almost every prominent company has an in-house marketing team. Some of the key benefit of PGDM in marketing includes ·
Higher Placement and job Opportunities
Like we discussed earlier, the market is full of competition therefore the job opportunities in marketing are high and it is rewarding too. An organization