MIT School of Distance Education Email Marketing – Conversion Rate
What is Email Conversion Rates?
• Email marketing has the highest ROI over any other digital channel in B2B marketing.
• The success of an email marketing campaign is assessed by the rate of people responding to an email.
• Email conversion rate is calculated based on metrics like the audience, content, deliverability, call to action (CTA), design, etc.
How to Increase Email Conversion Rates?
Here are 5 ways to increase your email conversion rates;
• Study customer behaviour & journey via analytics
• Create mobile-optimized email campaigns
• Personalized campaigns through segmentation
• Using concise CTA
• Campaign Automation