Digital Marketing in India

• Digital Ad Spending: In 2021, digital ad spending in India was projected to reach approximately $3.78 billion. This represents a growth rate of 26.7% compared to the previous year.

• Mobile Internet Usage: As of 2021, there were over 624 million smartphone users in India, making it a prime market for mobile-focused digital marketing strategies.

• Social Media: India has over 448 million social media users in 2021. This offers significant opportunities for businesses to engage with their target audience through platforms like Facebook, Instagram, Twitter, and LinkedIn.

• E-commerce Growth: The E-commerce market was estimated to be worth around $70 billion in 2021. This presents ample opportunities for businesses to leverage digital marketing to reach and convert online shoppers.

• Video Consumption: Video consumption has soared in India, driven by the increasing availability of affordable internet access. As of 2021, India had over 500 million online video viewers, creating a fertile ground for video-based marketing campaigns.

• Influencer Marketing: Affiliate marketing has gained prominence in India, with brands leveraging the reach and influence of popular social media personalities.