Show Me Issue #8: 10 Years of Looking Forward (Jan 2024)

No.8

10 Years of Looking Forward

£$€

HELLO

Welcome to the eighth edition of Show Me, Missouri Creative’s annual trends and news publication.

After a lifetime in design and a decade running Missouri, we’ve learnt a lot about how to define the future for brands, so in this issue we’re looking forward – sharing insights, intuitions and insider knowledge that will help show your brands how to show up.

From charting the route ahead for alcohol-free drinks in No and Low’s Second Wave, to fast-tracking brand innovation in Beyond the Category.

Marvelling in The Power of Point of Purchase and fusing the past with the present in Newstalgia.

We also celebrate the defining moments and successes that have made Missouri what it is today.

If anything in this issue sparks an idea, speaks to your brand or sheds light on your challenges, we’d love to show you how we can help.

To all the clients, brands and people who have helped make Missouri what it is today, a huge thank you.

Here’s to the next ten years!

STU AND PAUL

Stuart Wood Founding Partner stuart.wood@missouri-creative.com

Paul Brennan Founding Partner paul.brennan@missouri-creative.com

In this issue...

04 The Power of Point of Purchase 08 Second Shot: No and Low Alcohol 12 Beyond the Category 18 Newstalgia 24 10 Years of Success 26 Lessons Learnt in a Decade of Business

The Tall Shadow of Dark Markets

The Power of Point of Purchase

THE MOST PRESSING CASE FOR CHANGE FOR ATL-LED COMMUNICATIONS

Alcohol is no stranger to advertising restrictions, yet the changing tide of sentiment, including that aimed at traditional Out Of Home across categories, is cause for concern when it comes to threat-casting the future of mass communications and the everencroaching Dark Markets.

Whilst Sri Lanka, Russia, Turkey and Norway set a precedent for total alcohol ad bans, nuanced and hyper-localised legislation is beginning to play out.

How design-first thinking is a gateway to consumer connection and futureproof brand building.

In a world of empowered consumers, ever more scrupulous with their attention capital, brands that reimagine their most versatile, agile and often overlooked touchpoints through design can unlock enormous potential.

From building brand salience, encouraging organic amplification and building unilateral adoption, Point of Purchase design can create new and deeper relationships with consumers.

Scotland is due a public consortium for a full-space ban and Bristol (UK) successfully enforced an alcohol advertising ban on all council-owned media space in 2021.

Image source: Getty Images

Attention Economy

This digest covers the threat of dark markets, the ATL vs.

BTL dichotomy, a paradigm shift to embed more joinedup thinking, and exactly where and when to deploy design to maximise the opportunity, highlighting the key touchpoints to create a more connected narrative.

KEEPING IT CONTEXTUALLY RELEVANT WHERE IT MATTERS MOST Big ad campaigns of course have their place but understanding their limitations and abilities is key to efficient usage.

THE REACH VS. INTIMACY DICHOTOMY The nature of mass broadcast comms is taking a simplified brand message to an incredibly wide audience. This same audience, in the UK at least, is bombarded by some 5,000 ads per day. All of which, though increasingly and perhaps alarmingly targeted, are not necessarily on direct or even parallel paths to purchase.

Image source: Unsplash

PREACH TO THE CHOIR However, once consumers are within off- and on-trade environments, we know they’re incredibly pliable to suggestion.

82% of buying decisions, in the context of FMCG shopping, are made at the point of purchase.

They undoubtedly have an interest in the category and, by virtue of their presence in retailers, are consenting to being interacted with. We’re talking to those sitting in the pews as opposed to shouting outside the church hoping they come in.

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Ballantine’s ‘Dive In’ popup on-trade bar activation, designed by Missouri Creative.

Lost in Translation WHY STARTING WITH A BIG IDEA HELPS YOUR BRAND WIN THROUGH-THE-LINE

Missouri collaborated with Beefeater to design dynamic and static QR Codes, print materials, and a compelling CTA for guerrilla marketing, seamlessly guiding consumers to Beefeater’s ‘Step into the Spirit of London’ AR campaign.

ATL campaigns frequently have other strategic agendas, seasonal comms and specific marketing targets that are not relevant across all off- and on-trade space or do not cater to its nuance and strengths. The inevitable compromises that this involves dilute the effectiveness of our BTL comms.

The brands that get it right are those that start with a core brand idea, with relevant teams round the table when this is being developed, collaborating to create a unified campaign and executions that unmistakably translate the essence of the brand.

This approach has the additional benefit of enabling the global brand team to present a unified, coherent strategic framework for all comms, including POP, helping markets to execute consistently, rather than doing their own thing.

Ballantine’s True Music Icons bottle glorifiers and influencer kits in collaboration with rock legends AC/DC and Queen, designed by Missouri Creative.

If we want a unified brand and campaigns that are effective, we need collaborative thinking from inception.

Jameson ‘Black Barrel Ignites’ glorifier and tent card, designed by Missouri Creative.

Strategic Touchpoints

HOW LEADING WITH DESIGN CAN OPTIMISE BRANDS WHERE IT MATTERS THE MOST

If we consider every point of purchase touchpoint as its own highly effective brand building-platform, what can we stop doing with ATL and start doing with BTL and vice versa?

If design is an afterthought, we risk creating brands that are only as strong as the campaign behind them.

When we integrate design from the offset, we create brands that can endure the highs and lows of campaign cycles and spark many creative executions uniting ATL, BTL on- and off-trade with a core language.

Brand Benefits 01 02 03 Significantly less spend and, depending on area, quicker to execute.

Unlocks new layers of emotional intimacy.

Can dial seasonal marketing goals up and down accordingly in relation to touchpoint longevity.

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Translates effectively across markets.

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Second Shot

The no and low alcohol market is expected to reach €1.3 billion by 2025.

Source: Drinks Retail News

No and low alcohol’s next big wave

In the beginning there was Shloer, ironically named after the one thing it wouldn’t make you do. The thin line separating this luminous pink fizz and Vimto was its premise and promise as ‘the grown-up soft drink’.

On reflection, it was ahead of its time. Now with a plethora of brands, new and old alike, competing to win the space-race of no and low alcohol alternatives, the category has begun its second wave.

Yet consumers that were once sobercurious became sober-conscious.

A growing health-awareness spanning the physical and mental, alongside changing generational attitudes, has been compounded by a return to ‘normal life’, with lower tolerances for alcohol and its after effects.

And drinks brands, keen to win share, have kept pace.

A gargantuan 8.3 million UK households have made an offtrade purchase in the category in the last year, and its 19.8% category growth is a drop of what’s to come, with the UK market expected to reach a value of €1.3 billion by 2025.

So, what’s new in this second wave, and why does it matter?

We’ve moved away from the simulacrum Poor imitations of spirits, beers and wines have been given their final salute. Iterative recipe improvements and big-name brands debuting the market have set a new benchmark in quality. Gordon’s 0.0 saw growth in the last year of 732.9% to £6.7m, as a case in point.

Working in tandem, ground-breaking innovation is enabling less tastedestructive ways to remove alcohol from products and improving the like-for-like taste discrepancies.

ABV Technology sells and rents machines that remove alcohol from beer to craft breweries, meaning existing distillation processes don’t have to change, and the alcohol extracted can be repurposed for other uses. Accolade Wines (Hardys/Jam Shed) are privy to new tech that will allow wines to retain aromas and flavour profiles without needing extra sugar from alcohols.

As taste standards elevate, so will adoption and retention. Expect to see bigger players enter the market, and stronger challengers emerge.

Beefeater Light responds to the rise in demand for lower-ABV spirit drinks, crafted in exactly the same way as the rest of the brand’s iconic portfolio.

Source: Pernod Ricard (2023)

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The collective is thirsty for a new buzz CBD, adaptives, nootropics and actives, once eyebrow-raising are becoming widely accepted and a preferred choice for consumers looking for a buzz without the following burnout. Trip, which specialises in CBD drinks, launched this year in Sainsbury’s nationwide, whilst Kin Euphorics, whose ‘mood-defining drinks’ using fungi-derived stress-slaying adaptogens, nootropics (cognition boosting supplements) and functional botanicals, was co-founded by none other than uber-model Bella Hadid.

Previously health food shop fodder, these beverages have made the move to mainstream, and there are new waters to be chartered still. Pioneered in part by Professor David Nutt, a former government drugs advisor, with 40 years of neuropsychopharmacology development, Kin describe themselves as the world’s first ‘functional alcohol’.

Consumers are looking for the buzz without the burnout.

Using botanicals to activate the brain’s GABA (gamma-aminobutyric acid) transmitters, the beverage claims to produce the feeling of relaxation and conviviality (read: tipsiness) equivalent to two drinks.

As innovation continues, legal landscapes shift and social acceptance reaches critical mass, it’s likely we’ll begin to see the super tankers of alcohol begin to swallow up inebriation-alternative companies, as well as produce their own offerings.

Image source: Kin Euphorics

Ready to drink like an adult Distinctive and differentiated in its desire not to be a substitute for alcohol but to stand on its own, Adult Ready To Drinks quench a social thirst, first.

Something and Nothing, which retails a 0% seltzer and a 4% spritz, describe their drinks as “Feelings created by the sea, a field of like-minded souls, new moons”. The cues borrowed Interesting flavour combinations and from creative, philosophical and natural sophisticated, design-led brands make worlds give the product a cerebral for drinks that hold their own against a edge that appeals to a wide-reaching G&T with friends, whilst their often healthmindset where alcohol both is and isn’t conscious formulations, both low and the central driver. no alcohol formulations and increasing sustainability credits make it unlikely to This whitespace ripe for population slip into child’s birthday party territory has the benefit of capturing both (or at the very least safeguard the drinker social event drinkers and on-the-go from feeling infantilised). Take Punchy consumers. Given sales in the category Drink’s ‘First Dip’ – a cucumber, yuzu and have almost doubled the UK market’s rosemary ‘sparkling conversation’ that has value in the last five years, the land grab curated gravitas that is miles away from is already underway. its saccharine predecessors.

Trip is dominating the CBD category with an 88% market share.

Kin Euphorics claim to produce the feeling of relaxation and conviviality (read: tipsiness) equivalent to two drinks.

Image source: Trip

Source: Nielsen

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Beyond the Category

How to boldly go where your brand hasn’t gone before

Yet in pining for what others If you’ve worked on the have, there’s a chance our strategic front lines of a energy is being misdirected brand you might be familiar from our own magic. with the following exercise: how would the business Repose the question to behave if bought by… ‘what is it we do brilliantly, and how can we take it to Whether IKEA or Apple (those of us old enough may new places?’ and the answers even recall eBay once being in can get really exciting. the line up), identifying what other brands do best and what specific aspect of their magic we’d like to harness is a reframe that gets us out of the granular details and into the big brand picture.

Identifying the opportunities

These questions help us get to When it comes to identifying the gooey resonant centre of our our avenues of exploration, the following are key questions brand offering and generate new ideas that align with the existing brand. owners can ask of themselves and their customers.

WHAT WHEN WHO HOW WHERE WITH

What do we actually do (and how could we apply our competency differently)?

When are we consumed (and when could we be)?

Who are we to the consumer (and who could we be)?

How are we consumed (and how could we be)?

Where do we play (and where could we play)?

How do we work with the changing times?

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WHAT do we actually do?

In asking what do we actually do, we’re looking at a brand’s core offering and competencies, the skills and capabilities behind the brand, the niche and laterally applicable knowledge that can be channelled into innovative products.

WHO are we really?

This question requires brands to uncover and define existing perceptions to leverage them to their fullest extent.

From logistical realities to emotional and metaphysical associations, taking the strongest identity tenets and then applying them to new categories is fertile ground for innovation.

If Dyson wanted to emulate another brand’s success, they might have set out to build a cleaning empire, making plays in the master-category that didn’t upset the ecosystem.

There’s no better illustration of this than Dyson. Their excursion from cleaning appliances into haircare takes their precision engineering to an area people are arguably less hesitant to drop large sums. More than three years after its launch, the Airwrap still had over 100,000 people on waitlists for their chance to buy, with four being sold every minute.

One example of this is Budweiser, ‘The King of Beers’, whose owner AB InBev in India asked the question ‘Where else might Budweiser’s kingdom reach?’.

Yet in eschewing what their initial category might dictate and centring in on their fundamental offering of being champions of airflow, they unlocked space in new areas crying out for their ability to deliver the best engineering.

In a global first for any beer brand, Budweiser is using its status as India’s number one beer brand, bringing beer’s energy and US craft to whiskey with Magnum Double Barrel.

With one in every two bottles of whiskey bought globally being purchased in India, and a younger generation only just beginning to explore the category, the opportunity for growth is exponential.

Image source: Dyson

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WHEN are we consumed?

Magnum Double Barrel has made something genuinely new happen in the whiskey category in India, using Budweiser’s credentials to appeal to a new generation of whiskey drinkers and selling 350,000 bottles in a matter of weeks since its launch.

Entering new categories isn’t always reliant on new products. It can be as simple as repackaging and finding new distribution channels to make the leap.

Faced with the pandemic-induced closure of hundreds of stores, Asian casual food restaurant itsu made a pivot from QSR on-the-move lunches to FMCG at home convenience food that would turn out to be an enormous success.

Itsu have created an expansive grocery arm, with the gyoza arguably its breakout star – recent campaigns declare it the UK’s most popular gyoza. Introducing world food for mass consumption has proved far easier for an already well-established brand, despite not being founded in the grocery retail space.

Whilst the meals and products are at a slightly higher price-point than similar offerings in supermarkets, they’re still more affordable than much of what’s on offer at the high street outlets.

Image source: Pret A Manger

As consumers feel the effects of inflation, the brand benefits from a shift in purchase behaviour, with consumers eating out less and buying more premium products to enjoy at home.

Revenues at itsu grocery, which supplies the grocery, convenience, online and wholesale channels, increased 39% to £29.1M in the 53 weeks to the end of 2021.

Source: The Grocer (2022)

Shiba Bhutani, Associate Director of Marketing, AB InBev, 2023

Magnum Double Barrel packaging design by Missouri Creative.

Image source: AB InBev India

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HOW are we consumed?

Image source: Heinz

Acting as a mirror to the reality consumers truly experience communicates an understanding, kinship and even empathy.

Cathedral City’s foray into cheese toasties or Heinz’s concoction of bean-filled hash browns might not be category switches that last the test of time, but they successfully communicate that brands are in touch with real consumer behaviour whilst also nudging them to keep products in mind, even if they do replicate them at home from scratch.

Working WITH categories that were once competition Richmond’s debut into plant-based meats on the surface looks to be a paradox, its target market undoubtedly in conflict with their historic vertical. Yet the meat megalodon has leveraged its skill in product development and 130-year heritage as a reliable and comforting tea-time staple that has won instant supermarket shelf-space, and left the likes of numerous edgy vegan start-ups to fight with one another.

Image source: Cathedral City

If asking the core plant-based consumer whether Richmond had right-to-win in meat-free you’d probably have been met with a resounding (and maybe angry) no.

And if you’d asked the core Richmond consumer whether they were interested in a plant-based sausage, you’d probably have been met with an indifferent no.

But it turns out when brands make peace with their former rivals, consumers are often quick to follow suit (especially when making undeniably great products).

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Extending the brand ensures the new product can lean on a century of trust and quality along with a rich array of distinctive assets, that instantly come to mind for the target consumer.

Mark Ritson, ‘The Forgotten P of Marketing’ for Marketing Weekly (2022)

Above and beyond

WHERE do we play?

Whether it’s as little as a campaign or as much as a new SKU, moving beyond the category can be fundamental to building an enduring business of the future.

Nike as it stands has a significant stake in dictating where the cutting edge of culture lies, so putting huge investment into the next frontier of the digital world only makes sense.

6.7 million people from 224 countries .SWOOSH, a Web3-enabled platform where people will be able to buy its virtual have visited products is part marketspace, part beta testing community, part virtual Nike world. Nikeland in Roblox.

After the hugely successful Nikeland – Nike Digital now a metaverse offering run within the Roblox platform – building an in-brand iteration makes up 26% was a no-brainer. Nike’s category straddle from athleisure to the metaverse (or of total Nike even a tech platform) ensures that when consumers think of what the future holds, brand revenue.

Nike is front of mind.

Source: Charged Retail (2022)

When brands step out the rigidity of what their sector dictates, they can uncover endless avenues for creative expansion, transforming their businesses into ecosystems of sustainable growth.

Image source: Nikeland

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Newstalgia Why we look back to go forward

From Burberry to Babycham, This digest covers why the collision of past with brands are getting present is creating the future. Newstalgic in 2023, In categories creaking at how different categories the seams with new players, are taking different brands that can weave in approaches, and what we the endearingly familiar can learn from them. with modern twists and tweaks stand to gain a huge advantage.

Image source: ABBA Voyage

What is Why does Newstalgia? it happen?

Newstalgia is the concept of colliding the past with the present.

Taking references from history and reworking them with modern updates and culturally contextual modifications.

From entire subcultures, to an aesthetic detail on a piece of furniture or clothing, it’s a way to harmoniously join the classic and contemporary to create a unique and ownable look.

The impending relaunch of Babycham might see us back drinking the coupes of cut-price sophistication.

Image source: Babycham

Escape today

In a world of unrest and instability, backto-back unprecedented events and the constant hum of concerning headlines available from our pockets, taking a journey back to a time when the problems didn’t exist, or even when we were too carefree to acknowledge them, is a quick fix of comfort. Newstalgia can act as a psychosomatic comfort blanket, a magnet to good memories and better vibes.

The political, economic, social and environmental climates of our times have us looking to the past for references to navigate, embrace or even escape from it.

1 million people attended the London shows in the first year.

Now embarking on the world tour until 2026.

Source: WestendTheatre.com (2023)

AR ABBA

If you’re a Londoner and haven’t seen the earnest faces of Agnetha, AnniFrid, Bjorn and Benny staring at you from posters the city over, you’re part of a diminishingly small group. ABBA Voyage is the augmented reality concert giving the best of the super-group’s live performances in the 70s with an uncanny valley twist.

Using the latest AR tech, holographic avatars of the band sing, dance and delight crowds of old timers and first-timers alike.

ABBA Voyage represents a fusion of new and old, offering a unique and immersive encounter with the beloved music of ABBA, captivating audiences with a sense of nostalgia made larger than life.

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“

More than surprising people, I really would like them to see the new vision and feel reassured – like, ‘Oh, yeah, this makes sense: This is what Burberry should be.’

Embrace the old ways The era of mobile optimisation created a glut of minimalist, mobile-optimised brands, that in their simplicity began to merge into a sea of sameness.

The visual codes and design cues of past eras are metaphysical shortcuts to conjure the mood and feelings synonymous with the time period.

Naturally, the pendulum has swung the other way and a desire-space has been created for the ornate, intricate and meaning-imbued design. Burberry’s redesign at the hand of new chief creative officer Daniel Lee provoked sighs of relief from designers the world over, for whom minimalism felt like a necessary evil as opposed to a thoughtful decision.

They’re so effective that even new players are calling on the evocative powers of the past to create faux-retro brands that speak to a certain mindset, that lives beyond being clearly read on a mobile screen.

The fully serifed and symbol-dense brand world speaks to a historic Britishness perfectly in juxtaposition with its contemporary photography and modernday British icons as campaign stars.

For better or worse, Fred Perry has always been a symbol of sticking it to the proverbial man.

Navigate the world

Daniel Lee, Burberry Chief Creative Officer

DEEPER-ROOTED MEANING

Clothes, tech, even a coffee cup, are all signallers to show our beliefs to the world without saying a word. When people come together over established brands of the past, those values have already had time to root and grow into culture in meaningful ways.

Spotting the zitgeist

CULTURAL RE-ESTABLISHMENT These nostalgic and well-established brands can act as an organic algorithm to find more community and subculture (as well as other brands) that align with the original values.

A contemporary twist on traditional acne treatment, here Newstalgia isn’t about rebuilding the design codes of an era but a return to youth itself.

Thus heritage brands that choose to revisit the archive of design, reviving iconic work and seminal products, are presented with an opportunity to return to the original beliefs, values and founding ideas of the business.

Starface’s pimple patches are a playground-playful blemish product, which flips the narrative on hiding away in throes of face flare ups and instead turns them into something to give yourself a gold (or neon pink) star for.

Their punchy colours, unique shapes and beloved characters from Sesame Street to Sanrio, brings a little child-like joy to a Gen Z consumer for which every other aspect of their experience has been fast-tracked toward maturity.

Image source: Fred Perry Archives

Image source: Fred Perry Archives

Image source: Starface

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Stay Wu

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When I was in the Scottish Highlands with Ballantine’s, I came to realise making whisky is like making a song... when the elements come together it’s like harmony.

RZA, Wu Tang Clan

Fashion’s stealth-like ability to take the threads of the past and evoke meaning with them today is well-documented, but technology, entertainment, FMCG and beauty are all catching eyes and triggering nostalgia neurons with recent plays. Working with multiple nostalgic categories and icons can not only reinforce and bring alive the essence of a brand but also engage, and even create, niche interest groups at the intersection of all points.

One shining example of this is Ballantine’s ongoing collaboration with Wu Tang Clan member RZA. The first drop of the partnership features a one-of-its-kind record player and speaker made with Newstalgia stalwarts Crosley. Bringing the worlds of music, whisky and design together to create an experience deeply resonant with Ballantine’s mantra of Stay True.

Image source: Ballantine’s

What do we gain by being Newstalgic?

When new products and brands enter a category, legacy players with rooted historic identities have a clear opportunity.

Going back to the future for design allows them to tap back into what made them beloved in the first place.

New brands alike have the opportunity to transcend demographics and speak to an abundance of shared mindsets, whose visual codes and design cues have been written and established over the ages.

By embracing and reinterpreting elements from the past, we can tap into our collective cultural memories, celebrate our shared heritage and find inspiration for the future.

Mattel and Universal gave us the marketing masterclass on how to take beloved icons of the past and bedazzle them with modern-day sensibilities.

Newstalgia represents a unique intersection of nostalgia and modernity, bridging what’s been and what’s still to come. In an era of constant change and often overwhelming pace of life, the allure of Newstalgia lies in its ability to provide a sense of grounding and continuity.

Ballantine’s x RZA design, supported by Crosley, High Snobiety and Missouri Creative.

Image source: Ballantine’s

Image source: Universal

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Years of Success 01 02 A decade of difference

Breaking category norms

In 10 years as Jameson’s global BTL agency, we’ve played a key role in increasing annual global sales volume by 121%.

We launched Budweiser into the burgeoning whiskey category in India, creating Magnum Double Barrel. Within 12 months, launched in 10 States, stocked in 4,500 outlets and winner of an AB InBev ‘Creative X’ Award for Product Innovation.

Image source: Missouri

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HR-V Campaign by Missouri Creative.

Photographers: He&Me

Award-winning work that works We won a Design Week Gold Award for Product Design: Industrial (Meet Mr Collins for Chivas).

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Rise to excellence

The power of doing it differently

We won The Drum’s Design and Branding Agency of the hYear, within 18 months of our launch.

Helping to deliver Honda’s transformation to electric, as their BTL agency we’ve now launched seven new cars across Europe.

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Keeping the faith We navigated the challenges of Covid-19 without resorting to furloughs: a smart move as our stellar team’s dedication has resulted in impressive growth since!

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Delivering Beefeater’s first ever brand collaboration

We worked with London artist Lakwena to create the limited edition ‘The Spirit of London’ bottle and global campaign.

Beefeater x Lakwena, designed with Missouri Creative.

Image source: Beefeater

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Flavour Head packaging, designed

by Missouri Creative.

Image source: Flavour Head

Flavour Head: Big, bold and beautiful We identified a niche in the overcrowded herbal tea market and pioneered the ‘botanical tea’ category with a range of cocktail-inspired infusions. Brewing nicely and listed in prominent retailers such as Selfridges and Booths.

Ready, set, go!

Our intern programme has launched the careers of dozens of designers; many are still with us and others are doing great things at brands like McLaren, Penguin and Sky.

Missouri’s gone global We’ve worked with clients based in London, Dublin, Stockholm, Copenhagen, Paris, Milan, Bilbao, Bangalore, Mexico City, Amsterdam, Oslo and Ontario. Where does our journey take us next...?

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01

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We set our vision, established our values, coined our mantra, and let it guide our every move. We do the same for our clients – a well-defined vision serves as the North Star and a shared ambition.

You’ll only progress if your work leads to client success. Understand them as people as well as businesses and your chances of succeeding will multiply.

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We’re in the serious business of pleasure: this is our passion, it gives us focus and defines where we play. Be clear where your sweet spot lies and grow your business around it.

Whilst we take our work seriously, we should still be the best part of our client’s day. Be creative and curious, interesting and interested. After all, people buy people.

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If you’re in this industry for the quick buck, you’re probably in the wrong industry.

Long-term success comes through building culture and enjoying the ride.

It’s your 9-5 too!

If you believe you will get somewhere, you will. Put a shift in every day and you’ll create your own chance of success.

In the words of Arnold Palmer – “The harder I practice, the luckier I get.”

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Trying to find new clients means rejection will definitely come your way.

Don’t get down-hearted or dwell on it.

Learn from rejection and move on to the next thing. Fast.

Invest in young talent. An injection of youthful energy and new ideas is essential for an agency to stay fresh and relevant.

Brilliant naivety can be as important as seasoned experience.

“Don’t tell me, show me”

Lessons Learnt in a Decade of Business Marking a decade of Missouri, our founders Stu and Paul share their advice for business success.

When passion meets purpose

It’s about the journey not the destination

Try, learn, move on

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Live and breathe your clients’ business

All business is show business

Attitude trumps everything

Young blood, fresh perspectives

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The business of design

Always one step ahead

Always remember we provide design as a service to our clients, and just like any other service industry make sure you show up every day. Combine that with a keen eye on the numbers and you’ll see results for both you and your clients.

Don’t just think about your clients’ problems today, try and anticipate what’s around the corner and be part of the next conversation. Stay informed and inquisitive and your clients will lean on you for direction.

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We are A design and creative agency that’s designed differently.

We show brands how to show up with big, bold design and bigger executions.

Whether online, on pack, in-store or on-shelf, we understand how, through clever design and communication, brands can create impact where it matters most.

Creating truly memorable moments for consumers.

But don’t take our word for it.

Let us show you…

MISSOURI CREATIVE 115B Drysdale St, Hoxton, London, N1 6ND P: +44 (0)203 051 0277 www.missouri-creative.com

Contact us: Andrew Mitchell Growth Director andrew.mitchell@missouri-creative.com