Bauli Everyday Products Range

Everyday Products Range

Our strategic plan GOAL

Internationalize Bauli Group, focusing development and global growth on Bauli brand in strategic markets with high potentiality

ESTABLISHING

the mother brand Bauli, thanks to our strong heritage and values

DEVELOPING

a product portfolio according to the main consumer trends, to cover more consumption occasions

PRESENTING

brand and products in an international website, focused on the new range

INNOVATING

by developing new local products to be launched in the main potential markets

Establishing

the mother brand Bauli, thanks to our strong heritage and values

SINCE 1922

Our history traces back to Verona in 1922, when the founder Ruggero Bauli started pursuing his lifelong passion for baking in a small pastry shop and learned the techniques and secrets of traditional Italian baking. From that year on, it has always been a family tradition.

PASSION FOR BAKERY

Passion for bakery, product quality and service is what turned Bauli into a dynamic and modern company.

EXPERTISE

Home grown recipes and traditions are at the heart of Bauli. The challenge for the company is to reproduce the artisanal experience on an industrial scale, in all its meticulousness and attention to detail.

ORIGINAL MOTHER YEAST

Original mother yeast is the secret of our specialties. A “nucleus� where we add water, flour and nothing else. The result? Softness, aroma and a unique flavor.

What does it stand for Bauli?

Bauli is the most popular traditional brand when it comes to seasonal bakery products.

Our cakes and pastries are authentic Italian and are made with the highest quality ingredients. Their soft and moist dough is the result of the long natural leavening process: time.

In Italy

Abroad

The seasonal bakery market is worth

We export our seasonal bakery products in over 70 Countries in the world

203 billion euros Bauli has got 24.6% MS

Bauli brand positioning 

PASSION

That’s the main ingredient of our products



It’s iconic, recognizable, eye catching and pleasant to the eye

FOR BAKERY

That’s our expertise, our strong know-how



Lilac is our colour.

SINCE 1922

Recognizable premium/artisanal mood Font is rounded, soft, classical without looking old

That’s our tradition and heritage: it’s always been a family tradition The trend of artisanal bakery is especially dominant within the cakes and pastry sub-categories.

Innova Market Insight, 2016 2016

Developing

a product portfolio according to the main consumer trends, to cover more consumption occasions

Food Trends

The snack society

Driven by busy lifestyles, traditional at-home meals are increasingly being replaced by convenient meals or snacks consumed while on-the-go

Mintel, 2016

The snack society

Across categories, increasingly many products are being offered in convenient snack format – both in single portions or multipacks

In terms of snacking between meals, brands have a divergence to deal with: consumers snack to satisfy their hunger between meals, yet they also seek indulgence, wanting to satisfy cravings

Mintel, 2015

Mintel, 2016

Healthy life

Consumers seek functional health trough naturally “rich in” ingredients

Clean label •

• •

No coloring in foods, artificial flavours or preservatives Cleaner formulations Transparency about ingredients, process and final products

Nutritional balanced food • •

Wholegrain and high fibre products Artisanal/authentic food and natural process

Seeds Increasing consumer interest in previously exotic seeds like chia and quinoa has fueled the application of seeds in general.

% Growth of Clean label claim products

Mintel, 2016 Innova 2016 Innova Market Insight, 2015

Seeds bring a natural source of flavor, texture and health, including a high protein content and consumers are looking to benefit.

Sharing is caring

Sharing to rekindle the human touch: in an era when people are welded to their smartphones, offering a snack from a share pack reinforces the sharing philosophy.

Innova Market Insight 2016

36%

of snackers say they prefer snacks that are suitable for sharing

Larger

households are more likely to describe snacking as ‘enjoyable’, indicating a social element to snacking Mintel 2016

Be your own chef

Mealtime shifts from CHORE to EXPLORE

A 1/4 of ONLINE MILLENNIALs say:

“The most important part of cooking is ADDING A PERSONAL TOUCH to make a recipe unique.”

27% of Millennials said they were likely to

25- to 34-year-olds prefer the culinary

280% growth in food channel

process as much as the finished dish

subscriptions

Mintel 2015

be sharing the experience of cooking.

Mintel 2015

A new product portfolio Covering more needs and consumption occasions

Today

Tomorrow Maintaining

and extending

A new product portfolio Covering more needs and consumption occasions

N U T R I T I O N

Breakfast snackification

Convenience On-the-go

OOH lunch Healthy

Convenience On-the-go

Breakfast

Morning Snack

Lunch

Afternoon snack

Pure Pleasure Classic Croissant

Simple pleasure

Healthy Pleasure

5 grains Croissant

Be your own chef

Aperitif Happy hour

Dinner

Sharing is caring

Post Dinner

Choco Mini Cakes Cakes

Choco Mini Cakes Cakes

Choco Mini Cakes Cakes

Mini Croissant

Mini Croissant

Mini Croissant

Classic Croissant Croissant

Classic Crispy Crackers

Classic Croissant Croissant

Mini Panettone Panettone

Mini Panettone Panettone

Classic Crispy Crackers

Classic Crispy Crackers

5 grains Croissant Seeds Crispy Crackers

Seeds Crispy Crackers

5 grains Croissant Seeds Crispy Crackers

Classic Crispy Crackers

Classic Crispy Crackers

Mini Panettone Panettone Classic Crispy Crackers

Seeds Crispy Crackers

Seeds Crispy Crackers

Seeds Crispy Crackers

Classic CROISSANT

Our best soft croissant, made with original Bauli mother yeast and naturally leavened for 20 hours

WHAT’S NEW

20% Made with Fresh Eggs: FILLING:

more taste, more softness

DISPLAY COUVETTE

more

service Single wrapped Perfect for on-the-go

The secret of our premium recipes: 90-year-old original mother yeast The mother Yeast is the secret and heart of our products extraordinary softness: a starter dough in which we add water, flour and nothing else.

It is the slow leavening process, which takes up to 40 hours, that makes our products so unique.

A BENEFIT FOR QUALITY BENEFICIAL ENZYMES

A BENEFIT FOR CONSUMER HIGH DIGESTIBILITY

LONG LASTING FRESHNESS

SIGNATURE SOFTNESS

CONSERVATION WITHOUT PRESERVATIVES

NATURAL FRESHNESS

5 grains CROISSANT

Our best soft croissant, made with a selection of 5 premium grains and filled with a tasty milky cream

WHAT’S NEW Selecting only the best flours we made our 5 grains croissant: buckwheat, barley, spelt, rice and oat for a unique product.

FILLING: 25% MADE WITH FRESH EGGS

UNIQUENESS & TREND The future looks bright for alternative grains:

99% plan to purchase these products in the next year 66% think they’ll continue to gain popularity

Single wrapped •

DISPLAY COUVETTE 6pcs

more service

Perfect for on-the-go

Choco minicakes BUONDÌ

A soft and rich sweet bun, made with original Bauli mother yeast and naturally leavened for 20 hours.

WHAT’S NEW We covered our simple and extra soft original bun with a delish cocoa coating and decorated it with sweet and crunchy sugar sprinkles for a multi-texture pleasure.

Buondì combines all the features & needs of different products for a snacking moment, both to satiusfy a craving and as an after dinner treat.

Choco snacks Chocolate

Pan au chocolat Texture combination

Buondì

Croissant Softness

Muffin Indulgence

Single wrapped •

DISPLAY COUVETTE 6pcs

more service

Perfect for on-the-go

Choco minicakes - GIRELLA

A soft roll made from two different sponges, rolled around a tasty cocoa cream, on a chocolate base

WHAT’S NEW The tastiness of a Swisse Roll but in a single portion, perfect to be eaten anytime, anywhere

BACK TO INDULGENCE TREND Snacking: Individual small treat to satisfy a craving DISPLAY COUVETTE 8pcs

After dinner occasions: comforting indulgent

more service Single wrapped •

Perfect for on-the-go

Chocolate MINI CROISSANT

A small, soft croissant made with original Bauli mother yeast and naturally leavened for 20 hours.

WHAT’S NEW The original croissant recipe in a mini size for anytime and

SUPER FILLING: 35% of cream BITE-SIZE FORMAT: choco indulgence on-the-go

HIGH AFFORDABILITY 6 mini pcs in a bag

more

service

MINI PANETTONE

Soft and sweet mini Panettone, made with original Bauli mother yeast and naturally leavened for 40 hours.

WHAT’S NEW The original Panettone recipe in a mini size, perfect for an individual consumption. Soft buttery dough in the unique mushroom shape, enriched with delish raisins or chocolate chunks.

CLEAN LABEL TRADITION Original Italian Recipe NO  Artificial colors, Flavours or Preservatives  Hydrogenated fats

Single portion (100g) Single wrapped Perfect for on-the-go

 Classic: with raisins  Indulgent: with choco chunks

Snacking: Individual small treat to satisfy a craving After dinner occasions: comforting indulgent

Classic CRISPY CRACKERS

Crunchy crackers, naturally leavened and slowly oven baked for a slightly breadlike golden finish.

WHAT’S NEW

.

Using simple, wholesome ingredients we stay true to the original recipe and this is why our cream crackers are as good as bread straight from the oven.

TASTY & NATURAL Mediterrinean twist  Sea salt  Rosemary

NO

 Artificial colors, Flavours or Preservatives  Hydrogenated fats

8 packs of 4 Individually wrapped

more service Shelf Ready Pack for each Doriano Crispy Cracker

Seeds CRISPY CRACKERS

Crunchy crackers made only using 100% natural ingredients: flour, olive oil, yeast, salt and nothing else.

WHAT’S NEW

.

The best cream cracker, made only with 100% natural ingredients, without additives and with the all goodness of selected flours and seeds.

CLEAN & HEALTHY LABEL  Made only with 6 ingredients  Natural source of fibre  No palm oil In trend selected seeds  Flax seeds  Chia seeds

Original recipes

NO  Artificial colors, Flavours or Preservatives  Hydrogenated fats 8 packs of 4 Individually wrapped

more service

The NEW Packaging design Our brand new packaging design states: o Bauli Brand positioning: expertise o Iconic product key visual: appetite appeal o Recognizable system: clear benefits & descriptors

Communicating

brand and and products ATLinternational and BTL activities brand productswith in an website, focused on the new range

International Bauli Website

Innovating

by developing new local products to be launched in the main potential markets

EVERYDAY RANGE

Next steps

Local range

Local range

Our today everyday range of products was thought for the international market, with a specific European focus, common for every Country

Local range

Local range

Development of new products, specific for cluster of Countries, created on the bases of needs & consumer trends