Peeled Tomatoes 400g & 800g
TODAY
TOMORROW
The Logo takes center stage: it is bigger and integrated in the red stripe, making for a more recognizable product, aligned with the product range. The Product Name comes in a new font, which provides a hint of tradition and character to the product, for a renewed but simple product image. 100% Italian Tomatoes remains in the center, being at the core of the product offer.
The grey background reminds of the cans’ original color, with the product name coming in a lighter color in the background.