Issuu on Google+

creative share cannes online

dreams tv lab creative content broadcasters

experience brands tv learn technology experts agenciescreate architects of the future connect

web

cloud

innovate web entertain apps

cannes

innovate

conference

innovate interact disrupt share

share

cloud

network

connect

new web

digital

new

apps

content

dreams

share

dreams

social media

conference

online

entertain

share

web

brands

cannes

smart hack web

preview March 30-31, 2012 - Gare Maritime/Palais des Festivals interactive magazine... use your smartphone... www.mipcube.com


FRIDA AY 30 MARCH MARC

8.00 - 10.00 // WELCOME E BREAKF FA AST 10.00 - 10.10 0 // INTRODUCTION 10 15 - 10.45 10.15 10 45 5 // SMASHING THROUGH THE SCREEN: HOW TO REWIRE TELEVISION FOR THE NEW WORLD ORDER Cindy Gallop, Founder & CEO, IfW We eRanTheW World o d; ex BBH New N Yo ork Followed by meet the speakers 10.50 - 11.20 // HOLL LY YWO YWOOD’S BIGGEST NEW MEDIA COMP PA ANY IS COMPLETELY VIR RTUAL Allen DeBevoise, MACHINIMA, interviewed by Robert Te erce ercek

10.40 - 11.20 1.20 0 // CONTENT DISCOVER RY – SOCIAL APPS, USER INTERF FACES... A

Followed by meet the speakers

11.30 - 12.30 // CONTENT 360 - VIDEOS THA AT CREA AT TE GLOBAL G

11.30 - 12.30 // SPEED CONSUL LT TING WITH THE T DIGIT TAL A COMMISSIONERS OF THE WORLD Sebastian Hünerfeld, ZDF – Pierre-Matthieu Fortin, RadioCanada - Morgan Bouchet, Orange … Pre-registration required

BUZZ BY MSN Followed by meet the nominees & the jury

12.30 - 14.00 0 // CANADA MEDIA FUND SNACK & SCREEN –

14.00 - 14.40 0 /// SECOND SCREEN – SOCIAL MEDIA

Scre een the best innovative content fro om CANADA

ENGAGEMENT T, GAMIFICA AT TION...

14.15 - 14.45 // HOW MUST UST T-SEE TV IS NOW MUST T-TWEET TV To ony Wa ang, TWITTER

14.45 - 15.45 // CREA ATIVE T PROGR PROGRAMMING – WHY THE FUTURE IS WRITTEN ITTEN IN CODE AND WHA AT YOU NEED TO KNOW Steve ve Henrry & Ali Blackwell, DECODED Pre-registration required

15.00 - 16.00 // CONTENT 360 - NEW TRANSMEDIA CONCEPTS IN FICTION Followed by meet the nominees & the jury

16.00 - 16.30 // WHY USABILITY ABILITY MA AT TTERS FOR THE FU UTURE OF TV V. THE

15.50 - 16.30 // DISRUPTIVE BUSINESS –

SESAME STREET KINECT EXAMPLE Louisa Heinrich, Fjord & Josh Atkins, Soho Productions - Microsoft Studios

NEW BUSINESS MODELS, INTERACTIVE COMMERCE...

Followed by meet the speakers

17.00 - 17.30 // TV & GAMING – DRIVING REVENUE

16.30 - 17.00 // OOY OY YA ALA INNOV VATION T SEMINAR – THE

THROUGH ENGAGEMENT T AND INNOV VAT TION Lisa Hsia, Bravo Media & Nathon Gunn, Social Game Universe

PAT TH TO PROFIT: VIDEO MEETS BIG DA ATA ANAL LY YTICS Bismarck Lepe, Ooyala with Special Guest

17.00 - 17.40 // NEXT GEN VIDEO – 360°, Followed by meet the speakers

CLICKABLE, AUGMENTED UGMENTED REALITY Y... .

17.35 - 18.00 // FUTURE FINANCING – BRANDS,

17.50 - 18.30 // SCIENCE FICTION TV – BRAIN CONTROL TECH,

CROWDFUNDING & TECHNOLOGY Olivier Missirr, Brandcasterz

FA ACE RECOGNITION, GESTURE G CONTROL...

Followed by meet the speakers

18.35 - 19.00 // BEST DIGIT GIT TAL A CASES FROM AROUND THE T WORLD TV HACK DA AY:

48 HOURS OF REAL L TIME INNOV VAT TION


SA AT TURDA AY 31 3 MARCH

8.30 - 9.00 // VIP BREAKF FAST A Drink a cofffee f with DMS attendees atte 9.30 - 10.00 // INNOV VATION T SEMINA SEMINAR

9.05 - 9.35 5 // FOLLOW THE MONEY – THE TECHNOLOGY OF THE FUTURE Introduced by Anthony Rose, Zeebox x & Ralph Kunz, Catagonia – moderated by Bobbie Johnson, GigaOM Followed by meet the speakers

10.00 - 11.00 // TRANSMEDIA MEDIA AT TISA ATION T – MEET THE TRANSMEDIA TR

9.40 - 10.40 // MIPCube LAB Start-up pitches - session 1 11.00 - 12.10 // AUGMENT YOUR CONTENT –

TRAILBLAZERS – Ian Ginn, Hubbub Media NL – To oby Moores, Mo Sleepy Dog – Guy Gadney y, The Project Factorr y AUS – Djamil Kemal, Lexis Numérique

WHA AT T’S NEXT IN AUGMENTED AUGMEN REALITY Ed White, Contagious

11.15 – 12.00 // POST SOP OP PA MASH-UP DEBA AT TE – HOW TO BRIDGE TV AND ND WEB CUL LTURE? T

Followed by meet the speakers

12.05 - 13.05 // PRODUCING FOR YOUTUBE SUCCESS

12.30 - 13.10 // CONTENT DISCOVER RY –

– A CREA ATORS T MASTERC MASTERCLASS FOR CONTENT PRODUCERS Joe McDemottroe, Yo ouT Tu ub ube

SOCIAL APPS, USER ER INTERF FACES... A

11.00 – 14.00 // DIGIT TA AL MINDS SUMMIT + DMS – Lunch (VIP invite only/ Majestic) 13.00 - 14.00 0 // LUNCH & NETWORKING BREAK

13.20 - 13.40 // SECOND SCREEN – SOCIAL MEDIA ENGAGEMENT T, GAMIFICA ATION... T 14.00 - 14.40 // DISRUPTIVE BUSINESS – NEW BUSINESS MODELS, INTERACTIVE COMMERCE...

14.30 - 14.50 // NEW MEDIA MOGULS – MAKING IT BIG ON YOUTUBE Danny Zappin & Lisa Donovan, Maker Studios, interviewed by Robert Te ercek

Followed by meet the speakers

14.35 - 15.05 // BRANDST ST TAT TIC CONTENT – THE FUTURE FUTUR OF BRANDS, CONTENT AND D INNOV VATIVE T STOR RY-TELLING? Andrew Osterday y, Coke Zero & Diet Coke & Frédéric Levron, Ogilvy Followed by meet the speakers 15.10 - 16.10 // MIPCube LAB

16.15 - 16.45 // NEXT GEN VIDEO – 360°,

Start-up pitches - session 2

CLICKABLE, AUGMENTED GMENTED REALITY Y.... .

16.15 - 16.45 // THE NEW W CREA AT TIVE CANV VAS A – WHA AT WEB W CUL LTURE T AND TECH CAN DO FOR STOR RYTELLING Y – Vincent i Morisset, web-friendly Director AATOAA & Richard d Welsh, e Creative Directorr, Big Balls Films

17.00 - 17.30 0 // 1st MEDIA ARCHITECT OF THE FUTURE AWARD A – Roma Khanna, MGM Studios Followed by meet the speakers

17.30 - 18.10 // SCIENCE FICTION TV – BRAIN CONTROL TROL TECH, FA ACE RECOGNITION, RECOGNITIO GESTURE CONTROL...

17.45 - 18.30 // TV HACK K DA AY WRAP UP – Discover original interactive projects developed in 48 hours FROM 21.00 // PA AR RT TY + Award CONTENT 360 / MIPCUBE UBE LAB / TV HACKDA AY at Martinez Mar Hotel


MIPCube Media Architect Of The Future

“I’d read email on my fridge door if I could”

Roma Khanna was appointed president, television group and digital at MGM in the summer of 2011. This year she is MIPCube Media Architect Of The Future What piece of technology could you live without? Are you addicted to anything on TV right now?

I loved Homeland. And I loved American Horror Story even though I couldn’t sleep after watching it. Scary ary stuffff!

What app could you not live without? The weather. Coming from years in London I like to start my days in LA with the knowledge that it will be, once again, sunny.

My email. I feel like I might be reading it on my fridge door one day. But if they turn mine offf, f they have ha to turn offf everybody everybod else’s too!

What is the most innovative development you have witnessed recently? I love everything location-based. A little big-brother-ish but I like getting info based on exactly where I am located at a given moment. With my permission, of course.

What’s your most-watched t-watched clip on Yo ouT Tube? u What piece of technology could you not live without? Email. On every device possible. I’d even read it on my fridge door if I could.

Right now — Jebb Corliss doing a wingsuit dive. Amazing and terrifying rifying stufff!f

A full interview with Roma Khanna can be seen in the MIPTV Preview, and here:

Interview//p.04/


Where consumers, brands and tech meet …

‘‘What happens when your TV recognises who you are?’’

Looking for an alternative buzz-phrase to second-screen? How about augmented content? That’s the trend picked out by Contagious Magazine’s Ed White, a speaker at MIPCube Give us one of your favourite examples of augmented content.

Heineken’s Star Player iPhone app, used while watching Champions League football matches on TV V. It’s subverting the traditional sponsorship model of a banner billboard at the side of the pitch, and putting them right in the middle of the user experience for 90 minutes.

You o have also praised pra MasterCard’s QkR platform, which has the ability to process payments based on the viewer’s physical gestures. You’ll o be able to swipe s as you’re seeing something on TV V, and get a menu me asking ‘Do you want to buy this?’ It’s a lovely way of integrating commerce straight into the content experience.

Is social media a distraction from TV? How can the industry harness its power? What kinds of technology ology will be afffecting f the way people interact with TV in a few years? For example, the rumour ourred e inclusion of facial and emotion recognition technology in the next version of Microsoft’s Kinect Xbox controller. What happens when your TV recognises who you are and how you’re feeling?

A longer version of this interview can be seen here:

A lot of young millennials are interested in socialising around TV, and there are some lovely opportunities for brands and broadcasters within that.

Interview//p.05/


Telling elli e it like it is … The list of top-level speakers at MIPCube is long, representing all aspects of the new media ecosystem. We spoke to some of them in advance of the event … Maker Studios is a

Machinima is the

next-generation media

dominant video entertainment network

company and home to Vincent Morisset is a ‘web-friendly director’ well known

many of online video’’s top digital stars. Danny Zappin is CEO and co-founder:

“It’s all about eyeballs and advertising. Yo ou will continue continu to see TV audiences build and you will continue to see online audiences build. But all of the networks and studios are trying to work out how to get into this (online) space. But I think it’s easier for us to move over to the mainstream media than it is the other way around.”

Ian Ginn is founder of the non-profit Trransmedia Learning Network:

“T To people peop (in the entertainment industry) today I would ask: ‘Do you want to enter the business of television of yesterday which is characterised by gatekeepers? Or are you looking for new models and new distribution platforms?’ I would recommend they go for the new route.”

for many diverse works de including the recent video for Arca Fire, Sprawl II:

“I think our community is often too obsessed with new (technologies). Like for a year we all talk about one thing and then we move onto another thing. We just don’t take enough time to digest the new findings, digest and appropriate it and go beyond the novelty of it and make proper good content with it.”

for serious gamers around the world. Allen Debevoise is its chairrman, m CEO and founder: fo

“RAI, TF1, the BBC, CBS, these are all amazing networks but they are most meaningful in their native countries.  The internet has changed that ‘territorial’ dimension of television fundamentally. When Machinima launched the Mortal Kombat series, we saw millions and millions of viewers coming weekly to the series — from around the world, and beat the ratings of many very well established shows.” A full interview with Allen Debevoise can be seen here:

Pierre-Mathieu Fortin is crreative e head, Radio-Canada:

“We are shaking the envelope a bit and seeing if there is something out there we can have a poke at — we have been in the narrative business for 75 years now. We have been into radio drama, ama, TV V, online fiction … and now we are trying to push the boundaries a bit further, and we want to see what others have been doing too.” Speaker Quotes//p.08/


Goodbye old world...

‘‘Executives should not fear change, they should fear fear itself’’

Formerly with BBH, MIPCube speaker Cindy Gallop is a consultant and business coach, and runs two startups: IfWeRanTheWorld.com and MakeLoveNotPorn.com

How do you see yourself in the communications industry right now?

People come to me for radical, innovative transformation. I don’t do status quo. I like to blow shit up!

Yo ou have said that the th TV industry is resistant to disruptive ideas. In all these sectors, old-world business models are broken, destroyed and tanking! And this all applies to music, publishing, advertising and porn too.

A longer version of this interview can be seen here:

You o are quite outspoken about where the porn industry is going wrong. It’s tanking: the business model has been destroyed by the advent of free porn online. I want to show them they can invent a difffer f ent future for themselves.

What pratical advice do you have for delegates on restructuring business for the new world order ? It doesn’t matter how brilliant the inspiration or fantastic the ideas I give you are, if you plug them into the same old-world order business process, you’ll just get the same old-world order crap out!

Interview//p.09/


Coding: is it for n00bs or nerds? nerds?

“It takes away the anxiety and the bullshit”

Acclaimed ad exec Steve Henry is at MIPCube to talk about his consultancy Decoded and the code courses he has instigated…

What is Decoded?

It’s a company that teaches people ‘code in a day.’ Groups of up to 10 people learn the basics of code in a day and everybody ends up creating a multiplatform application themselves.

It demystifies, it takes away a huge amount of the anxiety and the bullshit! Also, lots of people go on to create their own content online.

Is your course for nerds or n00bs? It’s aimed at non-techies, the 90% of people who don’t understand the technology, but who would really benefit from understanding it.

Why does code matter to MIPCube delegates? If you understand how code works, you can brief better, budget better, create better. 

How does knowing code change things?

A longer version of this interview can be seen here:

How did you get involved with the subject? I’ve been working in advertising for  a long time, and I was astonished at how few people in the industry understood this incredible medium.

Interview//p.10/


Content 360 by MSN

Looking for videos that create global buzz

Geofff Sutton is general manager of Content 360 sponsor MSN International Media Group. He’ll be attending the Digital Minds Summit that happens during MIPCube. What are your hopes for the Digital Minds Summit?

We’re all trying to figure out what are the new business models. There are masses of ongoing questions, and I’m not sure anyone really has the answers, so those open discussions around that are helpful and useful for everyone.

The Content 360 Digital Creativity Festival is about new approaches to content in the digital world. How does it serve MSN to be involved? It gives us the opportunity to work with the creative community, and perhaps identify programmes and products that we could bring in to MSN. Particularly if we can identify branded entertainment where we can work with advertisers to fund content. How do you see TV in five or 10 years?

Where can the industry look for examples of new business models? Well, one example is that what happened to the music industry is the warning for everyone now. Everyone can see what happened in music and start to act potentially earlier to deal with the dangers.

One thing I think is that who is delivering the programmes will change. For example I’m sure Yo ouT Tube u will become bec a strong TV company and there will be others. At the moment those online TV companies are aimed at people with computers and that will change, as they will be delivering content direct to the living room, via connected cted TV V.

Interview//p.11/


Who will you meet at MIPCube? The Digital Minds Summit is a closed-door meeting of minds that will be at the heart of MIPCube. Among the companies attending in 2012: Bravo, Canal+, Channel Four, Facebook, France Televisions, e Google, MBC Group, Samsung, The Box Tw Box, witter and d Yo ouT Tube. ube u We asked a number of participants: What current new technological development will have e a significant effffect in the next few years? ‘‘ON THE business side: real-time bidding and DSP platforms will change how display advertising and banners run on the web really quickly and this will really have an impact. On the user side: seeing that neither Samsung or LG succeeded in two years in developing a real “smart” TV V. I think that tha the next Apple TV (hardware +software) could mean the real beginning of connected ed TV V, as it was for tablet’’

‘‘T TA ABLETS will bring to TV a smart, interactive, social, true connected experience. And outstanding content will remain key.’’

ine D

Fer rari, Zodiak

iv ufour, V

ationa

John Hon iscovery Ne

‘‘GLOBAL deployment of broadband — millions of people are being connected to higher speed networks — this will drive the consumption of content on both traditional and ‘new’ devices’’

‘‘SMART TVs will change the way the mainstream consumes content’’

n Huenerf

‘‘I FEEL the second screen and connected TV is moving forward rapidly. Please stop people putting the same content on both!’’

‘‘W WAT TCH the chip makers — Intel and others — stuff is going to get much smaller and more powerful, and cheaper. It will allow for amazing products and applications we are only starting to dream about today’’

Yershon,

nso

n, A & E N Quotes//p.12/


MIPCUBE PREVIEW