The Scoop Online - September 2019

VOLUNTEER VOICES

COMMITTEE OPENINGS

ATTRACTING MILLENNIALS

MAINTAINING VALUE

CARING FOR TREES AND SHRUBS

PLUS:

DRIVING EMPLOYEE ENGAGEMENT

ALSO INSIDE:

HYBRID INSTALLATION TECHNIQUE

sept 2019 n v42 n9

T H E O F F I C I A L P U B L I C AT I O N O F T H E M I N N E S OTA N U R S E RY & L A N DS C A P E A SS OC I AT I ON

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WHOLESALE NURSERY & HARDSCAPES

Fall For Spectacular Color

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www.hedbergsupply.com

sept 2019 n v42 n9

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8 Events 49

10 Finding Strength for Challenging Times President Scott Frampton discovered that the sustaining industry relationships he needs came from serving at MNLA.

14 Volunteer Voices Kim Gaida-Wagener has made volunteering a part

59

of her green industry career from the beginning.

20 Northern Green 2020

16

How to Attract Millennials to Our Shops Yue, Zhao, and Rihn present key findings and action items from a survey conducted with 3,011 U.S. millennial consumers.  

31

A Hybrid Hardscape Installation Technique Northern Green 2020 speaker “Paver Pete” explains this new technique gaining recognition and acceptance. 

38

Girdle Me-Not Faith Appelquist writes about an epic problem in the green industry.  

44

5 Ways to Drive Employee Engagement Peter Beaumont explains why passionate, loyal, team-playing employees make all the difference. 

49

Take It Down By… Dr. Robert Schutzki addresses the issue of pruning when plants have grown too high for their allotted space.   

59

Swimming Pool? Yes Please!

Kevin Russell has some tips for designers on selling pools, emphasizing the

Find out about the trade show features, Master Classes, keynote speakers, and the education schedule!

34 Committee Openings Which group fits your interest in our volunteer lineup?

42 Green Industry Advocates of the Year Thank you to Sen. Rarick and Rep. Fischer for their work to advance green industry issues at the state capitol in 2019.

68 Celebrating 29 Years of Golf The Widmer Tournament was a fun, successful event, raising money for the Foundation Research Fund.

70 Landscape Irrigation Workshop Reaches Ag. Teachers The MNLA Foundation held the event to support teachers who promote green industry careers.

lifestyle benefits. 

 Landscape & Hardscape Install & Design  Garden Services & Landscape Mgmt  Garden Centers  Growers: Nursery & Greenhouse  Irrigation & Water Mgmt  Arborists & Tree Services  All

Cover photo: iStock.com/Serena Hus. Table of Contents Images: Top Left: Photo courtesy of Techo-Bloc. Middle: used by permission of Robert Schutzki Bottom: Ground One Enterprises. september 19 MNLA.BIZ

5

DIRECTORY

sept 2019 n v42 n9

MINNESOTA NURSERY & LANDSCAPE ASSOCIATION Successful Businesses Grow Here!

1813 Lexington Ave. N., Roseville, MN 55113 651-633-4987 • Fax: 651-633-4986 Outside the metro area, toll free: 888-886-MNLA, Fax: 888-266-4986 www.MNLA.biz • www.NorthernGreen.org Mission: The mission of the Minnesota Nursery & Landscape Association is to help members grow successful businesses.

BOARD OF DIRECTORS Scott Frampton, President Landscape Renovations 651-769-0010 • sframpton@landscaperenovations.com Tim Malooly, CID, CLIA, CIC, Vice-President Water in Motion 763-559-7771 • timm@watermotion.com Randy Berg, MNLA-CP, Secretary-Treasurer Berg’s Nursery, Landscape/Garden Center 507-433-2823 • randy@bergsnursery.com Faith Appelquist, MNLA-CP Tree Quality LLC 612-618-5244 • faith@treequality.com Matt Mallas Hedberg Supply 763-512-2849 • mmallas@hedbergaggregates.com Mike McNamara Hoffman & McNamara Nursery & Landscaping 651-437-9463 • mike.mcnamara@hoffmanandmcnamara.com John O’Reilly Otten Bros. Garden Center and Landscaping 952-473-5425 • j.oreilly@ottenbros.com Jeff Pilla, MNLA-CP Bachman’s, Inc. 612-861-7600 • jpilla@bachmans.com Nick Sargent, MNLA-CP Sargent’s Landscape Nursery, Inc. 507-289-0022 • njsargent@sargentsgardens.com Cassie Larson, CAE MNLA Executive Director 651-633-4987 • cassie@mnla.biz STAFF DIRECTORY Executive Director: Cassie Larson, CAE • cassie@mnla.biz Membership Director & Trade Show Manager: Mary Dunn, CEM • mary@mnla.biz Communications Dir.: Jon Horsman, CAE • jon@mnla.biz Education/Cert. Manager: Susan Flynn • susan@mnla.biz Government Affairs Dir: Forrest Cyr • forrest@mnla.biz Regulatory Affairs Manager: Jim Calkins • jim@mnla.biz Accountant: Kris Peterson • kris@mnla.biz Foundation Program Coordinator: Paulette Sorenson • paulette@mnla.biz Advertising Sales: 952-934-2891 / 763-295-5420 Faith Jensen, Advertising Rep • faith@pierreproductions.com Betsy Pierre, Advertising Mgr • betsy@pierreproductions.com Legislative Affairs Consultant: Doug Carnival

6

MNLA.BIZ september 19

Albert J. Lauer, Inc. .............................................................................. 19 Ancom Communications & Technical Center ............................... 48 Anderson Nurseries, Inc. ................................................................... 33 Arborjet .................................................................................................. 46 Bachman's Wholesale Nursery & Hardscapes ............................... 3 Borgert Products, Inc. ......................................................................... 65 Brandl Motors ....................................................................................... 48 Bridgewater Tree Farms ..................................................................... 45 Bullis Insurance Agency ..................................................................... 43 Central Landscape Supply ................................................................ 60 Cushman Motor Co. Inc ...................................................................... 15 Dayton Bag & Burlap .......................................................................... 43 Edney Distributing Co., Inc. ............................................................... 45 Frontier Ag & Turf ................................................................................ 57 Fury Motors ........................................................................................... 51 Gertens Wholesale & Professional Turf Supply ............................. 2 Glacial Ridge Growers ........................................................................ 57 Gopher State One-Call ....................................................................... 47 Haag Companies, Inc. ......................................................................... 62 Hedberg Landscape & Masonry Supplies ....................................... 4 Hoffman & McNamara Nursery and Landscape .......................... 52 Jeff Belzer Chevrolet ..................................................................... 36–37 Klaus Nurseries .................................................................................... 54 Lano Equipment, Inc. .......................................................................... 43 Maguire Agency ..................................................................................... 11 McKay Nursery Co. ................................................................................ 11 Midwest Groundcovers LLC ............................................................... 61 Northern Salt Inc .................................................................................. 11 Northstar Truck Sales, Inc ................................................................. 58 Out Back Nursery ................................................................................. 43 Peat Inc. ................................................................................................. 67 Plaisted Companies .............................................................................. 7 Rock Hard Landscape Supply ........................................................... 54 SMSC Organics Recycling Facility .................................................... 54 The Resultants ..................................................................................... 47 The Tessman Company ....................................................................... 52 Tri-State Bobcat, Inc. .......................................................................... 35 Truck Utilities, Inc. ............................................................................... 52 Unilock Chicago, Inc. ........................................................................... 13 United Label & Sales .......................................................................... 57 Versa-Lok Midwest ................................................................................ 9 Wheeler Landscape Supply .............................................................. 67 Xcel Energy ............................................................................................ 15 Ziegler CAT ............................................................................. Back Cover

UPCOMING

SEPT

10



LEADERSHIP PEER GROUPS The topic is attracting, onboarding, and developing talent across your company. The first of six sessions is on September 10. ➽ MNLA.biz/leadership

SEPT

17



MNLA SHOOTOUT The 9th Annual MNLA Foundation sporting clays event raises money for green industry career promotion and scholarships.

Minnesota Horse and Hunt Club, Prior Lake ➽ MNLA.biz

SEPT

18

SALUTING BRANCHES Join the Saluting Branches initiative to give back to those who gave so much. Tree care companies, arborists and industry professionals are invited to volunteer their time and talents on this day of service. ➽ Salutingbranches.org

OCT

03

MNLA SNOW DAY Join us for a day of education, equipment, supplies, and networking to gear up for the next snow season.

Minnesota State Fair Dairy Building, St. Paul ➽ MNLA.biz

MNLA NETWORKING EVENT AT TOPGOLF

OCT

17



Join us for fun and networking! Includes reserved golf bays, 3 hours of game play and dinner buffet.

Brooklyn Center ➽ MNLA.biz

OCT

25



OCT

29



MNLA CERTIFICATION EXAM Prove what you know and sit for the exam to become an MNLA Certified Professional.

MNLA Office, Roseville ➽ MNLA.biz

WINTER PARKING LOT AND SIDEWALK MAINTENANCE Learn how to reduce environmental impacts without changing your level of service and earn MPCA Level 1 Certification in Winter Maintenance.

MNLA Office, Roseville ➽ MNLA.biz

iStock.com/welcomia

NOV

08



NOV

15

The Scoop, September 2019, Issue 9, is issued monthly,



12 times per year. All original works, articles or formats

without written permission of MNLA, 1813 Lexington Ave

Send address changes to The Scoop, MNLA, 1813

MNLA/MTGF PESTICIDE RECERTIFICATION WORKSHOP (CAT. A, E AND J) This workshop meets MDA’s Commercial Pesticide Applicator Requirements for: Category A Maplewood YMCA Community Center, Maplewood ➽ MNLA.biz

Landscape Association, 2019, and may not be used

year, which is included with member dues. POSTMASTER:

MNLA Office, Roseville ➽ MNLA.biz

(Core), E (Turf and Ornamentals), and J (Forestry, Rights-of-Way and Natural Areas).

published in The Scoop are © Minnesota Nursery &

N., Roseville, MN 55113. Subscription price is $99 for one

MNLA CERTIFICATION EXAM Prove what you know and sit for the exam to become an MNLA Certified Professional.

JAN

14 –16

Lexington Ave N., Roseville, MN 55113.

NORTHERN GREEN 2020 Save the dates now for the green industry experience where you browse + do business, learn + let loose, and connect + grow.

Minneapolis Convention Center ➽NorthernGreen.org 2019 MNLA seminars

Editorial Contributions. You are invited to share your

generously supported by:

expertise and perspective. Article ideas and manuscripts should, whenever possible, reflect real and specific experiences. When submitting an article, please contact

Business

 Skills Training

 Networking

Leadership Development

General

the publisher at jon@mnla.biz or 651-633-4987. MNLA



reserves the right to edit all Scoop content.

➽Information on industry events: MNLA.biz/events. Free member-only videos: MNLA.biz/OnlineEducation.

8

MNLA.BIZ september 19



VERSA-LOK

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FROM THE PRESIDENT

Finding Strength for Challenging Times Scott Frampton

Some of my most valuable and longest-lasting peer relationships have been

Landscape

created in volunteer committees and at events.

Renovations, Inc.

Greetings Fellow Members,

Have any of you ever experienced a season that was met with more than the usual challenges? If you’re anything like myself and most members I talk to I’m sure you have.

The summer of 2019 has been one of those seasons for me, and other members I have talked to.

The good news on the other hand is that many have continued to experience increase in revenues, profits, and the availability of seasonal staff. Perhaps this may become an issue in the future as well with the need for more yard space, facilities, or equipment. Do we grow or maintain size?

I find that having relationships with members and especially other volunteers provides opportunity to open up about our challenges and potentially share resources and seek solutions. Often, we may think we are the only ones experiencing a particular challenge, and through conversation we learn others are experiencing similar issues.

Or sometimes they’re experiencing unrelated yet equally difficult issues.

This summer reminds me of why I became an active volunteer in the first place. I hoped to find others like me who sought to learn more about my chosen profession,

and mentors who have experienced a variety of challenges and opportunity during their careers. Some of my most valuable and longest-lasting peer resources have been created in volunteer committees and at events.

Running a business can be a lonely experience at times.

You may feel as if all your time and energy is spent solving problems from HR to customer service, or equipment repairs. You may have strong leadership in your business, yet still feel as if no one understands your unique challenges.

The summer of 2019 reminds me again of the valuable friendships I have created amongst MNLA peers. During my volunteer activities this summer I’ve been able to share some challenges and receive some ideas. In exchange I have heard some challenges, and have been able to offer ideas in return.

For those of you that regularly volunteer, I am sure you have had similar experiences. For those of you who want to broaden your peer relationships please consider joining a volunteer committee or task team. You will be surprised and grateful for the relationships you form, besides the beneficial work of volunteering.

➽Please contact me anytime at 651-248-4021 or sframpton@landscaperenovations.com if you have a topic you wish to discuss.

10

MNLA.BIZ september 19

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BRIAN FERGASON, CPCU 651.635.2781 612.247.7346 Cell bfergason@maguireagency.com www.maguireagency.com 1970 Oakcrest Avenue, Suite 300 Roseville, MN 55113

e th tak er 15 and d n b 8! r a Octo eicer nt. 314 e d Or by ged d iscou 09d ry g 2 ive ba % 1del your ve 15 65 of ecei ng – r i

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Regular Hours: M - F 7am to 3pm Sign up online for our snow event hours update.

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OUT & ABOUT

Mary Missinne, Missinne Greenhouse & Landscape, with her crew.

Product Development Manager Debbie Lonnee talks about Bailey’s new varieties for 2020.

& Great to see everyone at the Bailey Expo!

A group heads out for a tour of the greenhouses.

Territory Sales Representative Brenda Wickenhauser visits with some customers.

Gordon and John Bailey with Kendall Klaus.

Tim Swedberg from Swedberg Nursery (black shirt) is flanked by (L-R) Jeff, Zach, and Matt Farber from Greenwood Nursery.

Mary Beth Gullickson and Jean Sticha from Cedar Brook Garden Center.

12

MNLA.BIZ september 19

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VOLUNTEER VOICES

Kim Gaida-Wagener has worked in the

green industry for a few decades. And she’s been involved in MNLA for just as long. From early on in her career, Gaida-Wagener has served in a variety of capacities as an MNLA volunteer.

She’s been on the Garden Center Committee, the State Fair Task Team, the Certification Committee, and the Foundation’s Career Outreach Task Team. These days, she is serving on the Trade Show Committee and the Membership Committee. We chatted with Gaida-Wagener to learn more about what she’s learned over the years and why she stays involved.

Q. How did you get into the green industry?

By Katie Mills Giorgio

VOLUNTEER: Kim Gaida-Wagener COMPANY: Rock Hard Landscape Supply LOCATION: Burnsville YEARS IN THE GREEN INDUSTRY: 27 PRIMARY EXPERTISE: Sales Associate

14

MNLA.BIZ september 19

A. I am kind of a weird duck because I have a degree in landscaping, but I went after plants. I started officially in the green industry in 1992 when I was in high school, at Bachman’s as a cashier.

But I have a family heavily involved in agriculture, so I started working in grandma and grandpa’s gardens and strawberry patch early in life. So, I’ve managed garden centers, done design, been a purchasing manager, and done scheduling. Now I’m in sales. At my first job out of college I worked for a small gardening business. My co-worker was on the Garden Center Committee and she invited me to join it. And it just grew from there.

Q. Were you nervous about getting involved?

A. Of course I was nervous, because I was fresh out of college! And here I was with garden center people who had been in the industry for 15 years or more. I was the new kid which made me a little apprehensive. But once you get to know the people and you start sharing knowledge it’s a great asset to have people that you can call on for questions or problems, and that you know you can work with.

all will go smoothly. And it’s just a great committee because you get to know a lot of the vendors, so it’s just a great networking event. I love all the people you see every year. Sometimes you only see them that one time of year and it’s a great time to catch up. Also I love seeing all the new products at Northern Green. I just try to be helpful.

On the Membership Committee we reach out to new members and existing members. For new members, we just kind of welcome them and ask if they need any help. With our existing members, we just like to see how things are going or if MNLA can do anything for them. I especially like this committee work as it is a nice way of keeping up with our membership. You get to meet one-on-one with a lot of people throughout MNLA. We want to make sure they know about all the resources we offer through MNLA. Q. What have you seen change over the years?

A. With MNLA, there have been a lot of changes. There used to be a lot more committees, but now that we have task teams it feels like it is streamlined. But what hasn’t changed is that it is still a great networking avenue for getting to talk to people. Northern Green is such an asset. And the MNLA Foundation does do a lot of good work with scholarships and education, trying to promote the green industry to other younger people that may not be aware of this as a career path.

Q. From your perspective, how has the volunteer work benefitted you?

A. Like I mentioned, I think volunteering with MNLA is an asset to yourself because you get to meet people. It’s enjoyable work and not too time-consuming. And it’s just a great resource to always go back to.

Q. Now tell us a little about what you do

Q. So tell us about the committee work you

when you aren’t working and volunteering.

have done.

Where was the last place you traveled?

A. I’ve been on the Tradeshow Committee for 16 or 17 years now. I help with set up and tear down and I’m one of the people directing traffic in the back of the arena and helping our vendors get set. We help with the planning so that it

A. The last place I traveled any distance to visit was Biloxi, Mississippi. We have family there and visited in October. It was like 60 degrees there then and we were the crazy people with the shorts on. Everyone else in Mississippi had

their winter coats on. Someday, I would like to go back up to Anchorage, Alaska and spend some time up there and get to know that place a little bit more.

Q. Ok, so where is your favorite place in Minnesota?

A. We like to go up to the Alexandria Lakes area during the summer.

KEEP THE SAVINGS GOING THIS FALL .

Q. Do you have a favorite plant or product?

A. Well that’s just too tough to answer. I’m a plant geek and I’ve been a buyer, so I always love seeing what’s new and interesting out there. I wish I could bring it in to show people, but you know in this industry everything is new every year and there’s something that you fall in love with so it’s kind of hard to choose one favorite right now.

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➽ Looking for an opportunity to participate in

For more information contact an energy efficiency specialist at 855.839.8862 or visit xcelenergy.com/MotorEfficiency.

making MNLA and the green industry better? When you become part of an MNLA Committee or Task Team, you’ll find personal connections, knowledge, and wisdom you won’t gain anywhere else.

Personally and professionally, you will grow with MNLA! To get involved in shaping a brighter future for MNLA and the green industry, call 651-633-4987 or go online to www.MNLA.biz/getinvolved.

© 2019 Xcel Energy Inc.

4.75x4.75_MN-JulyScoop2019_P01.indd 1

8/1/19 9:31 AM

MNLA Foundation Presents

2020 ATV Riding Mower Raffle!

Get your tickets at any MNLA event or the next time you are in our office!

Proceeds benefit industry research, scholarships, and workforce development.

YOUR ONE TRACTOR SOLUTION

Drawing held at Northern Green 2020, January 16, 12:30 pm. Need not be present to win.

$20 FOR A CHANCE TO WIN: 1st Prize – Winner’s Choice: ATV or Rider Mower (Value $5,000) 2nd & 3rd Prize – $500 Cash 4th Prize – $300 Cash 5th Prize – $250 Cash Plus, 7 prizes of $100 Cash

Foundation ATV Raffle promo 2.38 x 4.33.indd 1

8/23/2019 4:10:14 PM

Mow Slopes

Aeration & Overseed

Fall Cleanup

Schedule a Ventrac DEMO with:

Cushman Motor Company, Inc. 2909 E Franklin Ave • Minneapolis, MN (612) 333-3487 • 1-800-759-5343 www.cushmanmotorco.com

september 19 MNLA.BIZ

15

MILLENNIALS

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MNLA.BIZ september 19

How to Attract

SHOPS MILLENNIALS TO OUR

Dr. Chengyan Yue, Associate Professor, Department of Horticultural Science and Department of Applied Economics, Bachman Endowed Chair in Horticultural Marketing, University of Minnesota

Shuoli Zhao, Ph.D student, Department of Applied Economics, University of Minnesota

Dr. Alicia Rihn, Post-doctoral Research Associate, Food and Resource Economics Department, University of Florida

MILLENNIALS (WHOSE AGES ARE BETWEEN 18 AND 40 YEARS OLD) are the key players in the floral industry’s future as they are finishing college, entering the job market, and have increased purchasing power. Understanding where millennial consumers purchase floral products and how to attract them to local florists becomes very important because it informs floral stakeholders about millennials’ preferences and shopping behavior. An online survey was conducted with 3,011 U.S. millennial consumers to investigate their preferred retail outlets, their barriers to purchase from local florists and how to overcome these barriers.

iStock.com/beastfromeast

Preferred Retail Outlets. Most millennials preferred to purchase floral products in

person at the local florists (69%), grocery store/mass merchandizer (63%), farmers’ market (57%), or nursery/garden center (50%). Often consumers prefer to purchase floral products in person because they can easily use visual cues to assess flower quality. Additionally, there is a lot of variability in terms of floral products’ appearances (i.e. color, number of blossoms, foliage color, decorative add-ons, etc.) which leads to the consumer wanting to select the product that best matches his/her needs and preferences. Regarding online options, 35% of respondents preferred local florist websites, followed by 34% preferring national online floral retailers, and 17% september 19 MNLA.BIZ

17

MILLENNIALS

Figure 1. Most important attributes and millennial consumers’ satisfaction rating

“

UNDERSTANDING THE BARRIERS TO PURCHASE AT LOCAL FLORISTS GIVES THE OPPORTUNITY TO COUNTER NEGATIVE PERCEPTIONS AND TAKE CORRECTIVE ACTIONS TO ATTRACT MORE MILLENNIAL CUSTOMERS.

 Key Findings and Action Items 1. Convenience is one of the primary purchasing barriers at florists.

• Improve convenience through online services (e.g. online ordering and pick up in store).

• Make flowers more conveniently located by having them available in areas millennials frequently visit.

2. Millennials are budget-conscious and quality-sensitive.

• Florists can improve floral products’ perceived affordability through in-store deals or online promotions.

• Florists need to continue to provide a unique variety of plants and flowers.

• Increasing approachability of the store staff by promoting ‘free consultation.’

3. Millennials value sustainable practices including good work ethics, fair treatment of workers, and reduced chemical usage.

• Source sustainable products and promote those sustainable practices so that millennials are aware of what makes those products special.

• Often, millennials who focus on sustainable practices have children. Florists can appeal to millennial parents by having a ‘kid’s section.’

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MNLA.BIZ september 19

”

preferred Groupon or LivingSocial. Approximately, 30% preferred shopping in person at floral street vendors and 14% preferred convenience or gas stations. Very few (2%) preferred toll-free telephone options.

Barriers to Purchase from Local Florists. Understanding the barriers to purchase at local florists gives the opportunity to counter negative perceptions and take corrective actions to attract more millennial customers. Convenience was one of the primary barriers since consumers visit grocery stores/mass merchandisers for other products and these stores are often more conveniently located. Another major barrier was millennial consumers frequently perceive local florists as being more expensive than non-specialized retailers. Grocery stores/ mass merchandisers also facilitate impulse purchases of floral products since consumers are already visiting the store for other products. Other potential barriers included feeling pressure to purchase products, inconvenient hours of operation, and lack of awareness of the florist’s location.

Regarding to millennials’ preference and satisfaction level of floral products, they considered flower/bloom quality and flower type as important and they were satisfied with these two attributes. However, millennial consumers were least satisfied with product origin information, longevity, availability of locally grown products, contact with/the personal touch of store staff, price, packaging/container designs/materials, and symbolic meaning descriptions. Figure 1 also indicates that the most important traits to millennial consumers are product quality, variety, price and longevity. Unfortunately, results indicated that there were significant discrepancies between important traits and millennials’

“

THERE IS ALSO AN OPPORTUNITY TO PARTNER WITH OTHER BUSINESSES TO SELL FLOWERS AT DIFFERENT LOCATIONS WHERE MILLENNIALS CONGREGATE…

”

satisfaction. Specifically, millennial consumers were unsatisfied with floral products’ price and longevity.

Ways to Improve. The best way to improve millennials’ purchase likelihood from local florists is by providing financial incentives including more affordable prices, in-store deals, affordable delivery, and Groupon/LivingSocial deals. Services also improve millennial consumers’ purchase likelihood, including friendly, knowledgeable staff, online ordering with in-store pickup, clean products, return/replacement policies, longer hours, expert designer, and warrantees. Having a variety of unique flowers and/or edible plants is also important to millennial consumers. Regarding ease of use, they prefer clear care instructions for optimal growth and longevity, a well-designed website, attractive store/environment, no hard sell, and more entertainment when shopping. There is also an opportunity to partner with other businesses to sell flowers at different locations where millennials congregate (e.g. coffee shops, etc.), offer workshops, or have in-store Wi-Fi/coffee/water. Other activities include engaging the consumers through reaching out to them and using social media platforms. Additional options include appointment scheduling, casual in-store relaxation area, and selling essential groceries.

In addition to the general practices, 37% of the sample indicated they would be more likely to purchase floral products from a company with sustainable practices. With respect to the floriculture industry, the two attributes that were ranked the highest were good work ethics/fair treatment of workers and less pesticides/chemicals used.

Other sustainable practices with high rankings included organically grown and supporting the local economy. Charitable donations, fair trade, and research funding were ranked relatively lower.

Summary. Florists can attract more millennials by offering them increased convenience and improved affordability through in-store deals, delivery service, Groupon/LivingSocial promotions, and online incentives. It is also important to keep staff up-to-date on latest offerings and how to care for the products. Besides, having a professional, visually appealing online presence and keeping the store atmosphere attractive and inviting will encourage millennials to browse a florist’s website and come in store.

Acknowledgement: This material is based upon work that is supported by the American Floral Endowment and Floral Marketing Research Fund. For the full report of the study please visit https://endowment.org/new-study-provides-strategies-win-millennials/ ➽ CHENGYAN YUE holds the Todd and Barbara Bachman Endowed Chair in Horticultural Marketing, Professor at the Department of Horticultural Science and Department of Applied Economics at the University of Minnesota. By better understanding consumers’ and other stakeholders’ preferences, Dr. Yue’s research provides guidance and implications for marketing horticultural products in strategic ways, which help increase the products’ success in the marketplace. Photo credit: David Hansen

september 19 MNLA.BIZ

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THE GREEN INDUSTRY E XPERIENCE WHERE YOU...

BROWSE + DO BUSINESS LEARN + LET LOOSE CONNECT + GROW GENEROUSLY SUPPORTED BY:

WHOLESALE NURSERY & HARDSCAPES

Your Trusted Partner

January 14–16, 2020 | Minneapolis Convention Center www.NorthernGreen.org | info@NorthernGreen.org | 651.633.4987

2020 REGISTRATION OPTIONS 3-Day

(Tue–Th)

2-Day

2-Day

2-Day

1-Day

(Tue/Wed) (Wed/Thur) (Tue/Thur)

(Tue)

1-Day (Wed)

1-Day (Thur)

Tues. + Trade Student Trade Show Show Only (Wed/Thur) (Wed/Thur) (Wed/Thur)

Student 3-Day (Tue–Th)

(ON OR BEFORE JAN. 7, 20191)

PRE-REGISTER MEMBER

$327

$248

$178

$248

$169

$109

$109

$204

$35

$40

$199

PRE-REG. NON-MEMBER

$347

$268

$198

$268

$189

$129

$129

$224

$40

$40

$199

(JAN. 14-16, 2020)

REGISTER MEMBER ON-SITE

$427

$348

$278

$348

$269

$209

$209

$304

$45

$50

$299

REG. NON-MEMBER ON-SITE

$447

$368

$298

$368

$289

$229

$229

$324

$45

$50

$299

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Wednesday Concurrent Educational Sessions in Seminar Rooms

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Thursday Concurrent Educational Sessions in Seminar Rooms

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Tuesday’s Trade Show Preview Party

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All exhibits/trade show pass Access to Wednesday's Free Lunch on the Trade Show floor2

Choice of 1 Tuesday Master Class

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Access to Campfire mini-sessions on the trade show floor

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Access to The Sandbox, Tech Lab, and Escape Room Challenge

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Access to sessions in the Innovation & Inspiration Theater

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 UPGRADES & EXTRAS

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PRE-REGISTRATION PRICE

ON-SITE PRICE

$40

$50*

GREEN INDUSTRY AWARDS CELEBRATION TICKET (Tuesday) PREMIUM WEDNESDAY UPGRADE: CEO TRACK - How to Grow Your Company from the Inside Out - Requires Wed. Registration Above - Includes exclusive access to CEO Lounge!

Member: $89 Non-Member: $109 Member: $99 Non-Member: $119

PREMIUM THURS. UPGRADE: INTERACTIVE TRACK - Diagnosing Tree & Shrub Problems: A Stepwise Approach - Requires Thursday Registration Above

Member: $89 Non-Member: $109 Member: $99 Non-Member: $119

THE GREEN INDUSTRY EXPERIENCE WHERE YOU...

BROWSE + DO BUSINESS LEARN + LET LOOSE CONNECT + GROW

January 14–16, 2020 Minneapolis Convention Center www.NorthernGreen.org info@NorthernGreen.org | 651.633.4987

GO TO WWW.NORTHERNGREEN.ORG AND REGISTER TODAY! 1 Register on or before Dec. 20 to receive badges in the mail. The deadline for pre-registration is Jan. 7 and all who pre-register between Dec. 21 and Jan. 7 have the option of printing a name badge at the Self Check-In Kiosk on site.

2 Available to the first 1,800 attendees on Wednesday. *A limited number of tickets are available on-site.

TRADE SHOW CAMPFIRES: CONNECT + GROW ON THE GO

Lakeshore Campfire

Campfires on the trade show floor are hubs for gathering and learning, but they’re not your typical general session. These unique learning spaces include hosted discussions, trade show floor walkabouts, demonstrations, and more…

Backyard Campfire

INNOVATION + INSPIRATION THEATER

Innovation & Inspiration Theater

This theater, with a huge screen in the center of the action, hosts a variety of live events, including sessions focusing on climate change, hardiness zones, social media, 10 new plants, Landscape Awards presentations, and several plant variety talks! Plus, featured interviews, video highlights, and educational content all tailored for green industry professionals.

Supported by:

THE SANDBOX

The Sandbox

Safety should be your number one priority both as a company and individual. A Minnesota State Patrol Commercial Vehicle Inspection Demo will be featured in this area. We'll have a truck and trailer set up and a Minnesota State Patrol officer will be on hand to discuss the most frequent types of commercial vehicle citations and how to satisfy state and federal requirements. Bring your questions!

TECH LAB (IN THE SANDBOX)

Tech Lab

Have you explored utilizing drones in your business? Current applications include evaluating tree structure, measuring turf health on golf courses and sports fields, surveying sites prior to landscape design, and taking photos and videos to use in sales. Come hear from green industry companies using this technology, and experience the challenge of flying a drone for yourself through our fun obstacle course!

DRONES

CLIMBER'S CORNER

Stop by the Climber's Corner where Certified Arborists from Birch, Inc. will provide tree climbing and pruning demos.

Climber’s Corner ESCAPE ROOM CHALLENGE

Escape Room Challenge

CLIMBER'S CORNER ESCAPE ROOM CHALLENGE

Looking for a fun team building event that will challenge your industry knowledge during Northern Green? Visit the mini-escape room on the trade show floor! Go online to www.NorthernGreen.org/EscapeRoom to sign up your team of up to 5 people for a 10-minute time slot and see if you can beat our custom puzzles. Will your crew have what it takes to escape? Come and find out!

A showcase of region-relevant products and services + the connections you need to build your business.

PREVIEW

Tuesday, Jan. 14, 4:00–6:30pm

TRIVIA

TRAIL

RUN KEG CRAWL

The Northern Green Trade Show Preview Party is a chance for attendees of Tuesday Master Classes, anyone holding a Northern Green name badge, or customers with a special invitation directly from their supplier to get a sneak peek into the trade show before it officially opens!

There will be free appetizers, cash bars, a poker run and a keg crawl throughout the show floor during this happy hour affair.

PARTY

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POKER

PREVIEW PARTY

TRADE SHOW

Supported by: WHOLESALE NURSERY & HARDSCAPES

Your Trusted Partner

Supported by:

TRIVIA TRAIL

Hit the Trivia Trail at Northern Green to win some prizes! Simply follow the path on the card available outside the trade show entrance, talk to booth personnel at each participating booth, and get your trivia questions answered. Then, drop off the completed card in the big drum in Lobby C to be entered into a drawing to win fabulous prizes!

WHOLESALE NURSERY & HARDSCAPES

Your Trusted Partner

Supported by:

FREE LUNCH ON

W E D N E S D AY

CONNECT WITH INDUSTRY VENDORS IN PERSON...

CONNECT OVER LUNCH*

WHOLESALE NURSERY & HARDSCAPES

Your Trusted Partner

There’s so much to do at Northern Green that you won’t want to miss a beat. Grab a FREE lunch gift card to use at the trade show concessions or café on Wednesday and keep right on conducting business with vendors or learning something new. *Available to the first 1,800 attendees.

Visit hundreds of exhibitors in the 198,000 square-foot exhibit hall onsite at Northern Green 2020. For the latest listings, please check www.NorthernGreen.org or the Northern Green app.

...AND VISIT THEM ONLINE.

Connect with these exhibitors all year long by visiting the Vendor Directory online at www.NorthernGreen.org.

SCHEDULE FOR 2020

Tuesday, January 14: PREVIEW PARTY 4:00 p.m. – 6:30 p.m.

Wednesday, January 15 10:00 a.m. – 5:00 p.m.

Thursday, January 16 9:00 a.m. – 4:00 p.m.

MASTER

CLASSES

Tuesday, January 14, 2020 Grow your skills as a green industry professional by attending one of the Master Classes on Tuesday of Northern Green week. Available with 1-Day, 2-Day, and 3-Day Registration options. Sign up at www.NorthernGreen.org!

PLT Relicensure – Landscape Lighting Pending Minnesota Dept. of Labor & Industry approval, this class satisfies eight hours of continuing education requirements for the Power Limited Training Licensure, including 2 hours of code and 6 hours of technical training oriented specifically toward the landscape industry. The focus for 2020 is landscape lighting.

1 Pesticide Recertification Workshop This workshop meets the Minnesota Department of Agriculture (MDA) Commercial Pesticide Applicator Requirements for Category A (Core) and Category E (Turf and Ornamentals).

Recertification for optional Categories F (Aquatics) and P (Vertebrate Pest) will also be offered as part of this workshop.

Licensed applicators with Categories A and E who last attended a recertification workshop in 2018, and newly licensed pesticide applicators in 2019, must attend an MDA-approved workshop by December 31, 2020. By attending the Pesticide Recertification track and scanning in and out onsite with staff of the Department of Agriculture, applicators will obtain recertification credit.

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For applicators to receive credit for optional Category F or Category P, they must attend the entire Pesticide Recertification track (Category A, E, and F or P), and scan in and out with staff of the Department of Agriculture.

Designing Plant Communities Workshop with Claudia West

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Our planet is rapidly losing the ecosystems and plants that sustain us and life on earth. Creating more ecological and functional landscapes in our cities and suburbs is urgently needed. However, many plantings that focus on ecological benefits suffer for aesthetic and functional challenges and fail to inspire the public. Great design that follows successful planting strategies is an essential part of the solution. Join us as we dig deep into inspiring design principles derived from wild plant communities and learn to create successful planting systems that provide essential ecosystem functions and contribute to our quality of life. Known for her passionate advocacy of plant-driven design, Claudia West is a leading voice in the emerging field of ecological planting design. She will introduce you to an innovative form of planting design that works with natural principles and marries horticulture with ecology.

Moderate to advanced planting design and plant management skills are required for this workshop.

A Plant Out of Place Instructed by Gary Johnson, Dave Hanson, Sam Bauer, & Mary Meyer If you are working in the green industry you have likely heard the term “a plant out of place” or in layman’s terms, a weed. This can mean many things to many people, but for plants, it can just be wrong place, wrong setting, wrong choice. Are you using the best plant for the situation?

This interesting and educational workshop will take a look at the landscapes that green industry professionals encounter, including true weeds, and also the plants you may be using correctly or incorrectly. We will discuss the many different versions of the term “plant out of place,” from trees, to herbaceous plants, to turfgrass, to an invasive buckthorn mass.

Learn from the following green industry experts and educators:

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Trees: Gary Johnson University of Minnesota, Department of Forestry Invasive plants: Dave Hanson, MnDOT, Vegetation Management Turf: Sam Bauer, Bauer Turf Consulting Herbaceous Plants: Mary Meyer, University of Minnesota, Department of Horticultural Science

Up Your Retail Game (by Getting Down to Business) Instructed by Petra Marquart; Zac O’Connor, Web Conductors; and Joe Baer, ZenGenius If you are a retail garden center – owner, manager or employee looking for just-in-time information, new skills, and new ideas to grow your business, this Master Class is for you! The day will include the following:

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• • • •

Differentiate Yourself Through Customer Service Digital Marketing: Building a Healthy Ecosystem Interactive Visual Merchandising Peer Roundtables with Take Home Ideas You Can Use

This workshop will provide an opportunity to learn, connect, and discuss challenges unique to retail garden centers. We hope you will join us!

Keys to Succe$$ in the Hardscaping Business Instructed by Pat McCrindle

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2020 is the year to take your landscape business to the next level. Join hardscape guru, Pat McCrindle, for a fast-moving class that will outline the keys to success in hardscaping. McCrindle is an accredited instructor with the Interlocking Concrete Pavement Institute (ICPI) and a top-rated speaker at Hardscape North America. Pat spends most of his time sharing knowledge and experience with newcomers and industry veterans looking for an edge on the competition. During this interactive class, McCrindle will discuss the following and more!

• • •

Adding Hardscape Install to Your Business: Equipment, Training and Capital Investment Best Practices: Paver Installation and Essentials The Right Equipment to Increase Production

LEARN + LET LOOSE PREVIEW

PARTY

After your class is over, walk on over to the Northern Green trade show floor for a free sneak peek! Plus, there will be free appetizers, free beer on the Keg Crawl, and a free chance to win some $ on the Poker Run! Why wait in traffic and get angry? Go to happy hour at the trade show instead!

KEG

CRAWL POKER

RUN Supported by: WHOLESALE NURSERY & HARDSCAPES

Your Trusted Partner

NORTH E RN G RE E N PRE M IU M U PG R ADE S* C E O

INTERACTIVE

*Requires Wednesday Registration, plus paid premium upgrade.

Includes access to the CEO Lounge.

*Requires Thursday Registration, plus paid premium upgrade.

WEDNESDAY | ROOM 101 AB

THURSDAY | ROOM 101 AB

TRACK

TRACK

HOW TO GROW YOUR COMPANY FROM THE INSIDE OUT

DIAGNOSTIC CHALLENGES: IS MY TREE DYING AND WHY?

Presented by The Resultants – Jerry Olson, Peter Beaumont, Steve Wilcox and Terri Wilcox

Instructed by Tom Creswell and John Bonkowski, Plant and Pest Diagnostic Lab, Purdue University

You started your business for the freedom that comes with running your own company. The challenge is that for many business owners the dream remains elusive. Running a business day-to-day can be overwhelming and leave you with little time to work ON the business rather than IN it.

This interactive and hands-on workshop will teach green industry professionals the steps of problem diagnosis, including tips for proper identification of the host, as well as key symptoms and signs to help identify specific plant diseases.

There are many look-alike problems and expression of symptoms is a dynamic process—with symptoms changing in appearance over time.

This interactive session, with hands-on diagnosis of samples, will provide an overview of a stepwise Tom approach to problem solving. This Creswell hands-on workshop will conclude with a review of the samples, emphasizing the importance of proper plant identification and recognition of common insects and diseases for accurate diagnosis of problems on trees and shrubs.

This workshop offers a proven methodology and tools to help owners and their leadership teams make the most of their time and talents, and gain real traction toward achieving their vision. You will be engaged by business advisors and industry peers who have been in your shoes.

The presentation will be especially helpful if you and/or your business: 1. Has outgrown the capacities of the people, processes, and/or resources 2. Are looking for the discipline and structure to change, adapt and grow 3. Are currently self-implementing EOS® and want to achieve greater results The Entrepreneurial Operating System® (EOS®) is a complete set of time tested, simple concepts and tools that have helped thousands of business owners and entrepreneurs get what they want from their businesses. Made famous by the book “Traction” by Gino Wickman, EOS® has impacted thousands of entrepreneurial companies around the world.

Participants will walk away with:

Jerry Olson

Peter Beaumont

Steve Wilcox

Terri Wilcox

1. An introduction to the EOS® Process and Tools 2. Actionable steps that can be implemented the next day 3. A copy of “Traction” by Gino Wickman

CEO Track & CEO Lounge generously supported by:

John Bonkowski

NORTH E RN G RE E N 2020 K E YNOTE S Opening Keynote

Closing Keynote

Embracing Change

The Champion’s Code

WEDNESDAY 8:30–9:45 AM | MAIN AUDITORIUM

Building Relationships Through Life Lessons of Integrity and Accountability

Paul Douglas

The only predictable thing about the future is change.

All of us have a fear of the unknown. But to be successful, every individual and company will need to embrace change. Experts estimate half of all current jobs may be disrupted by an inevitable tsunami of change: automation, outsourcing, robotics and artificial intelligence. We’re just now witnessing the tip of the iceberg of what promises to be a fundamental restructuring of the U.S. economy – and all of us need to pay attention.

Today’s graduate may have to navigate as many as four different careers and S KEYNOTE two dozen jobs. Like it or not, we are all members of the “Gig Economy.”

WITH ALL This calls for a mindset of lifelong PASSES learning and retraining; to be ready (in some cases) for jobs that don’t even exist today. We are all entrepreneurs now, but tools are becoming available to ease this rocky transition into the near future. A willingness to fail, iterate and reinvent is no longer optional. How do we get to a place of embracing change and building flexibility into our career plans as well as business plans? One thing seems certain: what worked in 1995 probably won’t work in 2025. Paul explores the challenges and potential solutions as America charges headlong into a new Information Economy.

FREE

Paul Douglas is a 32-year broadcast television veteran and Minnesota’s first Certified Broadcast Meteorologist. He’s lived in Minnesota for 26 years, where he taught Broadcast Meteorology at St. Cloud State University, and authored two books, “Prairie Skies, the Minnesota Weather Book”, and “Restless Paul Skies, The Ultimate Weather Book.”

Douglas Douglas has always been fascinated by the intersection of weather and technology and has launched six companies into this space. His company’s products have been used in movies by Steven Spielberg, became the first weather app for a smart phone, and provide weather content for a 24/7 national cable weather channel.

Ross Bernstein

THURSDAY 3:10–4:00 PM | INNOVATION THEATER

The best-selling author of nearly 50 sports books, Ross Bernstein has keynoted conferences for Fortune 500 companies on all seven continents and has been featured on CNN, ESPN, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times and USA Today.

Ross’ program is based on a series of interviews of more than 1,000 professional athletes and coaches that all had one thing in common — they were all members of championship teams.

In his research, he concluded that the same metrics and characteristics that were common Ross among champions in sports Bernstein were also common among peak performers in business. There are reasons certain teams win consistently, whereas others don’t… and Ross explains why.

In an engaging, provocative, and visually entertaining style, Ross uses inspirational stories and poignant life lessons from the world of sports to show attendees how to: S • Create a “culture of excellence” by KEYNOTE giving extraordinary customer service.

• Generate momentum by utilizing WITH ALL the “currency of karma.”

PASSES • Follow their moral compasses to win “the right way,” with respect, ethics, and integrity.

CODE • Be better leaders and create more “buyin” by embracing change and failure.

• Evolve from “order takers” to “trusted partners” by enhancing the quality of their relationships.

FREE

THE CHAMPION’S

THE CHAMPION’S CODE

BUILDING RELATIONSHIPS THROUGH LIFE-LESSONS OF INTEGRITY AND ACCOUNTABILITY FROM THE SPORTS WORLD TO THE BUSINESS WORLD

Keynotes Supported by:

WHOLESALE NURSERY & HARDSCAPES

Your Trusted Partner

BUILDING RELATIONSHIPS THROUGH LIFE-LESSONS OF INTEGRITY AND ACCOUNTABILITY FROM THE SPORTS WORLD TO THE BUSINESS WORLD

WEDNESDAY At-A-Glance

COLOR KEY:

Session in Seminar Room Session on Trade Show Floor Premium Content (upgrade required)

Northern Green 2020 Education Generously Supported By:

7:30 AM 8:20 AM

University of Minnesota Turf Research Update Eric Watkins

1:15 PM 1:45 PM

8:30 AM 9:45 AM

OPENING KEYNOTE: Embracing Change Paul Douglas | Main Aud All attendees and exhibitors welcome!

Climbing Demo | Birch, Inc. | Climbers Corner Use of Drones in Landscape Design for Site Survey Sam Geer | The Sandbox

1:45 PM 2:15 PM

10:00 AM 5:00 PM

Trade Show Open

10:00 AM 11:00 AM

Building with Integrity and Culture in Mind Daniel Arabella Deciphering the Color Code for More Sales!

Christina Salwitz Bulbs as Companion Plants | Brent Heath Monitoring and Managing Organic Matter in Putting Greens | Doug Linde The Invasive Spotted Lanternfly: What You Need to Know and How We are Fighting the Invasion Emelie Swackhamer

Climate Change and Hardiness Zones, Continued Lee Frelich | Innovation Theater Why are My Stonewalls Falling Down?

Daniel Arabella | Lakeshore Campfire Innovations in Plant Certification Craig Regelbrugge | Backyard Campfire

10:00 AM 12:00 PM 10:05 AM 10:35 AM

10:40 AM 11:10 AM

CEO PREMIUM CONTENT: How to Grow Your Company from the Inside Out | The Resultants

Inside the Design | Nick McCullough Sports Feld Performance Testing: Current Tends and Future Applications | Chase Straw Putting Green Trueness: Can It Be Measured?

Doug Linde Break Through Plant Breeding in Flowering Shrubs Tim Wood

MNLA Landscape Case Study Sam Geer | Innovation Theater

2:00 PM 4:10 PM

CEO PREMIUM CONTENT: How to Grow Your Company from the Inside Out | The Resultants

MNLA Certification Exam—Study Tips Cert. Task Team | Backyard Campfire

2:15 PM 3:15 PM

Fly a Drone | Sam Geer | The Sandbox

Variety Focus: Ironclad Hostas for the Landscape Steve Kelley | Innovation Theater Turf/Salt/Ice Management Fortin Consulting | Lakeshore Campfire Research for the Real World—The Year in Review Jim Calkins | Backyard Campfire

11:15 AM 11:45 AM

Climbing Demo | Birch, Inc. | Climbers Corner

11:15 AM 12:15 AM

MN State Patrol Commercial Vehicle Inspection Demo The Sandbox

11:20 AM 11:50 AM

2:00 PM 3:00 PM

Variety Focus: Daffodils Brent Heath | Innovation Theater Professional Gardening Networking Group Meeting Lakeshore Campfire

12:15 PM 12:45 PM

Invasive Species /Noxious Weed Status Update Jim Calkins | Innovation Theater Landscape Design Networking Group Meeting with Nick McCullough | Lakeshore Campfire

12:15 PM 1:00 PM

Fly a Drone | Sam Geer | The Sandbox

1:00 PM 1:30 PM

Climate Change and Hardiness Zones Lee Frelich | Innovation Theater Garden Center Networking Group Meeting w/Special Guest, Christina Salwitz (Selling Nicely to Difficult Customers) | Lakeshore Campfire Spotted Lanternfly: Just the Basics Emelie Swackhamer | Backyard Campfire

2:20 PM 2:50 PM

3:00 PM 3:30 PM

3:10 PM 4:10 PM

3:15 PM 3:45 PM

4:20 PM 4:50 PM

Will Sterile Plants Save Us? Mary Meyer | Innovation Theater Legal Pay Practices for the Green Industry Patrick McGuiness | Lakeshore Campfire Cold Hardiness in Minnesota Steve Shimek, MDA | Backyard Campfire Winter Protection of Container Nursery Stock Bert Swanson | Lakeshore Campfire Status of Palmer Amaranth in Minnesota Shane Blair | Backyard Campfire How to Choose Sustainability in Every Day Design Decisions | Nick McCullough Finding Good Labor, H-2 Visas Craig Regelbrugge Reimagining the Plant Palette Kelly Norris LED Lighting—What’s New? Gerry DeLaVega and Lighting Panel EAB—Focus on Tree Safety, Recognizing Hazards Mike Tilford, Christopher Muehleck Pruning Demo | Birch, Inc. | Climbers Corner Use of Drones in Arboriculture Brock Eastlund | The Sandbox 15 Ways Your Displays Can Help You Sell More Christina Salwitz | Lakeshore Campfire MNLA Foundation is Connecting with Students and Schools—Learn How You Can, Too Paulette Sorenson | Backyard Campfire

THURSDAY At-A-Glance

COLOR KEY:

7:00 AM: MNLA Annual Meeting | 101 FG 7:00 AM 8:00 AM 8:00 AM 8:50 AM

8:00 AM 10:00 AM 9:00 AM 4:00 PM 9:05 AM 10:05 AM

9:10 AM 9:40 AM

9:45 AM 10:15 AM

Summer Stress Preconditioning | Michelle DeCosta Measuring Retail Financial Success – Do You Have What It Takes? | Steve Bailey A Minnesota Irrigation Contractors License? Benefit or Distraction, Part 1 | Steve Hill Planting for the Future | Kelly Norris Urban Nature : Human Nature Peter Del Tredici Winter Injury Physiology and Mitigation Michelle DeCosta Dealing with Wet fields: From Playability to Diseases Doug Linde

Session in Seminar Room Session on Trade Show Floor 11:20 AM 11:50 AM

Estimating & Bidding: What you Need to Know, Part 1 Peter Baloglou, aka “Paver Pete” My Favorite Plant Debbie Lonnee Now That You Can Measure Retail Financial Success, How Do You Attain It? | Steve Bailey The Projects of Land Morphology Richard Hartlage What’s Going On With RoundUp®?

Dr. Hannah Mathers Winter Turf Discussion Panel Michelle DeCosta, Eric Watkins, Jeff Ische, Tom Proshek, Matt Cavanaugh Tree Protection Against Animal Damage Gary Johnson | Innovation Theater Collaborative Work and Tools to Reduce Woody Invasive Plant Impacts in the Great Lakes Basin Clair Ryan | Lakeshore Campfire General Sports Turf Maintenance Topic Kristina Walker | Backyard Campfire Nursery Networking Group Meeting Lakeshore Campfire Considering Adding Holiday Lighting to Your Business?—What you Need to Know Wayne Wheeler | Backyard Campfire

9:45 AM 10:30 AM

Fly a Drone | Sam Geer | The Sandbox

10:40 AM 11:10 AM

Ten Breeders and Ten (or so) Remarkable New Plants Tim Wood | Innovation Theater Irrigation Licensing in North Carolina Steve Hill | Lakeshore Campfire Local Superintendents: What I Screwed Up Backyard Campfire

12:15 PM 12:45 PM

Climbing Demo | Birch, Inc. | Climbers Corner

11:15 AM 12:15 AM

MN State Patrol Commercial Vehicle Inspection Demo The Sandbox

Variety Focus: Natives Maintenance Jim Hagstrom | Innovation Theater Arborist Networking Group Meeting with Peter Del Tredici | Lakeshore Campfire Understanding Soils and Proper Soils Prep Effect on Seeding Success | Jake Voit | Backyard Campfire Landscape Awards Presentations, Pt. 1 Innovation Theater Commercial Flower Grower Networking Group Meeting Lakeshore Campfire Emerald Ash Borer Past, Present & Future Mark Abrahamson, MDA | Backyard Campfire Use of Drones in Landscape Design for Site Survey and Project Photography | Sam Geer | The Sandbox Climbing Demo | Birch, Inc. | Climbers Corner 12:30 PM: MGCSA Annual Meeting | 101FG

1:00 PM 1:30 PM

Landscape Awards Presentations, Pt. 2 Innovation Theater Hardscape/Landscape Contractor Networking Group Meeting with Special Guest Paver Pete Lakeshore Campfire Plant Walkabout | Doug Danielson | Backyard Campfire

1:00 PM 2:00 PM

Fly a Drone | Sam Geer | The Sandbox

1:30 PM 3:20 PM

INTERACTIVE TRACK—Diagnosing Tree and Shrub Problems: A Stepwise Approach, Pt. 2 Tom Creswell, John Bonkowski

1:45 PM 2:15 PM

Landscape Awards Presentations, Pt. 3 Innovation Theater Electric/Battery Operated Equipment & Tools Steve Hagen | Backyard Campfire 2:00 PM: MNRC Annual Meeting | Room 207

2:15 PM 2:45 PM

2:30 PM 3:20 PM

10:45 AM: MPSTMA Annual Meeting | 101FG 11:15 AM 11:45 AM

Association Meeting

12:00 PM: MAC Luncheon | Lounge A

INTERACTIVE TRACK—Diagnosing Tree and Shrub Problems: A Stepwise Approach, Pt. 1 Tom Creswell, John Bonkowski Trade Show Open

Premium Content (paid upgrade required)

3:20 PM 4:00 PM

Pruning Demo | Birch, Inc. | Climbers Corner Use of Drones in Arboriculture Brock Eastlund | The Sandbox Sports Turf Topic—Player Safety Kristina Walker A Minnesota Irrigation Contractors License? Benefit or Distraction, Part 2 | Steve Hill Plants are Back in Landscape Architecture: The Increasing Diversity of Plants in Public and Private Projects | Richard Hartlage Aging, Rejuvenation and Resilience in Trees Peter Del Tredici Estimating & Bidding: What you Need to Know, Part 2 Peter Baloglou, aka “Paver Pete” Biodiversity of the Minnesota Big Woods and How Native Plants Might be Incorporated Into Golf Courses Lee Freilich CLOSING KEYNOTE: The Champions Code: Building Relationships Through Life-Lessons of Integrity and Accountability from the Sports World to the Business World | Ross Bernstein | Innovation Theater

GREEN INDUSTRY AWARDS

CELEBRATI0N

REC O GNIZING E XCELLENCE IN MINNESOTA’S GREEN INDUSTRY

TUESDAY, JANUARY 14, 2020, 6:00 P.M. | Ticket price: $40 A joint effort by MNLA and MTGF, this event utilizes the Innovation & Inspiration Theater on the trade show floor, which includes a giant rear-projected screen allowing for an outstanding visual display.

There will be fantastic food, cash bars, a master of ceremonies for the evening’s festivities, and lots to celebrate! We’ll recognize a number of deserving individuals and companies for their service to the green industry, their research, their excellence in landscape and sports field work, for receiving and sponsoring scholarships, and for completion of the Green Industry Leadership Institute.

BUY YOUR TICKET WHEN REGISTERING FOR NORTHERN GREEN AT WWW.NORTHERNGREEN.ORG!

Special thanks to our sponsors:

WHOLESALE NURSERY & HARDSCAPES

Your Trusted Partner

GIAC 2020 half page promo.indd 1

7/23/2019 11:25:29 PM

Event Sponsors

TIME 10:00 a.m.—3:30 p.m.

Come for an hour or stay all day. Your registration fee includes: • • • •

Trade Show Education Sessions Morning Coffee & Donuts Lunch

  

To exhibit, contact Faith Jensen – faith@pierreproductions.com / 952-934-2891

Helping your Business Succeed and Profit During the Next Snow Season

HYBRID A NEW

HARDSCAPE INSTALLATION TECHNIQUE Pete Baloglou

iStock.com/justhavealook

(Paver Pete)

HARDSCAPE INSTALLATION

Photo courtesy of Techo-Bloc

TRADITIONAL INTERLOCKING CONCRETE PAVEMENT (ICP) and Segmental Permeable Pavement (SPP) have had mutually exclusive installation systems until recently. A new “Hybrid” installation technique has emerged and is gaining recognition and acceptance.

Photo courtesy of Techo-Bloc

Combining SPP open-graded base and bedding with ICP sand-filled joints has several advantages in certain projects (disadvantages in others) and step-by-step differences that need clarification.

Hybrid ICP installs can consume less labor and equipment because little-to-no compaction effort is needed with open-graded material such as ASTM #57 and #8 stone. The materials are virtually self-consolidating and only require compaction effort (vibratory or static) for the creation of a smooth working surface. Also, open-graded base material can lead to OSHA Silica regulation compliance (less airborne fine particles).

Using #57 stone as a base for hybrid ICP helps minimize aggregate types on a project. For example, the same clean stone can be (and is commonly) used as a base and backfill for Segmental Retaining Walls (SRW). Volume use of #57 stone equals weight by volume savings on freight and tonnage rates.

The following is a step-by-step comparison of traditional and hybrid ICP: 1. Subgrade soil should be classified, amended, and compacted to 98% Standard Proctor Density (SPD). Excavation should mirror finished grade of pavement. These steps protect pavements from frost damage.

2. A woven geotextile should be used to separate base from subgrade and to bridge minor differential settlement.

3. A sub-base of ASTM #2’s and #3’s may be used, but its use should be closely scrutinized.

32

MNLA.BIZ september 19

4. A base of ASTM #57 stone should conically distribute loads to

ensure no rutting or failure. If desired, a biaxial geogrid layer(s) can be added, or additional base thickness applied if more load is present.

5. ASTM #57 isn’t freeze & thaw susceptible due to 30–35% void space, unlike ASTM C2940, but if the climate has a deep frost line, then additional grid and thickness may be needed. In vehicular traffic applications, a non-woven geotextile should be used between base and bedding. Fabrics prevent downward migration of the particles under the frequency of kinetic energy (traffic).

6. Bedding material is used to fix minor imperfections in base (+/3/8" over 10') and paver thickness variation (+/- 1/8") and provide drainage. It should also contribute to Vertical Interlock (a sandfilled, tight joint). The first three are accomplished in Hybrid ICP by #8 stone bedding. Vertical interlock is achieved through joint fill and consolidation via the top once pavers are laid.

7. Paving stones exceeding ASTM c936 standard from a reputable supplier with a written warranty should be used.

8. Edge restraints can be a hybrid-flexible product (with wedgeshaped stakes), precast units set in mortar and backfilled with tapered steel-reinforced concrete, or steel/fiber-reinforced concrete.

The edge restraint must resist “creep” (the horizontal movement of the pavement) and encapsulate the bedding layer.

9. The joints are filled for traditional and hybrid installs the same way. Polymeric sand, water-swept epoxy-based sand, or ASTM c33 are all acceptable options.

Blindly choosing traditional or hybrid ICP, or, for that matter, a “standard/typical” cross-section of a SPP on any and every job is a bad idea. Look at proximity to foundation walls, soils, climate, etc. and choose the system that represents the best short-term and long-term advantages to the client. As SPP have gained in use and acceptance over the past years (doubling in growth annually) so will Hybrid ICP. Applying the technology on a smaller upcoming walkway, patio, pool deck, or driveway may help determine if the system suits your team and company standards.

Simply put, hybrid hardscape construction is an excellent way to control/reduce labor costs.

PARTNERS FUND INVESTING IN THE FUTURE OF THE GREEN INDUSTRY

Contribute to the Research & Education Partners Fund at a participating supplier. Your voluntary donation of ¼ of 1% on purchases is used to grow a brighter future for the industry.

Partner Suppliers: WHOLESALE NURSERY & HARDSCAPES

Your Trusted Partner

To learn more and gain a better understanding of the impact of labor, materials, equipment, and subcontractors, check out the “Estimating & Job Costing” class taught by Paver Pete at Northern Green on Thursday, January 16th. ➽ “PAVER PETE” BALOGLOU is one of the industry’s leading experts on permeable pavement systems and is an accredited instructor on

TM

Porous Pavements for the American Institute of Architects/

L A N D S C A P E + M A S O N RY

American Society of Landscape Architects. Pete is Techo-Bloc’s Director of Education and Information, and with over 20 years in the industry taking hardscape projects from inception to completion, and now with experience on the manufacturing and distribution side, Pete knows how to build jobs. He is an ICPI and NCMA certified instructor and committee member.

Chanhassen Distribution Yard 952-445-4088 1-800-477-4123 Fax: 952-445-6219

He’s made his mark in almost 40 states and five countries, and he’s a founding member of the Techo-Bloc Showcase team. Pete has authored numerous articles and has appeared as a leading hardscape expert on more than 25 national and local television and radio programs including “Home-

Research for the Real World

Career Development & Promotion

New Germany Growing Range Field Direct Sales Phone & Fax 952-353-2175 Jim's Cell: 612-290-6358

Scholarships

time,” “Home Team” “Man Cave.” september 19 MNLA.BIZ FoundationPartnersFund-Quarter-Page.indd 1

33

5/10/2019 5:29:05 PM

COMMITTEE OPENINGS

MAKE A

DIFFERENCE

iStock.com/Volodymyr Kryshtal

The MNLA Board of Directors forms committees to carry out the strategic direction of the organization. Below is a list of the committees with current openings, and a summary of their mission. Are you interested in learning more about the committee’s task or time commitment?

4

GOVERNMENT AFFAIRS

Openings

8

CAREER DEVELOPMENT

Openings

Staff Liaisons: Forrest Cyr & Cassie Larson

Staff Liaison: Cassie Larson

Chair: Tim Malooly, Water in Motion

Chair: Scott Frampton, Landscape Renovations, Inc.

• Recommend policy positions; set and implement strategy; represent the

• Create a career development model to

collective interests of MNLA members in

assist with green industry employee

legislative and regulatory affairs.

retention and to promote employee advancement.

COMMUNICATION & TECHNOLOGY

3

Openings

NETWORKING

4

Openings

Staff Liaison: Jon Horsman

Staff Liaison: Sue Flynn

Chair: Faith Appelquist, Tree Quality LLC

Chair: Matt Mallas, Hedberg Supply

MEMBERSHIP Staff Liaison: Mary Dunn

Chair: Van Cooley, Malmborg’s Garden Center

for business trends, marketing expertise

business networks that promote profit

and consumer insight; increase the

opportunities for members; foster small

value of MNLA’s member communication

group networking among members;

resources; spur greater social media

organize cross-industry networks between

activity among members.

MNLA members and related industries.

EDUCATION & CERTIFICATION

1

Opening

Staff Liaisons: S ue Flynn & Cassie Larson Chair: Mike Heger, Ambergate Horticultural Consulting

• Overall education program strategy and decision-making.

34

MNLA.BIZ september 19

& Greenhouse

• Organize member-based business-to-

• Make MNLA a critical information hub

WATER RESOURCES

5

Openings

• Hands-on outreach to members and prospective members via phone calls and in-person visits.

7

Openings

Staff Liaisons: Cassie Larson Chair: Tim Malooly, Water in Motion, Inc. • Assure water remains practically available for use in the landscape and protect the interests of member practitioners in the design, installation, maintenance and management of water in the landscape.

 Want more information?

Contact a board member, a committee chair, an MNLA staff member, or to submit a volunteer application online, visit www.MNLA.biz.

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302 302 302

www.jeffbelzerchevy.com Version # 4 Version # 4 Version # 4

Document Name GMC1-12-FCO-03178-302_v4.indd Document Name GMC1-12-FCO-03178-302_v4.inddLinked Graphics Art Director Control Document Name GMC1-12-FCO-03178-302_v4.indd 12KTFLCHEV032.tif Linked GraphicsRGB

Retail Planning Flyer Control Art George Miller •Mechgmiller@jeffbelzer.com Scale 100 8.75” 952-469-6820 x 11.25” Bleed Chevy CopyDirector Writer TBD

RGB

12KTFLCHEV032.tif RGB HD CC with Dump_psd.psd Linked GraphicsRGB Control Art Director 11CHSL00054.jpg RGB Mech TBD Copy Print Scale Scale 100 12KTFLCHEV032.tif RGB None BusinessCentral_KO.ai ProjWriter Mgr csenn HD CC with Dump_psd.psd RGB 11CHSL00054.jpg RGB Scale Please 100 GM_business_choice.ai TBD Copy Writer Jeff Belzer Lakeville,Mech MN. call the Commercial Department at 952-469-4444.

Print Scale None BusinessCentral_KO.ai csenn Proj Stock None HD CC with Dump_psd.psd RGB Acct Mgr Svc kdenmark cube_0758.jpg RGB GM_business_choice.ai Print Scale Trim None 8.5” x 11” BusinessCentral_KO.ai csenn Proj Mgr Family_shot cube_exprss_slvrdo_a6.tif RGB All Rebates & incentives to dealer, must qualify for same, prices subject to change.

Stock None Live None 8.25” x 10.75” kdenmark Acct Mgr Svc afinnan cube_0758.jpg RGB Folded Size Prod GM_business_choice.ai RoundStep_3in_Chevy_Silverado.jpg RGB Family_shot cube_exprss_slvrdo_a6.tif RGB Stock Live None 8.25” x 10.75” kdenmark Acct Svc cube_0758.jpg RGB Tonneau_Chevy.jpg RGB Folded Size None afinnan Mgr TBD 1 RoundStep_3in_Chevy_Silverado.jpg RGB Finishing Buyer To qualify, vehicles must be None used in day-to-day operations of your business and notArtProd solely for transportation purposes.

Must provide Family_shot cube_exprss_slvrdo_a6.tif RGB Family_Option_a3.tif RGB Tonneau_Chevy.jpg RGB None Folded Size None afinnan ProdBuyer Mgr TBD RoundStep_3in_Chevy_Silverado.jpg RGB 4320G_cs.tif CMYK Finishing Art Family_Option_a3.tif RGB Colors Spec’d 4C TBD Copy Edit Visit gmbusinesschoice.com or your Chevrolet or GMC dealer for details.

Tonneau_Chevy.jpg RGB 4320Gss.tif CMYK 4320G_cs.tif CMYK Finishing None TBD Art Buyer Colors Spec’d Family_Option_a3.tif RGB 4C TBD 1PROCS.tif CMYK Copy Edit nminieri/pm Mac with Business Central Special Instr.

4320Gss.tif CMYK 4320G_cs.tif CMYK 1PROSS.tif CMYK Colors Spec’d 1PROCS.tif CMYK 4C Business Central TBD CopyMac Edit nminieri/pm Special Instr. with 4320Gss.tif CMYK BasePkg_ss.tif CMYK Publications None 1PROSS.tif CMYK 1PROCS.tif CMYK 12KTFLCHEV021.tif RGB Mac nminieri/pm with Business Central Special Instr. None BasePkg_ss.tif CMYK Publications

CONTENT CONTENT CONTENT

Job Description 8.75” Chevy Retail Planning Flyer 11.25” Bleed Trim 8.5” x x11” 8.75” x 11.25” Chevrolet, 50Bleed & Cedar, Box 965, Trim Live 8.5” 8.25”x x11” 10.75”

Publications None

Colors In-Use Cyan Colors In-Use

Last Modified 4-17-2012 3:37 PM 4-17-2012 3:37 PMDate Last Modified Printer Output 4-17-2012 3:37 PMDate Last Modified TITAN 4-20-2012 1:48 PM Printer Output

User ma-klane User

John Zadurski 952-469-6818 • User jzadurski@jeffbelzer.com 4-20-2012 1:48Date PM Colors In-Use Printer Output

11CHSL00054.jpg

840 ppi 270 ppi 840 ppi 1089ppippi 270 840 ppi 1089 ppi 270 ppi 1089ppi, ppi461 ppi 464 1112 ppi461 ppi 464 ppi, 421 1112ppippi 464 ppi, 419 ppi ppi 461 ppi 421 1112ppi, ppi 844 419 ppi 1708 ppi 421 ppi 1006 ppi,1708 1004ppippi 844 ppi, 419 ppi 1418 ppi, 1004 1482 ppi ppi 1006 ppi, 844ppi, ppi,858 1708ppippi 860 1418 ppi, 1482 ppi 1006ppi, ppi,605 1004 ppi 606 860 ppi, 858 ppi ppi 1418ppi, ppi,820 1482 ppi 821 ppi 606 ppi, 605 ppi 860 ppi, 858 ppi 3169 ppi820 821 ppi, ppi 606 ppi, 2431 ppi 605 ppi 3169 ppi 821 ppi, 820 ppi 2431 ppi 3169 ppi 2431 ppi

1PROSS.tif 12KTFLCHEV033.tif 12KTFLCHEV021.tif BasePkg_ss.tif 12KTFLCHEV033.tif 12KTFLCHEV021.tif 12KTFLCHEV033.tif

CMYK RGB RGB CMYK RGB RGB RGB

Magenta Cyan Yellow Magenta Cyan Black Yellow Magenta Black Yellow Black

proof of business.

ma-klane Mechd By: nminieri ma-klane Mechd By: nminieri

TITANRTVd By: None TITANRTVd By: None

Mechd By: nminieri

RTVd By: None CD/ACD

COPYWRITER

CD/ACD

COPYWRITER

CD/ACD

COPYWRITER

ACCT SERVICE

PROD

4-20-2012 1:48 PM

AD AD

©2018AD General Motors COPY EDIT

BY SIGNING YOUR INITIALS ABOVE, YOU ARE STATING THAT YOU HAVE READ AND APPRO ACCT SERVICE PROD COPY EDIT VED THIS WORK.

BY SIGNING YOUR INITIALS ABOVE, YOU ARE STATING THAT YOU HAVE READ AND APPRO ACCT SERVICE PROD COPY EDIT VED THIS WORK.

BY SIGNING YOUR INITIALS ABOVE, YOU ARE STATING THAT YOU HAVE READ AND APPRO VED THIS WORK.

4-20-2012 1:48 PM4-20-2012 1:48 PM 4-20-2012 1:48 PM

Job # GMC1-12-03178 Job # GMC1-12-03178 Job Description Chevy Retail Planning Flyer JobJob #Description GMC1-12-03178

GIRDLING ROOTS

iStock.com/michael1959

ME-NOT 38

MNLA.BIZ september 19

T

There is an epic problem in the green industry that is so wide-spread and has so many layers of complexity, I scarcely know where to begin.

Faith Appelquist, Tree Quality LLC

september 19 MNLA.BIZ

39

GIRDLING ROOTS

t’s called Stem Girdling Roots. These roots dramatically shorten the lives of trees, some dying in as little as eight years when they could have lived for 100 or more. This is a wasteful, costly, and sometimes emotionally devastating problem.

Stem girdling roots are roots that circle the trunk, slowly killing the tree by strangling it. Girdling roots reduce the uptake of water, minerals, and sugars as the root presses against the trunk. The injury increases with time as the root and the trunk grow against each other. The problem starts at the nursery that produces a tree that is root-bound or has been repotted numerous times resulting in root flare getting deeper and deeper. Then a contractor digs a hole, plops the tree in and calls it a day, while the homeowner over-mulches. Or sometimes the tree itself can be prone to circling roots, especially maples and lindens. Like the Titanic; more than one error contributed to its sinking.

Healthy roots will grow away from the trunk like spokes on a bicycle wheel. These roots offer stability to the tree. First main order roots, branch roots and fine roots normally occur near the soil surface where there is plenty of moisture and oxygen. The normal tree has a naturally wide base with partially exposed roots.

When a tree is planted too deep, the stem is underground where is doesn’t belong.

When growing roots touch the stem, they follow the path of least resistance and grow around and around it. When mulch is piled too high over the root flare and against the stem, roots love to grow there. Small roots over time become big, strangling roots. Roots can’t strangle a tree if the stem is above ground.

There are telltale symptoms that girdling roots may be present. The tree has the look of a telephone pole, going straight into the ground without a flare at the base. The leaves are smaller than normal, scorched, or have premature fall color. The trunk is cracked or weeping. The canopy is dying back at the top.

And the tree doesn’t grow. I have seen trees with 14 years in the landscape that are still the same size as the day they were planted.

The maple on the left exhibits premature fall color and a sparse canopy, symptoms of girdling roots.

The maple to the right was planted at the same time but did not develop girdling roots.

NEWS & NOTES

40

Minneapolis Passes Additional Wage Theft Laws

effective January 1,

furnish new and

minneapolismn.gov/

new requirements for

2020, allowing for

current employees

wagetheft.html. As a

all Minnesota

businesses operating

with a “prehire notice,”

reminder, the State of

employers include an

On August 8, 2019, the

or located in

outlining the wage

Minnesota recently

employee notice

Minneapolis City

Minneapolis to ensure

theft law, sick and safe

enacted a Wage Theft

requirement, plus

Council passed

compliance with the

time laws, overtime

Law, which amended

additional information

additional wage theft

new ordinance. Much

policy, and other

existing state labor

for already-required

laws, which will be

of the new city wage

details related to the

laws and added new

earnings statements,

enforced on top of the

theft ordinance echoes

hiring. For additional

wage and hour

and employer

new state law passed

the state’s new law;

details about the new

requirements,

record-keeping.

in the 2019 session.

however, the law does

law in Minneapolis,

protections and

Increased enforcement

This new law is

require employers to

visit minimumwage.

sanctions. As of July 1,

of state wage and hour

MNLA.BIZ september 19

Any buildup around the base of a tree, especially walls or mulch rings, can create girding roots.

With part of a stem girdling root removed, the compression to the tree’s trunk is evident.

Circling roots just below the grass.

Fortunately, I was able to cut the offending roots and save this tree.

Here is my tip for planting trees: Find the first root flare below the trunk and keep that root flare visible after planting. This may mean taking some soil off the top of your potted tree to find this root.

Cut the outside layer of root-bound container trees to remove the circling roots there.

Choose a contractor that will plant according to ANSI (American National Standards Institute) Standards. Wire baskets, burlap or other material, twine and cord, should all be removed from at least the top half of the root ball when the tree is set in the hole. Soil should be removed from the top of the root ball until the tops of the buttress roots are exposed. This should be at or slightly above the surrounding ground level. Keep in mind that warranties only last for a year, so the tree owner usually has to eat the replacement cost caused by non-ANSI practices or poor-quality nursery stock.

Because it can take upwards of eight years for the

The root flare should look like the bottom of an elephant's foot, and be uncovered and visible.

tree to decline and die, it is nearly impossible to place blame where it is due.

And tree owners: don’t circle trees with stuff.

Edging, boulders and walls will bury the root flare.

Mulch should be kept at least a foot away from the trunk.

The green industry has little incentive to change.

The vast majority of trees purchased and planted are based on the low bidder. It just has to look good today and all is well. Most likely the contractor is not going to be there when the problems arise eight years from now. We need to think more about the long-term, but unfortunately, we live in a very immediate society. ➽FAITH APPELQUIST is an ISA Board Certified Master Arborist, an ISA Municipal Specialist MN, and an ASCA Registered Consulting Arborist®. Faith can be reached at faith@ treequality.com.

05

Healthy trees usually withstand winds over 70 mph, while trees that have lost their structural support at the base can topple more easily. quarantine of the

throughout the state,

county, bringing the

the need for

New MNLA Members!

employers that

Emerald Ash Borer (EAB) Found in Nobles County

total number of

additional resources is

Alliance Designer

commit wage theft are

The MN Department of

quarantined counties

obvious.

Products; Natural

also included in the

Agriculture (MDA)

to 19. In the 2019

Resource Services,

now-effective law.

reports that Emerald

session, the Minnesota

Inc.; Sacred Space

Penalties for violation

Ash Borer was found in

Legislature provided

Gardens; Syngenta

went into effect August

Nobles County in the

additional funding to

Seeds; Vetter Stone

1, 2019.

city of Worthington,

combat the spread of

Company.

MN. With this

EAB — an MNLA

discovery, MDA has

priority. However, with

implemented a

additional EAB finds

laws and criminal penalties for

september 19 MNLA.BIZ

41

GOVERNMENT AFFAIRS

Green Industry Advocates of the Year: Sen. Rarick & Rep. Fischer Forrest Cyr

MNLA Government Affairs Director

The Minnesota Nursery and Landscape Association (MNLA) named Senator Jason Rarick (R, Pine City) and Representative Peter Fischer (DFL, Maplewood) as 2019 Green Industry

Advocate of the Year. Rep. Fischer and Sen. Rarick received their prestigious awards on July 18, at an awards ceremony at the MNLA offices in Roseville, MN, attended

by MNLA leadership, members, and staff.

MNLA President Scott Frampton of Landscape Renovations and MNLA Vice President Tim Malooly of Irrigation by Design presented these exemplary lawmakers with their awards. Both Rep. Fischer and Sen. Rarick authored MNLA-priority legislation and were champions for the green industry in Minnesota. We’re incredibly thankful for their leadership!

During the 2019 session, Sen. Jason Rarick worked tirelessly to pass the retainage reform bill, priority legislation for MNLA. This bill implemented a trigger date for when retainage withheld on construction contracts must be released, providing much-needed certainty for contracting businesses throughout Minnesota, including many MNLA members. Sen. Rarick’s leadership was essential to successfully implementing these changes to ensure that

those who complete their work will be paid in full.

Rep. Fischer worked hard throughout the 2019 legislative session to establish liability protections for certified commercial salt applicators in the state of Minnesota to encourage less salt use by commercial property owners and snow removal companies to protect Minnesota’s water resources. He expertly navigated the House committee process, successfully passing the bill in the House of Representatives by including the language in the Environment and Natural Resources finance bill.

Rep. Fischer did a tremendous job as a clean water and small business advocate, fighting for MNLA’s priority environment and business bill. While the bill did not become law this session, we’re eager to continue working with Rep. Fischer to establish these much-needed protections.

“MNLA is thankful for Representative Peter Fischer and Senator Jason Rarick’s ongoing commitment to supporting the green industry in Minnesota,” said Scott Frampton, MNLA President. “We look forward to working both Sen. Rarick and Rep. Fischer in the future.”

The 2020 legislative session begins on February 11, 2020.

➽ TO LEARN MORE about how your involvement in advocacy can help your business and the green industry in Minnesota, contact Forrest Cyr at forrest@mnla.biz, or visit www.mnla.biz.

42

MNLA.BIZ september 19

A Deeper Shade of Green Local Genetic Origins

TM

Native Minnesota Woody & Herbaceous (651) 438-2771 • Fax (651) 438-3816

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Call us first for all your native planting needs

DRIVE 5 Ways to

EMPLOYEE ENGAGEMENT Peter Beaumont The Resultants

Why is everyone talking about employee engagement? And what exactly is it? Well,

iStock.com/Chaay_Tee

simply put, employee engagement measures how passionate employees are about the work they do, how loyal they feel towards the company they work for, and whether or not they’re willing to go the extra mile. It is NOT the same as employee satisfaction, though it IS just as, if not more, important.

Okay, but why is this such a hot topic? Well, according to a Gallup article1, disengaged employees “…are more or less out to damage your company. Not only are they unhappy at work, but they are intent on acting out their unhappiness. They monopolize managers’ time and drive away customers.” Additional research has shown that the downside of low employee engagement can be a heavy price to pay for the United States economy as well.

Gallup estimates that disengaged employees cost the U.S. between $450 billion to $550 billion each year in lost productivity.2 On the plus side, a 2017 Gallup study showed that companies in the top percentile for employee engagement outperform their competitors in many categories such as 21% higher profitability, 17% increase in productivity, and 24–59% lower turnover.3 Finally, the findings of a Forbes Insights and SilkRoad survey of 212 United Statesbased CFOs and financial executives revealed that the fastest-growing firms put greater emphasis on understanding their employees and engaging them compared with slower-growing firms.4 So, employee engagement does matter. It matters a lot.

Do you know whether your company has low or high employee engagement? If not, what are a few ways you could measure this?

One easy and cost-effective solution is an annual company-wide survey which can provide insight and trends to how your employees are feeling. Another is optimizing various apps such as Keyhubs Voice or Trakstar that provide real-time feedback on employee emotional engagement. However, nothing can replace superior managers who display a genuine interest in and have a strong connection with their people.

www.grasshoppermower.com www.edneyco.com • 888.443.3639

Building an Engaging Environment We believe leaders should strive to provide an environment where their people:  Are Strongly Connected. Develop strong personal ties by paying attention to what’s important to your people, professionally and personally. Enhance personal touches by september 19 MNLA.BIZ

45

INCREASE PRODUCTIVITY

THEIRS

-

®

Continuing the TREE-äge® Legacy • Treat up to 3x faster • Less than half the dose needed • Most productive formulation • Scientifically verified results

To learn more visit

arborjet.com/r10

Revolutionary Plant Health Solutions

©2019 Arborjet, Inc. Important: Always read and follow label instructions. Some crop protection products may not be registered for sale or use in all states or counties. Please check with your state or local extension service to ensure registration status. TREE-äge® Insecticide is a Restricted Use Pesticide and must only be sold to and used by a state certified applicator or by persons under their direct supervision. TREE-äge® is a registered trademark of Arborjet, Inc.

EMPLOYEE ENGAGEMENT

sharing lunch and/or coffee breaks as well as with some good, old-fashioned listening.  Obtain Recognition. Most people strive to make a difference and like to be recognized for it. By moving from simply measuring individual performance to evaluating the entire team’s performance, you have the ability to create a “team spirit” and feelings of greater contributions to the greater cause.  Are Empowered to Make Decisions. Be willing to delegate more and empower people (within guidelines) so they can make more choices and have more control of their tasks.  Are Provided with Challenges. Give your people projects that stretch them and their abilities, especially if it takes them outside of their comfort zone!  Are Encouraged to Laugh. Humor IS allowed at work. Generate laughter and fun by providing an environment where people can relax and joke around. Be sure to set some boundaries though, so people know when things should be taken seriously.

Having engaged employees is a fundamental part of any successful business. It will become increasingly important as Generation Y and Millennials have more influence in the workplace. Get ahead of this now so you can enjoy watching your people show initiative, take pride in their careers, and demonstrate an eagerness to take on new projects.

Sources 1. Reilly, Robyn. “Five Ways to Improve Employee Engagement Now.” Gallup.com, Gallup, 10 Aug. 2018, www.gallup.com/workplace/231581/

five-ways-improve-employee-engagement.aspx.

2. State of the American Workplace. Gallup, Inc., 2013.

3. State of the American Workplace. Gallup, Inc., 2017.

4. Ibid.

5. The Value of Employee Engagement in the Age

of Digital Disruption: Are CFOs Keeping Up with the New Reality? Forbes Insights, in association with SilkRoad. 2018.

➽ PETER BEAUMONT is a Business Advisor with The Resultants, a business advisory team that advocates for the best interest of your business using a process that has proven time and time again to help companies build value and achieve personal and professional success. In addition, The Resultants have provided instruction and curriculum for MNLA’s Leadership Institute for the past five years. To learn more about Peter and The Resultants, visit www.theResultants.com. september 19 MNLA.BIZ

47

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PRUNING CLIPS

DOWN BY… Take It

Robert E. Schutzki

Department of Horticulture

Michigan State University

PRUNING CLIPS is a series focused on mastering the art, science, and practice of pruning.

Figure 1: Overgrown shrubs.

Figure 2: Large shrubs needing annual management.

We all have experienced situations where plants have outgrown their allotted space. They may have grown larger than expected (Fig. 1), routine management may have skipped a few years (Fig. 2) or simply, it was the wrong plant from the start (Fig. 3). Comments such as “I can’t see out of my windows, can you take it down below my window sill?”; “Please take it down, it is hiding my...”; “I do not want to remove it totally, just take it down to about 4 feet” often come from clients wanting relief from the overgrowth. We have also seen plants lowered only to be frustrated the following season with as much or even more growth than was taken off (Figs. 4 and 5). Utility companies quite often top trees resulting in a consequential explosion of growth (Fig. 6).

Taking it down too low can also be a problem leaving unsightly stubs (Fig. 7 and 8). Regeneration of new shoots and foliage varies with the species. The time it takes to return to a desirable appearance may not be acceptable to the client. If that is the case, the reduction should be planned over several seasons or simply remove the plant, replant (usually not the same plant) and prevent overgrowth from reoccurring through scheduled management.

There may be other reasons for reducing plant height. The Euonymus alatus ‘Compactus’ understory in Figure 9 is suppressed by shade when compared to the adjacent plants in the hedge. An appropriate strategy in this case may be to elevate the tree branches allowing more light into the shrub and, concurrently, slightly lower the surrounding plants allowing the negatively impacted shrubs a chance to catch-up. The Physocarpus Summer Wine™ in Figure 10 is an example of “Back to Normal” growth in deciduous shrubs. These plants were planted two years earlier as 3-gallon stock. The form, branch layers and foliage density from production is easily visible. Once estabseptember 19 MNLA.BIZ

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PRUNING CLIPS

Figure 3: Wrong plant for the space.

Figure 4: Returning to original height after pruning.

Figure 5: Back to where it was.

lished in the landscape, the plants returned to their normal growth rate. Reducing the height of these current season’s stems will stimulate lateral breaks, add to the symmetry of the crown and benefit its overall appearance.

Let’s revisit a little bit of the basics from previous Pruning Clips. Plant form rises from leaf and bud arrangement on a stem, called phyllotaxy. Phyllotaxy can be classified as opposite (two buds opposite each other on the stem), alternate (one bud at each node, spiraling up the stem) or whorled (three buds encircling the stem at the same location). Phyllotaxy dictates where branches originate, their positioning in the crown and the ultimate branch density. Pruning often begins with an examination of a species form, branching patterns and seasonal growth

Figure 6: Topped to reduce tree height.

Figure 8: Stubs may take several seasons to refoliate.

Figure 7: Unsightly appearance from drastic reduction.

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MNLA.BIZ september 19

Figure 9: Uneven growth along this hedge due to shading.

Figure 10: Resuming normal growth rate following establishment.

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PRUNING CLIPS

“

PLANTS WILL VARY IN THEIR RESPONSE TO HEADING. OBSERVING AN INDIVIDUAL SPECIES RESPONSE TO HEADING CUTS WILL AID IN DEVELOPING FUTURE PRUNING STRATEGIES TO REDUCE OVERALL HEIGHT. IT IS ALSO IMPORTANT TO NOTE THAT HEADING IS OFTEN USED TO REDUCE THE OVERALL SIZE ONLY TO HAVE THE STIMULATED SHOOTS SURPASS THE DESIRED SIZE.

”

Figure 11: Taxus.

rate. Figures 11, 12 and 13 are shoots from three different species. The Taxus has a cluster of shoots at the top with lesser laterals as we proceed back down the stem.

The Myrica sends up a shoot with the laterals bunched at the top and the Weigela possesses two types of growth, vigorous shoots ascending from lower parts of the crown and short laterals at the top of second year-old wood (also note the difference in leaf size between shoot types).

Knowing how a particular species grows provides insight into what to cut, how to cut it and what to expect as a consequence.

All pruning involves two cuts, heading and/or thinning.

Heading cuts are made directly above a bud. Although it usually occurs on current season’s growth, heading can be any stem cut that is made directly above a lateral bud.

Heading initiates a vigorous response from buds behind the cut. Depending on the species, it may stimulate bud break at 2–4 nodes behind the cut (Fig. 14). Plants will vary in their response to heading. Observing an individual species response to heading cuts will aid in developing future pruning strategies to reduce overall height. It is also important to note that heading is often used to reduce the overall size only to have the stimulated shoots surpass the desired size (Fig. 15). Thinning refers to cutting a stem back to its point of origin. This is the least conspicuous and obtrusive type of pruning. The overall growth response is negligible. Thinning can be used to reduce overall height and width of a plant without the growth stimulation caused by heading (Fig. 16).

How do we determine the amount to remove? A first step can look for foliage layers. As a plant grows, successive layers of shoots and foliage emerge creating tufts of green. These layers vary with the species; they are visible in some (Fig. 17) and more difficult to decipher in others

Figure 12: Myrica.

Figure 13: Weigela.

Figure 14: A heading cut the previous year resulted in numerous shoots developing below the cut.

Figure 15: Growth response to heading cuts made the previous season.

september 19 MNLA.BIZ

53

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PRUNING CLIPS

Figure 17: Successive layers of shoots and leaves.

Figure 16: Reducing the height of current season's growth using thinning cuts.

Figure 18: Successive branch layers are not as obvious.

Figure 19: Tufted layers of branches and foliage on Taxus.

Figure 20: Foliage layer on top of the Taxus following height reduction.

Figure 21: Using a mortar line as a reference in lowering this hedge.

Figure 21A: The finished project.

Figure 22: Using fence line as a reference for maintaining height.

Figure 22A: The finished project.

(Fig. 18). Tufted layers on Taxus (Fig. 19) are especially good indicators for determining potential height reduction. Working with these layers has the added benefit of maintaining foliage on the top of the plant following the reduction (Fig. 20). Another strategy for height reduction is working with architectural features. The horticulturist in Figure 21 is referencing a mortar line on the building to reduce the height of the Viburnum hedge (Fig. 21a).

The fence line is used to maintain the height of the Weigela border in Figures 22 and 22a.

Let’s end with a few examples of pruning projects intended to reduce the overall height of plants in the landscape. The Taxus mass in Figure 23a needed to be cleaned up and reduced. The horticulturist examined the foliage layers (Fig. 19) and dropped it by approximately two feet. It was necessary to work up from the center of the plant to remove shoots while maintaining foliage on top (Fig. 23b). The finished project was successful in reducing the height to an acceptable level while maintaining the overall aesthetic appeal of the mass (Fig. 23c). The key to this project was using the branch and foliage layers to determine the amount to remove. The Arrowwood Viburnum (Fig. 24a) was reduced below the window at the request of the person in the office. Due to the growth habit of the Viburnum, heading cuts were made. It responded with as much growth the following season (Fig. 24b). It was lowered a second time far enough below the window to account for regrowth at mid-window height (Fig. 24c). The key to this project was anticipating the growth response due to heading and lowering the plant by the appropriate amount. Unfortunately, reductive pruning september 19 MNLA.BIZ

55

PRUNING CLIPS

Figure 23B: Working up through the center of the plant.

Figure 23A: Taxus mass.

will have to occur on a regular basis. The most appropriate solution would be to replace the viburnum with a different plant. The final example is a Newport Viburnum mass that had overgrown it space. It was reduced to stubs in season 1 (Fig. 25a). Season two resulted in shoot development behind the cuts (Fig. 25b). Acceptable flower and foliage development returned in season three (Fig. 25c).

The key to this project was knowing that it would take three years for acceptable appearance to return.

Every cut initiates a response; every cut leads to a set of consequences. Take it down by... begins with examining the overall habit and form of the species in question and progresses to a more detailed look at branch origin, internode length, lateral branch density and anticipated growth response. Considering these factors will lead to managing height that fits with the purpose and intended use of the plant.

This article was originally published in The Michigan Landscape

Figure 23C: The finished project.

Figure 24A: Viburnum reduced below the window in the previous season.

Figure 24B: Growth response to the heading cuts the following season.

Figure 24C: Lowered the second time below the window with regrowth at mid window level.

Figure 25A: Newport Viburnum reduced the previous season.

Figure 25B: Growth response in year 2.

Figure 25C: Foliage and flower development in year 3.

magazine, a publication of the Michigan Nursery & Landscape Association. www.MNLA.org

âž˝ DR. ROBERT SCHUTZKI is an Associate Professor in the Department of Horticulture at MSU. His research interests include plant exploration, plant evaluation and landscape development. All photos used in this article are used by permission of Robert Schutzki and may not be reused in any way without express written permission.

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MNLA.BIZ september 19

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Have you ever been in a meeting with a client and they bring up the topic of a swimming pool? In today’s dog-eat-dog competitive market, it is as important as ever to be able to educate them on the benefits of owning a swimming pool. If you are able to include their dream pool on their project, your bottom-line numbers may look happier as well.

As you well know, if your client is going to decide to include a swimming pool in their landscaping project, it is important to sell the experience of owning a pool; the family memories, the countless backyard BBQ’s and pool parties, and living a healthy lifestyle to name a few. Look at the below list of what many consider the top 10 reasons to own a pool, and : 1. Quality time with family 2. Your own backyard oasis 3. Backyard pool parties 4. A healthier lifestyle 5. Relaxation and time to unwind 6. Increased home value 7. Keeping a closer eye on your kids 8. Long-lasting memories 9. Staying cool

Having Fun! Let’s take a closer look at these top 10 reasons, and how you might include them in your next conversation with a client.

As a family man with two young kids myself, spending as much time as possible with the kiddos and family is priority number one. We all know how fast time flies and the cliché “kids grow up in a blink of an eye” statement is all too true. When you are swimming with the family, all the electronic devices and the screen time we’ve become so accustomed to becomes irrelevant — talk about quality time!

Not everyone has the capability, money, or time to take family vacations. That is why the term “staycation” is as relevant as ever. With a swimming pool in your backyard you can bring the vacation home to you. Fire up the margarita machine, throw on some tunes, and soak up those rays.

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Pool Party? Yes please! Having your friends and family over to enjoy your pool is a great way to entertain. Who doesn’t like being the life of the party? We all know how short the summer season can be in Minnesota — so make the most of it!

Now more than ever, the need to live a healthier lifestyle is top-of-mind for just about everyone. Swimming has a proven track record of being one of the best forms of exercise available. Better on your joints than running and biking, swimming is one of the best cardiovascular activities you can do for your body, not to mention it’s a full body workout!

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Swimming pools, without a doubt, are expensive. But investing in your property to increase your home’s value is undoubtedly a good idea.

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MNLA & YOU

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In addition, MNLA seeks to maintain a strong, balanced, strategic-thinking board that accurately represents the varied companies found in the green industry. Skills in the following areas will also be considered for new board seats: • Leadership experience • Dedication to the association • Government relations/

Serving on the MNLA Board of Directors is voluntary but requires the following time commitment: • A Board term is two years.

• The Board meets a minimum of four times per year generally in March, June, September and December.

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• Special meetings, conference calls, electronic votes, and strategic planning sessions are sometimes convened.

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The following criterion for participation as a board member is required in the MNLA bylaws: • Eight years of MNLA membership immediately preceding the election.

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MNLA.BIZ september 19

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Entry Portal Opens: Oct. 1 Submission Deadline: Nov. 20

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MNLA.BIZ september 19

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MNLA.BIZ september 19

THANK YOU WIDMER GOLF TOURNAMENT SPONSORS! CONGRATULATIONS TO OUR WINNERS!

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T:11”

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PROD

COPY EDIT

Art Buyer None Copy Edit R.R. Mac sforza

2-22-2013 4:54 PM

Closest to Pin — Nick Fogle, Willow River Company, Sponsored by Purple Wave Auction

Vendor: Archer Release Date: 2/22/13

T:8.5”

Breakfast & Mega Putt Challenge — Troy Dam, Zeigler CAT Sponsored

by Gerten’s Wholesale & Professional Turf Supply, Impressive Print, and Techniseal

BY SIGNING YOUR INITIALS ABOVE, YOU ARE STATING THAT YOU HAVE READ AND APPRO VED THIS WORK.

Longest Putt — Travis Lawrence, Interlock Concrete Products, Inc. Sponsored by Walser Polar Chev

september 19 MNLA.BIZ

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FOUNDATION OUTREACH

LANDSCAPE IRRIGATION WORKSHOP

A SPECIAL THANK YOU …

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MNLA.BIZ september 19

…to Minnesota Nursery and Landscape Association Foundation (MNLA), Minnesota Agricultural Education Leadership Council (MAELC), and The Minnesota State Fair Agriculture Competition organizers for their support and dedication to promote young adults in their pursuit of careers in agriculture and, for sponsoring the Landscape Irrigation Workshop on June 25–26, 2019.

In partnership, high school teachers, volunteers, and mentors installed professional irrigation systems for the MN Landscape Competition plots. Each year FFA programs, compete in MN FFA Landscape Design & Construction Competition. The irrigation systems will make this event more successful and be a showcase of students involved in horticulture to Minnesota State Fair attendees.

Agriculture Teachers Tori Barka/Lakeville, Rob Cole/Litchfield, Becky Cronk/St. James, DarcyDahna/Mt. Lake, Mariah Daninger/Goodhue, Steve Hinrichs/Plainview, Robert Ickler/Triton, Kylie Lessman/Lewiston- Altura, Jordan Pollock/Forest Lake, Madeline Schultz/ACGC, Natalie Utsch/Paynesville, Gary Wirkus/Buffalo, Bailey Rempel/Ellsworth Volunteers/Mentors Bob Marzolf/MNLA Foundation, Kurt Schrader/Twin Lakes Landscaping, Inc. Jeff Latterell/SiteOne Landscape Supply, Jamey Caldwell/Mickman Brothers, Inc., Paulette Sorenson/MNLA Foundation, Deb Kvamme/Hennepin Technical College

0%

for 60

MONTHS

ON NEW CAT COMPACT EQUIPMENT ®

ELIGIBLE MACHINES: Skid Steer Loaders, Mini Excavators, Compact Track Loaders, Compact Wheel Loaders (903 – 908)

LEARN MORE: www.zieglercat.com/specials Financing offers valid from June 1, 2019 to September 30, 2019. To be eligible for an Equipment Protection Plan offer (where applicable), the machine must be financed with Cat Financial. Financing and published rate terms are subject to credit approval through Cat Financial for customers who qualify. Buyers are not guaranteed to qualify. Higher rates may apply for buyers with lower credit rating or qualifications. Flexible payment terms available to those who qualify. Offer cannot be combined with any other offers. Offer subject to machine availability. Offer may change without prior notice and additional terms and conditions may apply.