The Scoop Online - November 2010

THE

OFFICIAL PUBLICATION OF THE MINNESOTA NURSERY & LANDSCAPE ASSOCIATION

Insights and Information for Green Industry Professionals

VOLUME 33, NUMBER 11 November 2010

Also in this issue: Retailers React to Secret Shoppers PAGE 10

The Business Waste of Waiting PAGE 30

Designers: Answer the Call PAGE 33

ern th r o ! r N xpo23 e v E co een es 22s i d r g Re GSee pa

A sampling of eligible vehicles include: Avenger/Sebring, Caliber, Caravan Town & Country, Dakota, Durango, Grand Cherokee, Liberty, Nitro, 300, PT Cruiser, Dodge RAM, Charger, Magnum and Compass/Patriot.

Get the best price on the purchase of a new Dodge, Jeep, or Chrysler vehicle through the MNLA Rebate Program!

Rebates range from

$1500 − $5500 on your choice of Dodge, Jeep, and Chrysler vehicles.

Available to all MNLA members! Contact Mary at the MNLA office for more information 651-633-4987.

BEAT THE YEAR END

TAX RUSH

2011 RAM 3500 CAB & CHASSIS

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rreineck@furymotors.com

Diesel, 4X4, Reading HD 12 FT Service Body With Electric Locks

Stk #L0000

Stk #L0002

Stk #L0005

MSRP $59,380

WAS $50,976

SAVINGS

YEAR END

YEAR END

SAVINGS

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$39,994*

$49,811*

$42,911*

2010 DODGE RAM 1500 H.D.

2010 DODGE RAM 1500 H.D.

2010 RAM 4500 CAB & CHASSIS

2010 RAM H.D. RAM 2500

2010 RAM 3500 HD CAB & CHASSIS

2010 RAM 3500 CREW CAB

Standard Cab, 4X4, Hemi

Crewcab, 4X4, Hemi, SLT "Ram Box"

120 inch Cab To Axle H.D. Cummings, "NO UREA!!!"

Standard Cab, 4X4, SLT Hemi, Hiniker 9ft Scoop Plow

4X4, Diesel, "NO UREA", Knapheide 12 FT Stake Box

4X4, Diesel, PICKUP, "NO UREA", STK. Many Options

Stk #K0091

MSRP $33,245 YEAR END

2

4X4 SLT Diesel, Pro Hauler Body with Hitches

2011 RAM 3500 CAB & CHASSIS

MSRP $48,129 YEAR END

*SALE PRICES REFLECT ALL COMMERCIAL REBATES AVAILABLE DEDUCTED AT TIME OF AD PLACEMENT.

2011 RAM 3500 CREW

Stk #K0900

Stk #K0224

MSRP $41,640

MSRP $42,485

YEAR END

YEAR END

SAVINGS

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$24,999*

$31,599*

$30,999*

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Stk #K0293

MSRP $43,235 without plow - $26,893 YEAR END

Stk #K0299

MSRP $46,845

Stk #K0236

YEAR END

MSRP $50,675 YEAR END

SAVINGS

SAVINGS

SAVINGS

$32,227*w/plow

$30,866*

$40,699*

Model

Weight

Regular Price

10% Off Price

Ultra 84”

712 lbs

$3,358

$3,022

Ultra 96”

810 lbs

$3,460

$3,114

Ultra 108”

857 lbs

$3,561

$3,204

Ultra 120”

945 lbs

$3,869

$3,482

2:58:59 PM

ADVERTISER INDEX

THE

Public Relations . . . . . . . . . . . . . . 7, 37 From the President. . . . . . . . . . . . . . . 8 Garden Center . . . . . . . . . . . 10, 12-13 Certification . . . . . . . . . . . . . . . . . 14-16 Trade Talk . . . . . . . . . . . . . . . . . . . 17, 37 Safety . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Education. . . . . . . . . . . . . . . . . . . 20, 25 Green Expo . . . . . . . . . . . 22-23, 26-27 Nursery Growers. . . . . . . . . . . . . . . . 28 Landscape Contractors . . . . . . . . . 29 Business Management . . . . . . 30, 41 Landscape Awards. . . . . . . . . . . . . . 32 Landscape Design . . . . . . . . . . . . . . 33 MNLA Foundation . . . . . . . . . . . 34-35 Plant of the Month. . . . . . . . . . . . . . 38 MDA Update . . . . . . . . . . . . . . . . 38-40 Careers Promotion. . . . . . . . . . . . . . 42

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www.MNLA.biz | NOVEMBER 2010

AgStar Financial Services - 35

Haag Companies, Inc. - 43

Belgard Hardscapes-Northfield-Bend - 27

Hal Tiffany Agency - 14

BFG Supply - 10

Hedberg Landscape & Masonry Supplies - 13

BW Insurance Agency - 18

J.R. Johnson Supply, Inc. - 18

Carlin Horticultural Supplies /ProGreen Plus - 16, 31

Jeff Belzer Chevrolet - 5

Casualty Assurance - 29

Kage Innovations - 8, 17

Central Landscape Supply - 17

Kubota Dealers - 21

Central Wisconsin Evergreens, Inc. - 40

Natural Industries, Inc. - 12

Cherokee Mfg. - 28

Out Back Nursery - 18

Copeland Buhl & Company P.L.L.P. - 36

Stonebrooke Equipment Inc. - 26

Cushman Motor Co., Inc. - 29

The Builders Group - 4

Evergreen Nursery Co., Inc. - 19

Truck Utilities & Mfg. Co. - 14

Floral Plant Growers-Natural Beauty - 42

Vermeer Sales & Service - 41

Fury Motors - 2

Western Products-Douglas Dynamics - 11

Gardenworld Inc. - 40

Ziegler Cat - 3

Gertens Wholesale - 30

JRK Seed and Turf Supply - 15

A POWERFUL WORKFORCE

Vehicles ready for work at a moment’s notice. Professionals trained to keep business owners happy. Service facilities equipped for commercial applications. As a Chevy Business Central dealer, we’re all business.

2010 2500 4X4 w/t gas, hiniker scoop, lot truck as is 30,199.

2009 reg cab lt, diesel, hiniker scoop, lot truck, call for special pricing.

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2011, 12ft baybridge, from 27,999.

2011 2500 expres vans , from 24,999.

2010 k3500 4x4 chassis 84 c/a, gas, posi, sno prep, from 26,999.

2011 3500 express van , from 27,499.

2010 1500 ext wt 4x4 trailer pkg, pw, pl, t7c, posi, from 26,677.

2010 c1500 wt 4x2 ac, cruise, from 17,499.

THE SOUTHERN GIANT Jeff Belzer Chevrolet, 50 & Cedar, BX 965 Lakeville, MN Please Call the Commercial Dept, 1-877-466-2478 OR 952-469-4444 All Rebates & Incentives to Dealer, Must Qualify for Same, Prices Subject to Change ©2009 General Motors

Upcoming Events November 8-10 – Minnesota-Wisconsin Invasive Species Conference. Crowne Plaza Riverfront, St. Paul. For more information, visit www.mnwiisc.org.

14-17 – 2010 GCA Holiday Tour. St. Paul Hotel, St. Paul. For more information, call 888-648-6463 or visit www.gardencentersofamerica.org.

17 – Low Voltage Irrigation: Two Wire Systems (PLT Relicensure). St. Cloud Civic Center, St. Cloud. For more information, see page 20 or visit www.mnla.biz.

18 – Central Landscape Supply Show. St. Cloud Civic Center. For more information, call 320.252.1601 or 1.800.772.3888.

19 – Pesticide Recertification. University of Minnesota Continuing Education and Conference Center, St. Paul Campus. For more information, see page 20 or visit www.mnla.biz.

December 2 – Lunch ‘n Learn: Invasive Plants in Minnesota. Rose Vine Hall, Roseville. For more information, see page 20 or visit www.mnla.biz.

5-6 – Irrigation Show 2010. Phoenix Convention Center, Phoenix, Ariz. For more information, see www.irrigationshow.org.

January

THE OR R

Northern Green Expo

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4 – Super Tuesday. Minneapolis Convention Center. For more information, see page 25 or visit www.northerngreenexpo.org 5-7 – Northern Green Expo. Minneapolis Convention Center. Exhibit contracts available online at www.NorthernGreenExpo.org or call 651-633-4987.

19-21 – Mid-Am Trade Show. Navy Pier, Chicago. More information available online at www.midam.org.

21 – MNLA Certification Exam. Hennepin Technical College, 9000 Brooklyn Boulevard, Brooklyn Park, MN 55445. For more information, visit www.MNLA.biz.

SM

GR EN E

January 5-7, 2011

NEARLY 85U%T! SOLD O

Minneapolis Convention Center See www.NorthernGreenExpo.org Call Betsy at 763-295-5420.

If interested in exhibiting or sponsoring, please call Betsy Pierre, 763-295-5420 / betsy@pierreproductions.com 6

www.MNLA.biz | NOVEMBER 2010

Minnesota Nursery & Landscape Association 1813 Lexington Ave. N. Roseville, MN 55113 651-633-4987, fax 651-633-4986 Outside the metro area, toll free: 888-886-MNLA, fax 888-266-4986 www.MNLA.biz • GardenMinnesota.com

MNLA Mission The mission of the Minnesota Nursery & Landscape Association is to help nursery and landscape related companies in Minnesota and the surrounding region operate their businesses more successfully.

BOARD OF DIRECTORS Bert Swanson, MNLA-CP, President Swanson’s Nursery Consulting, Inc. 218-732-3579 • btswanson@gmail.com Debbie Lonnee, MNLA-CP, Vice President Bailey Nurseries, Inc. 651-768-3375 debbie.lonnee@baileynursery.com Heidi Heiland, MNLA-CP, Secretary-Treasurer Heidi's Lifestyle Gardens 612-366-7766 • heidi@BloomOnMN.com Van Cooley, Past President Malmborg’s, Inc. 763-535-4695 van@geraniumsbygeorge.com Randy Berg, MNLA-CP Berg’s Nursery, Landscape/Garden Center 507-433-2823 rberg@smig.net Scott Frampton Landscape Renovations 651-769-0010 sframpton@landscaperenovations.com Tim Malooly, CID, CLIA, CIC Irrigation By Design Inc. 763-559-7771 • timm@ibdmn.com Bill Mielke Wilson’s Nursery, Inc. 952-445-3630 bill@wilsonsnurseryinc.com Herman Roerick Central Landscape Supply 320-252-1601 hermanr@centrallandscape.com Bob Fitch MNLA Executive Director 651-633-4987 • bob@mnla.biz Staff directory and member services directory near the back cover.

The Scoop is published 12 times per year by the Minnesota Nursery & Landscape Association, 1813 Lexington Ave. N., Roseville, MN 55113. Address corrections should be sent to the above address. News and advertising deadlines are the 5th of the month preceding publication.

PUBLIC RELATIONS | The Scoop

Green for Life 2010 Report olunteers from 70 MNLA companies all across Minnesota participated in “Green for Life”.

These companies organized tree-planting projects at schools in their local communities. With many members planting at multiple schools and presenting to multiple classes (including a few all-school assemblies), we directly reached thousands of Minnesota school children and hundreds of educators on September 16. After submitting a proposal to the governor’s office in the summer, the Minnesota Nursery & Landscape Association received a proclamation from the governor that September 16, 2010 be “Green for Life Day” in Minnesota.

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• Albert Lea Tribune wrote about Sequoia Landscape Company • Owatonna People’s Press wrote about Oak View Nursery • Park Rapids Enterprise wrote about Flying W Gardens and Swanson’s Nursery Consulting • Marshall Independent wrote about Greenwood Nursery

Participant Response The response from the companies and educators involved has been overwhelmingly positive. When asked on a post-event survey, “What did you find most rewarding?” these were the responses:

• Working with the kids.

• Interacting with the teachers and students. It was a brief event but positive.

• We worked with 5th Graders and wondered what the response would be, but they were very excited and couldn't wait to get their hands on the shovel Media Coverage and in the dirt!

Through TV • Watching the kids coverage during helping plant the tree. the week of • The interaction from the September 16, we kids. They were very excited reached a Total and interested in the whole Nielsen Audience day. of 712,170. The • The kid’s excitement. e Blake School in Wayzata was the happy recipient of an Autumn Blaze Green for Life story • Working with the kids. I Maple from LandSculpt, Inc. ran on all four only wish we had more time major networks for teaching.

(CBS, ABC, FOX, NBC) in the Twin • The 2nd Grade class (150 Kids), and the • Sun Sailor wrote about Heidi’s Cities, all four networks in the Senior High students (20 Kids). They Lifestyle Gardens Rochester/Austin/Albert Lea market, and asked lots of questions. It was great fun • Anoka County Union wrote about on two stations in Duluth. Three videos and a learning experience for us as well.

Mickman Brothers are still available online, and can be • Working with the kids and the • Chaska Herald wrote about e reached by going to the Green for Life community was the most rewarding part Mustard Seed Landscaping and page on GardenMinnesota.com. Many of our participation.

Garden Center local newspapers also picked up the story, • Bulletin News, East Side Review News, Check out a gallery of photos from including four daily and several weekly Oakdale Lake Elmo Review, Roseville tree plantings all across Minnesota on papers.

Review and Review News all carried the Green for Life page on the same announcement and list of GardenMinnesota.com! environmental benefits of trees.

NOVEMBER 2010 | www.MNLA.biz

7

The Scoop | FROM THE PRESIDENT

IMPORTANT: Develop an Action Plan, Initiate the Action, Walk the Talk, Learn and Educate, and Network your Business Partnerships!

By Bert T. Swanson, Swanson's Nursery Consulting

ccomplishing all of the activities listed in the title of this article sounds like a tall order. Well, it is and just as “Plants are Essential”, so are all of these numerous behindthe-scenes requirements Bert Swanson of a successful business.

This is why, when I was in production, I did not recognize that we had an “Off Season”. Yes, our operational activities did change from the “Warm Season” to the “Cool Season”. However, to stay on top and ahead of the game, about as much time and action was needed during the “Cool Season” for the next operational phase, as was spent on the actual operational activities of the “Warm Season”.

This is not to say that there should not be time for some time off: a vacation, a hunting or fishing trip, or a visit to the Seven Wonders of the World. This is all part of the plan, and how it’s all included is that most likely, a large percentage of us in the Green Industry do not take one

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www.MNLA.biz | NOVEMBER 2010

of these ventures without combining it with some sort of education, such as “Oh, I just want to stop at that Garden Center, Nursery, Arboretum or that specific Landscape, because it is right on the way!” All of this is IMPORTANT, and it is just the tip of the iceberg.

During the “Warm Busy Season”, time often manages us, so during the “Cool Busy Season”, it is essential that we manage time to accomplish the many activities that are just as important as the activities in the “Warm Busy Season”.

During both seasons, it is essential to learn to distinguish the “urgent” from the “important”. The important includes taking care of yourself. The important requires thought. The urgent are brought to our attention: the phone rings and we reach for it. Some days we spend the whole day putting out fires and thus, the important just gets lost!

As indicated, the urgent issues find us and we jump on them, however, the important issues are often in the battle with Time. Therefore, the important become even more important during the “Cool Busy Season”. PLUS, during a business downturn time, the important important become even more important!

What does the important include? To reiterate, taking care of yourself is paramount. If we are in a state of mental or physical fatigue, frustration, disbelief, negative attitude, questionable health due to stress, and are too busy with too many irons in the fire, we cannot recognize, let alone manage the important. Important includes what is core to our Best Business Practices. Are you doing everything right for what you do best in your business, yet stay diversified enough to sustain the market roller coaster?

Your staff is high on the important scale. Do you eliminate the marginal contributors, and encourage, support and reward the major contributors?

Considering yourself and your employees, education rises to the top of the important list. It is said that to meet the education requirements, you as an owner, manager, supervisor or crew leader must spent a minimum of 10% of your time educating yourself. How do you do this? There are many avenues of excellent and available education, but guess what’s coming up! The Northern Green Expo is just around the corner!

The Northern Green Expo provides a great opportunity to educate yourself and

your staff on a wide array of professional subjects that your colleagues, MNLA committees and staff have set forth as being important for your success in the green industry. Owners, managers and employees should attend, as what better investment can be made in your company?

Remember, you as a manager or leader are only as good as the people with which you surround yourself. If you are a one- or two- person operation, it is even more important that you attend the Expo to maintain your many faceted education and professionalism.

Also high on the important list is advertising and promotion. This is always important, but again, even more important in tough times. You need to “show and tell” your customers why they should buy from you when they also have several other opportunities knocking at their door ready to sell them something. If you do not tell and show them, certainly no one else will. As the commercial says: “If you do not advertise and promote, the only ad you will need is a “going out of business” ad.

How do you do this “show and tell”?

Guess what’s coming up! The Northern Green Expo! You can still obtain a booth to showcase your wares at a show not surpassed by any other in the midwest and beyond. At the recent nine-state Great Lakes States Nursery and Landscape Associations Conference, many states were bemoaning the woes of their Trade Shows. Not the Northern Green Expo, it is alive and healthy!

Along with advertising and promotion comes education of the consumer.

Remember to promote that: “Plants are Essential, NOT Ornamental”. Change your catalogs and promotional media to reflect this fact.

The important also includes networking and building business partnerships. Maria Zampini, president of Lake County New Plants, LLC, in Madison, Ohio, emphasizes in the American Nurseryman, July/August 2010, 7(210):18-19, the need to network and interact with our colleagues to accomplish together what we cannot accomplish alone. Legislative issues are a prime important example of the need for these partnerships. Zampini states: “Lending your support to grassroots can prove to be the cheapest and best business partnership you will ever make”.

She indicates that if you are not involved, you are leaving your fate totally in the hands of the politicians, and that is a scary thought!

So how can you network and build business partnerships? Become involved with MNLA’s very aggressive Government Affairs Committee or the MNLA Stormwater Task Team, attend meet and greet events for candidates, attend the very effective MNLA Day on the Hill event, and Guess what’s coming up! The Northern Green Expo! Personal and professional networking is a highly value-added benefit of attending the Northern Green Expo. This benefit alone is worth the registration and such a benefit is not available elsewhere.

Also at Expo, you will hear firsthand from Tony DiGiovanni, executive director of Landscape Ontario, one of the premiere nursery and landscape associations in North America. Mr. DiGiovanni will advise us on the struggles they have encountered with government regulations, including the banning of all “cosmetic” pesticides in the landscape. Come and interact and “hear the rest of the story”.

The list of important can go on and on with strategic planning, insurance and tax reviews, salaries and benefits, staffing levels, implementation of new policies, and many more major important issues that sometimes we wish would just get lost. But if we do not elevate these issues to the status of important and important important, our businesses will falter and disappear, particularly in hard times.

Tom Courtright, Orchard Nursery and Florist in California and former ANLA president stated: “Every time we’ve had a down turn in business, there has been a light at the end of the tunnel – an explosion at the end of the tunnel – for those people that are ready to capture it!” That is why the important important is so important and needs to be planned for now. We must look at the glass as being half full, not half empty. A National Gardening Association recent survey reported that although the dollars spent per household on lawn and gardening decreased the last year, the number of households participating in these activities increased from 81 million to 83 million. Could this be part of the future explosion? The total amount spent decreased by 16 percent, but even with that decrease, a total of $30.121 billion was spent last year. That is a lot of plants and services!

It was encouraging that the decrease in lawn and garden spending did not approach the level of decline in these consumers’s discretionary spending.

Another positive future asset for the green industry is that research conducted at the Pacific Northwest Research Station

in Portland, Ore., shows that street trees increase the sale price of homes by $8,870 and reduce the time-on-market by 1.7 days. We can also go back in time wherein a Weyerhaeuser Study in 1986 showed that landscaping increases property values by 14.87%. Let’s plan for that explosion at the end of the tunnel.

Now we get the opportunity to super impose the Busy Holiday Season on top of the Busy Cool Season. Hopefully we can all give thanks for what we do have and what we have received. Remember, when we were born, we were given many gifts, some we most likely have not opened yet! As we approach the Christmas Season, let us remember the “reason for the season” and celebrate accordingly.

Throughout all of our Busy Seasons, plant your garden for your daily living as follows: (Author Unknown).

Plant three rows of peas: 1. Peace of Mind 2. Peace of Heart 3. Peace of Soul Plant four rows of squash: 1. Squash Gossip 2. Squash Indifference 3. Squash Grumbling 4. Squash Selfishness Plant four rows of lettuce: 1. Lettuce be Faithful 2. Lettuce be Kind 3. Lettuce be Patient 4. Lettuce Love One Another Plant four rows of turnips: 1. Turnip for Meetings 2. Turnip for Service 3. Turnip for Work 4. Turnip to Help One Another To manage our garden, we must have thyme: 1. yme for Each Other 2. yme for Family 3. yme for Friends 4. yme for Education 5. yme for Work Water your garden freely with Patience and cultivate with Love. There is much Fruit in your garden because “You Reap What You Sow”.

Successful planning and learning to all of you in all that you do. Enjoy a thankful and happy Thanksgiving, and celebrate a merry and blessed Christmas. q ________________________________ Bert Swanson is the President of MNLA and can be reached at btswanson2@gmail.com.

NOVEMBER 2010 | www.MNLA.biz

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The Scoop | GARDEN CENTER

Retailers Change Operations Due to MNLA Secret Shoppers

By Cassie Larson, Education and Industry Advancement Director he first year of the MNLA Secret Shopper program is a success with over 18 participating garden center locations and 100 store visits!

The MNLA Garden Center Committee suggested the program as a new member service in 2009 and we have now completed the first full year of the shopping program.

So what was the program all about? Secret shoppers posed as normal customers to perform specific tasks—such as purchasing products, asking questions, registering complaints or behaving in a certain way – and then they provided detailed reports and feedback about their experience in survey form to MNLA. This survey data was

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then shared with the garden center and they used it to analyze everything from signage to product offerings to customer service.

One garden center manager commented “It was enlightening to be on the shopping side, focusing on service. We became more aware of how we treat our own customers.”

Another said, “Not only was it a good experience to obtain an evaluation on our store and employees, but it also afforded a great learning opportunity for our employees to visit other stores. Several came back with great ideas/suggestions to implement at our own location, and they saw firsthand the need for great customer service.”

When we asked what sort of changes they made as a result of receiving this

survey data here were some of the responses: • “Improved employee training. We encouraged our employees to begin asking customers more about the projects they were working on.”

• “We did make a change to the color of the uniform our staff will be wearing in 2011, because the secret shoppers had trouble identifying them.”

• “We changed/re-vamped some of our display areas.”

Given that many were making changes as a result of this program, it obviously provided some valuable insight!

All but one company indicated that they would like to participate in the program again in the future and many commented that this was a “great program!”

Didn’t get a chance to participate in 2010? Look for information to come on the 2011 Secret Shopper Program soon! q

Fall into Spring Terms Early Order Programs from BASF and Syngenta available now through December 10th – call today!

Contact your BFG sales representative or your local BFG service center today for more details on the BASF & Syngenta Early Order Programs!

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www.MNLA.biz | NOVEMBER 2010

The Scoop | GARDEN CENTER

New Tools to Augment Your Marketing Plan

By Randy Berg, Berg's Nursery

t is nearly unbelievable; everywhere we go, everything we do, we are barraged by businesses trying to grab our attention just long enough to sell their product. Biking, hiking, walking, driving, flying, ads are everywhere offering anything imaginable.

With so many advertisements engulfing consumers today, how can small businesses cut through the clutter and be heard while staying on a budget?

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Randy Berg

Websites. In today’s world, everyone is on a deadline. It seems that for many people, life revolves around the internet.

Whether it is to find information, go shopping or search for a person or a business; anything and everything can be found online. As retailers, this means that we also need to be found online. Many of us have a website, do you? Websites today are becoming the best vehicle for communication with consumers.

Websites give the freedom to search what you are looking for, when and where you want to. Honestly, who doesn’t love sitting on the computer at midnight in their pajamas searching the internet for a cure for their lawn problem? If your business is there to offer answers and solutions, you can bet you will gain a new customer. Websites are most effective when they blend information and product offerings. You are telling the consumer how to solve a problem and letting them know you have the product to help, giving consumers’ confidence in your business. Not only are websites great for information, they also help consumers discover your business. Google is the new yellow pages. Consumers, especially younger generations, will simply Google business categories to find them. If you have a website, and have an up-to-date Google account, you are more likely to be their first choice. This is free advertising for you; who doesn’t love that! The second most important thing after you have a website is to keep it updated. If someone is going to your site for information, they expect it to be accurate – keep it fresh and new. eNewsletters. Our customers love to talk gardening; I would be willing to bet yours are the same. True gardeners are always looking for new information and advice. E-mail newsletters are a great way to communicate information with your customers and are affordable for any budget. Newsletters should be sent every 2-4 weeks. Make sure you decide how often you are going to publish and stay consistent. They are waiting for it. You will not grow your contact list if you send one once every six months. Newsletters are meant to be a 12

www.MNLA.biz | NOVEMBER 2010

communication means, not an advertising tool. If you want to mail out weekly sales, use contacts that have requested this information. An 80/20 rule should be used when writing an eNewsletter, make them 80% information, 20% product offerings. For example, you can write an article on tulip bulbs; how to plant, when to plant, and what fertilizer to use. In the article, talk about what varieties of tulips your business carries.

Don’t tell them how much the bulbs are or what size package they are in, just talk about the bulbs. You might be surprised how many people come in to get bulbs.

Facebook. Ah yes, the infamous Facebook.

I am here to tell you, if you are avoiding setting up a Facebook account because you think it is too complicated or too expensive, STOP. Facebook is free and setting up an account is done in a step by step fashion, so it is very easy. Facebook is all about social networking for all ages, this is no longer a teenager thing!

Once you create an account you can “friend” people. Once you have friends, they can see everything that you add to the site and everything that you change or update. You have a wide range of security features to choose from, if you want more people to find you and view your site before they become your “friend,” then you simply adjust your security to fit. Using Facebook, you can create events, and invite your friends to attend them. Translation: free sales promotions to people that you might not otherwise reach. Even if someone does not want to attend, they still have to read your event before they decide to not attend. Facebook also allows you to post pictures; you can have project shots, product shots, or garden center shots to show people what you are all about.

"Websites, eNewsletters and Facebook are the new form of advertising."

To tie it all together, websites, eNewsletters and Facebook are a great new form of advertising to complement your existing print and broadcast media ad buys. These tools will help you reach the next generation of customers and allow you to communicate more effectively with new customers and current consumers. The best aspect of this is that it is affordable, effective, and consumers can do the work to find you. That is a different approach now, isn’t it? All advertising is a gamble so why not give this a try; focus on building trust with your customers and you will then build a relationship with them creating loyal customers. q ________________________________________________ Randy Berg is a member of the MNLA Garden Center Committee and can be reached at bergsnursery@smig.net

NOVEMBER 2010 | www.MNLA.biz

13

The Scoop | CERTIFICATION

Magic From the Manual: Chapter 28 Irrigation Management

By Ed Plaster rrigation Methods: Three general methods of irrigation are used for routinely supplying water to plants.

For fields, the simplest is the furrow or flood method in which water is carried in pipes or ditches and transferred to furrows between rows of plants, or the water simply floods the field. This is a very inefficient Ed Plaster system for water utilization as more than fifty percent of the water is lost by percolation and evaporation. It is also restricted to fairly level areas. Flood irrigation can also be used for sub-irrigation of containers, however, the area holding the containers must be very level and must have ridges to form a sealed basin to enable flooding the area to a depth of about one inch for a period of about one day per week. Strict

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management is required for drought tolerant species in this system as root rot can readily develop.

The second and most common irrigation method is overhead irrigation or the use of a sprinkler system. Such a system can vary from a simple lawn sprinkler to a highly mechanized center pivot irrigation system. This system is slightly more efficient than the furrow or flood systems, however, evaporation losses remain high. Initial cost, as well as maintenance costs, are substantial. Two- to six-inch aluminum pipe, in thirty foot sections with impact sprinkler heads, are most commonly used in the nursery or in sod farms. Rigid PVC or black polyethylene pipe with pop-up or bubbler heads are most commonly used in the landscape industry. Overhead impact sprinkler heads are commonly used for field and container stock.

The third and most efficient method is the trickle or drip irrigation system. This system and its operation are designed to prevent water stress rather than correct it, as is done with the

furrow, flood or sprinkler irrigation systems. Water is almost constantly provided at slow and steady rates of 0.5 to two Gallons per Hour under low operating pressures of five to 15 PSI. It is directed only to the root system or part of the root system. Emitters or microtubes deliver the water to the base of each plant. One- to two-inch, low pressure black polyethylene pipe can be used. A pressure reducer and a water filter may be necessary.

Costs for this system are moderate depending on the type of emitter used and the need for filtration. Salt build-up can occur in the soil due to the low volumes of water used as these low volumes of water do not provide any leaching of the soil or media. However, turning the system on during a rain will facilitate leaching.

Many advantages of the system exist: it is easy and economical to install; water is applied only to the plant area, thereby resulting in fewer weeds; less interference with sales and cultural practices; and less disease incidence. Trickle irrigation is easily mechanized and it promotes better plant growth.

Trickle irrigation results in little or no runoff, and evaporation is almost eliminated. Trickle irrigation is particularly appropriate for landscape plantings. One possible disadvantage of trickle irrigation in the landscape is that the wet zone produced is limited, which can lead to a more compact root system in trees and shrubs. This, however, would be beneficial in a nursery production field as it would provide a greater percentage of roots in the harvested root system. q ________________________________________________ Ed Plaster is a semi-retired instructor at Dakota County Technical College and a member of the MNLA Certification Committee.

Questions 1. T F Furrow irrigation is the most water-efficient method of appling irrigation water.

2. T F Sprinkler irrigation systems tend to suffer from high water evaporation.

3. For turf irrigation, the most practical form of irrigation is: a. furrow b. trickle c. flood d. sprinkler e. subirrigation 4. In a nursery production field, a suitable form of irrigation designed to prevent rather and correct water is a. furrow b. trickle c. flood d. sprinkler e. subirrigation 5. Which of the following is not characteristic of a trickle irrigation system? a. it operates under low pressue b. evaporation of irrigation water is very low c. water is applied slowly d. in can affect the distribution of roots in the soil e. it can create additional weed problems Answers: 1. F, 2. T, 3. d, 4. b, 5. e NOVEMBER 2010 | www.MNLA.biz

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The Scoop | CERTIFICATION

MNLA Certification Manual Has Gone On a Diet!

By Tom Haugo, Bachman's Inc. rder your revised MNLA Certification Manual today. It has gone through a gastric bypass waist reduction from 4” to 3”. We Tom Haugo have removed the reference material in the back of each chapter and chapters 1, 2, 3, and 5. The slimmer manual had its removed reference material (parts) put online at www.MNLA.biz - under Certification.

There will be no changes to the Plant ID Resource CD and it will be included with the revised Certification manual.

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The reason we made this change was to reduce the size of the monster in the closet. Under the current format, the majority of the manual was on CD. When the CD was printed, it filled a 4” binder. The Certification Committee believed that candidate/student preparing for the exam did not fully

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utilize the CD and they were intimidated by the size of the information in the Certification manual.

• Water Gardens Chapter 35 has a new reference. This is a valuable rain garden reference guide for homeowners and professional designers in the upper Midwest.

Thoroughly researched and beautifully illustrated, go to the Bluethumb website: www.bluethumb.org/.

• Green House Management Chapter 43 has been updated by Terry Ferris, University of Wisconsin, River Falls.

• Hardscape Chapter 46 has Permeable Paver information added to this chapter.

Please note that all of the changes discussed above will be online at www.MNLA.biz under Certification for those that have previously purchased the MNLA Certification manual published in December 2006.

The MNLA Certification Committee will conduct Certified Professional training at the Northern Green Expo January 7, 2011. We recommend you attend this training in preparation for the next MNLA Certification Exam.

The next Certification Exam will be held at Hennepin County Technical College on Friday, January 21, 2011.

The exam will be four hours in length.

Registration is at 8:00 a.m. and the exam will begin at 8:30 and run to 12:30 p.m.

At 2:30 the results will be available for review. The March exam will be Thursday, March 10, 2011 at Dakota County Technical College.

For information on the MNLA Certification Manual, Certified Professional training at the Northern Green Expo, and the January Certification Exam go to www.MNLA.biz. q ________________________________ Tom Haugo is a member of the MNLA Certification Committee and can be reached at thaugo@bachmans.com.

TRADE TALk | The Scoop

Two MNLA Members Named to ASLA Council of Fellows he Minnesota Nursery & Landscape Association extends its congratulations to Jim Hagstrom, Savanna Designs, and Tadd Kreun, Oslund & Associates, upon their induction into the American Society of Landscape Architects distinguished Council of Fellows. Fellowship Jim Hagstrom is among the highest honors ASLA may bestow and recognizes the significant contributions these individuals have made to the profession and the public through their works, leadership and management, knowledge and service.

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Jim Hagstrom, FASLA, is a long-time member of MNLA. He is a past Board member and past chair of the Sustainable Environment Committee. One of Minnesota's top landscape architects, Hagstrom has developed a client-appealing approach to native plantings for corporate campuses, parks, and residences. An important element of successful implementation with clients is his "neatness factor" of sharp edges and strong shapes to native plant areas, organized foreground plantings, native flowering plants massed around entrances, and minimized lawn areas. He believes that sustainable design is only as good as its details and ongoing management. He therefore works closely with landscape contractors and installers to teach the principles of sustainable landscaping. This model has resulted in vast acreage that previously was lawn to become biologically diverse landscape. He earned his bachelor of landscape architecture at the University of Minnesota.

The design implementation success of Tadd B. Kreun, FASLA, is his ability to take design concepts and develop the complex details needed to build projects seamlessly.

His design sensibility and rigor to face the complexity of making things simple are the basis of a practice that has received two national and 17 local ASLA awards. As a Tadd B. Kreun mentor, he teaches, encourages, and critiques to develop the next generation of creative thinkers. His ability to create the big idea collaboratively and then have the construction knowledge to craft the perfect details to ensure its final form, all with a humble and friendly demeanor, consistently draws the praise of his colleagues. He earned his bachelor of landscape architecture from the University of Minnesota.

NOVEMBER 2010 | www.MNLA.biz

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The Scoop | SAFETY

Comprehensive Safety Analysis - CSA 2010 Updated Motor Carrier Regulation Program

By Adam Tripp, TBG Loss Control Representative ave you heard of the new Comprehensive Safety Analysis (CSA) 2010? There is a new program regulated by the Federal Motor Carrier Safety Administration (FMCSA) that focuses on reducing accidents, injuries, and fatalities that commercial motor vehicles (CMV’s) are involved in. In particular it aims to be a tool to proactively address and correct commercial motor vehicle industry safety issues before they turn into an accident, injury, or fatality. This program will affect any landscape company operating vehicles falling under CMV regulations.

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A Deeper Shade of Green Local Genetic Origins

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In the spring of 2009 the CSA 2010 included Minnesota as a test state for the program, which when fully enacted, has the ultimate goal of producing a safer network of roadways. The CSA 2010 will attempt to better use current resources by adapting to an ever changing transportation environment, identify/fixing risk taking behaviors, using new technology to constantly update safety performance data, and be fair and unbiased towards all those affected by the program.

There are three major components of the new CSA 2010 program. First, the old SafeStat program is replaced by a systematic Safety Measurement System (SMS). The SMS

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www.MNLA.biz | NOVEMBER 2010

identifies particular carriers/drivers in need of a safety intervention based off of information/data collected by the CSA 2010 program.

Data is collected in a number of ways including but not limited to; roadside inspections, safetybased violations, state-reported crashes, and the Federal Motor Carrier census that quantifies a performance in the BASICs program (Behavior Analysis Safety Improvement Categories).

The BASICs program identifies and measures unsafe driving tendencies, evaluates hours-ofservice related to fatigued driving, driver competency/fitness, use of controlled substances/alcohol, vehicle maintenance schedules, proper cargo securement/handling, and crash indicators.

From the information collected during the evaluations, the third and final stage of intervention takes place if necessary.

There are three categories of intervention including early contact (warning letters, evaluation of BASICs scores, and roadside inspections), investigation (offsite and onsite investigations to varying degrees), and follow-on (cooperative safety plan, notice of violation, notice of claim, and out-of-service orders). Depending on the severity of a carrier’s deficiencies, appropriate actions will take place on a systematic basis.

"e foundation of being a safe company is to be proactive and educate yourself."

A scaled rating will be given to each carrier that is the summation of the scores in each category. This safety fitness determination (SFD) will lead to a rating that is indicative of their safety performance and will place the carrier in one of the following categories; safe/continue to operate, safety deficiencies, marginal, or unfit. This will be based on a continual evaluation process and will determine appropriate levels of intervention.

In the second component of the CSA program, the information will then be used to evaluate which carriers need what type of safety intervention. If a carrier is deemed unfit to operate they will need to correct the deficiencies before resuming operations.

The foundation to being a safe carrier/company is to be proactive and educate yourself about how the new changes affect you. A good way to do this is to tap the resources available to you and have a detailed fleet safety program in place.

Available resources for information include your insurance agency, MNLA or other associations, and your local MN DOT district office.

Resources for this article and further details about the CSA 2010 can be found at: http://csa2010.fmcsa.dot.gov/ http://csa2010.fmcsa.dot.gov/Documents/ DriverInfoforCarriers.pdf http://csa2010.fmcsa.dot.gov/images/Model_FullSize.gif http://www.dot.state.mn.us/information/talk.html q ________________________________________________ The Builders Group (TBG) is a self-insured workers’ compensation insurance fund that has been protecting Minnesota’s construction industry for more than 10 years. For more information, go to: www.tbgmn.com.

NOVEMBER 2010 | www.MNLA.biz

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MNLA CERTIFICATION EXAM January 21, 2011 | 8:30am—12:30pm | Hennepin Technical College, Brooklyn Park - or March 10, 2011 | 8:30am—12:30pm | Dakota County Technical College, Rosemount

Interested in sitting for the MNLA Certification Exam? You will have two opportunities this winter— one in January and one in March. Go online to www.mnla.biz to purchase your Certification Manual today and start studying to earn your MNLA Certification.

PICTURE PERFECT PLANTS & GARDEN DESIGN February 16, 2011 | 9:30am—3:00pm | Continuing Education Center, University of MN, St. Paul

Calling all “plant geeks” and landscape designers! Join your colleagues at this exciting education session featuring widely published author, photographer, lecturer and consultant Rick Darke.

Darke will be addressing timely industry topics including: Woody Plants for Woodland Gardens Balancing Natives and Exotics in Garden Design; and Digital Photography, Beyond Composition.

A more complete schedule is available online at www.MNLA.biz.

PESTICIDE CERTIFICATION: WORKSHOP & EXAM March 14-15, 2011 | Day One: 7:15am—4:00pm; Day Two: 8am—3:00pm | Location: TBD - or March 17-18, 2011 | Day One: 7:15am—4:00pm; Day Two: 8am—3:00pm | Location: TBD

Looking to obtain a pesticide applicators license for the first time or need to re-take the exam?

Prepare for the category A and E pesticide applicator certification exam by attending this 1 ½ day study program. The workshop can also be viewed as a refresher course for those already certified.

Topics covered will include: State Laws and Regulations Integrated Pest Management (Insects, Diseases and Weed Control) Pesticide Formulations Health and Safety Issues (Toxicity, Heat Stress, Personal Protective Equipment) Taking the Exam on Day 2 is optional and will require an additional license fee due to the MN Dept. of Agriculture. Note: Attending this study course does not guarantee passing the category A & E exams.

More details and registration for these and other programs available online at www.MNLA.biz or call 651.633.4987!

Sponsorships are available for these seminars. Call Betsy at 952-903-0505 or e-mail betsy@pierreproductions.com.

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NOVEMBER 2010 | www.MNLA.biz

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EXTRA EXTRA EXTRA

-ordinary value in an -targeted distribution with an -large print run (40% more)!

READ ALL ABOUT IT:

On Wednesday, April 13, 2011, 100,000 Garden Minnesota Yearbooks will be distributed across the Greater Twin Cities Area via the Star Tribune.

2010 ad rates to hold for Garden Minnesota Yearbook in 2011!

Ad e n i l d a e D th 0 1 DEC.

Finally, some good news.

Total distribution: 140,000. Other channels include St. Paul Home & Patio Show, Minneapolis Home & Garden Show, Minnesota Association of Realtors, Living Green Expo and the Minnesota State Fair. Contact MNLA Advertising Sales Representative Erica Nelson at 952.903.0505 x 3 or erica@pierreproductions.com to reserve your full color ad today! Deadline: December 10. Ad options as low as $450.

January 4, 2011 Minneapolis Convention Center Register for these programs online at www.MNLA.biz!

Landscape Design Basics 8AM - 5PM

Wish you had a better understanding of landscape design basics, but don’t have time to head back to school? Take advantage of this intensive course on sustainable landscape design to learn about the techniques of the design process, the development of good bedlines, and mixing and matching wellchosen plants. The day-long seminar will focus on the principles and theory of sustainable design, site information collection, concept plan and draft design development, and plant selection. This seminar is geared toward anyone who works with landscape designers and architects including landscape contractors, nursery and garden personnel, maintenance personnel, and golf course superintendents.

The class includes lecture periods as well as in-class exercises that will help attendees to develop a better understanding of good design.

The Trend Towards Green Tree care, golf course, turfgrass, landscape and garden center professionals will all benefit from attending this entire program as means of gaining a comprehensive understanding of organic issues and practices. Topics will include: A Review of Organic History/Techniques; Integrating Organic Programs into Commercial Tree Care Services; From Tomatoes, to Mulch, to Compost: Consumers are Expanding their Green Horizons; An Organic Golf Course; and The Use of Organic Fertilizers & Biostimulants on Turfgrass.

8AM - 3:30PM

Stormwater Solutions: Rain Gardens & Permeable Pavers 8AM - 4PM

This class will focus on stormwater solutions specifically as it relates to rain gardens and permeable pavement systems. We will cover soils, plant communities and construction and maintenance of rain gardens. Then, we’ll finish up the day with an overview of permeable pavement systems including how to choose the correct system based on soil conditions.

Low Voltage Irrigation (PLT Relicensure) This class provides eight hours of continuing education credits for the Power Limited Technician license, with material orientated specifically towards the irrigation specialist. The 8 hour class will contain: 2 clock hours of specific National Electrical Code (NEC) training; and 6 hours of technical training. The sixhours of technical training will consist of topics such as: Basic components and testing equipment, troubleshooting, locating equipment, irrigation system communications, wire types and sizing, and connections at the controller. Walk away with greater knowledge about the National Electrical Code, wiring methods, troubleshooting, locating equipment, communication methods, and wire connections and grounding in addition to gaining continuing education credits toward your PLT license.

8AM - 5PM

Register now!

All programs just $99 for MNLA/MTGF members when registering by Dec. 9. Registration fees increase after Dec. 9. No onsite registration. Note that registration fees are separate from those for the Northern Green Expo.

Register for any of these programs online at www.MNLA.biz or call 651-633-4987 for more information!

NOVEMBER 2010 | www.MNLA.biz

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The Scoop | NORTHERN GREEN ExPO

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THE OR R

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he hotel blocks at the Northern Green Expo hotels often sell out early, so don’t be left out in the cold. Book your hotel rooms now!

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Book Your Hotel Rooms Now for Green Expo!

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The Hyatt Regency Hotel Minneapolis The Hyatt Regency Hotel Minneapolis is the Northern Green Expo’s headquarters hotel. The Hyatt is home to Spike’s, Oceanaire, and the Regency Health Club and Spa. Discounted Room Rates Available! Room Rate: $96.

Discounted rooms are limited, so make your reservations now by calling toll free 888-421-1442.

The Millenium Hotel The Millenium Hotel is connected by skyway to the Hyatt Regency and the Minneapolis Convention Center. Discounted Room Rates Available! Room Rate: $96. Discounted rooms are limited so make your reservations now by calling toll free 866-866-8086. q

Power up your digital marketing with MNLA! Target green industry professionals via MNLA websites & eNews

MNLA.biz The Online hub of MNLA, www.MNLA.biz has averaged over 3,800 visits per month. A great option to reach MNLA members and industry professionals. Ads start as low as $150.

MNLA eNews The monthly MNLA eNews goes to over 1,700 industry professionals each month.

Advertisers are limited to two and receive both an ad and a coupon in the eNews.

Contact Betsy Pierre, Industry Advertising Representative today! • 952-903-0505 ext 1 • betsy@pierreproductions.com 26

www.MNLA.biz | NOVEMBER 2010

NORTHERN GREEN ExPO | The Scoop

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10:35am and from 12:30pm – 4:30pm. You must attend both sessions to obtain the take home exam.

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riday at the Northern Green Expo will once again afford you the opportunity to maintain many common green industry certifications and licensures. If you’re looking to stay current, be sure to reserve your spot at one of the following programs:

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Get Your CEU’s at Green Expo

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1. Increase your chances of passing the MNLA Certified Professional exam by attending a training program on Friday at Expo. Running from 7:30am – 10:30am and 1:00pm – 2:30pm, the hands-on, in-depth training will help prepare you for either the January or March 2011 exams. Be sure to read the manual ahead of time!

2. PLT Code: e NEC for Low Voltage Irrigation and Lighting. If you hold the PLT license and need hours toward re-licensure, this class will count for 2 hours! It will also count for 2 hours for those who are unlicensed workers.

3. e Minnesota Department of Transportation Certified Landscape Specialist course will once again be offered at Expo this year. e course will run from 7:45am –

GR EN E

4. As always, CEUs to maintain your pesticide applicator license will be available between 7:30am – 3:35pm.

In addition to these Friday opportunities, many programs during Expo will qualify for CEUs. Check with the governing body of your certification to determine criteria for CEU applicability. Some that may qualify include: • • • • • • •

International Society of Arboriculture ASLA-MN Irrigation Association MNLA-CP MGCSA MN Tree Inspector Recertification National Concrete Masonry Association

Visit www.NorthernGreenExpo.org to learn more!

NOVEMBER 2010 | www.MNLA.biz

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The Scoop | NURSERY GROWERS

Exciting Seminars at the Northern Green Expo

By Cory J. Whitmer CP, The Mustard Seed Landscaping and Garden Center he 2011 Northern Green Expo is shaping up to be an excellent educational event. This year’s Expo has a wide range of topics that should appeal to everyone. With all these great choices, it will be hard to pick which to attend. Here are a few of my top picks for 2011.

The first one is stage 2 of a seminar that received great reviews during the 2010 Expo.

Cory Whitmer “Website Management: The Next Step” will be on Wednesday at 2:40 pm. Jim Kohut, President of Northscaping, a developer of internet marketing solutions for the North American Horticultural Industry, will lead this highly valuable session. So you have a website, your customers know where to find you, when you're open, and what kinds of products you sell. Now what? How do you make your website the primary component of your marketing mix? In this seminar Jim will expand on the concepts of dynamic and interactive

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• Wreath Rings • Specialty Rings • Wire Baskets • AND MORE!

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content in the context of the new expectations of the internet.

He'll look at strategies for keeping your website fresh and appealing so that your customers keep coming back to use it again and again. Jim will look at ways to promote your products on your own website including the use of complementary marketing strategies like e-mail newsletters, opt-in marketing and events calendars. Participants will explore the roles of information and helpfulness in building intangible bonds with customers. He'll examine how businesses can leverage social networking environments like Facebook and Twitter. Participants will be given strategies for managing the increasing burden of content that all of this places on staff and resources. If you don't feel your website is doing much for your bottom line these days, then this seminar is for you!

If you feel like the old saying that “variety is the spice of life” is true, than this seminar is right up your alley. “Not the Same Old, Same Old - New & Better Trees and Shrubs for Residential Landscapes” session will be on Thursday at 9:40 am. Dave Wanniger is the Chief Horticulturist for Beaver Creek Nursery in Wisconsin. He will offer his many years of knowledge for this session. Sometimes it seems that every landscape has the same ten shrubs. Sure, ‘Goldflame’ Spirea and ‘Crimson Pygmy’ Barberry are fine plants, but there are a lot more great plants out there that aren’t being used as much as they should. There are some superior but underutilized shrubs and ornamental trees with multi-season appeal – featuring qualities like colorful leaves, long lasting fall color, and colorful fruit. Dave will be talking about some plants that might be new to you, as well as some improved varieties of plants you may already be using. Issues such as proper plant placement and cultural considerations will be discussed as well. This session will open your eyes to a whole new world of possibilities.

Another great session will be offered on Friday at 1:30 pm.

“Plant Combinations” is another seminar that got such high praise in 2010 that it has been brought back for 2011. This session will again be led by the very entertaining Mike Heger of Ambergate Gardens. As the industry embarks on another growing season, let's take a bit of time to learn from the design experience of fellow industry members. Join a cadre of local designers and horticulturists to discover some of the most successful plant combinations that they have used in their landscape work. The presenters will highlight work showing the integration of woody plants along with perennials and annuals in a variety of landscape settings. You are certain to leave this session with numerous new ideas that can be integrated into your own work.

This is but a few of the great talks that will be offered at the 2011 Northern Green Expo. It really looks like this will be another great year for education at the Expo. These educational sessions will make you more creative, more energized, and hopefully more profitable in the year to follow.

I look forward to seeing you at the show. q ________________________________________________ Cory Whitmer is the Chair of the MNLA Nursery Committee and can be reached at coryw@themustardseedinc.com.

The Scoop | LANDSCAPE CONTRACTORS

Autumn's Inspiration

By Kim Jacobson, Gertens Wholesale all is my favorite season of the year.

The cool mornings and comfortable afternoons, the fresh clean air, and of course the dazzling fall color! I find so much of my inspiration from Minnesota's natural landscape and seeing it put into overdrive during autumn. This is why I love plants and nature, why I love my job and working with plants.

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Fall brings great weather to work in, and also means the beginning of fun fall activities. Football season, hunting openers, harvest time, pumpkin patches, apple orchards, hay rides and corn mazes are just some of the activities that take place in the great Minnesota outdoors.

So what's my point? This can be a tough industry, even in great economic years. I want us to pause and think about the impressive impact we make on the look of our Minnesota landscape.

We should appreciate its beauty on display, and be proud of our hard work and our industry.

Take the time today to look around and enjoy all Minnesota has to offer. q ________________________________ Kim Jacobson is a member of the MNLA Landscape Education Committee and can be reached at kjacobson@gertens.com.

Our goal is to exceed your expectations. or our agency, and Auto-Owners Insurance, 99.9% just isn’t good enough...we want to provide our customers with 100% service!

Contact our agency about our “Super Outstanding Service” today—we’ll work hard to exceed your expectations!

We have coverage for growing stock!

Tom Stuewe, CIC 952/556-4864 t.stuewe@casualty-assurance.com

NOVEMBER 2010 | www.MNLA.biz

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The Scoop | NURSERY MANAGEMENT

The Business Waste of Waiting #9 in a Series by Craig Chilstrom, Prairie Edge Nursery hen thinking of waiting as a business waste the picture of a person leaning on a shovel watching another person work is Craig Chilstrom probably what immediately comes to mind. While this is a very obvious waste, waiting may come in many forms. It can be people, products, or paperwork. Waiting in any form is a waste of resources.

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Labor is a major cost for any organization. The effective use of labor is critical to success. It is obvious to even the most naive observer that people waiting is a business waste. Someone standing around waiting for 30 minutes is easy to see. Someone waiting for 10 seconds 200 times a day may not be as obvious. The shorter the period of time a person waits, the more difficult it may be to see. It is important to break a process down into steps and study each

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step to determine the time required to complete it. This is a good example of where a Kaizen Event mentioned in a previous article may be used.

In a production environment such as potting, a tool that can be used is a time study. In a time study each step in the process is timed to determine the average time it takes to complete that step. It is important to use the average time required and not the best time when analyzing the process. If the best time is used, and it cannot be achieved on a consistent basis, then it will create a bottleneck in the process and disrupt the flow of the operation. Using the time study it may be possible to re-organize the process to combine steps and balance the entire process to optimize labor and reduce the number of people and time required for the process.

Remember, this is a process of continuous improvement. Small incremental steps toward as lean an environment as possible is the goal.

While doing the time study it is normal to see many things that can be changed but may be out of the scope of what you are trying to achieve. If you approach

this process thinking that everything must be achieved now, it will end up being too big and nothing will be accomplished. If you observe something that can be achieved quickly and cost effectively, then by all means it should be done now. However, you may have ideas that may take more time and resources then are currently available to you.

These should be placed on a list called a parking lot and addressed at a later date.

Waiting may be a person waiting for direction from the supervisor. This is a function of inadequate planning by management. Many of us work in an environment that is unpredictable. It is the responsibility of management to plan for the unexpected and have alternative work available to use labor effectively.

Product waiting may not be obvious as a waste. Work in process consumes resources and space. If a landscape project is the product you are selling, and it is incomplete, you tie up resources and are unable to bill your customer. The goal should be to eliminate waiting product, thus improving cash flow within your business.

Paperwork waiting is another waste that may not be immediately obvious.

Paperwork may be billing information, quotes, etc.

The larger the organization, the more likely it is that paper work passes through multiple people. There may be delays as paperwork piles up in each step and causes delays. The goal is to eliminate or combine as many steps as possible in the process to improve cash flow and reporting within the organization.

Waiting in any form is a business waste. Eliminating this waste will improve efficiency and cash flow within your business. q ________________________________________________ Craig Chilstrom is a member of the MNLA Nursery Committee and can be reached at cchilstr@Wildbluecoop.com.

"Eliminate or combine as many steps as possible in the process."

Approval Payment Solutions For landscape contractors and lawn care companies, credit cards offer a way to get the money upfront and avoid invoicing hassles. Garden centers and nurseries can gain an additional customer base by offering credit cards as a method of payment. Approval Payment Solutions has partnered with MNLA to offer no monthly minimum charges and low set-up fees.

More information available at www.MNLA.biz.

NOVEMBER 2010 | www.MNLA.biz

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LANDSCAPE AWARDS 2011 | The Scoop

Deadline Approaching on 2011 MNLA Landscape Awards pplication Deadline: Wednesday, November 17, 2010 at 5 p.m. in the MNLA office.

Note: Applications sent by mail that do not arrive prior to 5 p.m. on November 17 will not be considered regardless of their postmarked date.

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Deadline November 17

Purpose and Objective: e purpose of the MNLA Landscape Awards Program is to bring recognition to outstanding examples of landscape design, landscape installation, and landscape management. e objective of the program is to

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promote professional excellence and to encourage greater public awareness of the aesthetic and environmental benefits of landscaping.

Eligibility: MNLA business members may submit one contracted project per designer or project manager per year. Non-members are not eligible to submit entries.

Applications: A complete Landscape Awards Landscape Awards Program Sponsors Application was mailed with the August Scoop and can also be found online at www.MNLA.biz.

The Scoop | LANDSCAPE DESIGN

Answer The Call, Offer Your Help

By Jan Klaus, JK Garden Design, LLC hree years ago the Landscape Design Committee revived the summer landscape tour. Being on the subcommittee that organizes the tour, I Jan Klaus would like to share the benefits of the tour.

However, before I do let me extend my thank you to MNLA members who over the years have shared their designs and the clients who have opened their yards and gardens for us to visit.

Fortunately, this year the response to our calling offered more sites than we were able to visit, and our appreciation and thank you are extended to you as well.

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outdoor space and then see firsthand the solutions. We learn of difficulties or problems that a yard presented and then see the remedy. I notice members conversing about different aspects as they study the various plant combinations, the stone work, paving, water features, construction detail and so forth.

valuable thing learned one participant wrote: “The value of true creativity and artistry in the design and execution of a landscape.

This was the common thread between all of these sites. Very inspiring!” Some members noted that networking with fellow designers was the most valuable thing, with one member stating: “This was the first time I attended an MNLA event. I enjoyed all the members who were on the tour.”

The opportunity to walk in and around a garden space provides a wonderful learning experience. Since the site designers are present, tour participants have the chance to ask questions, and make comments. We hear of the dreams that clients have for their Expressions of delight at having an opportunity to be in these spaces are often heard. This then, in turn, provides a chance to photograph these beautiful spaces, whether it be a panoramic view, a small area, or a close up shot of a beautiful planted container.

In reviewing the survey results we learned that this year’s tour received a rating of 4.3 out of a total of 5 points. Under the most

Our committee will continue to put on tours. If members have ideas about upcoming tour possibilities, we welcome the input.

I’m encouraging you now to think of sites that would be possible candidates for a site visit. When we call in the spring, please answer the call and offer your help, we would love it. q ________________________________ Jan Klaus is a member of the Landscape Design Committee and can be reached at jklaus1147@aol.com.

NOVEMBER 2010 | www.MNLA.biz

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Green Industry

SHOOTOUT!

Nearly 75 green industry professionals gathered together for the 3rd annual MNLA Shootout. Each shooter enjoyed lunch, 50 rounds of sporting clays, steak dinner, beverages and a chance to win great prizes. e weather was as great as the camaraderie. Pictured below is the winning team.

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T U SHOOTO Championship Prize Sponsored by

Dinner Sponsored by

Lunch Sponsored by

Greg Buell, Konrad Peyer, Melissa Timm, Mike McNamara, Jim Kiesler and Je Hermes

Beverages Sponsored by

Event Hat Sponsored by

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www.MNLA.biz | NOVEMBER 2010

Green Industry

!

T U SHOOTO

SHOOTOUT!

Shooting Station Sponsors

Becker Underwood ★ BW Insurance ★ DeWitt Company ★ JRK ★ Liquid Fence ★ Natural Industries ★ Nufarm ★ OHP, Inc. ★ Plant Health Care ★ Plant Products ★ St. Croix Tree Service ★ T.O. Plastics ★ Zlimen & McGuiness

Door Prize Donations Bailey Nurseries ★ Better Business Solutions ★ Central Landscape Supply ★ Dow AgroSciences ★ Faribault Growers ★ Green-Tek, Inc. ★ Mickman Brothers ★ Spectrum Sales ★ Swanson's Nursery Consulting

NOVEMBER 2010 | www.MNLA.biz

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Todd Bachman Honored by U of M CERTIFIED PUBLIC ACCOUNTANTS Accoun ng, Tax, Management Advisory & Systems Consul ng Need Assistance with: • Peachtree, QuickBooks, Dynamics GP, Other accoun%ng so ware • IT Security, internal control, PCI compliance • General networking, hardware or so ware support

minimize spam, prevent viruses protect your data, protect your business Contact: Aaron Thomas, CPA, CISM 952-476-7183 aaron_thomas@copelandbuhl.com www.copelandbuhl.com

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www.MNLA.biz | NOVEMBER 2010

he late Todd Bachman was honored by the University of Minnesota with its Outstanding Achievement Award. Established in 1948, the Outstanding Achievement Award is conferred on graduates or former students of the university who have attained unusual distinction in their chosen fields or professions or in public service, and who have demonstrated outstanding achievement and leadership on a community, state, national or international level.

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Barbara Bachman accepted the award from President Bruininks at a dinner on August 26th. Todd Bachman was the CEO of Bachman’s Inc., one of the region’s premier floral, garden center, grower and landscape companies. Todd served the green industry through active participation and leadership in many state and national associations and foundations, as well as in his church, the University and civic organizations.

The Scoop | PUBLIC RELATIONS

The Scoop | TRADE TALk

Many New Opportunities to Promote the MNLA Were Set In Place This Year

By Rose Eggert, Minnesota State Horticultural Society he Dirt” stage, located in the Agriculture/Horticulture building, was a new addition to the Minnesota State Fair. This platform offered many industry professionals the chance to promote the varied aspects of gardening and landscaping. Douglas Owens-Pike, EnergyScapes, and Jim Calkins represented MNLA in presentations on lawn care, landscaping for wildlife, what is a rain garden?, no mow lawns, pruning in the home landscape, proper plant selection, planting containers, basic landscape design techniques, proper tree/shrub planting techniques, how to amend soils, and why to use native plants. And, of course, the State Fair Display Gardens looked great and remain a year-round representation of many elements of membership.

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The Green for Life public service event in September offered all of us a chance to meet with school-age children, plant a tree together, answer questions, and help to educate the students on the many benefits trees bring to our environment. I know one little girl learned that watermelons do not in fact grow on trees and yet another discovered her fondness for worms.

Again this year, the Public Relations committee and staff, along with kids from the Boys & Girls Club, will help decorate the “Naturally Sweet” themed tree in the State Capitol rotunda. If you have the chance, stop in and see the tree and the decorations made by the kids.

With another year right around the corner, it’s a good time to look back on what you’ve participated in and consider getting involved in some of these new outreach efforts. q ________________________________ Rose Eggert is a member of the MNLA Public Relations Committee and can be reached at rosee@northerngardener.org

Landscape Renovations Wins PLANET Award he Professional Landcare Network (PLANET) recently announced the recipients of its annual 2010 Environmental Improvement Awards. Of the 162 projects entered in the awards program, only 35 earned Grand Awards, one of which was the Speckman House Project entered by Landscape Renovations Inc. of Afton The Speckman House project was entered in the Residential Landscape Contracting $500,000-$1,000,000 category.

Landscape Renovations is owned and operated by Scott Frampton and Bob Palmer. q

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SELF-INSURED WORKERS’ COMPENSATION from The Builders Group Program Highlights: • Aggressive Claims Management to protect your money • Pay exactly what you owe with monthly self-audited billing • Personalized loss control services • Competitive up-front rates • All profits and investment income are returned to the members • TBG has paid 22 dividends from 10 fund years

• TBG staff and claims adjusters working on behalf of the member • Monthly claims reports on request • Member controlled through experienced Board of Trustees • Ownership - it’s your insurance company (you no longer rent your workers’ compensation insurance)

Contact: Tina Morales TBG Marketing Association Rep. Phone: 651-203-6793 Toll Free: 888-824-3923 Email: tmorales@tbgmn.com

NOVEMBER 2010 | www.MNLA.biz

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The Scoop | PLANT OF THE MONTH

Thornless Cockspur Hawthorn Crataegus crus-galli var. inermis

By Brandon Kalland, Grove Nursery hornless Cockspur Hawthorn (Crataegus crus-galli var. inermis) is a great choice for a specimen tree that offers unique branching and fruiting.

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This ornamental tree is a member of the Rosaceae family and is a hardy to zone 4. This low-branched, wide-spreading tree has a rounded crown with a very horizontal branching habit. Its alternate, simple, obovate leaves are glossy green, turning to bronze in fall.

June blooming white flowers lead to red persistent fruit, giving the plant multiple seasons of interest.

Thornless Cockspur Hawthorn has a slow to medium growth rate reaching an average size of 15’-20’ in height and 15’-20’ in width. Its form and seasonal interest combined with its adaptability to a wide range soil of types and moisture regimes makes this tree an excellent hardy specimen plant.

With its attractive growth habit and hardiness, Thornless Cockspur Hawthorn is a great choice for cityscapes, but be aware that it is susceptible to rust disease. Even with some disease and insect possibilities, I still believe this is a beautiful, tough specimen tree that could be used in multiple applications. q ________________________________ Brandon Kalland is a member of the MNLA Nursery Committee and can be reached at brandonkalland@yahoo.com.

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www.MNLA.biz | NOVEMBER 2010

The Scoop | MDA UPDATE

The Minnesota Department of Agriculture Releases Bioagents Against Gypsy Moth and Emerald Ash Borer Monika Chandler, Biological control coordinator, Minnesota Department of Agriculture

EAB larvae feed under ash (Fraxinus sp.) bark disrupting the flow of nutrients and water. Tree mortality occurs when larval densities exceed the host tolerance threshold. A study in Michigan showed that tree mortality is 99% within six

ypsy moth (GM), Lymantria dispar, and emerald ash borer (EAB), Agrilus planipennisi, arrived in North America from Europe and Asia respectively. Without their natural predators, parasites, and pathogens in their North American home, GM and EAB populations have reached outbreak levels destroying millions of forest trees resulting in severe environmental and economic damage. GM caterpillars feed on the leaves of more than 300 Entomophaga maimaiga spore filled gypsy moth cadavers (killed host species. Repeated by pathogen) were collected in Wisconsin. These cadavers were defoliation events can dried then blended with potting mix. To release the pathogen, result in tree and shrub the mix was placed at the base of select trees. mortality. In contrast,

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Pictured are the adult emerald ash borer beetle, Agrilus planipennis (A) and the parasitoids that control it in China including the egg parasitoid, Oobius agrili (B), and two larval parasitoids, Tetrastichus planipennisi (C) and Spathius agrili (D).

years of initial EAB infestation.

The estimated loss of over a billion trees to these pests would be catastrophic.

Biological control has been shown to be an effective tool against some invasive species such as leafy spurge, spotted knapweed, and purple

is that E. maimaiga will be established and consequently lessen the economic and environmental impact from GM outbreaks. Other states have successfully established E. maimaiga in areas with newly established GM populations and maintained populations below outbreak levels.

with EAB as it spreads. Biological control is the only option for managing EAB on a forest scale. EAB treatments such as insecticides and tree removal are options for urban areas or for treating individual trees, but are neither costeffective nor practicable on a forest landscape level.

Three species of tiny parasitoid wasps are approved for release. These species were developed by APHIS and were tested extensively to ensure that they will not have a negative impact on other species or the environment. They will not sting humans. APHIS rears these bioagents at a specialized facility in Michigan. Two species kill EAB larvae under ash bark. Tetrastichus planipennisi adults find and insert their eggs into EAB larvae. Spathius agrili behaves similarly except that the wasp eggs and developing wasps are attached to the outside of the EAB larvae. The developing wasps feed on and eventually kill the EAB larvae. Egg parasitoid, Oobius agrili, adults insert their eggs into EAB eggs on ash bark. The developing wasps feed on and destroy the eggs. We released the two larval parasitoids. These parasitoids prefer mature EAB larvae (3rd and 4th instar) so our timing was in sync with EAB development. We plan to release the egg parasitoid next summer.

Emerald ash borer biological control The Minnesota EAB larval parasitoid wasps are received in plastic cups Department of Agriculture shipped in a cooler.

(MDA) and partners loosestrife. It is possible that reuniting conducted the state’s first release of GM and EAB with their natural enemies biological control insects against EAB in in Minnesota will reduce GM and EAB mid-September. Partners include the populations.

U.S. Department of Agriculture’s Animal and Plant Health Inspection Service Gypsy moth biological control (APHIS), U.S. Fish and Wildlife Service, Northeastern Minnesota has the U.S. Army Corps of Engineers, and widespread low-level populations and the Minnesota Department of Natural thus far, prescribed treatments have all Resources. The release site is an island in been successful. However, male moth the Upper Mississippi River Refuge in trap catches indicate increasing numbers Houston County. The site will be of GM. A multi-agency decision was monitored and compared to a research made to implement biocontrol with the control site (no bioagents released) for at fungal pathogen Entomophaga least five years to determine bioagent maimaiga, which is very specific to GM establishment and efficacy. We hope that caterpillars. The pathogen was released by releasing the parasitoids now, when this summer at sites in Hovland, Grand EAB populations are low, they will move Marais, Finland, Ely, Two Harbors, and Duluth. Preand post-release monitoring of these sites will be conducted to determine pathogen establishment.

Biocontrol will be one management tool integrated with other treatments such as the biopesticide Btk and mating disruption. As GM populations increase and This map shows the location of the first EAB biocontrol release and research control treatments sites in Minnesota. The sites are outlined in purple. EAB presence is confirmed by become less effective, the goal trap finds (red circles).

Integrating biological control with other management activities Biological control is one part of MDA’s GM and EAB programs.

In addition, we work to prevent the spread of these pests by regulating the movement of targeted wood products such as firewood (potential vector), training First Detectors to identify infestations in early stages, and educating communities and the public about GM and EAB. We set and enforce the quarantine in infested counties, and search for new infestations. The strategy is to prevent GM and EAB spread and utilize biological control in infested areas. q

NOVEMBER 2010 | www.MNLA.biz

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The Scoop | MDA UPDATE

New Invasive Plant Alert: Oriental Bittersweet

By Monika Chandler, Biological control coordinator, Minnesota Department of Agriculture n/DOT found, reported, and controlled infestations of invasive Oriental bittersweet, Celastrus orbiculatus, that were overtaking fences and engulfing trees on their right-of-ways in the metro area. These are the first confirmed reports of Oriental bittersweet in Minnesota. Tracing back these infestations, we learned that they were planted along fences by persons who thought they had planted American bittersweet, C. scandens, a native vine.

Fall is an ideal time to distinguish female plants of the two species by their fruit. Nurseries should check their Celatrus stock and make sure that it is labeled correctly. For a fact sheet distinguishing the two bittersweet species, go to: www.mda.statemn.us/orientalbittersweet.aspx. q

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www.MNLA.biz | NOVEMBER 2010

Nominations Open for Todd Bachman Award ominations are now being accepted for the third annual Todd Bachman Award for Innovation in Horticultural Business. Created by the University of Minnesota, MNLA and the MNLA Foundation, the award annually recognizes an individual whose innovation in private enterprise has positively influenced one or more horticulture and/or green industry businesses in the region.

The award recipient will receive a plaque and will be recognized in trade and consumer publications. In addition, the MNLA Foundation will make a $1,000 cash award in the recipient’s name to his or her alma mater.

Qualifications for Todd Bachman Award: Owner or employee of a horticultural business in the north central region; recipient of a degree horticulture, business or related field; demonstrated innovation in business, marketing, horticultural production, floral, or landscape practices.

Nominator will submit the following by November 24, 2010: One page letter of nomination noting how the individual meets the qualifications; summary document listing contact information of the nominee, relevant academic background, relevant employment history, and areas of innovation; two letters of support.

Email the completed nomination packet as a PDF to bob@MNLA.biz or mail to: Todd Bachman Award, c/o MNLA, 1813 Lexington Ave. N., Roseville MN 55113.

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The Scoop | BUSINESS MANAGEMENT

Diagnostic Drug & Alcohol Testing A Drug & Alcohol Testing Resource hat is the best tool employers have for deterring drug and alcohol use in the workplace?

Random drug and alcohol testing…and here are just a few of the reasons why!!!

• Saves lives and prevents injuries • Helps employer identify workers with substance abuse issues and facilitates their treatment • Reduces employer liability • Increases productivity • Allows employees to easily say no to illegal drug use “No thanks. They drug test at work.”

Diagnostic Drug & Alcohol is your number one source for drug and alcohol services. Our team of professional delivers outstanding customer service, automated test results for quick turn

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around time, and we can assist you in creating policies and procedures necessary to assure testing is fair and compliant.

Diagnostic Drug & Alcohol testing is conveniently done at your workplace.

Drug testing in the workplace is not only cost effective for the company it minimizes the employee down time so the collection process takes only minutes instead of hours.

Diagnostic Drug & Alcohol Testing offers pre-employment, random, reasonable suspicion, and post-accident testing for any situation you may encounter.

Drug & Alcohol Testing Rates: Non-DOT and DOT 5 Panel test $60.00/test

• Collection on-site • Testing at certified forensic laboratory • Test results reviewed and reported to you by a certified Medical Review Officer • Breath alcohol testing on approved NHTSA evidential breath testing equipment • All testing performed by certified collectors and trainers Alcohol Testing - $50.00 per test Diagnostic Drug & Alcohol Testing will provide you with a testing service that is easily accessed, friendly, and knowledgeable.

For more information, contact Morgan Anderson at ddatesting@comcast.net. q

NOVEMBER 2010 | www.MNLA.biz

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The Scoop | CAREERS PROMOTION

Career Fair Display kits Now Available

by Jodi Larson, MNLA Foundation y now you have hopefully heard about the MNLA Adopt A School program, which encourages members like you to connect with local schools and help to build awareness of green industry careers. If you haven’t, you can find out more by going to www.MNLA.biz and searching the keyword ‘Adopt a School’.

We have developed a number of materials to use for school visits, including pens and bookmarks to use as handouts, Powerpoint presentations and curriculum to help ease you into a presentation, and career brochures to handout in career centers and at career fairs. Our latest tool is the career fair display kit. It includes a table cover, table skirt, and 8 display cards highlighting the various career options offered by our industry.

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www.MNLA.biz | NOVEMBER 2010

Career fairs, usually held at a local high school, are a great way to reach kids and teach them about green industry careers. The fair presents an opportunity for students and their parents to discuss their career options, ask questions, and find out more about the realities of a given profession.

Are you interested in attending a career fair and talking to students and their parents about what you do?

Check out the list of upcoming fairs and contact me if one sounds right for you. I will get you connected with our contact at the school, and send you all the materials you’ll need for the exhibit.

But don’t be limited by this list. You can also contact a school in your area to find out if they are having a career fair. Some schools don’t have career fairs but instead bring professionals into their career center to talk about their profession with students that are interested. By talking to a guidance counselor, you can see what opportunities exist.

Together we can help prepare students for a future in a field they’ll love.

Career fairs: 1. November 4, 2010, 5-8pm at Prior Lake High School 2. November 12, 2010, 8a2pm at Anoka STEP 3. November 16, 2010, 4-6:30pm at Shakopee Senior High 4. November 18, 2010, 8-11am at Johnson High School in St. Paul 5. December 2, 2010, 9am-1pm Career Jam at Dunwoody 6. January 31, 2011, 5-8pm at Burnsville Senior High 7. March 10, 2011, 12:30-3:30pm at Southwest High School in Minneapolis 8. April 21, 2011, 8-11am at South High School in South Minneapolis 9. April 29, 2011, 8:30-11:30am at Washburn High School in Southwest Minneapolis Schools with career presentation opportunities: 1. Farmington High School 2. Irondale Senior High 3. AchieveMPLS (Minneapolis schools) Schools that would like to do a work-site visit: 1. Harding High School To sign-up for one of these fairs, or to find out about other opportunities that exist, contact Jodi Larson at MNLA. By phone, 651-633-4987, or by email, jodi@mnla.biz. q

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