The Scoop Online - April 2010

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VOLUME 33, NUMBER 4 April 2010

OFFICIaL PUBLICaTION OF THe MINNeSOTa NURSeRY & LaNDSCaPe aSSOCIaTION

Insights and Information for green Industry Professionals

New Plants for a New Spring PageS 24-32

New Irrigation Business Opportunities

Your Most Valuable asset

Save Money on Overtime!

PAGES 12-13

PAGES 40-41

PAGE 47

es n i l g ide yclin u c w Gt Re e 11 e N r Po pag fo ee S

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Government Affairs . . . . . . . . . . . . . . 7 Legislative Update . . . . . . . . . . . . . . . 9 Sustainable Environment . . . . . . . 10 Recycling. . . . . . . . . . . . . . . . . . . . . . . 11 Irrigation . . . . . . . . . . . . . . . . . . . . . . . 12 Safety . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Education . . . . . . . . . 16-17, 19-20, 38 Landscape Awards. . . . . . . . . . . . . . 22 New Plants for Spring. . . . . . . . 24-32 Business Management . . . . . . 33, 47 Garden Center . . . . . . . . . . . . . . . . . . 34 Commercial Flower Growers . . . . 36 Nursery . . . . . . . . . . . . . . . . . . . . . . . . 39 Nursery Business Management. . 40 Public Relations . . . . . . . . . . . . . 42-44 Supplier Profile . . . . . . . . . . . . . . . . . 49 Plant of the Month. . . . . . . . . . . . . . 49

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ADVERTISER INDEX AgStar Financial Services - 34 Anchor Block Company - 2 Belgard Hardscapes-Northfield-Bend - 43 BFG Supply - 28 Borgert Products, Inc. - 52 BW Insurance Agency - 18 Carlin Horticultural Supplies/ProGreen Plus - 30, 43 Carver-Hennepin Insurance Agency LLC - 35 Casualty Assurance - 17 Central Landscape Supply - 36 Central Wisconsin Evergreens, Inc. - 16 Cherokee Mfg. - 14 Cook Water Farms - 32 Crow River Greenhouse & Nursery - 31 Cushman Motor Co., Inc. - 34 D. Hill Nursery Co. - 41 Fury Motors - 37 Gardenworld Inc. - 12 Gertens Wholesale - 10 Gopher State One-Call - 38 Haag Companies, The - 51 Hedberg Landscape & Masonry Supplies - 27

J.R. Johnson Supply, Inc. - 32 JRK Seed and Turf Supply - 7, 14, 41 Klaus Nurseries - 47 Law’s Nursery, Inc. - 13 MN Equipment Solutions, Inc. - 36 Mulch ReNEW Inc. - 38 Natural Industries, Inc. - 35 Out Back Nursery - 38 Pine Products, Inc. - 29 Plaisted Companies - 4 Rochester Concrete Products - 9 Rock Hard Landscape Supply division of Brian’s Lawn & Landsaping, Inc. - 13 TerraDek Lighting, Inc. - 36 The Builders Group - 15 The Mulch Store - 21 The Tessman Company - 12 Timberwall Landscape Products - 23 Wilson’s Nursery, Inc. - 20 Xylem, Ltd. - 18 Ziegler Cat - 3

Upcoming events april 6-7 – Pesticide Certification Workshop and Exam. Dorsey-Ewald Conference Center, St. Paul. For more information, see page 19 or www.mnla.biz.

9 – Design Principles of 12 Volt Outdoor Lighting (2 hours of PLT Relicensure) & Installation Principles of 12 Volt Outdoor Lighting (2 hours of PLT Relicensure).

TerraDek Lighting, Inc., Plymouth. For more information contact TerraDek at 763-577-2425.

22 – PLANET Day of Service. MNLA is an association partner in this national program.

For more information, see www.planetdayofservice.org.

23 – Design Principles of 12 Volt Outdoor Lighting (2 hours of PLT Relicensure) & Installation Principles of 12 Volt Outdoor Lighting (2 hours of PLT Relicensure).

TerraDek Lighting, Inc., Plymouth. For more information contact TerraDek at 763-577-2425.

28 – CPR Certification. e Builders Group, Eagan. For more information, contact Sandy at 651-389-1047 or visit www.tbgmn.com/SafetySeminars.asp.

28 – First Aid Certification. e Builders Group, Eagan. For more information, contact Sandy at 651-389-1047 or visit www.tbgmn.com/SafetySeminars.asp.

July 18-24 – Perennial Plant Symposium. Doubletree Hotel, Portland, Oregon. For more information, see www.perennialplant.org.

27 – 20th Annual Widmer Golf Tournament. More information coming soon at ww.mnla.biz.

29 – Landscape Design Tour. St. Paul and Minneapolis. More information coming soon at www.mnla.biz.

august 5 – Garden Center Tour. More information coming soon at www.mnla.biz.

25-26 – Minnesota Carlin Sales/Progreen Plus Buyer Fest 2010 Show. For more information, contact dwieck@carlinsales.com.

September 15-16 – Wisconsin Carlin Sales/Progreen Plus Buyer Fest 2010 Show. For more information, contact dwieck@carlinsales.com.

16 – Green for Life – an MNLA Public Service Event. For more information, see page 45 or visit www.mnla.biz.

January 5-7 – Northern Green Expo. Minneapolis Convention Center.

If interested in sponsoring or co-sponsoring an MNLA workshop, please call Betsy Pierre, 952-903-0505 ext 1 / betsy@pierreproductions.com.

Thanks MNLA Academy Sponsors!

Minnesota Nursery & Landscape Association 1813 Lexington Ave. N. Roseville, MN 55113 651-633-4987, fax 651-633-4986 Outside the metro area, toll free: 888-886-MNLA, fax 888-266-4986 www.MNLA.biz • GardenMinnesota.com

MNLA Mission The mission of the Minnesota Nursery & Landscape Association is to help nursery and landscape related companies in Minnesota and the surrounding region operate their businesses more successfully.

BOARD OF DIRECTORS Bert Swanson, MNLA-CP, President Swanson’s Nursery Consulting, Inc. 218-732-3579 • btswanson@gmail.com Debbie Lonnee, MNLA-CP, Vice President Bailey Nurseries, Inc. 651-768-3375 debbie.lonnee@baileynursery.com Heidi Heiland, MNLA-CP, Secretary-Treasurer Heidi's Lifestyle Gardens 612-366-7766 • heidi@BloomOnMN.com Van Cooley, Past President Malmborg’s, Inc. 763-535-4695 van@geraniumsbygeorge.com Randy Berg, MNLA-CP Berg’s Nursery, Landscape/Garden Center 507-433-2823 rberg@smig.net Scott Frampton Landscape Renovations 651-769-0010 sframpton@landscaperenovations.com Tim Malooly, CID, CLIA, CIC Irrigation By Design Inc. 763-559-7771 • timm@ibdmn.com Bill Mielke Wilson’s Nursery, Inc. 952-445-3630 bill@wilsonsnurseryinc.com Herman Roerick Central Landscape Supply 320-252-1601 hermanr@centrallandscape.com Bob Fitch MNLA Executive Director 651-633-4987 • bob@mnla.biz Staff directory and member services directory near the back cover.

The Scoop is published 12 times per year by the Minnesota Nursery & Landscape Association, 1813 Lexington Ave. N., Roseville, MN 55113. Address corrections should be sent to the above address. News and advertising deadlines are the 5th of the month preceding publication.

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gOVeRNMeNT aFFaIRS | The Scoop

Take the Initiative to Contact Legislators

By Mick McGuire, McGuire Landscaping, Inc. he Government Affairs Committee works diligently throughout the year to monitor activities and maintain an open line of communication with government officials in St. Paul. Whether the concern is a policy issue driven by regulatory agencies or a statute issue controlled by the legislature, we need to be aware of its potential impact on our industry and be able to bring a professional voice to the table.

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Mick McGuire

Given the diverse interests of the association and the complexity of state government, we believe it is in the best interests of our members to work with legislative and regulatory professionals. John Boland is our longtime Legislative Consultant. New to our team this year is Regulatory Consultant Doug Carnival. I believe both of these professionals, together with Executive Director Bob Fitch, give us excellent representation at the Capitol.

The intentions of the Government Affair Committee have been and will continue to be in the best interest of all members.

Through hard work and a professional approach, we have proven to be an effective voice in St. Paul.

"î Žrough hard work and a professional approach, we have proven to be an eective voice in St. Paul."

Please contact me or any Government Affairs Committee member with your thoughts or concerns. q ________________________________________________ Mick McGuire is a member of the MNLA Government Affairs Committee and can be reached at mickmdg@frontiernet.net.

While the efforts of the government affairs staff and committee are important, perhaps even more important is the action of the association members.

Members are most often interested in issues that affect them directly, such as business, taxation, transportation, safety and the environment. These are concerns that factor into our everyday operations and can have either a positive or negative impact on our job performance. By working together, we can communicate our interests and concerns most effectively to government officials. Despite all the bureaucracy and formality in St. Paul, what matters most, I believe, is when members take the initiative to contact their legislators and tell their story.

Members of the Government Affairs Committee and, for that matter, all MNLA committees always have the best interest of association members as their guiding light. As a long-time member of this committee, I have struggled at times with certain issues and positions. Specifically, I am concerned about issues that may tend to favor metro area members over greater Minnesota members and that could overburden small businesses with little impact on larger or more established members. I wonder whether we, in an effort to bring more credibility to our profession, have created challenges that may be difficult for some to overcome.

APRIL 2010 | www.MNLA.biz

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The Scoop | FROM THe PReSIDeNT

LeaDeRSHIP = a Competitive advantage

By Bert T. Swanson, Swanson’s Nursery Consulting Inc., MNLA President hat is leadership?

Leadership definitions are as numerous as the number of leaders.

These definitions are developed from our Bert Swanson own individual experiences. As a way of introduction, some of my leadership experiences include: a nursery manager as a junior in High School; a U.S. Navy ensign to a Navy captain: a university professor in charge of several projects and programs; a container nursery manager; a container nursery owner and an owner of a nursery consulting company. Thus, my definition of leadership is wide and varied. Write down your leadership experiences to see what constitutes your definition of leadership and how your definition aligns with, and helps you do what you are doing today.

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In addition to our individual definitions and quality of leadership, an article titled "Make Yourself a Leader" provides some key leadership characteristics from which we can all improve our own leadership ability, as well as the leadership capability of each leader in our companies. The author of these characteristics is unknown, but they were published in a journal called Fast Company, which refers to itself as a "Handbook of Business Revolution."

Please read and study the following: 12 Characteristics of Leadership 1. Leaders are both confident and modest. You need a healthy ego to lead, but you also need to be strong enough to check it at the door.

Being a leader is not about making yourself more powerful, it's about making the people around you more powerful.

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2. Leaders are authentic. You earn the trust and respect of the people you work with when you know who you are, and when you walk your talk.

Who believes in leaders who do not believe in themselves?

3. Leaders are listeners. Great listening is fueled by curiosity. It is hard to be a great listener if you are not curious about other people.

4. Leaders are good at giving encouragement, and they are never satisfied. Leaders are always raising the stakes of the game for themselves and for their people. They are always testing and building both courage and stamina throughout the organization.

5. Leaders make unexpected connections. They organize and lead conversations among people who do not normally interact with each other. They see the kinds of patterns that allow for small innovations and breakthrough ideas.

6. Leaders provide direction. No single leader is smart enough to know everything, but smart leaders do know how to pose revealing questions.

7. Leaders protect their people from danger and expose them to reality.

Most people want leaders to insulate them from change rather than mobilize them to face it. That is why leadership is so dangerous.

8. Leaders make changes and stand for values that do not change. One job of the leader is to help people identify what habits and assumptions must be changed for the company to prosper. And then ask "Which values and operations are so central to our core that if we lose them, we lose ourselves?"

9. Leaders lead by example. Small gestures can send big messages.

Leaders have a fundamental

obligation to live their lives according to the principles they espouse. Remember, you are always under a microscope.

10. Leaders do not blame, they learn.

Even the smartest business people make mistakes. Bill Gates once decided that the Internet would not have a big impact on Microsoft's business. These days, the right mind-set is an experimental mindset: try, fail, learn, try again.

11. Leaders look for, and network with other leaders. Want to make yourself even more effective as a leader? Want to heighten your influence and deepen your impact?

Stop playing the role of the Lone Ranger! Look for allies, network with like-minded colleagues and help those people become better leaders. After all, it is lonely at the top only if you place yourself on a pedestal.

12. The job of a leader: Make more leaders. Look around you. Do you see enough leaders at all levels to keep your company changing and charging into the future? The team with the most and the best leaders wins! Your ultimate task is not just to be a leader, it is to make more leaders!

I hope these characteristics will encourage you to think about what leadership means to you, what it is for you and what it does for you. May they bring new perspectives of leadership into your own definitions and into your company. You cannot survive without good leadership!

My next article will discuss some tactics for Leading in Hard Times. q ________________________________ Bert Swanson is the president of MNLA and can be reached at btswanson2@gmail.com.

LegISLaTIVe UPDaTe | The Scoop

MNLa active at State Capitol

By Bob Fitch, MNLA Executive Director he 2010 Minnesota Legislative session is rolling toward an end-of-the-session showdown between Gov. Pawlenty and the DFL majorities in the House and Senate. Meanwhile, MNLA volunteers and professional staff are working hard to advocate on issues of importance to green industry businesses.

• Gov. Pawlenty signed the bonding bill which includes $3 million to remove and replace diseased or infested shade trees on public lands. e monies will be distributed by the DNR as part of a cost-share program with municipalities. MNLA tried to fix technical glitches in the bill related to native species and disbursement

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procedures, but unfortunately the bill passed with these in place. Hopefully these glitches won’t hinder timely and effective implementation.

• A proposal by the Minnesota Department of Agriculture and MNLA to create a new professional level of the state’s tree care registry got caught in misinformation that it was designed as a “fencing mechanism,” as well as a movement to purge MDA programs that aren’t “cows, sows or plows.”

• e House Ag Committee cut funding for the Department of Agriculture’s invasive species programs. If agreed to by the Senate, these cuts would devastate MDA’s very successful Gypsy moth slow-thespread program. MNLA is working to prevent these cuts.

• e Minnesota Department of Natural Resources is reducing plantings and has laid off some personnel at General Andrews Nursery, one of two sites where the state grows conservation grade seedlings. For years, MNLA has believed that the state should not be in competition with private enterprise because private growers based in Minnesota and surrounding states could fulfill the demand for seedlings for conservation plantings. In recent years, the nurseries have been operating well below capacity.

• anks are extended to the MNLA members and the Minnesota Turfgrass Government Affairs Committee members who took part in the March 3rd Day on the Hill. Visits were made to 80 legislative offices. q

APRIL 2010 | www.MNLA.biz

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The Scoop | SUSTaINaBLe eNVIRONMeNT

The golden Rule Meets Back to the Future

By John Moe, Pangaea Design irst, I’d like to thank the MNLA staff, Board of Directors and committee leaders for their diligence and creativity in restructuring several John Moe MNLA Committees.

Our new structure will allow MNLA to better support its member businesses as we navigate these interesting times.

As part of this remodeling, the Environmental Concerns Committee has emerged as the Sustainable Environment Committee. Our new moniker, in addition to the obvious benefit of extra syllables, reflects our emphasis on sustainability.

Here’s a definition of sustainability used in the Sustainable Sites Initiative: Sustainability is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

If that seems a bit unwieldy to you, think of sustainability as The Golden

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Rule meets Back to the Future. Perhaps a more accepted interpretation (also included in the Sustainable Sites Initiative) would tell us sustainability should be economically feasible, socially equitable and environmentally sound in equal parts. I offer this mini-primer because you’ll be hearing a lot about sustainability from all sectors of the economy and I wanted to save you from an awkward moment should it come up in polite conversation.

Listen to this: For many in our industry, new green services and technology have already translated into business opportunity. On top of an already well-established (yet still expanding) native plant phenomenon, ideas such as rain gardens, permeable pavement systems and smart technology in irrigation are just a few examples of green services and technology that have spurred growth. In fact, water-related solutions of all types are getting attention from both the public and all levels of government. And what, in my opinion, has the most exciting potential for growth? Permaculture and urban agriculture, which have implications beyond what we’re used to or, dare I say

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it, even comfortable with. I predict that low-hanging fruit will be the new lowhanging fruit.

To bring all this newness into better focus for our members, the Sustainable Environment Committee has planned a series of informational publications to increase understanding and awareness of topics like rain gardens, permeable paving systems and permaculture. The pieces are currently planned to be in PDF format and will be distilled to provide essential, concept-level information on a single page.

Additionally, we will sift through the overwhelming multitude of resources to glean the most current, in-depth and accurate information (both online and in print) for those wanting to learn more.

Of course we will continue to list upcoming education opportunities, including those offered by other organizations, on the MNLA.biz website. q ________________________________ John Moe is a member of the MNLA Sustainable Environment Committee and can be reached at pangaeadesign@comcast.net.

aTTeNTION LaNDSCaPe PROFeSSIONaLS aND gaRDeN CeNTeRS! MNLa's green Industry Recycling Program Returns!

Good news! Choice Plastics has provided a commitment to the MNLA recycling program for the 2010 season.

Choice Plastics did NOT earn any net profit from the program in 2009. Consequently, the program must be run leaner and more efficiently in 2010 – and that will take great cooperation from participating members. The challenges included mixed materials, lack of cleanliness, significant labor expenditures, and low-end market pricing on these low-end materials.

Despite the challenges, Choice is very committed to MNLA and the recycling program. Hopefully the new parameters will help extend this program well into the future without significantly hampering member’s ability to collect and deliver the material to Choice for recycling.

For the 2010 season, the program will start April 15th and run thru October 15th. Below are the parameters, which suppliers or garden centers MUST adhere to in order to participate in the program:

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All incoming loads MUST HAVE A DOCK TIME and no material will be dropped outside in 2010. Delivery drivers will check in at the Choice offices and receive dumping instructions. A member of the Choice Plastics staff will conduct a visual inspection of each load.

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Choice will accept ONE DUMPSTER per day as well as ONE SMALL LOAD from a non-dumpster facility per day.

Members will need to be aware that the schedule during the busy months may push them out several days or more when they call for a dock appointment. There will be no exceptions to this schedule. Choice must regulate the inflow of material.

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Choice will no longer accept any types of AG Film, Silage Bags, or any other types of greenhouse film or bags. The only acceptable materials for 2010 will be the rigid plastics-pots, trays, flats, and containers. If there is any question about whether a particular material is acceptable, members can call the Choice offices for an answer.

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Members must do the best they can to eliminate outside waste, garbage, heavy organic matter, aluminum cans, etc. Non-compliance with these parameters will result in rejection of the dumpster at the door. If Choice accepts a dumpster and later finds excessive non-conforming material, pictures will be taken to document the materials and disposal fees will be assessed to the member in question. Choice had significant disposal fees in 2009 as a result of non-plastic material in the dumpsters.

I have read the above parameters and understand that to participate in the MNLA Green Industry Recycling Program I must adhere to them. Failure to meet the parameters will result in exclusion from the program.

Signed: ______________________________ ______________________________ ______________________________ Name Company Email

Please contact DanDan Mayer or Jon with any Please contact Mayer withHorsman any questions youquestions. may have.

Dan Mayer, Choice Plastics 952-472-3070 5338 Shoreline Drive Mound, MN 55364

Jon Horsman, MNLa 651-633-4987 jon@MNLA.biz

To sign up for the 2010 Recycling Program, fax this signed form to MNLA at 651633-4986 or 888-266-4986.

APRIL 2010 | www.MNLA.biz

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The Scoop | IRRIgaTION

Can Minnesota’s New Water Conservation Rate Structure Create Business Opportunities?

By Jeff Latterell, Mickman Brothers, Inc. ow many of you are aware of the new Minnesota law that requires public water utilities to implement residential and commercial rate structures that encourage water conservation? The purpose of this new law is to modify the end users’ behavior regarding water usage.

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These rates apply to public water suppliers serving more than 1,000 people. The rates went into effect on January 1, 2010 for the Minneapolis/St. Paul metropolitan area. All other water suppliers serving more than 1,000 people in the State of Minnesota shall use a conservation rate structure by January 1, 2013.

The following is an example of a conservation rate structure using increasing block rates:

The Tessman Company 1300 Sylvan Street, St. Paul, MN 55117 (651) 487-3850 • (800) 882-5704

The Tessman Company has been in the green industry since 1950. Serving lawncare, landscape, greenhouse, nursery, and golf industries.

We have warehouses in St. Paul, Fargo and Souix Falls.

We carry a complete line of Ice Melter products.

Distributor of Professional Ice Melter® Tessman Sioux Falls

27093 Sundowner Ave. Sioux Falls, SD 57105 (605) 368-2586 (800) 234-1965 12

www.MNLA.biz | APRIL 2010

Tessman Fargo

610 39th Street North Fargo, ND 58102 (701) 232-7238 (800) 474-7238

Example: 0-6,000 gallons = $2.50/1000 gallons.

6,000-12,000 gallons = $3.15/1000 gallons.

12,000-24,000 gallons = $4.00/1000 gallons.

Above 24,000 gallons = $6.00/1000 gallons.

The cost per unit increases as water use increases within specified “blocks” or volumes. The increase in cost between each block should be significant enough (25% or more and 50% between the last two steps) to encourage conservation.

There can be many other variations of rate structures that encourage conservation.

With rising prices and increased regulation of water, irrigation companies must provide products and solutions to make irrigation systems more efficient. Design the irrigation system for the efficient and uniform distribution of water. Use weather based controls to automatically respond to the

changing site conditions. Soil moisture sensors can also enhance irrigation efficiency.

For existing irrigation systems, audits can reveal system inefficiencies which can help identify conservation opportunities. Investing in new products and technologies that use water more efficiently will reduce your customer’s water use and save them money. Products such as smart controllers, flow sensors and master valves can save water in cases where a ruptured pipe or broken sprinkler may go undetected. Often the investment to make an existing irrigation system more efficient can provide positive returns in just a year or two.

Proper communication with your customers about the new rate structure can provide you with new business opportunities.

Now more than ever it is important to practice proper irrigation design and promote water-efficient irrigation practices. Become familiar with water efficient irrigation products and develop a sales strategy to create new business opportunities for your company. q ________________________________________________ Jeff Latterell is a member of the MNLA Irrigation Committee and can be reached at jeff.latterell@Mickman.com.

APRIL 2010 | www.MNLA.biz

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The Scoop | SaFeTY

Pre-Task Planning and Communication in Construction

By John Primozich, CSP, ARM ost successful contractors include safety as part of their planning process.

Others miss the opportunity to prevent injuries and John Primozich disruptions on their jobsites by treating safety as an isolated function; an add-on. Why wait until things occur such as an accident or an OSHA visit at one of your sites? We make attempts to control hazards/conditions by having safety/AWAIR Programs in place,

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training our employees, promoting jobsite safety, and various other strategies. One of the most effective ways to control these issues is to address them during the pre-planning stages of the project.

Planning and communication are arguably the most important parts of the construction process as a whole. Every aspect of the construction process involves pre-planning and communication. Successful construction companies will typically pre-plan at several critical points throughout a particular project. These include the prebid and bid stage, prior to work being performed in the field, prior to each

major phase of construction, and especially for the critical/hazardous tasks.

It’s through effective planning and communication that the materials, equipment, workers, subcontractors, and all of the involved processes and resources come together to create the finished product.

Effective planning and communication should include everyone involved in the construction process from start to finish. People tend to see things differently from time to time and are involved at different stages of the project, so getting everyone’s input is important. Typically those involved in the planning process include estimators,

Safety Director, Project Manager, Job Superintendent/Foreman, field employees, other Management, Insurance Agent, and Loss Control Representative.

So what do we plan for? Anything is fair game. No task is too large, or too small, when it comes to planning and communication. Items typically planned for are timelines related to materials, resources, equipment, employees, and subcontractors, notices/posters, signage, emergencies/weather, meeting locations/frequency, material staging areas, hoisting areas, onsite traffic control and parking, material disposal, fire prevention, work at heights, materials handling concerns, crane operation, and many others.

Pre-planning can be anything from formalized meetings with all those mentioned above, or it can be a quick pre-task meeting or safety meeting on a jobsite prior to a particular operation or phase of the project. The key is to have constant and open lines of

communication so that effective planning and communication can be accomplished.

The purpose is to anticipate problems and hazards, define your safety control method(s), implement those controls and communicate them to everyone on the job. The outcome of pre-planning is a smooth running job with minimal disruptions, hazards, and injuries.

Pre-planning is a pro-active process, as should be safety. Be pro-active and plan safety into your job. q ________________________________ The Builders Group (TBG) is a self-insured workers’ compensation insurance fund that has been protecting Minnesota’s construction industry for more than 10 years. For more information, go to their website: www.tbgmn.com.

MNLa Landscape Committees Restructured wo new MNLA committees for landscape professionals have been formed, replacing four previous committees.

• e Landscape Management, Hardscapes, and Landscape Contractors Committees have been re-formed into the Landscape Education Committee and the Landscape Professional Advancement Committee.

• e duties of the Landscape Lighting Committee have been taken over primarily by the Landscape Design Committee, although CEUs for PLT will be handled by the new Landscape Education Committee. “ese changes do not reflect any weaknesses or shortcomings in the previous committee structure,” said MNLA Executive Director Bob Fitch. “Rather, the new set-up recognizes the common interests of the various industry segments and allows for the segments to pool their strengths and minimize duplication of efforts. Each industry segment will be fairly represented in the structure.”

Watch for more information on the new

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committee alignment in an upcoming issue of e Scoop.

APRIL 2010 | www.MNLA.biz

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The Scoop | CeRTIFICaTION

Congratulations! MNLa Certified Professionals Passing the Certification exam March 5, 2010 From left to right Rick Williams, Linder's Nursery & Garden Center; Andy Hovland, Moongate Garden CERTIFIED Design LLC; Karen Professional Porter, Mickman Brothers, Inc.; Wanda Shelmidine, Mickman Brother's Inc.; Molly Furgeson, Gaia Design, LLC; Cynthia Johnston, DCTC; Katherine Gelhaye, DCTC; Jim Nayes, Living Sculpture Tree & Shrub Care, Inc. Not pictured: Dustin Halverson, Village Green Landscapes; Gretchen Curtner Hatch, HCTC; Alan Strohbehn, Goetz Landscape, Inc.; Roxanne Stuhr, Tangletown Gardens.

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MINNeSOTa HORTICULTURaL SOCIeTY | The Scoop

april Classes at the Minnesota Horticultural Society lasses are sponsored by the Minnesota State Horticultural Society, but are held at various locations, as noted.

Enrollment is limited, and pre-registration is requested. To register, call 651-643-3601 or 800-676-6747, ext 211.

The following class on Emerald Ash Borer is being held on multiple dates and locations during the month of April. Please see below for dates and locations.

Emerald Ash Borer—What You Need to Know Find out why EAB is a problem for our trees, which trees are at risk, who to contact if they suspect their tree is infested, develop a strategy for dealing with the infestation, know who is responsible for removing trees infested with EAB, and how to protect your trees. All sessions are presented by a volunteer Minnesota Tree Care Advisor who has successfully completed training through the University of Minnesota.

Thursday, April 8, 6:30 to 8 p.m.

Price: $5, Register through Windom Community Education Windom Middle/High School, 1400 17th Street, Windom. For exact location and to register: http://www.windom.k12.mn.us/Staff/Com Ed/CommunityEd.Info/default.html.

Tuesday, April 13, 6 to 7:30 p.m.

Price: $5, Registration through MSHS. Bachman's Floral Gift and Garden, 6010 Lyndale Avenue S., Minneapolis.

Monday, April 19, 6:30 to 8 p.m.

Price: $5, Registration through MSHS. Carver County Government Center, Township Hall Meeting Room, 600 East 4th Street, Chaska.

Tuesday, April 20, 6:30 to 8 p.m.

Price: $5, Registration through MSHS. Commissioners Room, Sherburne County Government Center, 13880 Hwy. 10, 13880 Business Center Drive, Elk River.

Wednesday, April 21, 6 to 7:30 p.m.

Price: $5, Registration through MSHS. Mickman Brother's Garden Center, 14630 Hwy 65 NE, Ham Lake.

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Tuesday, April 27, 6:30 to 8 p.m.

Price: $5, Registration through MSHS. MSHS Classroom, 2705 Lincoln Dr., Roseville.

Wednesday, April 28, 6:30 to 8 p.m.

Price: $9, register through Apple Valley Community Education. Apple Valley Community Education, for exact location and to register: http://www.district196.org/CE/.

Thursday, April 29. 6:30 to 8 p.m.

Price: $9, register through White Bear Community Education after March 16.

White Bear Community Education, for exact location and to register: www.whitebearcommunityservices.org.

Bigger, Better and Over the Top Containers $35 members, $45 non-members. Saturday, April 10, 10 a.m. to 12 p.m. Mickman Brothers Garden Center, 14630 Hwy. 65 N.E. Ham Lake. Directions: www.mickman.com/garden/index.html.

This is a great creative project to give as a gift, or keep for yourself. We will paint a 10” terra cotta pot and apply a bronze patina glaze to create a unique container. While it dries, Diane will show you how to apply the “fill, spill and thrill” theory to your container to create a gorgeous container planting.

Choose from annuals for sun or shade. You may keep your container at Mickman’s until May 8. This makes a great Mothers Day gift!

Instructor: Diane Lee designs for the wreath division at Mickman Brothers, as well as having her own decorating/special event business Creative EASE. Butterflies and Bees—Partnering with Your Pollinators $15 members, $25 non-members. Tuesday, April 20, 6:30 to 8:30 p.m. MSHS Classroom, 2705 Lincoln Dr., Roseville.

Find out what plants will attract butterflies and bees to your garden, and why you want both. These pollinators will benefit production and beauty. Marty will tell you how to create and protect their habitats.

Instructor: Marty Bergland is a lifelong gardener and Master Gardener in Wright County. She is owner of Heirloom House-MN and co-owner of Grow-Harvest-Eat. q

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APRIL 2010 | www.MNLA.biz

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Special Thanks

2 010 SPONSORS

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www.MNLA.biz | APRIL 2010

MNLa aCaDeMY SPONSORS FOR 2010

TO THe

PESTICIDE CERTIFICATION

e MNLA Landscape Management Committee Presents…

PESTICIDE CERTIFICATION WORkSHOP & ExAM A Review of Pesticide Applicator Certification Training Materials in Preparation for Taking the Category A & E Exams Dorsey-Ewald Conference Center, St. Paul

Program Description Prepare for the category A and E Pesticide applicator certification exam by attending this 1 ½ day study program. e workshop can also be viewed as a refresher course for those already certified.

Topics to be Covered: • State Laws and Regulations • Integrated Pest Management (Insects, Diseases and Weed Control) • Pesticide Formulations • Health and Safety Issues (Toxicity, Heat Stress, Personal Protective Equipment) Taking the Exam on Day 2 is optional (Attending this study course does not guarantee passing the Category A & E exams.) If you wish to take the test, you must submit your Commercial or Noncommercial pesticide applicator license application and pay the license application fee to the Minnesota Department of Agriculture before you take the certification exams (this is a separate fee than the registration for the class). You may apply for a new Pesticide Applicator License electronically online at the Minnesota Department of Agriculture web page at www.mda.state.mn.us or by bringing a check or money order made payable to the Minnesota Department of Agriculture at the time of the exam. Cash will NOT be accepted! e cost for a Commercial or Non-Commercial License is $58.25 with the exception of a Non-Commercial Pesticide Applicator License for a Government employee which costs $10.00. License application fees are not refundable. Attending this study course does not guarantee passing the Category A & E exams.

Please note: is instruction program is intended to be a review of information in the study manuals. e instructors strongly recommend that you consider purchasing the following three study guides prior to attending the course: 1. Category A-1: National Pesticide Applicator Core Manual (New 2007) 2. Category A-2: Minnesota Supplement for Category A (New 2007) 3. Category E: Turf & Ornamentals Pesticide Manual (1997) ere are two options for ordering (note, when ordering, it will take approximately 1 week to receive your order so plan ahead!): 1. Order online at www.bookstores.umn.edu/ genref/ (click on Extension Publications).

2. Call 612-627-0108 to place your order.

Note: Manuals are no longer available at the St. Paul Campus Bookstore.

Vera Krischik is an associate professor in the department of entomology at the University of Minnesota and performs research and extension on insects of interiorscapes, woody plants, and turf.

She is interested in developing integrated Pest management (IPM) programs that reduce pesticide Register online at www.mnla.biz or call 651.633.4987

| APRIL 6-7, 2010

use, encourage biological control, and use of biorational pesticides when appropriate. She teaches a course on landscape IPM that is open to participants in the green industry.

Mike McDonough is a research fellow in the department of entomology at the University of Minnesota. He has worked in Ascerno Lab, researching and conducting education programs in greenhouse pest management since 1999. McDonough holds an undergraduate degree in business and a master’s degree in agriculture from the University of Minnesota.

DaY ONe SCHeDULe 7:15 am - Registration 7:45 am - Introduction 8:00 am - Integrated Pest Management – Vera Krischik 8:45 am - Customer Education and Professionalism – Mike McDonough 9:00 am - Certification and Licensing - MDA 9:30 am - Pesticide Laws & Regulations - Vera Krischik 10:00 am - Break 10:15 am - Emergency or Incident Response - Mike McDonough 10:30 am - Transportation and Storage of Pesticides - Mike McDonough 10:45 am - Language of the Green Industries - Mike McDonough 11:45 am - Lunch 12:15 pm - Plant Health Care - Mike McDonough 12:45 pm - Plant Diseases and Nematodes - Vera Krischik 1:45 pm - Weeds and Vertebrates - Vera Krischik 2:30 pm - Insects & eir Relatives - Vera Krischik 3:30 pm - Pesticide Labeling - Vera Krischik 4:00 pm - Conclusion DaY TWO SCHeDULe 8:00 am - Pesticide Labeling - Vera Krischik 8:30 am - Pesticides and Pesticide Formulations- Mike McDonough 9:30 am - Personal Protective Equipment - Mike McDonough 10:00 am - Break 10:15 am - Health, Safety, and First Aid - Mike McDonough 10:45 am - Planning the Pesticide Application - Mike McDonough 11:15 am - Pesticide Application Procedures and Equipment & Soil Fumigation - Mike McDonough 11:45 am - Environmental Concerns; Urban Sustainability - Vera Krischik 12:15 pm - Short Review – Vera Krischik & Mike McDonough 12:30 pm - Lunch 1:00pm - Pesticide Applicator’s Exam, Categories A & E Coffee & lunch are included. Parking is free!

MNLA-CP: 4 pts.

Level: Fundamental to Advanced

Sponsorships are available for this seminar. Call Betsy at 952-903-0505 / betsy@pierreproductions.com.

APRIL 2010 | www.MNLA.biz

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The Scoop | MINNeSOTa LaNDSCaPe aRBOReTUM

arboretum gardening School 2010 earn from expert instructors in the Midwest’s largest and most spectacular classroom – the Minnesota Landscape Arboretum. Through lectures, demonstrations, on-site garden visits and hands-on activities, the Gardening School offers rich opportunities for lifelong learning on a full range of topics for home gardeners, horticultural industry professionals, Master Gardeners, and other interested individuals.

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Classes are held on four consecutive Saturdays, 10 a.m.12:30 p.m. Fee: $30 member / $40 non-member (per class in each series) To register, call 952-443-1422 or visit www.arboretum.umn.edu/learn.aspx.

SeSSION 3: aPRIL – MaY 3 - CHOOSINg SPeCIaLTY PeReNNIaLS Introduction to Native Plants Saturday, April 24; 10 a.m. – 12:30 p.m. Snyder Auditorium Designing with native plants and other local materials can help create sustainable and easy care landscapes with year round natural beauty. Understand how to best utilize your garden site and how to create the site for natives. Douglas Owens-Pike, a plant ecologist with over 20 years of experience designing, installing and maintaining local native plant landscapes, is founder and President of EnergyScapes, Inc., located in Minneapolis, Minnesota. advanced Level – Selecting & Using Native Plants Saturday, April 24; 1:30 – 4 p.m. Snyder Auditorium Building on the introductory session in the morning, you will have an opportunity to learn how to use the Plant Selection tool created by the teacher. Various habitats are organized in an easy to use matrix. Douglas Owens-Pike, a

plant ecologist with over 20 years of experience designing, installing and maintaining local native plant landscapes, is founder and President of EnergyScapes, Inc., located in Minneapolis, Minnesota.

Container gardening Saturday, May 1; 10 a.m. – 12:30 p.m. $30 member / $40 non-member. Snyder Auditorium Create colorful designs by breaking from convention and make unexpected combinations of color, texture, height, form, seasonal interest, and color progression for your containers.

Class is lecture and demonstrations. Duane Otto is a Landscape Gardener at the Arboretum and has been designing the Arboretum’s annual gardens and planters since 1989.

IPM: Controlling Plant Pests Safely Saturday, May 8; 10 a.m. – 12:30 p.m. $30 member / $40 non-member. Snyder Classroom 2 Learn the principles of IPM (Integrated Pest Management) by understanding pesticide use, biological and non chemical use, chemical approaches, insect identification, and preventive measures that every gardener can and should do. Dan Miller is the Arboretum’s Integrated Pest Management Specialist.

The Minnesota Landscape Arboretum, the largest public garden in the Upper Midwest and a premier northern arboretum, is part of the University of Minnesota College of Food, Agricultural and Natural Resource Sciences and serves as a community and national resource for horticultural and environmental information, research, and public education. It is located nine miles west of I-494 on Highway 5 in Chanhassen. The University of Minnesota is an equal opportunity employer and educator. The Arboretum is disability accessible; the buildings and terraces are smoke free. q

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www.MNLA.biz | APRIL 2010

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The Scoop | LaNDSCaPe aWaRDS

Celebrating the Industry’s Finest at the MNLa Landscape awards Banquet on March 6 hanks to our Landscape Awards Program sponsors, Bachman’s Wholesale Nursery & Hardscapes, Belgard Hardscapes, and Gertens Wholesale.

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Landscape Awards Committee Chair Rick Tesch hands Mary Lou Clymer of Gertens the Judges Choice Award for Design. e University Club of Saint Paul - an elegant venue.

Alyson Landmark, Outdoor Environments

Rick Tesch of Creative Habitats and Jim Hagstrom of Savanna Designs Chris Ochs, Windsor Companies

Scott Frampton and the staff of Landscape Renovations.

Seamus and Jim Walsh, Vineland Tree Care e plaques are ready to be handed out.

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www.MNLA.biz | APRIL 2010

Randy Schmitz and Clarissa Cooper of Scenic Landscape Specialties Center

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The Scoop | NeW PLaNT FORUM

New Plants for a New Spring

New Plant Forum

he following plants were among those featured at the New Plant Forum at the 2010 Northern Green Expo.

Additional photos of these plants, as well as a complete list of plants featured at this Expo session can be found at www.MNLA.biz.

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Hydrangea paniculata 'HYPMAD I' (PP19,082) White Diamonds® Hydrangea

Greenhouse, brokers Propagation method: vegetative cutting The first heat tolerant, scented and sterile Lobularia on the market. Blooms all summer with white flowers. Use in baskets, mixed combos and in the landscape.

-Presented at Expo by Ron Newble, EuroAmerican Propagators.

Hydrangeaceae Origin: Athens, Georgia USDA Cold Hardiness Zones: 4-8 Height and Spread: 4’ x 5’ Availability: Bailey Nurseries, Carolina Nurseries, Willoway Nurseries Propagation method: softwood cutting With a commanding presence in the summer and fall garden, White Diamond is an exceptional new compact hydrangea with glistening white panicles that are held upright and eventually fade to parchment and pink for dried arrangements. Smaller and more manageable than most H. paniculata, White Diamond is perfect for the small garden or foundation planting. Bred by Dr Michael Dirr, University of Georgia.

-Presented at Expo by Jim Stolzenberg, Bailey Nurseries Inc. Lobularia maritima ‘Inlbushopc’ (PPAF) Snow Princess™ sweet alyssum Origin: Spain, introduced by Proven Winners USDA Hardiness Zones: 9-11 Height and Spread: 4-6” x 8-10” Availability: EuroAmerican Propagators, Four Star 24

www.MNLA.biz | APRIL 2010

Leucanthemum superbum ‘Banana Cream’ PPAF Banana Cream shasta daisy Asteraceae Origin: Zeeland, Michigan USDA Cold Hardiness Zones: 5-9 (testing in zone 4) Height and Spread: 1518” x 18-24” Availability: Walters Gardens, Inc., Bailey Nurseries, Inc. Propagation method: tissue culture 4” flowers open lemon yellow, then brighten to light butter yellow as they mature. Many axillary buds ensure summerlong bloom. Vigorous grower with excellent disease resistant, compact foliage.

-Presented at Expo by Jayne Roberts, Walters Gardens Inc.

Diervilla sessilifolia 'LPDC Podaras' (PP19,391) Cool Splash® dwarf bush honeysuckle Caprifoliaceae Origin: Ithaca, New York USDA Hardiness Zones: 3-7 Height and Spread: 3054” x 30-54” Availability: Bailey Nurseries, Inc.; Willoway Nursery; Carolina Nursery Propagation method: softwood cuttings Cool Splash® is the first variegated Diervilla and its bright white stands out dramatically even in shady borders. The cool foliage stays bright and clean right up until the first frost.

Bunches of yellow blossoms adorn the plant in June and July.

Easy-to-grow in a variety of soils, Cool Splash is a densely branched shrub.

-Presented at Expo by Brenda Wickenhauser, Bailey Nurseries Inc. Osteospurmum ‘Balvoyezo’ (PPAF) Voltage™ Yellow African daisy

Betula papyrifera ‘Varen’ (Pp15,768) Prairie Dream® paper birch

Betulaceae Origin: killdeer Mountain in western North Dakota USDA Hardiness Zones: 2b-6 Height and Spread: 40-45’ x 30-38’ Availability: Advance Orchard Co. Ltd.; Bailey Nurseries, Inc.; Byland’s Nurseries, Ltd.; Evergreen Nursery Co; North American Plants, LLC Propagation method: tissue culture and/or softwood cuttings A noteworthy stress tolerant selection from killdeer Mountain seed source in western North Dakota. Snow white, exfoliating bark. Excellent grown single or multi-trunked.

Resistant to bronze birch borer attack for 38 years in evaluation. Semi-pyramidal to upright-oval growth habit, becoming broadly-oval with age. Quality dark-green leaves and golden-yellow autumn color develops, even after severe autumn freezes. Superior adaptation and stress tolerance are valuable attributes of this cultivar. Specimen tree for yards and parks.

-Presented at Expo by Larry Chaput, North Dakota State University.

Pennisetum glaucum ‘Jade Princess’ Jade Princess ornamental millet

Origin: California USDA Cold Hardiness Zones: annual in zone 4, hardy in zone 9 Height and Spread: 10-16” x 24-28” Availability: Ball Horticulture Propagation method: vegetative cuttings This most unique clear yellow variety will stop traffic at the consumer level. Voltage™ Yellow features very flexible stems that sleeve, ship and show well. Use as a filler in a bed or in mix pot combinations. Full sun.

-Presented at Expo by Bob Cashman, Ball Horticulture.

APRIL 2010 | www.MNLA.biz

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New Plants for a New Spring Origin: Santa Paula, California USDA Hardiness Zones: annual in zone 4 Height and Spread: 24-30” x 18-24” Availability: PanAmerican Seed Co Propagation method: seed The color of ‘Jade Princess’ is what’s in right now. This trend looks to continue into the 2010 spring season. It is the perfect ‘thriller’ plant for mixed containers. Loves the heat and just performs everywhere. In the landscape it makes a great contrasting backdrop for any color. Chartreuse foliage with contrasting bronze flower plume.

-Presented at Expo by Jerry Gorchels, Ball Horticulture.

Celastrus scandens 'Bailumn' (PP19,811) First Editions® Autumn Revolution™ Bittersweet Celastraceae Origin: Cottage Grove, MN USDA Hardiness Zones: 2-8 Height and Spread: 15-25’ Availability: Bailey Nurseries, Inc. Propagation method: softwood cuttings A revolutionary breakthrough in bittersweet culture.

Imagine never having to wonder if you’re buying or selling a male or female plant again? The majority of the flowers formed on Autumn Revolution™ are perfect, meaning that the flower itself has both male and female parts. In other words, you only need one plant to form fruit. Berry size is twice that of the species.

-Presented at Expo by Terry Schwartz, Bailey Nurseries Inc. Hosta ‘Mouse Trap’ Mouse trap plantain lily Lilieaceae Origin: Waseca, MN USDA Hardiness Zones: 3-9 Height and Spread: 6” x 6”, miniature Availability: Shady Oaks Nursery Propagation method: tissue culture This is a sport of ‘Blue Mouse Ears’ discovered from the tissue culture production at Shady Oaks Nursery. The name 26

www.MNLA.biz | APRIL 2010

New Plant Forum

‘Mouse Trap’ was picked to keep the association with the “Mouse” series of Hosta ‘Blue Mouse Ears’.

Thick substanced, bright white leaves that stay bright throughout the season. Some green speckling on the newer leaves. Slug resistant.

-Presented at Expo by LuAnn Krienke, Shady Oaks Nursery LLC. Syringa reticulata 'Bailnce' (PP20,458) First Editions® Snowdance™ Japanese Tree Lilac Oleaceae Origin: Hastings, MN USDA Hardiness Zones: 3-7 Height and Spread: 18’ x 20’ Availability: Bailey Nurseries, Inc. Propagation method: budding

Selected by Rod Bailey because of its exceptionally heavy bloom. Although the species tend to flower biannually, Snowdance™ flowers well annually and begins flowering at an earlier age than the species. Large, fragrant panicles of creamy white bloom in June. The original tree, in Hastings MN, has never produced any seeds.

-Presented at Expo by JoAnn Kern, Bailey Nurseries Inc.

New Plants for a New Spring Phlox paniculata ‘Tequila Sunrise’ (PPAF) Tequila Sunrise garden phlox, from the Cocktail series Polemoniaceae Origin: The Netherlands USDA Hardiness Zones: 4-8 Height and Spread: 15-18” x 12-15” Availability: Ball Horticulture Propagation method: bareroot divisions, rooted cuttings The orange color is stunning! Bright and bold, with a dwarf compact habit. ‘Tequila Sunrise’ is part of the “Cocktail Series” – a line purposely bred for uniformity for the grower and better cleaner performance for the gardener. This new breeding is a very clear upgrade to more traditional garden phlox.

Mildew tolerant – low to rare, but not absolutely resistant.

-Presented at Expo by Russell Emerson, Ball Horticulture.

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New Plant Forum

Berberis thunbergii ‘Orange Rocket' (PP18,411) Orange Rocket Barberry Berberidaceae Origin: Czech Republic USDA Hardiness Zones: 4-8 Height and Spread: 2-5’+ x 18-24” Availability: Greenleaf Nursery; many other nurseries are licensed Propagation method: softwood cuttings Compact, upright growing deciduous shrub with small red leaves that turn a ruby red in autumn. A much more rapid grower than other narrow, “pillar-type” barberries. Early summer, pale yellow flowers are followed by small, crimson red berries. Outstanding fall color. Will reach 6-8’ in ten years.

License held by PlantHaven. Passed MN cereal rust trials and on the Federal Registry of approved barberry varieties.

-Presented at Expo by Larry Ahrens, Greenleaf Nursery.

Impatiens x hybrida SunPatiens®

Rosa ‘Bailsven’ Northern Accents® Sven shrub rose Rosaceae Origin: Chaska, MN, introduced by the University of MN and Bailey Nurseries USDA Hardiness Zones: 4-9 Height and Spread: 24-30” x 24-30” Availability: Bailey Nurseries, Inc. Propagation method: softwood cuttings

Origin: Ecke Ranch, California, USA USDA Hardiness Zones: annual in zone 4 Height and Spread: 16-20” spread Availability: Ecke Ranch; Gro N Sell; Raker; Wenke Greenhouses; Hilltop Greenhouse Propagation method: vegetative cutting Thriving in full sun sites, SunPatiens® are amazing for garden beds and containers with bloom and vigorous growth through the heat of summer. Excellent performance in trials at the Dallas Arboretum and University of Georgia.

-Presented at Expo by Carolyn Jones, BFG Sven is a good looking fellow, with double, 2” mauve/purple flowers produced in large masses, all summer long. It has the

Largest Pine Bark Supply in MN!

Pine Products, Inc. - Waconia, MN

952-442-5988 - www.pineproductsinc.com APRIL 2010 | www.MNLA.biz

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New Plants for a New Spring strongest fragrance of all three Northern Accents roses.

-Presented at Expo by Kathy Zuzek, University of Minnesota Extension Service Lycopersicon ‘Tomaccio’ Tomaccio tomato Origin: Israel USDA Hardiness Zones: annual in zone 4 (hardy in zone 10) Height and Spread: grows to 12’, requires staking Availability: McHutchison; Gloeckner; Eason Propagation method: seed This cultivar is the result of a 12 year breeding project to produce not only a very sweet tomato but also a very vigorous plant and one that lends itself easily to drying. It is possibly the sweetest tomato ever discovered. Its high sugar content has lead it to being called the “Tomasin” in Israel as they dry into an excellent

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New Plant Forum

snack. The plant can grow up to 12’ tall which makes the yield per plant exceptionally high. The fruits can easily be dried.

Pinch suckers to maintain one central main stem. Early harvesting is recommended, since fruit flavor has matured by the time these tomatoes start to turn red.

-Presented at Expo by Carrie Larson, McHutchison.

Hydrangea paniculata 'Renhy' (PPAF) First Editions® Vanilla Strawberry™ hydrangea

Hydrangeaceae Origin: France, by SAPHO, introduced in the U.S. by Bailey Nurseries, Inc. Availability: Bailey Nurseries, Inc. Propagation method: softwood cuttings

A delicious new creation from France. The enormous flower panicles are a blend of vanilla and strawberry, held upright on red stems. They emerge creamy white in mid summer, change to pink and finally to strawberry red. New blooms gives the plant a multicolored effect in late summer and early fall. The red coloration extends to the stems.

-Presented at Expo by Jonathon Pedersen, Bailey Nurseries Inc. Acer x freemanii 'UMNAF #1' (PP15,593) Firefall™ maple Aceraceae Origin: Chaska, MN, introduced by the University of Minnesota USDA Hardiness Zones: 4-7, possibly 3b Height and Spread: 4060’ x 30-40’ Availability: Bailey Nurseries, Inc; J Frank Schmidt; Swedberg Nurseries Propagation method: softwood cuttings Exceptional fall color is the most notable feature of this cultivar. Summer foliage is an attractive medium-green on top and silver green underneath. Reddish brown, staminate flowers provide seasonal interest in the early spring (typically mid-April in central Minnesota) Fall color develops earlier in the fall than most other red or Freeman maples.

-Presented at Expo by Steve McNamara, University of Minnesota.

Cornus hessei ‘Garden Glow’ Garden Glow™ dogwood

Corneaceae Origin: Morden, Manitoba, Canada USDA Hardiness Zones: 4a Height and Spread: 6’ x 6’ Availability: Bailey Nurseries, Inc.; Greenleaf Nursery Propagation method: softwood and hardwood cuttings Selected in 1987 from a population of open-pollinated seedlings of Cornus hessei received from the Agriculture Canada Morden Research Station, and introduced by the University of Minnesota. Garden Glow™ develops an attractive chartreuse, golden-yellow foliage color when grown in low-light situations. Richer foliage color than C. alba ‘Aurea’ or ‘Prairie Fire’. Tolerates wet sites. Needs filtered light or morning sun.

-Presented at Expo by Dr. Stan Hokanson, University of Minnesota.

Viburnum prunifolium ‘McKRouge Forest Rouge® blackhaw viburnum

Caprifoliaceae Origin: Waterloo, Wisconsin USDA Hardiness Zones: 4 Height and Spread: 8-10’ x 5-6’ Availability: Mckay Nursery Co. Propagation method: vegetative cuttings A Mckay Nursery Co. selection of blackhaw viburnum with a more refined, upright oval form. The foliage emerges yellowgreen and ages to a much darker shiny green. Flat topped

APRIL 2010 | www.MNLA.biz

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New Plants for a New Spring flower clusters are creamy white and appear in mid-May, followed by pinkish fruit which later turns black. Fruit clusters are sometimes slightly sparce within the cluster, but good fruit set overall. Fruit persists into winter. Fall color will start early on plants in full sun (early August) and depends and holds late into October – very purplish and leathery.

-Presented at Expo by Tim Flood, McKay Nursery Co. Prunus 'Lydecker' (PP16,621) BlackIce™ plum Rosaceae Origin: River Falls, Wisconsin – introduced by University of Wisconsin River Falls USDA Hardiness Zones: 3b-8 Height and Spread: 8-12’ x 8-10’ Availability: Bailey Nurseries, Inc; Jung’s Seed Propagation method: budding BlackIce™ is a cross between a cherry plum and a conventional Japanese dessert plum resulting in large fruit with superior winter hardiness and an early ripening date. Fruit size and yield is comparable to popular conventional cultivars, however, the ripening date is 2-4 weeks earlier.

-Presented at Expo by Dr. Brian Smith, University of Wisconsin River Falls

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New Plant Forum

Malus 'Bailears' (PPAF) First Editions® Ruby Tears™ flowering crabapple Rosaceae Origin: Beverly Nursery, Ohio, introduced by Bailey Nurseries, Inc. USDA Hardiness Zones: 4-7 Height and Spread: 8-10’ x 12-15” Availability: Bailey Nurseries, Inc. Propagation method: budding A seedling found at Beverly Nursery in Ohio. Naturally weeping form, similar to ‘Louisa’ and burgundy-green foliage much like ‘Prairiefire’. Pink flowers cover the pendulous branches each spring on this graceful small tree. Attractive dark red fruit which hangs on through the winter until the birds strip it.

-Presented at Expo by Debbie Lonnee, Bailey Nurseries, Inc. q

BUSINeSS MaNageMeNT | The Scoop

Do You Know the Ratios of Your Business?

By Gary Haworth, CPA nderstanding your company’s financial statements is critical to becoming a successful small business owner. Most owners have a pretty good handle on traditional line items such as sales, expenses and net profit. But are you correctly using the rest of the information to understand and manage your business in the best way possible? Even if you feel some of the items on your financial statement don’t apply to your daily operations, it’s important to know how these numbers affect your business.

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A banker looks at these ratios when evaluating your business to determine whether they will loan you money or renew your credit line. It can also affect the interest rate and other terms of your loan.

Potential buyers of your business will pay close attention to your ratios when looking at what your business is worth to them. The better the ratios, the higher the potential sale price you will get.

Your creditors will run various ratios on your information to determine what they will offer you as credit terms.

income. An owner should be monitoring this number throughout the month to have a better picture of the business.

Debt-to-equity Ratio The bank and other creditors will pay special attention to this ratio. It is computed by dividing the total debt of the company by the total equity.

Example: If total debt is $300,000 and the total equity is $200,000, your debtto-equity ratio is 1.5. A ratio less than 2.0 is generally considered a healthy number.

Current Ratio This ratio measures the ability of your company to pay off all of its current debts (due in one year or less) with the current assets. The current assets are cash and assets that can be turned into cash in a short time period. It is calculated by dividing the total current assets by total current debts. Having a ratio of at least 2 to 1 is the goal. A ratio of less than one means your company could have a hard time meeting its normal operating obligations like payroll and paying your vendor bills.

Quick Ratio

Here are a few important key ratios and trend indicators. Please keep in mind that a change in one of the indicators from month-to-month, or significant variances between your company and the industry average is what makes this so useful.

This is simply cash, collectible accounts receivables, and marketable securities divided by current liabilities.

This means you would not need to sell inventory to meet your current obligations. A ratio of one or greater will generally allow your company to run smoothly.

Breakeven Point

accounts Receivable Turnover

The breakeven point may be the single most important number for any business owner. It is the point when the revenue is exactly the same as the costs, thus there is no profit or loss. It is generally expressed in dollars. Once you pass the breakeven point, the gross profit on each additional dollar of sales should drop right to the bottom line as net

This is a ratio your banker will want to see when you request additional working capital funds. It is calculated by dividing the credit sales for the accounting period by the average of the outstanding accounts receivable at the beginning and the end of the accounting period. Comparing this number with your industry is very helpful in running

your business. Just as important is looking at your accounts receivable aging (current, 30 day, 60 day and 90+ days).

The older the account, the less likely you will collect it in full.

Inventory Turnover This is the cost of goods sold divided by the average of the inventory at the beginning and end of the accounting period. Assuming your markup is consistent, the higher the inventory turnover ratio, the better for you.

Net Profit Margin This is simply net income divided by sales. Obviously, every owner wants to see this go up! By comparing this with other similar businesses, you can better see where you stand and what you can potentially achieve.

Calculating and evaluating the various ratios and trend numbers may seem like a daunting task, but once you learn how and set up a couple easy formulas in a spreadsheet or in your software reports, it becomes very easy. Having and using these numbers should be a key ingredient for an owner to evaluate and run a successful small business. q ________________________________ Gary Haworth, CPA, is the owner of Haworth & Company, Ltd., and a member of the Small Business Resource Group, which helps small business owners with their accounting and payroll needs. He started his practice 20 years ago, growing from one person to now more than 30 employees and three locations. He can be reached at ghaworth@haworthco.com.

APRIL 2010 | www.MNLA.biz

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The Scoop | gaRDeN CeNTeR

all on Board?

By Amanda Clark, Dundee Nursery & Landscaping Co. id you attend any seminars or listen to any speakers over the winter that got you to thinking and planning your course of action for the upcoming Amanda Clark season? Are you ready to implement those changes? Are you excited to make the changes?

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I did and I am! While attending this year’s Northern Green Expo, I heard several speakers and attended some well thought through seminars that truly got me excited for what this year can and will bring. (On a side note, Thank You! to all of the MNLA staff and the committees that worked so hard on the Northern Green Expo.) So many thoughts were flowing through my headI had to take a few hours, okay days, to sort through all of them and decide what made sense. Then there were the interactions that I needed to have with other members of our team, the plans of action that needed to be written with assistance from that same team and then... you get the picture, but I believe that the plans are good ones and will help our team to grow and offer the customer service that will make us the “go to” company for our customers.

Some of my take aways from the Northern Green Expo that are helping me to put my ideas into play are quite basic, but sometimes we all just need a small reminder of them. First and foremost, we must remember that everyone who works for your company is a member of your “team.” We must continue to help them learn by encouraging them to attend seminars.

By allowing them to do this, you are helping to develop their thoughts and ideas that will be used to address the 34

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changes in your company. Be sure to show appreciation for all that they do - from a Thank You! to a meal on a busy day - it all shows your true appreciation.

When you are looking to make a change, you need to be open to ideas and input from your team. Those team members will help you to take the braces off of the company’s old way of thinking and allow you to look at the same old project/problem with a new, different eye. By involving your whole team in the process you will have their buy-in and they can see that they can trust you and make a difference in the growth of the company.

In making the changes that you feel are important to your team and company, you need to be sure that the goals you are presenting to them are written down. Post these goals for all to see and as the season goes on, be sure to let the team know what the status is on the goals. Basically, you present The Goals... The Actual... and the Explanation of why and where the team is at. This is an ongoing process and throughout all of it you must be open and honest with your team. This is part of the trust that must go both ways and will, once again, show the team that you want their input.

While working to implement change, you must have the energy to connect and be versatile with your team. This energy will go a long way in showing your team that you are committed to them and the changes that are taking place and that you will be there for all parts of the change.

So, as you think about seminars you attended and the speakers that you heard, remember that your team must be included. Listen to them and work off of what they say. Be open to their words and their way of thinking and be honest with them. This will develop a company team that is willing to work with and for you, and will bring in those customers that we all need to have. q ________________________________________________ Amanda Clark is a member of the MNLA Garden Center Committee and can be reached at amandac@dundeenursery.com.

APRIL 2010 | www.MNLA.biz

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The Scoop | COMMeRCIaL FLOWeR gROWeRS

Tough Times Require Us to Revisit Business Decisions

By Dean Engelmann, Tangletown Gardens or those of you who wake up to feel the warmth and humidity of a greenhouse in Minnesota each morning, you know that spring has been here for well over a month, or at least the stir crazy days in preparation for it have been. While our garden center staff and landscape crews are standing at the ready, waiting for the bugle to Dean Engelmann sound and the battle cries of spring to resonate through the air, greenhouse dwellers have completed the 1st mad rush of planting (at least this round) and we have an opportunity to take in all of the botanical beauty that can be created in Minnesota in the dead of winter.

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Whoever coined the phrase “Take time to stop and smell the roses� surely must have allied the botanical nature of that phrase to all of us in the nursery and landscape industry for a reason. We must constantly remind ourselves what it was that

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called us to this great industry. For some it’s the joy of watching a tree grow from a sapling into a saleable specimen, others enjoy the challenge of creating a one-of-a-kind masterpiece design that would “wow” one and all, some aspire to flawlessly execute that design to shock and amaze even the designer, those in retail enjoy the challenge of…, well just the challenge I guess, while others simply are awed by the capacity of a plant to grow new roots after you cut it off and stick it in soil.

Whatever it is that has called you to this industry, what is important to remember is that we all travel on parallel roads. The garden center cannot sell plants without someone growing them, the installation crew cannot install without a design, and the grower has no reason to grow if the designer and the garden center cannot sell them. Unveiling itself, the common thread that connects us is “us." We all must rely on each other to make our industry strong. In a time of fierce competition and cutthroat bidding, it’s more critical than ever to make sure that your allies outnumber your foes. Look for opportunities that might involve an alliance with someone

commonly viewed as a competitor. Your combined strength just might give you capabilities that alone you would not possess. Look for opportunities to combine purchases (even with competitors, you’re both going to buy it anyway you might as well save some money). Sales reps know who else in the area is filling a half truck. Ask them. It’s amazing the amount of freight you can save. This might require taking a deep breath, swallowing hard, (possibly even your personal pride) but at the end of the day your business will be stronger just because you were smarter.

"In a time of fierce competition and cutthroat bidding, it's more critical than ever to make sure that your allies outnumber your foes."

The moral of the story: Tough economic times require each of us to revisit many of the business decisions that we make each day. Look for new opportunities, think differently, and get creative. Some of the world’s finest inventions came out of necessity, not out of want. q _____________________________ Dean Engelmann is the chair of the Commercial Flower Growers Committee and can be reached at dean@tangletowngardens.com.

APRIL 2010 | www.MNLA.biz

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A Deeper Shade of Green Local Genetic Origins

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The Scoop | eDUCaTION

Welby Smith, Botanist and author: Trees and Shrubs of Minnesota elby Smith, botanist at the Minnesota Department of Natural Resources (DNR) and author of the book, Trees and Shrubs of Minnesota, will speak at the Arboretum on Thursday, June 18. He will discuss the book, which was jointly published in 2008 by the University of Minnesota Press and the Minnesota DNR. Smith is also the author of Orchids of Minnesota.

The evening begins with a reception at 6 p.m. in the MacMillan Auditorium. A buffet dinner will start at 7 p.m. and Welby Smith will speak at 8 p.m. Copies of the Trees and Shrubs of Minnesota will be available for purchase and signing - or bring your own copy for signing if you are fortunate to have one already!

This special event is co-sponsored by the Friends of Andersen Horticultural Library and the University of Minnesota Press.

Reservations are $20 for members of the Friends and $28 for non-members. Register early to guarantee a seat at this special event. Register at www.arboretum.umn.edu or call the Library at 952-443-1405. Reservations required by June 10. q

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Native Minnesota Woody & Herbaceous (651) 438-2771 • Fax (651) 438-3816

www.outbacknursery.com

Call us first for all your native planting needs

You’ve heard of “Call Before You Dig”

But have you considered “Clicking Before You Dig?” I-Tic (Internet Ticket) allows you to process your locates using the internet.

Go to www.gopherstateonecall.org for more information on I-Tic or call us at 651-681-7326 / 800-245-5852.

It’s Safe

It’s Smart

It’s the Law

Click Before You Dig! 38

www.MNLA.biz | APRIL 2010

NURSeRY | The Scoop

Many Disagree With Bare-Rooting B&B Trees at Time of Planting

By Bert Swanson, Swanson Nursery Consulting n article titled “Three Twisted Tales of Urban Landscaping” by Dr. Linda Chalker-Scott published in the Indiana Nursery and Landscape News, Bert Swanson Jan/Feb 2008, describes three controversial Horticultural recommendations to the Nursery and Landscape Industry. Although objections can be raised to all three recommendations presented, the significant objection addressed at this time is the recommendation and promotion of bare-rooting B&B trees prior to planting.

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Although the idea of bare-rooting Balled and Burlapped trees as an inspection process could be useful, the recommendation to do this as a general practice seems incredibly premature, especially considering the fact that research up to this point, as well as the industry’s experience, shows that this method of planting produces inconsistent results or failure. Although the work by Jim Flott and Bonnie Appleton published in their article “Bare Root to Bare Root Coming Full Circle” on bare-rooting Balled and Burlapped trees wherein they have had some success with red maple, they have also had variable results with willow oak.

Replicated research conducted at the University of Minnesota with Turkish filberts showed that all trees that were bare-rooted from B&B stock died, while all trees which were planted using more standard techniques lived. Additionally, from industry and academic collective experience, it is well known that trees whose soil ball has been disturbed, most likely fail. Also, a review of previous

research literature by H. M. Mckay in New Forests Volume 13, and recent literature published by A. koeser in HortScience 44(1), both support the conclusion that disturbing a soil ball creates problems.

There is a wide array of different conditions which could affect the success of bare-rooting B&B stock, perhaps the most important of which is species, but planting season also may have a profound affect as might the amount of time and how the tree is maintained in a ball prior to having its soil removed.

Trees which are allowed to remain in a ball for a long period of time develop some additional fine roots which may allow the tree to be bare-rooted and transplanted with some potential success.

However, any possible benefits of allowing a tree to remain above ground for this purpose are greatly outweighed by the advantages of having a shorter time between harvest and planting.

In some additional publications on line and to Master Gardeners, Dr. Chalker-Scott reports that there are three distinct reasons for bare-rooting B&B stock. The first is to correct planting depth, the second is to ensure that different soil textures between the ball and the planting site don’t cause a problem, and the third is to correct rooting issues. In Minnesota and in other regions, the industry has gone to great lengths to ensure that the trees grown do not have more than an inch of soil over the first main order roots when the tree is harvested. Soil texture differences do not generally cause the problems nationwide as under specific conditions and there are many remedial actions for this situation other than barerooting a B&B tree. And, finally, it is recognized that root problems may occur, however, it is questioned whether they are as common as Dr. Chalker-Scott writings seem to indicate, and it is not apparent that the potential advantages of

bare-rooting a B&B tree offset the significant disadvantages of using this “method” of planting.

This bare-rooting situation becomes even more detrimental if it is promoted to Master Gardeners, who then promote it to the general public, and then the homeowner attempts to try this questionable procedure. In addition, the industry spends considerable time and resources to provide a healthy packaged B&B tree that can be transplanted successfully. It is not reasonable, technologically or economically, to spend additional time and resources to destroy that package at the time of planting.

The bare rooting of some B&B stock may work on a few species some of the time if it is accomplished in very early Spring on smaller trees in appropriate weather and with detailed attention to after planting care by all parties involved.

However, in addition to the biological difficulties, the economical feasibility of this practice is most likely prohibitive.

The industry appreciates new ideas and techniques, however, to accept these techniques, strong evidence is required demonstrating that they are superior to those currently used. Currently, barerooting B&B trees is, at best, a research experiment which has some significant hurdles to overcome, first among these being tree survival. The blanket statement that trees sold B&B shouldn’t be planted using traditional techniques, but should, instead, have the soil removed from the ball seems more than premature and also under these conditions, out of place when presented to the industry and to the general public. q ________________________________ Bert Swanson is the President of MNLA and a member of the MNLA Nursery Committee and can be reached at btswanson2@gmail.com.

APRIL 2010 | www.MNLA.biz

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The Scoop | NURSeRY BUSINeSS MaNageMeNT

People are Your Most Valuable asset #2 in a Series by Craig Chilstrom, Prairie Edge Nursery he idea that people are your most valuable asset is not a new concept. As your organization begins to transform itself into a “Lean” organization, it Craig Chilstrom is extremely important to determine how the changes will affect you and all of your employees. It is important for your employees to feel involved and appreciated for contributing to the changes that will occur. Employees who think they may generate ideas that could eliminate their position will be reluctant to make any suggestions. However, as a manager or owner, it is critical to explain that while this may happen, it also provides the opportunity to accomplish new goals or even expand the business.

You need to free up resources to become lean and more efficient. It is your responsibility to determine how to best use these resources to benefit your organization.

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As a rule, people are resistant to change. The degree of resistance varies by individual. Some will welcome change. Others will resist regardless of how positive the change may be. The attitude of “we have always done it this way” must be removed from any organization. One individual in an organization who is a leader, or at least perceived as an informal leader within the organization, but cannot accept change, can poison the entire process.

Close attention must be paid to all members and their acceptance level to change. Those who embrace the concepts must be encouraged. Those who resist the improvements must have the company’s expectations clearly explained to them, and must be held accountable for their actions. If their 40

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attitude cannot be adjusted, and there are people incapable of adjusting, then they must be removed from the organization. This may be difficult because this person may be viewed as invaluable, but you must keep your long term goals in focus. This is one area where the discipline mentioned in the previous article comes into play.

Difficult decisions may have to be made to create the environment conducive to the continuous improvements that will transform your business into a “Lean” organization.

Unfortunately, for some individuals, financial compensation is the only benefit they receive from employment.

Other benefits should include satisfaction for a job well done, and appreciation from management for excellent performance. By making changes in the way tasks are accomplished, the goal is to remove roadblocks, improve job satisfaction, and increase efficiency.

It is management’s responsibility to express appreciation for what is accomplished. It is possible to improve employee satisfaction and the bottom line at the same time.

installing a retaining wall, shipping products, installing a foundation planting, developing a container medium, etc. There are tools to analyze any business process which will identify areas of delay and waste. These tools will allow the kaizen group to focus on the areas of greatest return on investment. I will describe these tools in future articles.

Remember that this is a process of continuous improvement. A single business process may be visited several times. It is normal to identify opportunities that are out of the scope of the current event which will then become the focus of future events.

Making changes just to make changes will not be viewed positively, will not be accepted, and may be counter productive. Any changes that are made must be proven, positive changes.

The kaizen group should be comprised of people directly involved in the business process. It should also include at least one individual who is completely unrelated to the process or could be from outside the company to bring a fresh look from outside the box. People who perform a task day after day may have very good input, or they may have a narrow view of how to improve it.

Adding outside members to the group provides an opportunity for cooperation between your company and suppliers, and/or other industry members who are interested in, or who are currently working to improve their business processes. By involving outside members, you gain new perspectives and you can strengthen your relationships with them. Your company can gain knowledge from the visiting team member and the visiting team member can take knowledge back to their organization, thus creating a win-win situation for all parties involved.

"It is possible to improve employee satisfaction and the bottom line at the same time."

One way to involve employees in the Continuous Improvement Process is the kaizen event. kaizen is a Japanese word for improvement. Simply stated, this event utilizes a group of people to accomplish a Very Specific Task in a Very Specific Time Frame. The size of the group and time frame required is determined by how complex or large the task is. The time frame for an event could be from a few hours to as much as 5 days. Examples are: quoting jobs,

After the kaizen group completes its work, and improvements are identified and implemented, the improvements must be sustained. By having the people directly involved in the process responsible for implementing the changes, they will have “a vested interest” and should provide peer pressure to help management sustain the improvements. Due to people’s natural resistance to change, the natural tendency to return to the previous state can occur.

If management ignores the group’s previously approved and accepted efforts and designated improvements, the people involved in making the changes will be demoralized and their cooperation in the future will be compromised. If they have worked hard on this project, they will feel rejected and not appreciated, and their hard work and time will have been wasted. The more positive the changes are viewed and perceived, the easier it will be to maintain them.

This is a bottom up process that requires management commitment and support to succeed. Management should create an environment where the individual owners of specific business processes are empowered to change how they do their jobs to improve performance and efficiencies, their job satisfaction, and your bottom line. q ________________________________________________ Craig Chilstrom is a member of the MNLA Nursery Committee and can be reached at cchilstr@Wildbluecoop.com.

APRIL 2010 | www.MNLA.biz

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The Scoop | PUBLIC ReLaTIONS

are You Ready to effectively Share Your Business Story?

By Nissa Tupper, Field Outdoor Spaces mongst the hustle and bustle of spring business activities, those of us in the green industry likely find ourselves trying to spread the word about Nissa Tupper our business to key groups, including new and existing clients, business partners, and new and returning employees. So we glance over our marketing materials and training manuals, possibly make a few updates and check it off the list. You've told the story of your business so many times; it's almost as simple as breathing by now.

Hold on - are you really ready to do so in a way that will resonate with those important to your success?

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Opportunities to inform and influence key groups about your business are around you every day, from formal meetings to casual conversations. You can make the most of these situations by coming prepared with something called key messages. What are key messages?

Simply put, they are messages you send, directly or indirectly, that you'd like your audience to remember.

To best resonate with your audience and represent your business - try to limit your key messages to three overarching topics. How do you boil down everything there is to know about your business into three key messages? First, think about the story you want to tell.

What differentiates your business and why are these points important? Second, edit your list! You can't share, nor do people want to hear, everything about your business. Too many messages means your audience has to guess what they

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think is important, so make it easy and focus on the absolute most important elements. Answers to these questions will lead to your key messages. When brainstorming, make sure your key message topics are: • True. This is a no-brainer!

Authenticity sells and builds trust, so be honest.

• Simple. Anyone, from a family member to a stranger, should be able to remember your message, so leave out the jargon and fluff.

• Memorable. It's easier to remember a few words versus a full paragraph, right? Make sure the messages are short, interesting and easy to remember.

• Convincing. The whole point is to move your audience to action, so make sure your messages answer the "So what?" for them.

Now that you have a key message topic list, it's time to edit them into sound bites and make sure that you can successfully communicate each point.

Following are a few guidelines and examples to help you polish your messages: • key Message Principle 1: Start with your point. Think of how frustrating it is when someone leaves you a two minute, rambling voicemail, only to reveal the actionable point at the end. Wouldn't it be nice if they just said that at the start and saved you two minutes? It's the same with faceto-face conversations. Beginning with your point allows your main message to get across before you lose your audience and tees up questions.

• key Message Principle 2: Results, not process. When you pick out a frozen pizza at the store, you buy it because it proclaims "60% more

cheese!" or "Loaded with toppings", not because it takes 20 minutes to cook at 350 degrees, right? This is a tried and true communication tip communicating the results, front and center ("I can deliver just the urban retreat you have in mind") versus the process ("I'd design this project with at least 2 small trees, 5 shrubs and 20 perennials.") will lead your audience to engage in further conversation and keep them interested.

• key Message Principle 3: Assertion, Evidence, Example. If you've developed your key messages effectively, your audience will beg for more detail. So be prepared! Make sure you can back up every key message with evidence and examples. Your key messages are your assertions; evidence includes numbers, data and facts; and examples are stories that bring your key messages to life and show how you/your company live up to the assertion. As an example, "I can deliver just the urban retreat you have in mind (assertion); in fact, I've been designing urban landscapes for more than 10 years (evidence) and just last summer I designed a similarly sized landscape for a client who ended up skipping her regular summer vacation because she didn't need to go further than her backyard to relax (example)."

Now try it and test it! You'll likely have several audiences, each of which will better understand the issue if the key message is tailored specifically for their motivations. So keep the same three themes and tailor your specific messages, evidence points and examples for each

audience. Put yourself in their shoes when tightening up your key messages and don't be afraid to edit them if you find them awkward or ineffective.

As you practice, make sure you say your messages out loud.

If it feels unnatural or you are having trouble remembering any part of it, rework it. It must be authentic to be believable.

Also, don't get caught up in repeating them verbatim.

Memorizing and repeating will make you sound robotic and fake. key messages are a guide, so just try to communicate the general idea.

Practice doesn't need to take long and it will help these new points become second nature. So as you cross items off your spring checklist, truly ask yourself, are you prepared to effectively sell your business? The stepping stone to success starts by sharing your business story with just a few key messages. q ________________________________________________ Nissa Tupper is a member of the MNLA Public Relations Committee and has more than five years of professional communications and public relations experience. She can be reached at nissafrench@hotmail.com.

APRIL 2010 | www.MNLA.biz

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The Scoop | PUBLICaTIONS

High-quality Content for Your Customers

By Jon Horsman, MNLA Communications Director

ardenMinnesota.com, Garden Minnesota Yearbook, and Tips & Clips eNews exist to help MNLA members operate their businesses more successfully by effectively reaching the public with MNLA’s message. One tactic is to build the MNLA and GardenMinnesota brand by helping consumers get accurate and helpful plant, landscape, and environmental information; and inspirational ideas. e positive feeling generated by receiving the info and ideas on GardenMinnesota.com, in Garden Minnesota Yearbook, and in Tips & Clips builds brand equity and helps all MNLA members.

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e Publications Committee helped MNLA take a major step forward in providing excellent content this past year. ey are now writing for all the Garden Minnesota branded publications: website, magazine, and eNews. If you haven’t sampled their work yet, check out the blogs on GardenMinnesota.com, (and sign up for Tips & Clips while you’re there). gardenMinnesota.com Blogs e blogs can be found on the home page in the “What’s New” column, or on the “Help for Homeowners” page, or as direct links on the Help for Homeowners drop-down menu. Under three broad headings – Garden, Landscape, and Environment – they feature a blend of timely advice, reflections on gardening, and well-researched information. At the time of writing, recent entries included: It's called "Snow Mold”; Crazy About Coneflowers?; Appreciating Winter; Renewal Pruning Deciduous Shrubs; Winter Reading Series: Interlocking Concrete Pavers; and Winter Reading Series: Getting to know ornamental grasses.

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Become a trusted resource Consumers tend to trust information that comes through a non-profit organization like MNLA. It always helps when you feel you are getting unbiased information. It may help your company’s image to link to relevant blogs and other GardenMinnesota.com content from your own website. For instance, if you’re writing a sentence or two for your eNews or webpage, why not link directly to the pertinent page on GardenMinnesota.com?

Sample: We just got a shipment of coneflowers! ese are some of my Minnesota-tested favorites. (this sentence would be hyperlinked to the blog on coneflowers) We want every member to utilize the content available by linking to GardenMinnesota.com, especially those who many not already have a content-rich website. Email jon@MNLA.biz to obtain the GardenMinnesota.com logo or other graphics to place on your site.

Two Magic Words: Free advertising To help promote the linking of GardenMinnesota.com logos and linking to Garden Minnesota content on member’s sites, we’re giving away free advertising. e top two members who drive the most traffic to our website each month will receive a free ad one month later (for instance, the April winners will receive an ad during June). To get the campaign started, we’re rewarding Malmborg’s and Green Valley Greenhouse, which brought in the most visitors during 2009. Look for their ads on GardenMinnesota.com during April, start linking there from your own site, and you could be the next MNLA member company with free advertising. q ________________________________________________ Jon Horsman is the Communications Director at MNLA and can be reached at jon@MNLA.biz or 651-633-4987.

Green for Life 2010: Planting Trees at Schools On September 16, 2010, MNLA members will seek to educate students and the public about the environmental benefits of trees, plants and other healthy components of a quality outdoor living environment through planting events at schools in member’s local communities. Sign up today at MNLA.biz!

APRIL 2010 | www.MNLA.biz

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C ata lo g s

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BUSINeSS MaNageMeNT | The Scoop

Save Tons of $$$ on Overtime Pay, Legally!

By Patrick McGuiness, Zlimen @ McGuiness, PLLC ou have to pay overtime to your employees! I am constantly saying it in Scoop articles, at my seminars, and in conversations with MNLA members. No matter how much salary you pay someone, if their primary job is labor related then you need to pay them overtime.

What if I told you…

Patrick McGuiness What if I told you that instead of paying overtime at time and one half the regular rate, you could pay it at a “half time” rate?

“But that goes against everything you have been saying about overtime!”

I know, I know, but I promise you that setting up a payment system called the fluctuating workweek is a completely legal way to pay your employees. Additionally, overtime only needs to be paid at a half time rate.

What is the Catch?

Ok, I’ll admit it there is a catch. When an employer pays an employee based on the fluctuating work week model there are certain requirements which must be met in order to comply with the law. e biggest of the requirements is that the employee must be paid the same base weekly rate if they work 25 hours or 55 hours. So that can be a potential down side for some companies. ere are also other requirements which must be met in order to have this system work properly and be legal. If you think this pay system may be a good fit for your company, contact me and I will explain some of the more intricate requirements and give you a rough idea of how much payroll you could save in an average season.

What it Means for the Green Industry In a seasonal work environment like we have in Minnesota, this pay system is an excellent way to cut down on overhead and take advantage of some of the benefits that a normal ‘salary’ pay system brings… all while being a legal pay system! q ________________________________________________ This article provides general information on business matters and should not be relied upon as legal advice. A qualified attorney must analyze all relevant facts and apply the applicable law to any matter before legal advice can be given. If you would like more information regarding Employee Compensation, and overtime issues, please contact Zlimen & McGuiness, PLLC at 651-206-3203 Patrick McGuiness is one of the founding partners of Zlimen & McGuiness, PLLC. His law practice focuses on assisting contractors & other business owners. He is also part owner of One Call Property Care, LLC a Minneapolis landscaping & property management company. He can be reached at pmcguiness@zmattorneys.com.

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New Committee Chairs Named NLA’s volunteer-leaders continue to step up to serve their fellow members. Several new committee chairs have been named in recent

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months: • • •

• •

Commercial Flower Growers: Sam Drahn, Bailey Nurseries Inc., is the new chair, replacing Dean Engelmann, Tangletown Gardens.

Member Services: kurt Schrader, Twin Lakes Landscapes, is the new chair, replacing Terri McEnaney, Bailey Nurseries Inc. Nursery: Cory Whitmer, e Mustard Seed Landscaping & Garden Center, is the new chair, replacing Bert Swanson, Swanson’s Nursery Consulting Inc. Public Relations: karen Filloon, Southview Design, is the new chair, replacing George Ritten, Grove Nursery Inc. Sustainable Environment: Nick Sargent, Sargent’s Landscape Nursery is the new chair, replacing Mike kelly, Terra Max.

MNLA extends its thanks to both the incoming and outgoing chairpersons for their commitment to the association’s mission.

We’re digging SHADE & ORNAMENTAL

trees and offer…

Field Direct Pricing Selection Quality Satisfaction Service From

N U R S E R I E S Growers of QUALITY B&B and container evergreen, ornamental and shade trees

17759 Kirby Avenue • Hastings, Minnesota 55033

(651) 437-5017 APRIL 2010 | www.MNLA.biz

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The Scoop | SUPPLIeR PROFILe

Root Systems, Root Balls ensure Success Company Name: klaus Nurseries Year company was founded: 1981 by kendall klaus Key people at company (owners, managers, sales reps): kendall klaus – owner, sales, shipping, production Julie klaus – owner, office manager Brad Warmka – Assistant Nursery Manager

N U R S E R I E S

Business location(s) and areas served: We are located in Marshan Township, 2 miles south of Hastings. 80% of our trees go to re-wholesalers, landscapers and garden centers in MN and ND. We also have customers as far west as Alaska, south into Iowa, east into Illinois, and north to Virginia, MN. Ways your company is involved with MNLa or other industry/community organizations:: kendall has served on the Certification Committee, Environmental Concerns Committee and is currently on the Nursery Committee. Julie served on what was once the Insurance Committee. As a company, we exhibit and help with the seminars at the Northern Green Expo, advertise and write articles for The Scoop.

Description of company and its products/services: We have approximately 5,000 - 20 & 25 gallon pot-in-pot trees in production, shade trees, ornamentals and evergreens. We start with large top quality liners and grow them for 1½ 2 years. We do not shift any plants up. Our customers love the product, because it enables them to plant in heavy, wet clay soils with excellent survivability. We have approximately 50,000 evergreen and shade trees in various stages of production in our B&B fields. Our nursery is laid out so that we can take advantage of the 60-70 year old conifer wind breaks that are approximately 800 feet apart and run north to south. These wind breaks protect our shade tree leaders from wind damage and our evergreens – especially white pine – from the winter’s harsh winds. Our soil, along with root pruning, allows us to produce 8-foot evergreens and 3-inch shade trees with a root system second to none. Roots no larger than a pencil are common at the edge of the ball. Our root systems, along with our superior root balls, ensure our customers the best chance of success. In an effort to go the extra mile for our customers, we made the decision about 12 years ago to make sure that within 24 hours after a tree is dug it is either shipped, brought into our overhead irrigation area or staged in the field where it will be accessible to our water truck. It’s steps like these that help our customers succeed. Our nursery delivery service is second to none. Our crews can easily load a semi full of trees and tarp 48

www.MNLA.biz | APRIL 2010

the load in 40 minutes or less.

Customers who pick up are amazed at how fast we load and tarp, getting them on their way as soon as possible – time is money for everyone! We can be reached in the office at 651-4375017, kendall’s cell 651-269-6879, fax 651-437-5046 or email klausnurseries@aol.com.

Is there a product or service you’ve recently introduced that you’re particularly proud of?

Many of our customers in Fargo, Grand Forks and Northern MN have been asking for trucking to their areas for small orders. We are pleased to announce that beginning April 1 to November 15, we will have weekly truck routes to those areas for as few as 6 trees.

What do you think the future holds for the segment(s) of the industry that you serve? With the onset of EAB in Minnesota, nursery and landscapers should do well replacing all the ash trees, although it will take several years for this to really get going.

In what ways has MNLa helped you and your business? MNLA has given us a platform to meet new people, advertise to a target sector, continue our education and improve our businesses so we can better serve our customers. q

PLaNT OF THe MONTH | The Scoop

Sweet autumn Clematis Clematis terniflora

By Jennifer Salley, Bachman's Inc weet autumn clematis is an excellent choice for those looking to cover a trellis with masses of creamy white color. Sweet Autumn grows fairly rapidly, reaching it’s mature size of 15-30 feet in a few growing seasons. This clematis blooms only on new growth; so any pruning should be done in the late winter/early spring to ensure late season color. The feathery seed heads that appear after bloom also offer fall interest, as this plant does not have any noticeable fall color.

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Plant of the Month

Insects do not usually bother sweet autumn clematis, but some may have trouble with clematis wilt. Clematis wilt can be controlled by planting your clematis deep (with 2 sets of buds planted underground), and by applying a fungicide in early spring.

Sweet autumn clematis is a relatively easy, low

Sweet autumn clematis grows best in a full sun location; however, it will tolerate some light shade. As with other clematis, it prefers a cool root system.

Wood mulch works best at keeping the roots cool and conserving the moisture in the root zone area so it is readily available for the plant. The soil around the plant should be well drained. Clematis does not like wet feet.

During the heat of the summer (late July-early September) you will find this vine covered in thousands of tiny star-shaped flowers. Some say the fragrance reminds them of vanilla, others simply describe it as sweet. The four separated tepals and prominent yellow stamens make this a stunning flower when in mass. These flowers have also been known to attract butterflies and hummingbirds to the garden.

In Minnesota, this plant will grow successfully in Zone 4; some people have experienced significant dieback during bitterly cold winter, so it is important to remember to mulch your clematis, and plant it deep.

maintenance vine that provides amazing masses of sweet smelling color in the heat of late summer into early fall. It pairs well with rudbeckia, coneflower, hydrangea and ornamental grassestaking our gardens well into the fall season. q ______________________ Jennifer Salley is the Assistant Store Manager at Bachman's Cedar Acres and can be reached at jsalley@bachmans.com.

APRIL 2010 | www.MNLA.biz

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CLASSIFIED FOR SALE

Dansplants.com your one stop source for great container grown nursery stock from Northland Farms, Alta, kraemer's, Stockdale, Barr Evergreen and Van Meter Nurseries. dflotterud@aol.com, P:612-867-5728 or F:888-396-8733

FOR SALE Baldwin Lake Perennials, Lino Lakes, MN - Turnkey business opportunity including all nursery stock, mechanical equipment, outbuildings, greenhouses + a gorgeous, updated home. 5.2 acres. $725,000. Contact Rick Piper, Coldwell Banker Burnet, 612-3092366, rick@rickpiper.com

HELP WANTED

e BFG Plant Connection, a full service wholesale plant brokerage, is seeking regional sales representatives across the Midwest. Candidates must be self directed and motivated with excellent sales, customer service, communication and organizational abilities. Prior plant sales experience is strongly preferred. We offer a competitive compensation package, including medical, dental, vision, life, disability, and 401(k) plan. EOE. Send resume and salary requirements to hireme@bfgsupply.com.

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Business Legal Services (Zlimen & McGuiness, PLLC) 61-331-6500

Education & Industry Advancement Director Cassie Larson, CAE • cassie@mnla.biz

Business Succession (AgStar) 507-386-4620

Communications Director Jon Horsman • jon@mnla.biz Executive Assistant Susan Flynn • susan@mnla.biz Accountant Norman Liston • norman@mnla.biz Receptionist Jessica Pratt • jessica@mnla.biz Advertising & Sponsorship Sales Pierre Productions & Promotions 952-903-0505 Betsy Pierre, Advertising Manager, betsy@pierreproductions.com Erica Nelson, Advertising Sales, erica@pierreproductions.com Government Affairs Consultant Boland & Associates John Boland, Legislative Affairs McGrann, Shea, Carnival, Straughn & Lamb Doug Carnival, Regulatory Affairs In addition to association activities, the MNLA staff provides management for: THE OR R

Credit Card Processing (Approval Payment Solutions) 763-521-7851 Fuel Discount Card (Speedway/SA/Marathon) 651-454-7776 ext. 203 Fuel Savings (Holiday Stationstores) 952-830-8889 Horticultural Books (MN State Horticultural Society) 651-643-3601 Small Business Resource Group 651-783-5754 Workers Compensation Insurance (The Builders Group) 651-203-6793 Contact the MNLA office at mnla@mnla.biz or 651-633-4987 or toll-free 888-886-6652 for information on the following products or services.

Catalogs/Outdoor Living publication series Chrysler/Jeep/Dodge Fleet Program Educational Programs/MNLA Academy Employee Recruiting/ Greenworks On-Line Job Board Employee Training Manuals (PLANET)

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HELP WANTED

Order forms or links for many of the services listed below can be found at www.mnla.biz Companies endorsed by MNLA:

Membership Director & Trade Show Manager Mary Dunn • mary@mnla.biz

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BFG Supply Company, a wholesale distributor of horticultural supplies, is seeking a regional sales representative in the MN/WI area. Candidates must be self directed and motivated with excellent sales, customer service, communication and organizational abilities. A college degree and two years of outside sales experience preferred or industry related experience. We offer a competitive compensation package, including medical, dental, vision, life, disability, and 401(k) plan. EOE. Send resume and salary requirements to hireme@bfgsupply.com.

Executive Director Bob Fitch • bob@mnla.biz

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FOR SALE

651-633-4987

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Rooted Cuttings: Athens Select Collection, Flower Fields Annuals.

Oglevee Geraniums-Zonal and Ivy, Scented Geraniums, Spikes and more!

Hilltop Greenhouse and Farm, 83204 30th Street, Ellendale, MN 56026 P(507)889-3271, F(507)889-3272, www.hilltopgreenhouse.com

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Minnesota Nursery & Landscape Association 1813 Lexington Ave. N. Roseville MN 55113 651-633-4987, fax 651-633-4986 Outside the metro area, toll free: 888-886-MNLA, fax 888-266-4986

www.MNLA.biz www.GardenMinnesota.com www.TheLandLovers.org www.NorthernGreenExpo.org

Garden Center Plant Posters Garden Center Carryout Trays Irrigation References. (“industry references” at www.mnla.biz.)

Northern Green Expo Trade Show Booths MNLA Certified Professional manuals, exam Sales Tax Rules / Nursery-GreenhouseLandscape (“industry references” at www.mnla.biz.)

Spanish Pocket Reference Guide

magnuson sod 5901 Nicollet Ave. S. • Minneapolis, MN 55419

(612) 869-6992 • Fax 612-866-8398

SOD, BLACK DIRT, MULCHES DECORATIVE ROCK Pick Up or Same Day Delivery Large or Small Orders For Field Pick Up at Elk River Farm, Please Call!

(612) 869-6992

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LANDSCAPE & CONCRETE CENTER 313 West 61st Street • Minneapolis, MN 55419

(612) 866-0430• Fax 612-866-6181 Your one-stop shop for all your concrete and landscaping needs!

• Keystone Retaining Wall Systems • Borgert Pavers • Boulder Creek Stone Product • Real Stone Product • Natural Stone • Stucco Product • Decorative Rock • Cement Block • Concrete Tools • Landscaping Tools • Jackson Wheel Barrows • Ames Tools • Wacker Power Equipment • Stihl Power Equipment

The HAAG Companies Compan ies

KLIER’S NURSERY

5901 Nicollet Ave. S. • Minneapolis, MN 55419 (612) 866-8771 • Fax (612) 866-2156

Wholesale & Retail: Sod • Topsoil • Decorative Rock • Mulches • Landscaping Tools • Firewood & Accessories • Garden Chemicals • Mowers • Trimmers • Other Power Equipment • Concrete Steppers • Boulders • Natural Stone • County Retaining Walls

SCHAFER EQUIPMENT COMPANY

6025 Pillsbury Ave • Minneapolis, MN 55419 (612) 861-2268 • Fax 612-869-8021

EQUIPMENT FOR SALE: Bartell Power Equipment • Gilson Mixers Masonry Tools & Equipment Partner Concrete Saws Target Masonry Saws • Diamond Blades Jackson Wheelbarrows

PICK UP OR SAME DAY DELIVERY

• FORMS • LARGE SELECTION OF CONCRETE STAMPS & CONCRETE TOOLS

SERVICE & REPAIR OF EQUIPMENT

RENTAL EQUIPMENT AVAILABLE

• Toro • Lawn Boy • Echo

SERVICE & REPAIR OF EQUIPMENT

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Minnesota Nursery and Landscape Association 1813 Lexington Avenue North Roseville, MN 55113-0003

GardenMinnesota.com www.MNLA.biz