Shell Oren - August 2020

OREN MARKETPL ACE

Shell & IBM introduce the Oren marketplace

DIGITAL REPORT 2020

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Shell & IBM introduce the Oren marketplace

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Shell and IBM have joined forces to create Oren, the first B2B digital solutions marketplace platform for the mining and industrial sectors

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hell is a leader in energy and lubricants products and services with a strong heritage and longstanding relationship

with players across the mining and industrial ecosystems. It has more than 100 years’ experience in energy operations and a global integrated 87

value chain. IBM is a pioneer in cloud, AI, data and analytics solutions. Offering proven mining and industrial digital services, the company has been on a quest for new technologies and global innovation throughout its 100+ year history.

It’s no surprise when the two combined their considerable strengths to create Oren, a B2B digital marketplace for the mining sector, that the result would be a groundbreaking approach to supporting the acceleration of digital and sustainability transformation across the industry.

DIGITAL PIONEERS Shell’s Global Marketing Vice President Carol Chen tells Mining Global that the company’s “digital backbone” is vital for such a huge operation, with a diverse range of global businesses that need

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E X E C U T I V E P R OF IL E :

Carol Chen

a data-driven approach to ensure customers can access digital tools to track their orders. “Digitilisation can

Title: Global Marketing Vice President

truly transform the way we do business,”

Company: Shell

she says. “We can make it more efficient, effective, and fit for purpose.

Carol Chen established her skills across many different markets in the B2C domain while working in a series of diverse roles across two decades for Procter & Gamble.

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“My experience has given me the ability to understand a client’s frictions and then progress to delighting the customer. It’s something that’s been integrated in Oren. We’ve done around 350 interviews to truly understand our customers’ pain points and target what it is they’re actually looking for.” Chen believes that being on a continuous journey with your customers is a major form of collaboration.

“We employ a range of digital professionals from developers and robotics engineers, through to experts in 3D printing and augmented reality,” adds Chen. “We have 180 data scientists across our businesses who build sophisticated machine learning algorithms and the systems needed to run them. We also team up with the entrepreneurs of high-tech startups and build strategic collaborations with innovative technology companies to deploy the latest market standard technologies. This lets us focus on generating value today and developing technologies that create a competitive advantage for tomorrow.”

The Oren marketplace represents Shell’s response to the opportunities possible with new digital business models, where business is expanding from products to solutions, and from physical to digital. This all leads towards what Chen identifies as a

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multichannel experience. “Oren fits

on traditional ways of selling. “We’re

really nicely in terms of how a platform

seeing the way we interact with our

provides a whole range of solutions

B2B customers – through webinars,

to a customer,” she adds. “Customers

live streams and virtual services –

and sellers no longer need to rely on

really taking off. The more we embrace

traditional ways of driving business

that, the more we can make our busi-

and can access a multichannel,

nesses resilient.”

multi-solution, multi-revenue-stream approach that we believe will help

OREN’S EVOLUTION

businesses become more resilient for

Shell and IBM surveyed more than 350

the challenges ahead.”

mining customers to gain a deeper

Chen notes that the COVID-19

understanding of the pain points

global pandemic has accelerated B2B

experienced with a view to introducing

digital trends due to the restriction

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SHELL & IBM A COLL ABORATION DRIVING TRANSFORMATION

Shell and IBM have the domain expertise to offer mining customers products and services that bridge technology transitions and industry pivots, assisting their customers to address both challenges and new opportunities. “It’s an obvious synergy for a leading energy company, and the leading technology and business services company, to come together for this mining marketplace initiative with Oren,” says Shell’s Global Marketing Vice President Carol Chen.

Oren is planning to offer 100+ solutions on the platform, addressing customers’ needs in operations, sustainability, safety and production.

“We have chosen the mining industry as a starting point because it has a similar value chain model as the energy industry and shares many of the same challenges, including how to manage operations in remote locations,” adds Chen. “That said, we feel that the energy industry is further ahead in its digital transformation journey, and the solutions we have available can help accelerate innovation in mining.”

“ Sustainability has to be the key focus for the solutions we bring.

Safety, along with cost savings and operational efficiency, are the other big needs. COVID-19 has made all of this so much more important.”

— Carol Chen, Global Marketing Vice President, Shell encountered across value chains -

mining is a sector that finds it difficult

everything from operations and safety

to convert intention into action.

to sustainability and supply chain.

Depleting ore reserves and declining

Research found those customers

ore grades in existing operations

reported 80% of the same pain points:

mean that companies have to mine

including difficulty to aggregate data

deeper to reach new deposits, which

to make actionable insights; siloed

in turn increases costs – problematic

organisations; managing the energy

when Industry 4.0 often requires high

transition; and how to deploy autono-

up-front investment. “This is where

mous technology in a way that doesn’t

we believe that Oren can help mining

impact the safety of employees.

companies not only understand what

Chen notes that while there is

their underlying pain points are, but

optimism around the uptake of In-

also identify solutions to address this

dustry 4.0 and its long-term benefits,

pain quickly,” pledges Chen. w w w.o re nma rke t pl ace. com

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“ Our vision is for Oren to serve as the ‘go-to’ mining and industrials innovation platform for digital transformation at scale” — Carol Chen, Global Marketing Vice President, Shell

Bringing together Shell and IBM’s expertise, Oren not only offers field-proven solutions but also pilot opportunities for pioneering technologies.

Tailored to specific mining use cases meeting the latest industry challenges, expert support is available to help users build a roadmap of solutions that will enable a full digital journey at their own pace following a logical strategy.

“Our vision is for Oren to serve as the ‘go-to’ mining and industrials innovation platform for digital

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transformation at scale,” explains

Photo: MachineMax Sensor

OREN: A SAFE AND SECURE PL ATFORM FOR DIGITAL TRANSFORMATION

Buyers and sellers on a B2B platform need to trust that their data and transactions are safe and secure, and treated in accordance with Global Data Protection Regulations. Oren is based on open software standards and development environments to maximise secure sharing of data. From the very beginning, the platform has been designed with the principle that ownership and permissions of usage of data will remain with clients at all times. All data management is compliant with GDPR. The Oren platform on IBM Cloud™ leverages market-leading data protection capabilities and offers continuous security with built-in isolation, access management and integrated security posture.

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Chen. “It offers choice and ease of

THE POWER OF DATA INTEGRATION

access to software, services, and

Oren has focused on providing

digital solutions from the globe’s

solutions that enable efficient mine

most innovative companies, a true

planning and remote control of data

digital solutions marketplace. Mining

and analytics. Chen explains this is

customers can find, learn, procure,

in direct response to the challenges

use and integrate solutions relevant

shared by mining companies facing

to their industry in one place.

up to everything from integrating

Oren delivers solutions for essential

huge amounts of data from disparate

automation and cloud-enabled

sources, to having a single source of

services to drive deep digital

‘truth’ and aiming for real-time data

transformation, modernisation, cost-

insights to make calculated business

efficiency, sustainability, and safety.”

decisions. “As the platform expands, customers will be able to extract w w w.o re nma rke t pl ace. com

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insights related to technology trends being applied across the industry,” she says.

Shell and IBM’s vision for Oren is to constantly curate new solutions from third party companies as well as to develop an ecosystem amongst buyers and sellers to co-create intelligent tools and integrated workflows for the mining lifecycle through interaction and engagement with customers.

“The issue with IoT technology is that currently it is very siloed,” warns Chen. “Only when integration happens 95

and solutions are smartly connected in a coherent workflow can they really bring insights and add value to areas of operations, and increase productivity, safety and sustainability. With business processes that are better informed by data and AI, people can make better decisions and change the way they work.” Chen is excited by the possibilities: “Imagine if you could link a predictive maintenance tool, such as Shell’s RemoteSense, together with a fleet efficiency solution, like Shell spin-off MachineMax, and a parts stock management program like IBM’s MRO. Suddenly you have three solutions developed

by different companies and for different use cases delivering a more holistic and automated approach to your maintenance program and your procurement process at the touch of a button.”

RESPONDING TO A POST-COVID WORLD “These are challenging times for everyone and this COVID-19 pandemic could have a lasting impact on how individuals will procure, pilot and engage with technology,” notes Chen. “We could see fewer large industrial events and traditional in-person meetings with technology solution providers. As one customer expressed to us: ‘Oren will allow me to digitalise and streamline the procurement process and enable my team to assess and benchmark technology in one place’.”

Chen explains that the pandemic has increased the need for compliance with investors now demanding certain environmental credentials for companies to secure long-term funding. “We’ve identified that sustainability has to be the key focus for the solutions we bring,” adds Chen. w w w.o re nma rke t pl ace. com

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“Safety, along with cost savings and

ability to meet the core goal of more

operational efficiency, are the other

efficient delivery of metals, minerals,

big needs. COVID-19 has made all of

energy, and other natural resources

this so much more important.”

across the globe,” confirms Chen.

Following the increased adoption of digital capabilities, new roles in

equipped they can identify needs and

the industrial workforce will emerge.

take prompt actions that increase

Chen believes these roles can evolve

safety, efficiency and productivity.”

and workers will be able to add value

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“When employees become better

At the operational level Chen sees

by focusing on quicker access and

a trend for more work to be done

actionability from data and analytics.

from control rooms rather than in the

“Empowering them with real time sta-

mine itself. Oren accelerates that

tus detail and alerts will enhance their

push towards automation and remote

operation. “The ability to procure

interactive and immersive experience.

solutions from a B2B platform will

With this solution SME’s and non-

mean that mining companies can

technical stakeholders can visit a

try new solutions in their daily work

digital version of their project site any

and integrate them to their current

time; past, present or future.”

systems,” says Chen. “With this in mind we are looking to bring the full

NET-ZERO AMBITION

experience of a site visit to any home

Shell’s ambitions for Oren align with

office. BGC Engineering, another

the company’s overarching goal of

solution partner on Oren, has

meeting a net-zero emissions target

developed the Ada platform, which

for the manufacture of its products

allows the holographic visualisation

by 2050. Supporting its customers

of a mine site through a realistic 3D

quest to achieve similar targets is key to 98

“ It’s our ambition and our passion to support decarbonisation through services and solutions that will make a hugely positive impact on communities and society as a whole” — Carol Chen, Global Marketing Vice President, Shell w w w.o re nma rke t pl ace. com

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How Oren can improve the way mining works •T he positive impact of AI and situational awareness technologies, like IBM’s Health & Safety Insight, offers improved monitoring of health, safety, and environment.

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• M achineMax can support reduced carbon footprint and emissions with more efficient f leet operations, supporting mining team members to better serve their communities.

• IoT remote sensing (like Shell RemoteSense) and new wearable technologies can reduce incidents and maintenance issues.

• Remote expert and AR technologies enable the workforce to offer safer and quicker problem resolution and faster time to repair.

the further development of Oren. “Oren is the starting point for how we help our mining customers to decarbonise,” affirms Chen. “It’s our ambition and our passion to support decarbonisation through services, solutions, and products that will make a hugely positive impact on communities and society as a whole. Collaborating with customers, our partners and with the startups in a very joined up way offers the opportunity to make the world a better place.”

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A SUSTAINABLE FUTURE

didn’t know where to begin its digital

Revealing that the response to Oren

transformation. On the back of that

from the mining industry has been

engagement Oren has developed

overwhelmingly positive, Chen

a new digital audit service – Oren

stresses this offering from Shell and

RM – to help identify gaps in mining

IBM has tremendous value that can

companies’ digital transformation

be trusted as Oren is committed to do

strategies and provide a roadmap

due diligence with credible solutions

of solutions based on their priorities,

that deliver on their promise before

budget and timing constraints.”

adding them to the platform. “We’ve

Chen admits meeting Shell’s goals

been able to listen to the pain points

will not be easy. The key will be col-

from the industry. For example,

laboration through services, solutions

a mining company in South Africa

and targeted products. “We need w w w.o re nma rke t pl ace. com

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“ We’re able to demonstrate a clear progress path year on year to help with cost savings, decarbonisation and digital transformation. We’re here to play our role and support that shared goal” — Carol Chen, Global Marketing Vice President, Shell

to bring win-win value,” she affirms.

“We know our customers need to meet their financial aspirations while targeting greater efficiency and sustainability for the long term. We’re able to demonstrate a clear progress path year on year to help with cost savings, decarbonisation and digital transformation. We’re here to play our role and support that shared goal.”

To find out more about the Oren marketplace visit: www.orenmarketplace.com Oren in association with Mining Global is running a unique webinars series this year. You can register here.

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OREN LONDON UNITED KINGDOM marketing@orenmarketplace.com

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