Redefining the Road Edition 2 2021

Edition 2 | 2021

INSIDE...

The Economy’s Quiet 2021 TOP WOMAN-OWNED

SUCCESS STORY

Connecting in a

REMOTE WORLD

Professional Drivers:

SAFETY FIRST

Recruiting the Younger Generation: An Industry

Perception

Problem

WITney Gets

Rolling

A NEW ERA OF CLASS

™

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Inside this issue EDITION 2 | 2021 Published for: Women In Trucking Association P.O. Box 400 Plover, WI 54467-0400 USA Phone: 1-888-464-9482 www.WomenInTrucking.org

COVER STORY 6

MESSAGES

Published by: MindShare Strategies, Inc. Ponte Vedra Beach, FL 32082

4

Billing Address: MindShare Strategies, Inc., P.O. Box 843 Springfield, TN 37172 Group Editorial Director and Publisher: Brian Everett, ABC 952-442-8850 x201 brian@WomenInTrucking.org Production Manager: Cassidy Haley 952-442-8850 x215 cassidy@WomenInTrucking.org Editorial Content This Edition: Amy Pinkston Karen Kroll Michele Wade Brian Everett Cassidy Haley Kelsie Collins Carleen Herndon Brynn Elise Everett Advertising Sales: Carleen Herndon 1-888-464-9482 carleen@WomenInTrucking.org Design/Production Managers: Todd Pernsteiner 952-841-1111 todd@pernsteiner.com Amy Pinkston amy@pernsteiner.com Accounting/Administration/Circulation: Karen Everett 952-442-8850 x203 karen@WomenInTrucking.org

© 2021 MindShare Strategies, Inc. All rights reserved. Contents may not be reproduced by any means, in whole or in part, without the prior written permission of the publisher.

The opinions expressed in this publication are not necessarily those of MindShare Strategies, Inc., nor the Women In Trucking Association.

Printed in USA.

Recruiting the Younger Generation: An Industry Perception Problem

Support In Advancing WIT’s Mission

by WIT President & CEO Ellen Voie

FEATURE STORIES 8

2021 TOP WOMAN-OWNED

Fostering a Connected Culture in a Remote World

10

Female-Owned Businesses: The U.S. Economy’s Quiet Success Story

13

Top Woman-Owned Business in Transportation

18

Professional Drivers: Dedicated to Safety and Giving Back

WIT NEWS 20

Diversity & Inclusion Index to Share Best Practices

22

Trucking Gets Boost by WIT Image Team

23

Driver Ambassador Trailer WITney Getting Ready to Roll

25

Eliacostas Named Distinguished Woman in Logistics

26

WIT Returns to Dallas in November

27

Local Chapter Strategy Announced

28

WIT Partners

28

WIT Calendar of Events

28

Buyer’s Guide

MID-ATLANTIC REGION

Addressing the Worker Shortage Read the article on page 6 to learn five practical tips on how to effectively recruit Millennials and Gen Z. Schneider’s core values encompass safety first and always, respect for all, and integrity in every action, all of which are highly important attracting the younger generation. Pictured on the cover and on p. 6 is KayLeigh McCall, Professional Driver for Schneider.

www.WomenInTrucking.org 3

GREETINGS FROM THE PRESIDENT & CEO

Support In Advancing WIT’s Mission For 14 years, the Women In Trucking Association (WIT) has been the only organization whose mission is to encourage and advance the employment of women in trucking. We have always represented ALL women in the industry, or as we like to say: the women who design, build, fix, drive, or own trucks.

Ellen Voie, CAE, President & CEO Women In Trucking Association, Inc.

™

Since 2007, we have been the lone voice for our members, but now that is changing. We are being joined by other groups who share our goal to bring more women into the industry. We are extremely proud to be an integral part of three national initiatives.

In 2019, the Federal Motor Carrier Safety Administration (FMCSA) created the Motor Carrier Safety Advisory Committee (MCSAC) charter to establish a committee to “provide advice and recommendations to the Secretary of Transportation … about needs, objectives, plans, approaches, content, and accomplishments of the motor carrier safety programs carried out by the Administration and motor carrier safety regulations.”

broadcast and digital media to encourage these careers in trucking, aviation, rail and maritime.

More specific to trucking, we have been involved in the “Promoting Women in Trucking Workforce Act” to direct the administrator of the FMCSA to establish a “Women of Trucking Advisory Board.” Under this bill, the board would identify barriers to entry for women in the trucking industry, work across organizations and companies to coordinate formal education and training programs, and help identify and establish training and mentorship programs for women in the industry.

We are thrilled to be involved in all three of these initiatives. These are opportunities to advance our mission at a higher level and to include other stakeholders in our quest to increase the participation of women in transportation-related careers.

This year, then Secretary Elaine Chao appointed me to the MCSAC to serve with 24 other industry members to serve a twoyear term. Additionally, for the first time, a driver subcommittee was formed to serve under the direction of Owner-Operator Independent Drivers Association’s leader, Todd Spencer. Three of our Image Team members, Deb LaBree, Kellylynn McLaughlin and Angelique Temple were appointed to serve on this subcommittee.

We look forward to representing you, our members, in both these groups.

The legislature has recognized the need to attract more drivers, pilots, engineers, and operators. We joined 30 other groups to support the “Promoting Service in Transportation Act” to create a series of public service announcements for print,

4 REDEFINING THE ROAD Edition 2 | 2021

WIT President and CEO Ellen Voie has been working with Congressman Gallagher (R-KS) on legislation to create a “Women of Trucking Advisory Board” with the FMCSA.

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COVER STORY: Transportation’s Perception Problem

Recruiting the Younger Generation:

An Industry Perception Problem

In 2016, Millennials became the largest portion of the American workforce, overtaking both Gen-Xers and Boomers. As the transportation industry faces record-breaking labor shortages in the next few years, and with the average age of truck drivers inching closer toward retirement, it’s critical to start recruiting the next generation of transportation professionals now.

Labor shortages in transportation are nothing new. According to the Bureau of Labor Statistics, there will be 108,400 new trucking jobs to fill by 2026. To put that in perspective, there are currently 3.5 million truck drivers, which includes approximately 500,000 long-haul drivers. The shortage is staggering…and getting worse.

Gen-Xers currently make up the largest portion of owner-operator drivers, and while we’ve seen exponential growth in this area from Millennials — they overtook Boomers in 2019 to become the second largest group

6 REDEFINING THE ROAD Edition 2 | 2021

in this category — this group isn’t keeping pace with Boomer retirements. With good pay and incentives, what’s holding back younger drivers? In a word? Perception.

The Perception Problem From the outside looking in, the perception of the transportation industry being a boys’ club isn’t far from the truth. The average age of truck drivers is 55 years, and women comprise a paltry 10-percent of the total driver workforce. Many drivers live in their trucks while they are away from home for days on

end doing work that can be physically, emotionally and mentally taxing, limiting the profession’s appeal to the tech-savvy generation.

As with many large-scale problems, the solution can often be found within the problem itself.

Millennials value good, solid work, just as Boomers did back in the day. Money also is important to them, although it’s less of a motivating factor than it was to past generations.

While younger workers aren’t afraid of hard work, they’re significantly less tolerant of jobs that take over their lives. Jobs are important to them, but so is living a happy and fulfilling life. If there is tension between the job and joy in life, joy will win out most times. Therefore, the perception of the solitary and sedentary lifestyle of the stereotypical truck driver is the elephant in the room that’s demanding attention.

How to Reach the Next-Gen Truck Drivers While the job will always demand long hours and be physically and emotionally draining, focusing on other parts of the job such as travel and interesting experiences might just be the ticket to recruiting the next generation of drivers.

One way to appeal to Millennials and Gen-Z, especially women, is to focus on creating comforts on the road and making sure drivers feel comfortable doing their job.

Biases against females is still an issue in the industry and that’s not going to fly with prospective millennial employees, man or woman.

While many in the industry will blame the driver shortage on pressures of government regulations, younger drivers are more concerned about the quality of their cab, the treatment they receive from fellow drivers and employers, and finding a safe place to park for the night.

When it comes to recruiting, using YouTube and other social media is pretty much a requirement if you want to reach this younger generation. A whopping 62 percent of millennials report using social media in their job searches.

That’s one of the reasons the Maine Motor Transport Association is using TikTok, YouTube, and Instagram as primary vehicles in their “Go Your Way” campaign. To battle the growing driver shortage, the campaign, which launched only a month ago, aims to educate and attract workers born in 1997 and after by sharing driver stories. While they don’t sugar coat the difficulties of the job, they primarily focus on the parts of the career that appeal to a younger generation.

While there’s no quick solution to filling driver seats being vacated by Boomers, these innovative approaches might just make all the difference in getting younger, qualified drivers re-engaged with life on the open road. n

Recruiting Millennials and Gen Z There are many opportunities for millennial women in all areas of transportation – whether they be as professionals in operations, HR/talent management, safety, training, sales and marketing, or as professional truck drivers.

Here are five practical tips on how to effectively recruit Millennials and Gen Z: 1. Up Your Social Media Game. Coming of age during the tech explosion, it’s not surprising that more than 85 percent of millennials own smartphones and 62 percent report using social media for job searches.

Aside from promotion job openings, this is a prime place to highlight your company culture and showcase women excelling in every aspect of the transportation industry.

2. Show Clear Pathways for Career Growth. With more than 60 percent of millennials seeing a concrete career progression as essential, this is a perk transportation companies can’t afford to ignore.

3. Partner with Campus Recruiting Organizations. Developing and fostering strong relationships with colleges and universities not only gets you prime real estate at job fairs, but also a direct line to recruit top talent before they even hit the job market.

4. Showcase your Company Culture. In a study entitled “Millennial Majority Workforce Study,” more than 50 percent said they were unlikely to stay with a company that didn’t value them. Showing a culture of job stability, financial security, and collaboration is a sure way to gain the attention of the younger generations.

5. Highlight Health Benefits and Work-Life Balance. A happy workforce is a productive workforce, and that counts double in the transportation industry. Offering flexible work-from-home opportunities to office professionals and providing free Wi-Fi to drivers to easily stay in touch with their families are a couple of ways to attract the younger generation.

www.WomenInTrucking.org 7

FEATURE: Connected Culture in Remote World

Fostering a Connected Culture in a Remote World With 375 employees (including 150 drivers) working across seven separate locations around the country, ReedTMS Logistics was connecting with a remote workforce long before the coronavirus pandemic made it a necessity. Even so, when every employee started working from home due to the pandemic, the company had to take those connections to the next level.

“It was a struggle in the beginning,” admits Eileen Dabrowski, Director of Learning and Development at the company. “Our closeknit culture makes Reed unique. Prior to COVID, we took our ability to come together as a team for granted. It’s entirely different now without ‘the glue of HQ.’” Communication To keep in touch, Dabrowski encourages supervisors to schedule regular, virtual meetings with each of their team members.

“It is so critical to maintain a pulse on the company and on every employee. Making time to let team members know that they are valued goes a long way toward helping those who are working remotely, over-the-road or in a different location feel connected,” she explains.

She stresses the importance of giving these conversations undivided attention.

complexity to employee training, prompting the team to look for ways to adapt.

“We’re all multi-taskers by nature. People can tell, even over the phone, if you are not giving them your full attention,” she says.

“It is easy to not feel valued if the person you are talking to is not actively listening and engaging.”

“When COVID started, we looked at our curriculum and tested it virtually with an external audience,” Dabrowski explains.

“We’d ask, ‘Where did I lose you?’”

Like many companies, Reed has invested in technology and resources to support more virtual communication.

“One of the positives of COVID is that our communication has improved significantly,” Dabrowski says.

A number of platforms help to bring employees together – Microsoft Teams, Zoom, Skype.

“The Teams group chat function has been a game changer, she says. “It allows us to engage in discussions and address issues in real time in a safe way. I suspect we will continue to rely heavily on this technology post-COVID.” Training Working remotely added a new layer of

The exercise helped to identify important opportunities for improvement. For example, the team quickly recognized that virtual training on a complex business intelligence platform or load-tracking software could not be completed in just a few days as it could be in person. They now provide the training through mini-sessions with a different cadence.

In addition, they began asking subject matter experts to teach a portion of the curriculum. This helps to provide more perspectives, add variety to the presentation and allow employees to new connections within the company.

Dabrowski’s team continually solicits virtual feedback on training initiatives, using Constant Contact, Microsoft Sheets, and micro surveys. To encourage authentic feedback, most feedback can be provided anonymously. The company is

Driven by a global pandemic, ReedTMS and other companies in the transportation space now foster connections with their customers, prospects, and employees through strategies that leverage communication, training, and engagement.

8 REDEFINING THE ROAD Edition 2 | 2021

also implementing a Kaizen program, and employees are encouraged to bring issues to light and suggest solutions.

Employee Engagement Perhaps the most powerful strategy for forging connections in a remote environment was already widely used at Reed prior to the pandemic: focusing on employee engagement.

Dabrowski has always sought out opportunities to bring employees together.

Now many of those experiences take place virtually. Executives host online coffee chats to give employees a chance to connect with top leadership. Company-wide virtual happy hours are held to celebrate key milestones.

Virtual walk and run events allow employees to interact and stay active.

The company’s philanthropy efforts also help to build employee engagement and boost morale.

events were held virtually in 2020, including annual back-to-school shopping with at-risk children and a Christmas gift event for the Mike Alstott Foundation. In-person events have been held when conditions permitted, including a summer clothing drive, a Thanksgiving meal for area firefighters and a local road clean-up.

lifting restrictions may allow many Reed employees to head back to the office, others will continue to work remotely. Thanks to lessons learned during the pandemic and a long-standing focus on building a connected culture, the future for Reed looks promising. n

Dabrowski makes a point of involving employees in selecting the beneficiaries of the company’s philanthropic efforts.

Each Reed facility has the opportunity to identify organizations in their local area for charitable giving.

“People love to feel part of the process,” she says. “Employees vote on charities quarterly and we make a point of getting their feedback after each event – of asking, ‘How did that make you feel?’”

“We feel better as humans when we give back,” Dabrowski points out.

Dabrowski says the team tries to schedule activities at times that allow more employees to join. For example, the road clean-up event took place at 5 a.m., so drivers could participate.

Due to the pandemic, several long-standing

While widespread vaccinations and

For a deeper dive into this topic, check out the PowerPoint “The Future of Transportation: Bridging the Gap Between Remote Individuals, HQ & Satellite Locations,” presented during the 2020 Accelerate! Conference by Michelle Wiggins & Eileen Dabrowski from ReedTMS Logistics. Find it in the 2020 Conference Presentation Library.

Mentor Match: Make a Difference in Your Career Starting as an administrative assistant and working her way up to branch manager for the Great Dane Tampa and Miami branches, Women In Trucking (WIT) Chairwoman Laura Roan Hays attributes her successful 30plus years transportation career to the mentorship she received.

“Without the encouragement of my Laura Roan Hays mentors, there’s a chance I would have left the industry in search of a more traditional career,” she says. Now, mentoring is her way to give back. She encourages members of the association to take advantage of the Mentor Match program in WIT’s community platform, Engage.

“During the late 1980s and early 1990s, I didn’t personally know any females in the trailer manufacturing industry, specifically in sales,” she says. “To be able to encourage, coach, listen, motivate, and support other women in a maledominated industry like transportation through this online mentor program is extremely valuable.” She cites three reasons mentorship will elevate your career:

1. Career Advancement & Earnings According to a Sun Microsystems study on the career progress of employees, mentors were six times more likely to be promoted than those who didn’t, and 20 percent more likely to get a raise.

2. Strengthen and Broaden Your Network Mentors share professional contacts, make introductions to the right people, and can open doors to new opportunities.

3. Rewarding Both Personally and Professionally As a mentor, you shape the next generation and be a part of their successes. As a mentee, you grow and gain confidence, see new perspectives, and become more successful.

“I don’t believe we ever outgrow the need for a mentor – I still have several mentors who encourage me regularly,” says Hays.

“Knowing that I may have played a small role in someone’s success brings me great joy. It’s a win-win for everyone!”

To enroll as a Mentor or Mentee in WIT’s Mentor Match program, visit engage.womenintrucking.org.

www.WomenInTrucking.org 9

FEATURE: Female-Owned Businesses

Female-Owned Businesses:

The U.S. Economy’s Quiet Success Story There are consistently three common traits found among successful women who started their own businesses: ambition, confidence, and innovation.

The rate of woman-owned businesses in the transportation sector is rapidly growing throughout the United States - and the world.

Women now comprise 40 percent of new entrepreneurs in the U.S., while global female entrepreneurship rates have increased by 10 percent.

While today’s women-owned businesses typically are small- or mid-sized companies, the female entrepreneurs who founded them are commonly able to overcome the many challenges facing them in order to start their own companies.

There are consistently three common traits found among successful women who started their own businesses: ambition, confidence and innovation.

In its third annual list of Top Woman-Owned Businesses, Women In Trucking’s Redefining the Road magazine highlights three individuals who have leveraged these traits to lead their company to success, along with an additional 14 female entrepreneurs who make up the 2021 Top Woman-Owned Businesses.

Ambition at AGT Global Logistics When she was a young girl, Angela Eliacostas was exposed to the benefits of hard work. Her father ran a trucking company and was on the road during most of the week. To spend more time with him, Angela would help her father fuel, park and wash his trucks while learning the

10 REDEFINING THE ROAD Edition 2 | 2021

transportation business along the way.

In 2005, Angela launched her own firm called All Girls Transportation and Logistics, which focused on the nuclear power industry.

She soon expanded to other industries.

Angela Eliacostas “My father always told me that as a woman in this industry, I would face many challenges, but hard work knows no gender,” says Eliacostas. “I sometimes encounter people who assume I’m just providing a front for the company, so we can earn woman-owned status. I smile, and they throw out question after question. By the time I’m done answering, I’ve gained their respect.”

Today, AGT Global Logistics is a full-service, certified woman-owned third-party logistics company. With nearly 30 years of service and a special focus on the nuclear, fossil, and power industries, AGT has made a name as being a company that provides unbeatable customer service achieving the highest level of results.

Angela was named 2020 “Top Influential Women Leaders in Supply Chain” by Global Women SC Leaders. In 2020, Redefining the Road magazine honored Angela as a “Top Women to Watch” and continued on page 12

DELIVERING ON YOUR PROMISES.

Expedite Transportation Truckload Services Final Mile Services White Glove Services

www.candorexp.com | 630.480.6798 | operations@candorexp.com

www.WomenInTrucking.org 11

FEATURE: Female-Owned Businesses continued from page 11

as the business owner for a Top Woman-Owned Business for the past two years. The company was ranked by Omnikal as a 2020 Top 100 Woman-Owned Business in Illinois. AGT Global Logistics successfully increased performance for some of the top global companies in the energy and utilities sector during the global COVID-19 pandemic.

Confidence at Candor Expedite Specializing in hotshot ground, timesensitive, and white glove delivery services, Candor manages high-touch, time-sensitive shipments, and has developed a culture of customer service, precision, special handling, and open communication.

Nicole Glenn The company’s CEO, Nicole Glenn, leads Candor down a path of success by empowering her employees and creating a confident, “can-do” culture. She has taken Candor to the next level by doubling her team and revenues, and through her ability to focus on process improvement gives Candor Expedite a 99 percent on-time delivery threshold.

Candor was recognized by Trucker Tools as a Diamond performer due to the success Nicole’s team has created through their precision operations. They have built technology to measure compliance metrics that enable them to reward business to carriers that are top performers. Candor opened an additional office in Dallas in 2019 and will open another in Kansas City in 2021.

Successful Growth at Sunset Sunset Transportation is a true American story of entrepreneurism, innovation and resourcefulness. Founded in 1989 by Jim Williams, Sunset has evolved into a thirdparty logistics company specializing in supply chain management, multimodal domestic, international, and cross-border transportation, Customs clearance, and Lindsey Graves freight payment services. Today, Sunset is led by Williams’ daughter, CEO Lindsey Graves, who has kept the company charging forward in the face of an extremely volatile logistics market still being experienced in 2021. In fact, through her leadership Sunset successfully achieved 17 percent growth in revenue over 2019 despite the pandemic and added 29 employees to its nine branches in the United States and Mexico.

Graves has been the driving force behind keeping teams focused on Sunset’s family-style culture, and creating a safe and flexible working environment with grace under pressure while growing the business.

Sunset recently achieved Women-Owned Business National Certification and has approximately 46 percent of its workforce comprised of women. “As we continue to grow at Sunset, inclusion and diversity are at the forefront of our strategic goals,” says Graves. “Every Sunsetter has a voice.” n

12 REDEFINING THE ROAD Edition 2 | 2021

2021 TOP WOMAN-OWNED

Congratulations

Kelley Walkup!

Recently named by WIT’s Redefining the Road magazine.

conversionia.com

Congratulations Again! ...and Again!

Three Years in a Row...Named a

2021 Top Woman-Owned Business in Transportation by WIT’s Redefining The Road.

800.368.8789

www.powersourcetrans.com ™

2021 TOP WOMAN-OWNED

Women In Trucking honors these female entrepreneurs in the transportation industry, recognizing their financial stability, growth, innovation and entrepreneurial spirit.

AGT GLOBAL LOGISTICS agt3pl.com Angela Eliacostas, President & Founder Founded 2005, Glen Ellyn, Ill. A certified WOB with a 60-percent female workforce, AGT increased performance and accounts for some of the top global energy and utilities sector clients during the height of the global COVID-19 pandemic.

ARIA LOGISTICS LLC arialogistics.com Arelis Gutierrez, President & CEO Founded 2013, Englewood, N.J. A fast-growing, white-glove delivery company, Aria Logistics in the last 12 months successfully established major retail accounts and expanded its operations in Chicago, Delaware, Maryland, Virginia, and Florida.

BENNETT FAMILY OF COMPANIES bennettig.com Marcia Taylor, President & CEO Founded 1974, McDonough, Ga. With 44 percent of its workforce being women, Bennett learned (like many other transportation companies) how it could be flexible and that its workforce could work remotely. In the fall of 2020, Bennett acquired American Eagle Logistics, which specializes in the oil and gas land transportation industry.

BRENNY TRANSPORTATION brennytransportation.com Joyce Brenny, CEO & Founder Founded 1996, St. Joseph, Minn.

A certified Women’s Business Enterprise and Disadvantaged Business Enterprise (DBE), 32 percent of its employees are female. Services are focused on flatbed, stepdeck, van, and RGN freight.

CANDOR EXPEDITE candorexp.com Nicole Glenn, CEO & President Founded 2017, Joliet, Ill. Specializing in hotshot ground, time-sensitive, and white glove delivery services, Candor has developed a culture of customer service, precision, special handling, and open communication.

CONVERSION INTERACTIVE AGENCY conversionia.com Kelley Walkup, President & CEO Founded 1990, Brentwood, Tenn.

With 63 percent of its workforce being women, Conversion Interactive Agency works with fleets of all sizes to help maintain and grow their fleet by providing driver recruitment marketing and advertising services. The firm became the go-to source for driver market updates during the COVID19 pandemic.

GARNER TRUCKING garnertrucking.com Sherri Garner Brumbaugh, President/CEO/Owner Founded 1960, Findlay, Ohio In October 2020, Sherri Garner Brumbaugh was appointed as only the second woman to ever serve as the Chair of the American Trucking Associations. In this role, she focuses on the importance of combating human trafficking industrywide. Garner was recognized in 2021 for the fifth consecutive year as one of the “Best Fleets to Driver For” by the Truckload Carriers Association.

K & J TRUCKING, INC. kandjtrucking.com Michelle Koch, President Founded 1979, Sioux Falls, S.D. K & J Trucking was named one of five 2021 Fleet to Watch in the Best Fleets Awards through The Truckload Carriers

Association. While most trucking companies have controllable turnover rates of 90 percent or higher, the company had a 9 percent controllable turnover rate last year.

The company also has multiple drivers with 25-plus year tenures.

KENCO kencogroup.com Jane Kennedy Greene, Owner and Chairwoman Founded 1967, Chattanooga, Tenn.

Expanding rapidly, Kenco’s transportation management division achieved nearly 100 percent growth in 2020. Kenco released several innovative tools in their continued efforts toward complete digital transformation of the supply chain including Da Vinci AI, an eCommerce Fulfillment Technology Platform, Kenco FleetCloud, and Kenco STARR. KNICHEL LOGISTICS knichellogistics.com Kristy Knichel, President, CEO & Founder A certified Women’s Business Enterprise, Knichel Logistics boasts a 62-percent female workforce. In 2020, Knichel Logistics successfully navigated through a difficult freight year due to the pandemic. Knichel Logistics moves primarily intermodal shipments, so securing even contractual capacity to retain customers was (and still is) a constant struggle.

POWERSOURCE TRANSPORTATION powersourcetrans.com Barb Bakos, President Founded 1994, Griffith, Ind. 2020 was a trying year for trucking due to the pandemic, riots, and a divisive presidential election. Approximately 10 percent of its business is in entertainment. continued on page 16

www.WomenInTrucking.org 13

Congratulations Congratulations Angela AngelaEliacostas Eliacostas

2021 2021DISTINGUISHED DISTINGUISHEDWOMAN WOMAN IN INLOGISTICS LOGISTICS from from Women Women InIn Trucking Trucking Association, Association,

Transportation Transportation Intermediaries Intermediaries Association Association and and Truckstop.com Truckstop.com

https://www.agt3pl.com https://www.agt3pl.com

Elevating ElevatingWomen WomenininTrucking Trucking

AGT AGTGlobal GlobalLogistics Logistics Proud ProudSponsor Sponsorofof

2021 2021WIT WITTop TopWoman-Owned Woman-Owned Business BusinessAward Award https://www.agt3pl.com https://www.agt3pl.com

FEATURE: Female-Owned Businesses

2021 TOP WOMAN-OWNED

continued from page 13 Even with this sector out of its business equation, the company was able to adjust and stay diversified and implemented refrigerated capabilities.

RIHM FAMILY COMPANIES rihmkenworth.com Kari Rihm, President & CEO Founded 1932, St. Paul, Minn.

Even through the COVID-19 pandemic, Rihm was able to build a new location - growing in its ability to serve customers in that region. In late 2019, Rihm also had built and opened a new location in Mankato, Minn.

S-2INTERNATIONAL, LLC s-2international.com Jennifer Mead, CEO Founded 2005, McDonough, Ga. S-2international’s dedication to the company vision of “Service Delivered with Heart” directed efforts in improving operational redundancy, maximizing uptime, and minimizing service interruption for its valued customer base during the COVID-19 pandemic.

SUNSET TRANSPORTATION sunsettrans.com Lindsey Graves, CEO Founded 1989, St. Louis, Mo. With 46 percent of its workforce being female, Sunset Transportation specializes in supply chain management, multimodal domestic, international, and cross-border transportation, customs clearance and freight payment services. In 2020, Sunset rolled out several projects, including LOGIK shipper platform and achieved Women-Owned Business National Certification.

TOPEL’S TOWING SERVICE/ TOPEL TRUCK CENTER topelstowing.com Michelle Sukow, CEO, President, Owner Founded 2000, Lake Mills, Wisc.

Topel’s Towing Service is the largest heavyduty towing company in the Madison and Janesville, Wisc. region. The company offers 24/7 road service and towing for heavy-duty trucks, and also operates a heavy duty diesel repair shop.

UNITED FEDERAL LOGISTICS united-federal.com Jennifer Behnke, President & Co-Founder Along with co-owner and

husband, Kyle Behnke, Jennifer oversaw and managed 40 percent growth year over year as a FedEx Ground Linehaul Contractor in 2020. With 23 percent of its workforce as women, the company has an excellent employee retention rate.

VERIHA TRUCKING, INC. veriha.com Karen Smerchek, President Founded 1978, Marinette, Wisc.

Veriha Trucking is family-owned and operated truckload carrier, with a fleet of 250 trucks and 700 trailers. Veriha’s business strategy is heavily focused on hiring the right talent, providing professional growth and development opportunities, and creating a positive working environment.

2021 TOP WOMAN-OWNED

Congratulations Jennifer Behnke, President, United Federal Recently named by WIT’s Redefining the Road magazine.

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16 REDEFINING THE ROAD Edition 2 | 2020

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FEATURE: WOMEN ON THE ROAD

Professional Drivers: Dedicated to Safety and Giving Back Many professional truck drivers go above and beyond their job descriptions, excelling at safety while also contributing to the trucking profession and their communities. A few in particular stand out. The 2021 Women In Trucking’s Driver of the Year, Nikki Weaver, along with finalists Carmen Anderson and Ingrid Brown, exemplify the best of the many drivers who keep Americans supplied with the goods and materials they need.

Carmen Anderson of America’s Service Line

Nikki Weaver of FedEx Freight Weaver has demonstrated dedication, kindness, and initiative in the dozen years in which she’s been driving for FedEx Freight, as well as 19-plus years on the road. Her record after driving more than two million miles is impressive: no accidents, no moving violations, and no citations.

“I am passionate about trucking and thankful for the opportunity to continue our important work during this time of crisis,” says Weaver as she reflects on this last year’s challenges created by the COVID pandemic. Weaver’s dedication extends to others within her industry. She’s shared her knowledge of trucking with students in driver’s education classes, as well as with cadets at the Pennsylvania State Police

18 REDEFINING THE ROAD Edition 2 | 2020

Academy. Weaver also has represented women in trucking at many industry events and represented the needs of her fellow drivers at the FedEx Freight specification review.

Weaver worked with FedEx Freight to deliver a forklift to Bethesda Mission, a local organization that helps individuals facing hardship. “We at Bethesda Mission are thankful for both Nikki’s involvement in feeding central Pennsylvania and demonstrating kindness,” says Dave Hicks, the organization’s Director of Operations.

He adds that they’ll think of Nikki every time they load a pallet of food onto the organization’s vehicles.

A driver with America’s Service Line, LLC, Carmen Anderson has driven for more than 24 years, logging 2.5 million miles with no accidents. Along the way, she has visited nearly every state in the U.S., as well as regions in Canada and Mexico. A dedicated advocate for trucking, Anderson has spoken about trucking careers to high school students and participated in a truck convoy for Special Olympics.

As a road team captain with the Wisconsin Motor Carriers Association’s (WMCA) Wisconsin Road Team, Anderson “volunteers her time as a safety spokesperson” and used her communication skills to discuss how long-haul truck drivers are combating human trafficking, according to WMCA president, Neal Kedzie. “Carmen’s dedication to her profession and willingness to volunteer her time for worthy causes when called upon earns my highest recommendation,” he adds.

Ingrid Brown of Rollin’ B Brown traces her start in trucking to her father, who worked in construction. Through his career, she learned to drive trucks and other heavy equipment.

For three decades, Brown has been transporting a range of produce, livestock, agriculture and Christmas trees as one of the few women owner/operators with Rollin’ B. She’s also a company driver with Fleenor Bros.

In nearly 42 years on the road, her record reflects zero accidents or moving violations.

Allan Rutter, division head within the Texas A&M Transportation Institute, praises Brown’s “indefatigable good cheer in the midst of a rapidly changing environment” and her continued advocacy of trucking safety. Brown also has shared her challenges with cancer in an effort to encourage truckers to monitor their health and see their healthcare providers.

Each year, the Women In Trucking’s Driver of the Year program, which is sponsored by Walmart, recognizes outstanding drivers who are creating positive impacts within the transportation industry. n

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www.WomenInTrucking.org 19

...WIT News Briefs.....................

Diversity & Inclusion Index to Share Best Practices

DIVERSITY

each other,” says Ellen Voie, WIT President and CEO. “We’re very excited to help that process with this program.”

INCLUSION

There’s a lot of chatter in the industry about the Women In Trucking Association (WIT) Diversity & Inclusion Index. This newly created index will collect data and celebrate diversity efforts by for-hire or private fleets operating 10 trucks or more in the United States or Canada, and will be instrumental in identifying positive carrier practices and policies that help attract and retain a diverse workforce.

“While many industries struggle with diversity and inclusion efforts, trucking already does well in pay equity and has a tradition of sharing ideas and learning from

Each year, participation in the program will begin with an application submitted by an employee of the company. After applying, a questionnaire will be provided to collect details of current diversity and includiosn efforts. Next, an interview with management followed by a survey of employees.

The goal of the D&I Index is to create a compilation of best practiices for the industry to adopt and implement within their own organizaitons. The final results and recognitiion of outstanding achievements will be unvelied in November at the Accelerate! Conference & Expo by exectuives at CarriersEdge, the company leading the initiative. CarriersEdge is a provider of online driver training for the trucking inudstry. n

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Our actions and decisions today will shape the way we will be living in the future. www.WomenInTrucking.org 21

..............

Trucking Gets Boost by WIT Image Team

Within the Women In Trucking Association (WIT) community, there’s a group of professionals who know the mission of the association insideand-out, they are subject matter experts on trucking and how women can positively impact the industry, and they’re passionate about their careers. They are members of the Women In Trucking Image Team. And they have been busy.

During the COVID pandemic, not only were they acting as heroes to keep goods rolling, but they made themselves available to handle the high volume of requests for interviews by media channels from all over the world.

They also created two kiosk training sessions for WITney, the new Women In Trucking Ambassador Trailer which features a mobile education and recruiting unit. Myth Busters quizzes candidates to see if can differentiate facts vs fiction on trucking topics. Truck Driver DNA reveals if the candidate possesses certain habits/behaviors necessary to be a professional driver.

And, they began development of an Auxiliary Image Team, which will be comprised of volunteers who will serve for a two-year term and mentor under Image Team members to learn the ropes, according to Debbie Sparks, WIT Vice President, who is leading the development of this new training program. “They will be media trained and help with media requests and ridealongs. Applications will be open during the Accelerate! Conference for female drivers who have been driving for a minimum of five years.

Auxiliary Team members will be announced the first week of January 2022.” n

With conventions, conferences and trade shows opening back up and an expansion for the team happening, a first-time sponsor for the Image Team was secured to help offset costs to attend these events. Enrollment First is a national leader in voluntary insurance benefits for the independent contract driver. They offer a no-cost, turnkey approach for these drivers to gain access to guaranteed acceptance ACA compliant health plans.

Enrollment First eliminates the headache of benefits administration and marry affordable benefits to a sophisticated enrollment platform.

22 REDEFINING THE ROAD Edition 2 | 2021 2021-0615 RTR-ES WIT Ad.indd 1

6/15/21 3:25 PM

.....WIT News Briefs.....................

Eliacostas Named Distinguished Woman in Logistics Honesty, integrity and diligence are three personality characteristics that allowed Angela Eliacostas, President and founder of AGT Global Logistics, to set her company apart from others. She leveraged these traits with 30-plus years of experience, personalized small-business care, and advanced technology to elevate her company to success. This is the basis for her to receive the seventh annual Distinguished Woman in Logistics Award by Women In Trucking (WIT).

“She has become a mentor, a speaker and a writer who shares her passion for our mission every chance she gets,” says Ellen Voie, WIT President and CEO. “This recognition program enables WIT to honor those who help support and encourage women in the industry.”

Eliacostas developed a proprietary three-tier carrier-rating system designed to reward

drivers and companies who perform at the highest standards. She also carved out a niche for herself in the energy and utilities sector as a 3PL with 24/7/365 access and service. Her employees are not only experienced with trucking – several hold CDLs and many are HAZMAT-certified. In addition, 60 percent of her employees are women, many of whom have been with her since before she started AGT in 2005.

“Winning this award is such an honor,” says Eliacostas. “I hope to represent this award by sharing encouragement and advice.

To all of the women steering their ways in the world of transportation and logistics, remember this: Achievement isn’t reaching a final destination. Achievement doesn’t stop, it means realizing your dreams and then striving to do more. There will be frustrating times. Always keep pushing. Have faith in yourself and your abilities. Be confident.

Then you will succeed.”

Angela Eliacostas Eliacostas was one of three notable finalists for the award, including Nicole Glenn, President and CEO of Candor Expedite, and Jeana Hysell, Senior Safety Consultant for J. J. Keller & Associates. n

www.WomenInTrucking.org 23

..

ON-LIFT is Air Powered and Environmentally Friendly See ON-LIFT Demonstration on the Driver Ambassador Trailer, WITney SIGNIFICANTLY IMPROVES HIRING & RETENTION OF DRIVERS of all ages, gender, and physical handicaps in conformance with EEOC Regulations.

Many Fleets are installing ON-LIFT to retain the older / semi disabled trained drivers.

ELIMINATES INJURIES & REDUCES WORKERS COMPENSATION ON-LIFT reduces the incidence of injury from up to 10% down to ZERO REDUCES PARKING SPACE BY 20% IMPROVES PRODUCTIVITY REDUCES EQUIPMENT DAMAGE

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...WIT News Briefs.....................

Driver Ambassador Trailer WITney Getting Ready to Roll WITney, the Women In Trucking Driver Ambassador Trailer, is nearly ready to roll down the interstate. The trailer will travel with Driver Ambassador Kellylynn McLaughlin as she speaks at driving schools, associations, Girl Scout events, and industry events about WIT’s mission and opportunities for women in the industry.

“I cannot wait to hit the road with our new expo trailer. It’s going to be a powerful and very visible symbol of what women have to offer the freight industry,” says McLaughlin. “Thank you to the WIT Driver Ambassador Task Force volunteers for their time, expertise and hard work to make this trailer possible.”

A traveling billboard for the association, WITney features a wide array of educational components as well as a wall mural that highlights the association’s accomplishments since 2007. Expo trailer visitors can experience interactive kiosks on trucking 101, common myth busters, a general Q&A, and a quiz on whether trucking would be the right career fit for them.

To learn about sponsorship opportunities of the Driver Ambassador trailer or have WIT Driver Ambassador Kellylynn McLaughlin speak at your organization or event, contact Debbie Sparks at Debbie@WomenInTrucking.org.

In addition, a special display features a female trucker uniform, safety glasses and a trucker bag. Visitors also can tune in to headset kiosks to hear inspirational stories about how women can be professional drivers while maintaining a healthy work-life balance.

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...WIT News Briefs........................

WIT Returns to Dallas in November Women In Trucking (WIT) will host its eighth annual Accelerate! Conference & Expo Nov. 7-9 at the Dallas Sheraton. “We can’t wait to see everyone! We were all disappointed about cancelling the inperson event last year, but the safety of our attendees was our number one priority,” says Ellen Voie, WIT President. For those unable to attend, a virtual conference also will take place Nov. 17-18.

Why attend? Build your industry network through Speed Networking, Speed Mentoring, and facilitated Interactive Roundtable Discussions. Sharpen your skills and implement new tactics learned from the 40-plus sessions on critical transportation topics, issues, and trends. Choose from educational tracks, including Leadership, Professional Development, HR/Talent Management, Operations, and Sales & Marketing.

Don’t miss the Truck & Technology Tour featuring Amazon, Freightliner, Paccar, TrüNorth, Volvo, and our very own WITney (the WIT Driver Ambassador truck and trailer) will make her debut. Sit in the driver’s seat to experience new emerging technologies developed by original equipment manufacturers and technology innovators.

Check out the view from behind the wheel while you learn about the state-of-the-art technology that keeps these trucks efficient, effective, and comfortable for drivers.

meet the impressive Top Women to Watch, Top Woman-Owned Businesses, and the Top Companies for Women to Work For in Transportation in 2021.

You’ll also have the opportunity to visit a robust expo featuring relevant products and services that range from technology solutions, logistics providers to comfort and safety for female drivers on the road.

Attend a special recognition program to

Registration is open – make sure to register

by Sept. 3 to take advantage of the savings from the Early Bird registration rate! Booth and sponsorship packages also are available.

For more information, visit womenintrucking.org. n

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.....WIT News Briefs.....................

Local Chapter Strategy Announced

women in the trucking industry, promote their accomplishments, and minimize obstacles faced by women working in the industry.”

MID-ATLANTIC REGION

The Women In Trucking Association (WIT) announces it will be launching a new initiative that brings together members through a network of local chapters.

With a membership of 6,000 members predominantly throughout the United States and Canada, creating local chapters will enable these members to meet more frequently and within their regional markets.

“Having the infrastructure of local chapters brings together individuals who are interested in creating opportunities and addressing challenges when it comes to gender diversity in the male-dominant industry of transportation,” says Ellen Voie, WIT President and CEO. “It also provides the ability for us to advance our overall mission, which is to encourage the employment of

WIT intends to launch many local chapters within the next several years, according to Debbie Sparks, WIT Vice President who is leading a task force to develop the strategy of the chapter program. “The task force is envisioning each chapter to have its own individual personality,” says Sparks.

“We are not defining what or how each chapter should operate. The only common, predominant focus for all chapters will be on advancing the mission of WIT.” The WIT Mid-Atlantic Chapter will be the first chapter to launch, according to Sparks.

“One of our task force members, Alyssa Kerin with USI Insurance, has been named President of the WIT Mid-Atlantic Chapter and has volunteered to host this chapter’s first event Sept. 30 at D.M. Bowman’s offices in Williamsport, Md. The chapter will host

Alyssa Kerin an afternoon Girl Scout program. This will be followed later by an evening cocktail reception open to current and prospective members.”

Visit WomenInTrucking.org/chapters for more details. n

MORE THAN A JOB!

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1-833-837-6801 www.WomenInTrucking.org www.WomenInTrucking.org 29 27

THANKS TO WOMEN IN TRUCKING PARTNERS: GOLD

Mark your calendar for these events!

AUGUST 13–14 Waupun Truck-n-Show Waupun, Wisconsin Booth #124 AUGUST 20–22 Big Rig Truck Show Chippewa Falls, WI Booth # Kellylynn to Supply AUGUST 31-SEPTEMBER 2 Home Delivery World Philadelphia, PA SEPTEMBER 12-14 McLeod User Conference SEPTEMBER 16-19 Richard Crane Memorial Truck Show St. Ignace, MI SEPTEMBER 25-28 Truckload Carriers Conference Las Vegas NV SEPTEMBER 26-28 NATERA Annual Conference Austin, TX SEPTEMBER 28-29 MOVE America Austin, TX SEPTEMBER 30 WIT Mid-Atlantic Chapter Opening Williamsport, MD

SILVER

Bendix Commercial Vehicle Systems Frito-Lay TVC Pro-Driver WCA Waste Corporation 28 REDEFINING THE ROAD Edition 2 | 2021

BUYER’S GUIDE Advertisers in this Edition AGT ............................................................14,15 Candor Expedite .........................................11 Conversion Interactive Agency ..............12 Dart ..................................................................19 Davis Express ................................................. 2 Expediter Services ......................................22 Gully ................................................................26 Guttman Energy ........................................... 1 Howes .............................................................20 IMMI ................................................................23 Landstar ........................................................... 2 NASTC .............................................................21 Old Dominion ..............................................19 Online Auto Connection ..........................21 Paschall Truck Lines ...................................25 Patriot Lift/On-Lift ......................................24 Peterbilt-PACCAR ...................................... C2 PFG - Performance Food Group ............26 Powersource Transportation .................12 Schneider .................................................. 6,21

SEPTEMBER 30, 2021 Chapter Meeting

Trimac .............................................................27

OCTOBER 3-6 TMSA Conference, Nashville, TN

TuSimple ....................................................... C3

OCTOBER 7-8 MCIEF Orlando, FL

United Federal Logistics ..........................16

OCTOBER 20-22 FragilePak Connect 2021 Conference Las Vegas

WIT ON THE AIR at SiriusXM 146 BRONZE

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WOMEN IN TRUCKING SHOW WITH ELLEN VOIE

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