Understanding Unconscious Bias and What to Do About It

What is unconscious bias? And what is the impact on the roles and performance of women in the transportation industry? This article will help you to understand this issue, the negative impact it can have on talent in the industry, and ultimately how you can mitigate its impact within your corporate culture – and your life overall.

The University of California San Francisco (UCSF) says unconscious biases are social stereotypes about certain groups of people that individuals form outside their own conscious awareness. Everyone has their own unconscious beliefs about different social and identity groups, and these biases come from people needing to categorize each other in relation to social norms.

Women In Trucking Founder Ellen Voie gives a few examples of implicit biases against women seen in he trucking industry today.

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US Truck Driver Training School congratulates Samka Keranovic, Vice President & COO, for being named a “2023 Top Woman to Watch in Transportation” by WIT’s Redefining the Road. You inspire us all to do better each and every day!