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If you're in a middle of a digital marketing campaign then by now you must have known that email is the core of business you can use email marketing to update your contacts, drive sales, and to build a brand image for your company. An intelligent blending of informative newsletters, email marketing, and actionable landing pages can result in desirable results to marketers all in a good budget. Yet, all these activities are to be performed on a well tuned and thoughtful email marketing strategy. Having the right tools and automation capabilities, which goes with your business needs are essential for boosting your “Return on Investment” (ROI). Email marketing automation is like crafting a chain of automated emails that are set in motion, by the actions of the readers and are sent automatically and the best thing about these tools are that you can increase ROI effortlessly. You just need to set them up and